National, India | 15th April 2025: In a world reckoning with climate urgency, India’s own Skoodle—flagship brand of Stone Sapphire India Pvt. Ltd. (SSIPL)—is turning everyday tools into powerful agents of change. With its large-scale shift to pencils made from 100% recycled paper, Skoodle is not just building a greener product, but redefining what responsible manufacturing in the stationery sector should look like.

In doing so, the brand is saving approximately 3000 trees each year and preserving over 13 acres of forest land annually—a silent green revolution that has been growing since 2018.

Pencils are something millions of students and professionals use every day. We saw an opportunity to change the source material, without changing the functionality—and that’s where transformation began,” said Shobhit Singh, Managing Director & CEO of Stone Sapphire India Pvt. Ltd. “With recycled paper pencils, we’ve created a viable and scalable alternative that doesn’t compromise on quality but saves nature in the process. It’s not just innovation—it’s a responsibility.”

The environmental cost of traditional pencils is staggering: roughly one tree is cut down for every 9500 wooden pencils made. With Skoodle producing over 720 million recycled-paper pencils each year, the brand is presenting a credible and scalable alternative to wood-intensive production models.

But Skoodle’s not basking in the glory of product breakthroughs—its creating a movement. It’s challenging schools, companies, and retailers to go greener in stationery choices and play an active role in preventing deforestation, carbon emission cuts, and reducing waste. It hopes to live in a world where environmentally friendly alternatives become the norm rather than the exception.

It’s not about pencils,” said Shobhit Singh. “It’s about questioning the way we think about daily consumption. If we can rethink something so basic and common as a pencil, it allows us to rethink everything else we consume. Small steps can make big differences. And as we countdown to Earth Day, it’s a good reminder that true change starts with careful decisions—and those decisions are well within reach.”.

Skoodle’s tale points to a fundamental reality: sustainable transformation does not necessarily arise from revolutionary upheaval—it may begin with the reimagining of what we already have. One pencil at a time.

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