New Delhi, March 07, 2025: Latin Quarters, a premium women’s wear brand, unveils its latest social media campaign, #NotYourAverageSuperhero in celebrations of International Women’s Day. Moving beyond traditional celebrations, this campaign by Latin Quarters honors and celebrates women who do more than captivate—they educate, empower, and drive meaningful change in society. From educators and nutritionists to home decor experts, lawyers, creators, and thought leaders, the #NotYourAverageSuperhero campaign is shaping conversations that create real impact and inspire progress.

As part of the #NotYourAverageSuperhero campaign Latin Quarters has partnered with five inspiring creators from different walks of life, who are making a significant influence in their respective fields. Anupma, an interior designer and creator, doesn’t just design spaces, she transforms them into inspiring stories. Tanya Malhotra, a nutritionist, helps people make healthier choices and embrace holistic wellness. Ankita B. Chandak, a parenting coach, is on a mission to empower parents to raise confident and happy children. Tanya Appachu Kaul, a lawyer, stands strong for justice and equality, using her voice to create a real impact. Salini Agarwal, is a finance expert, dedicated to maximizing wealth and ensuring your financial well-being with smart money management. These women are breaking barriers, rewriting the rules, and proving that superheroes don’t need capes, they just need the courage to make a difference.

Sharing their thoughts on this campaign, Rahul Bhalla, Chief Executive Officer and Co-founder of Latin Quarters, stated, “At Latin Quarters, we believe true heroism isn’t about capes or supernatural powers it’s about courage, resilience, and the power to inspire change. Our philosophy has always been about creating real fits for the real you, celebrating authenticity in every form. This Women’s Day, through #NotYourAverageSuperhero, we honor the incredible women who challenge norms, uplift others, and make a difference in their unique ways. Whether they’re shaping young minds, fighting for justice, or redefining industries, these women are the real superheroes of our time. We are proud to celebrate their journey and remain committed to supporting and amplifying their voices.”

With the #NotYourAverageSuperhero campaign, now live on Latin Quarters’ social media handles, the brand aims to highlight and celebrate strong, fearless women who create positive change in their ways. This Women’s Day, the brand encourages everyone to be part of the movement, share their stories, and appreciate the women who redefine what it means to be a hero.