Mumbai, 8th April, 2025: Outzidr, a GenZ focused women’s “going out wear” fashion brand, has raised INR 30 crores in a seed funding round led by Stellaris Venture Partners. The funds will be used to strengthen the Outzidr brand and enhance its capabilities to deliver the latest on-trend fashion products for young women across various “going-out” occasions.
India’s fashion industry is undergoing a significant shift, as younger consumers move toward trend-driven global styles over traditional Indian wear. Despite the market’s size, valued at around INR 30,000 Crore and growing at 30-40% annually, it remains underserved, with only a few brands addressing this demand.
Outzidr was co-founded in 2024 by fashion veterans Nirmal Jain, Mani Kant Mani, and Justin Mario. Nirmal was the founding CEO of Styli, a middle-east focused fashion brand, where he scaled the business to INR 800 Crores in less than 5 years. He also co-founded Peak XV-funded Increff and worked at Myntra and Mckinsey. Mani was the Senior Vice President for the Digital & Omni business at Max fashion, driving 10x growth in 6 years. Before that, he headed the merchandising solutions business at Increff, and worked at Myntra. Justin was the Chief Operating Officer leading Supply Chain & Strategy at Aymakan and Styli, building operations across China, India, KSA, and Dubai.
Outzidr brings global fashion trends to Gen Z women at affordable prices with a unique “test and quick react” approach. It tests trends with low MOQs across a wide variety of styles and rapidly scales up bestsellers through higher purchase quantities. For example, college tops start at INR 249.
The brand launched its direct-to-consumer platform earlier this year and quickly expanded to major e-commerce platforms such as Myntra, Nykaa Fashion, and Ajio. With over 3,000 styles live on its website and 2,000 new styles added every month, Outzidr is aiming to reach INR 100 crore of annualized run rate in the next 6-8 months.
Nirmal Jain, CEO and Co-founder, Outzidr, said, “Five years ago, fashion trend adoption in India lagged behind global markets. But in the past couple of years, we’ve seen a complete shift – young consumers demand the latest styles at affordable prices. However, very few brands in India have the capability to meet this growing demand at scale. Building this business requires a sharp demand-sensing engine and an agile product supply chain that integrates trends, design, product development, and manufacturing. At Outzidr, we’re combining technology, analytics, and a strong network of partners to build a scalable, quick-react fashion ecosystem. The capabilities we are building allows us to provide high width, low MOQ and low inventory – in a highly scalable way. Further, the nature of this category gives us an opportunity to become a brand with global relevance in times to come.”
Mayank Jain, Principal, Stellaris Venture Partners, said, “An attractive market of affordable fashion for GenZ, along with the team’s unique and differentiated ‘test & quick react’ solution approach and a strong founder-market fit, form the three key pillars of our investment thesis. Nirmal, Mani and Justin, not only come from the domain but also bring a proven track record of achievement within it. The team’s ability to quickly launch and garner early traction is a testament to this. We could not be more excited to partner with the team on their journey to build India’s largest affordable fashion brand.”
Outzidr operates on a hybrid manufacturing model, sourcing from both Indian and international factories. In just three months, it has worked with close to 30 factories across India, spanning multiple product categories. With a Just-In-Time model, Outzidr sources in small MOQs based on the demand patterns, ensuring lean inventory and an agile supply chain.
Looking ahead, Outzidr aspires to be the most preferred brand for GenZ women for all their going- out needs – whether for travel, parties, college, or more.