New Delhi, Oct 14: Hilary Rhoda, a well-known beauty brand that makes quality makeup accessible to everyone and celebrates beauty, creativity, and individuality. This festive season, the brand brings this philosophy to life with “Iss Festive Thoda Aurr.” In India, festivals have always been about going beyond enough, with more food, brighter lights, bigger celebrations, and moments that bring people together. This campaign encourages consumers to move beyond everyday makeup and embrace bolder, brighter, and more expressive looks.
Built around the thought “Don’t do just enough. Do MORE,” the initiative celebrates the joy of going all out during the festive season. It reflects Hilary Rhoda’s commitment to offering affordable, professional-quality makeup that helps consumers express themselves with confidence. The idea comes to life through funny micro-dramas based on family situations in India. With relatable moments and unexpected humour, the series captures the excitement and emotions of festive preparations, encouraging consumers to make their beauty looks as expressive as their celebrations.
Expanding this thought beyond storytelling, Hilary Rhoda will introduce its “More Is More” festive self-makeup initiative. Budding makeup artists will share easy-to-recreate online tutorials demonstrating festive looks using Hilary Rhoda products. Consumers will get the opportunity to attend curated online and offline makeup classes led by mega creators, making the campaign a 360-degree beauty experience. The initiative will encourage them to learn new techniques, experiment with different looks, and explore their creativity this festive season.
Vatsal Agrawal, Co-founder and CMO of Hilary Rhoda, said,
“Festive beauty should feel exciting and accessible, not complicated. At Hilary Rhoda, we want people to have the freedom to experiment, express their individuality, and enjoy the process of getting ready. With ‘Iss Festive Thoda Aurr’, we are bringing this belief to life through relatable storytelling, easy-to-follow makeup tutorials, and a thoughtfully curated festive kit. We aim to create a greater sense of engagement and accessibility for beauty by allowing consumers to find new ways of creating looks that enhance their personal style. This festive period, the focus is all about going glamorous, creative, and confident.”
Adding to the festive experience, Hilary Rhoda is set to introduce a specially curated festive kit featuring essential beauty products designed to transform everyday makeup looks into celebration-ready looks. Created around the idea that achieving a glamorous look need not mean purchasing multiple products separately, the kit offers a convenient way to explore festive beauty while also serving as a thoughtful gifting option
With “Iss Festive Thoda Aurr”, Hilary Rhoda brings together entertainment, accessible makeup understanding, and affordable beauty to encourage consumers to celebrate their individuality. The initiative inspires consumers to experiment with the festive look, embrace more glamour, and celebrate the season with confidence and individuality.
