New Delhi, 7 March 2025: Miraggio, the renowned handbag brand known for its innovation, sophistication, and versatility, announces its foray into handbag accessories with the launch of the Bag Charms collection. As bag personalization emerges as a major fashion trend, this collection offers a stylish and effortless way for consumers to elevate their everyday accessories.
With statement bag charms becoming a must-have, Miraggio’s latest category expansion empowers fashion enthusiasts to express their individuality and refresh their handbags with a touch of playful elegance. This launch marks a new chapter in personalized accessorizing, blending modern trends with Miraggio’s signature aesthetic.
In a first for the industry, Miraggio’s charms will also be available on Zepto, making it the pioneering brand to introduce bag charms on a quick commerce platform, ensuring unparalleled convenience and accessibility for fashion enthusiasts seeking unique, expressive accents for their handbag and offering a seamless, on-the-go styling solution.
Miraggio first introduced bag charms as part of its most awaited Denice 2.0 launch, offering a limited-edition charm box to amplify the collection. The response was overwhelming—fashion enthusiasts went crazy over it, with many willing to purchase it at full price despite it being a complimentary offering for a limited time. This enthusiastic demand provided key market insights, reinforcing the growing trend of handbag personalization and inspiring Miraggio to officially launch its Bag Charms collection.
Designed as tools for self-expression, these charms empower customers to curate a look that is uniquely theirs. Crafted with a keen focus on contemporary aesthetics and premium materials, Miraggio ensures that each piece strikes the perfect balance between style and durability. Packaged in beautifully designed boxes, these bag charms also make for the perfect last-minute gift—stylish, thoughtful, and effortlessly elegant. Whether as a personal indulgence or a charming present, they add a touch of personality to any handbag, making them a must-have accessory for fashion lovers.
In a short span, Miraggio has already sold 1,500 bag charms, demonstrating strong initial market traction. The Indian fashion accessories market is experiencing robust growth, with the bag charm segment poised for significant expansion, fueled by increasing demand for personalized embellishments. Current market estimates place the segment between ₹50-100 crores (approximately $6-12 million USD), with projections indicating a 15-20% annual growth rate.
Speaking on the occasion, Mohit Jain, Founder & CEO, of Miraggio, said “At Miraggio, we believe accessories are more than just adornments—they are extensions of personal identity, a canvas for self-expression. The overwhelmingly positive response to our bag charms reaffirms our vision of making fashion more personal, stylish, and accessible. As the first brand to offer bag charms on Zepto, we are redefining convenience, bringing statement accessories to consumers faster than ever before.”
Miraggio’s bag charm collection embraces the latest trends, featuring bows, hearts, flowers, and cords—design elements that resonate with evolving fashion preferences. Best-selling designs, including the Cupid Charm Set, Daisy Charm, Puffy Pup, and Blushin’ Bow Charm, have already garnered consumer interest and popularity.
Committed to continuous innovation, Miraggio plans quarterly collection releases while also introducing limited-edition drops throughout the year, ensuring a constant stream of fresh, on-trend designs. With a pulse on global fashion trends and a focus on personalization, Miraggio continues to push the boundaries of self-expression through accessories.
