New Delhi, 22 January 2025: India Assist, a leader in tech-enabled travel assistance, has partnered with the Uttar Pradesh Government to upscale the travel experience for millions of visitors during Mahakumbh 2025 and beyond. This ongoing collaboration sees India Assist actively operating Tourist Information Centres (TICs) within the Mahakumbh area in Prayagraj, along with additional TICs located at the city’s railway station and airport.

As Mahakumbh 2025 unfolds, drawing over 40 crore pilgrims and tourists from across India and abroad, India Assist’s dedicated TICs are proving to be pivotal in enhancing the travel experience. These centers are offering real-time assistance to visitors, providing guidance on navigation, local attractions, and crucial emergency support, such as medical aid and theft resolution. The initiative continues to showcase how technology and human-driven support come together to ensure travelers can confidently navigate the Mahakumbh, one of the largest human gatherings in the world.

Mr. Harish Khatri, Founder of India Assist, shared his enthusiasm for the collaboration, stating, “India is a country of diverse experiences and cultural treasures, and Mahakumbh stands as an incredible amalgamation of spiritual and cultural unity. Through this ongoing partnership, we are privileged to help millions of visitors celebrate this extraordinary event with ease and confidence. By blending innovative technology with on-ground human support, we ensure that every visitor feels guided and cared for throughout their journey.”

As the event continues, the TICs are not only offering immediate travel assistance but are also introducing visitors to the benefits of tech-enabled services, encouraging the use of digital tools for ongoing travel support. By seamlessly combining cutting-edge technology with local expertise, India Assist is enhancing the Mahakumbh experience and setting new standards for tourism across Uttar Pradesh.

Beyond Mahakumbh, India Assist’s role extends to managing a network of TICs in key cities across Uttar Pradesh, including Agra, Lucknow, Varanasi, Ayodhya, and others. These centers are providing visitors with timely information and assistance, ranging from basic inquiries to urgent support, ensuring that travelers’ journeys remain safe, enjoyable, and worry-free.

With the Ongoing Mahakumbh 2025, India Assist’s ongoing efforts reflect the growing potential of travel technology to elevate visitor experiences and strengthen Uttar Pradesh’s position as a leading global travel destination.