Mumbai, January 21, 2025 – ManipalCigna Health Insurance today launched the second phase of their successful campaign, Sada Secure Raho. In this phase the brand is going live with a comprehensive radio initiative aimed at reaching audiences in Tier II cities and beyond. This month-long campaign will take place across 63 locations in 21 Indian states from January 20, 2025, to February 21, 2025. To maximize reach and engagement, ManipalCigna will collaborate with popular regional radio stations, broadcasting in ten local languages including Hindi, Telugu, Assamese, Punjabi, Kannada, Malayalam, Marathi, Oriya, Tamil, and Bengali.

“Sada Secure Raho campaign is envisioned to raise awareness about health insurance while promoting our latest offering ManipalCigna ‘Sarvah’, designed to cater to the health insurance needs of individuals across India. While phase one was digital focused, in the second phase, we went with radio as our medium due to its reach and resonance in our target markets, especially in tier 3 and 4 cities,” said Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance.

The radio campaign features three engaging spots emphasizing the innovative offerings of the product like ‘Infinite cover’ – Anant Benefit, which provides access to unlimited coverage for hospitalization against 4 major illnesses, like Heart, Cancer, Stroke and Major Organ/Bone marrow transplant, and Zero Waiting Period, highlighting Day 1 coverage for listed pre-existing conditions.

With a total of over 45,000 spots scheduled over the campaign duration, ManipalCigna is ready to deliver impactful messages highlighting the significance of health insurance in everyday life. The total on-air seconds for this campaign will reach an impressive of around 10 lakh seconds, ensuring that the message reaches our target audience in these markets. Through this campaign, ManipalCigna Health Insurance looks forward to creating a positive impact in raising awareness about health insurance across India.