Bengaluru, India- September 8, 2025 — Pure Storage (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced it has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Enterprise Storage Platforms, positioned highest in execution and furthest in vision.
Gartner defines enterprise storage platforms as the market consisting of products, value-based services and delivery methods designed to support diverse block, file and object storage workloads and use cases[1]. In our opinion, this year’s new Enterprise Storage Platforms category reinforces what organizations around the world understand—the Pure Storage Platform delivers unmatched agility and risk reduction with a simple, unified storage platform and flexible as-a-service experience for the broadest range of uses across on-premises, public cloud, and hybrid environments. For the previous five years, Pure Storage was positioned highest and furthest in the Gartner® Magic Quadrant™ for Primary Storage Platforms.
The rise of AI is creating exponential growth of data volumes and business demands. But traditional storage models have been unable to keep up—creating fragmentation, silos, and data sprawl. Delivered by the Pure Storage Platform, an Enterprise Data Cloud (EDC) enables organizations to unify data from across their estate into a virtualized cloud of data that is governed by an intelligent control plane for easy management – all of which is delivered as a service. Powered by Pure Fusion™, the Pure Storage Platform allows customers to create their own Enterprise Data Cloud—empowering them to manage their global data estate with the control, automation and tracking needed to lead in a data-driven world.
“Pure Storage delivers data storage and management at scale—automating and simplifying customers’ global data storage environment,” said Charles Giancarlo, Chief Executive Officer, Pure Storage. “Only Pure Storage has innovated an architectural approach that allows customers to better manage their global data, not just their storage.”
Platform Innovation
Pure Storage’s continued innovation of the Pure Storage Platform is transforming the way customers manage their data, helping them solve challenges of today and into the future. Key innovations in 2025 include:
Delivering control and improving compliance through automation.
At the heart of the autonomous platform is Pure Fusion™, which unifies storage as a pool of adaptable resources. Pure Fusion now has workload automation with presets and remote provisioning for fleetwide file, block, and object.
Performance & scalability for modern workloads & unstructured data, all on a unified data plane.
The expansion of its next-generation Pure Storage FlashArray™ and Pure Storage FlashBlade® offerings are designed for the most demanding, high-performance workloads and to scale seamlessly for future applications and demands. Addressing the explosive growth of unstructured data, Pure Storage also announced extended object support to FlashArray, which will create a true single architecture for block, file and object across the entire Pure Storage platform.
Reducing the risk of human error and strengthening security across workloads.
Built-in compliance and improved cyber resilience are embedded across the Pure Storage platform, further minimizing risk through security and governance policies, along with third party cyber security integrations. Rubrik is the first cyber security partner to integrate with Pure Storage’s new workflow orchestration capability, enhancing threat detection for both production and non-production data. Additionally, CrowdStrike and Pure Storage are working together to provide the first validated, on-premises, resilient and secure storage for CrowdStrike LogScale.
Customer Validation
Pure Storage believes Gartner recognition of Pure Storage is further validated by customers. As of August 21, 2025, customers give Pure Storage an Overall Rating of 4.9 out of 5 in the Enterprise Storage Platforms market, with 98% of reviewers willing to recommend, based on 689 reviews on Gartner Peer Insights™.
- “Pure Amazement: FlashArray is the most rock solid storage platform we have ever had.” – IT Manager, Energy and Utilities Industry
- “It just works. Been a very solid experience and product from start to finish.” – Engineer, Healthcare and Biotech Industry
- “Impressive Performance and Strong Data Protection Features Stand Out for This Product.” – IT Leader, Banking Industry