National, February 10, 2025: PVR INOX, India’s largest and most premium cinema chain, is adding a touch of cinematic romance to the celebrations with an exciting and interactive gamification campaign – ‘What’s Your Love Language?’ This initiative is designed to engage moviegoers in a fun and insightful way, helping them discover their unique love language through the lens of movies. The campaign will run from 7th February, 2025 – 16th February, 2025.

With this engaging game, participants will answer five love and movie-themed questions to determine their love language. To make the experience even more filmy, they will also discover which iconic movie character embodies their love language, making the results both fun and relatable.

To participate, audience can scan the QR code or click the provided link to start the online game where they need to answer five situation-based questions to uncover their love language and also get the opportunity to share the results with loved ones on social networks, sparking engaging conversations about love and cinema.

“Valentine’s Day is all about celebrating love in its many forms, and at PVR INOX, we believe cinema has always been one of the most powerful media for storytelling. With this engaging gamification initiative, we aim to bring movie lovers closer through a fun and personalized experience, making their Valentine’s celebrations even more memorable,” said Mr. Gautam Dutta, CEO, Revenue and Operations, PVR INOX Ltd.