Bangalore, India, 5^th April 2025: In celebration of World Health Day, QNET India, has launched its latest campaign – #HealthyCookingFirst, aimed at promoting healthier dietary habits through conscious cooking choices. The campaign is centered around Nutriplus Virgin Coconut Oil, one of QNET’s flagship wellness products, encouraging consumers to rethink the very foundation of their meals.

In today’s fast-paced lifestyle, the choices made in the kitchen directly impact long-term wellness. QNET’s campaign encourages individuals and families to embrace nutritious alternatives and elevate everyday meals with Nutriplus Virgin Coconut Oil – a product known for its purity, versatility, and health-enhancing properties.

The #HealthyCookingFirst campaign seeks to drive conversations around smart cooking swaps and nutritional awareness, especially among urban households. The campaign will span across digital platforms, social media channels, and customer engagement touch-points, encouraging users to share their healthy recipes and cooking rituals using Nutriplus Virgin Coconut Oil.

 Nutriplus Virgin Coconut Oil stands out for being cold pressed, 100% pure, and rich in Medium Chain Triglycerides (MCTs), which are known to support metabolism and energy. Its antioxidant-rich and heart-friendly profile makes it a safer alternative to refined oils. Beyond its health benefits, its subtle aroma and versatility make it ideal for cooking, baking, and even personal care routines.

On the occasion of World Health Day, celebrated Chef Ayesha Nallaseth, in collaboration with QNET, India region, unveiled her personal fitness journey and the pivotal role Nutriplus Virgin Coconut Oil played in transforming her cooking habits. In a recently released video, Ayesha speaks passionately about making mindful ingredient swaps in everyday recipes and highlights the nutritional benefits of using cold-pressed oils. As part of the campaign, she showcased a wholesome and flavorful dessert – Coconut and Jaggery Besan Ladoo – prepared using Nutriplus Virgin Coconut Oil. The recipe not only celebrates traditional Indian flavours but also demonstrates how easy it is to make healthy yet indulgent choices from the comfort of home.

This campaign aligns with QNET’s broader wellness strategy, which has previously seen initiatives around immunity, holistic wellness, and fitness. Through interactive content, expert tips, and community participation, #HealthyCookingFirst aims to spark a nationwide movement that celebrates the connection between health and what we eat daily.

Speaking about the campaign, Nischal C, head–corporate communications, QNET India region, said, “Our commitment to well-being goes beyond just offering quality products – it’s about building a lifestyle rooted in awareness, conscious choices, and balance. With #HealthyCookingFirst, we aim to inspire healthier cooking habits starting from the most essential ingredient – oil. Nutriplus Virgin Coconut Oil is a testament to our focus on natural, sustainable, and nutrition-first solutions.”