Gurgaon, February 4, 2025 – Fixderma, the popular dermatologist-prescribed skincare brand, is excited to announce the launch of its new babycare product line, Hoopoe. The Hoopoe range is a collection of gentle, safe, and effective products specifically designed to care for and protect babies’ delicate skin.
The new range includes seven dermatologist-tested products such as the Moisturizing Lotion, Massage Elixir, Gentle Hair & Body Wash, Anti-Itch Lotion, Mild Sunscreen, Anti-Rash Face Cream, and Diaper Rash Cream. These products combine natural ingredients and advanced scientific formulations to offer hydration, protection, and relief from common skin issues like dryness, eczema, and diaper rashes.
“At Fixderma, we are committed to offering solutions that address the needs of every individual, from babies to adults. With Hoopoe, we have extended our expertise into a completely new category, with products specifically created to care for and protect the skin of our littlest customers. We understand the importance of using gentle yet effective products for babies, and Hoopoe delivers just that – safe, soothing formulations backed by science.” said Shaily Mehrotra, CEO and Co-founder, of Fixderma.
“With Hoopoe, we’re not just launching another babycare range—we’re setting a new standard. Parents today want reassurance when it comes to their baby’s skincare, and that’s exactly what we’re offering. Our products have been rigorously tested, and we have certifications to back their safety and efficacy—something no other brand in the category has right now. It’s about trust, and we’re proud to bring that level of credibility to the babycare space.” said Mr. Anurag Mehrotra, Chairman, of Fixderma.
“We see tremendous potential by expanding into the babycare segment. Fixderma is not only diversifying its product portfolio but also positioning itself as a trusted brand for families seeking high-quality, effective solutions for their children’s skincare needs. This launch marks a strategic milestone in our growth trajectory, as we continue to innovate and strengthen our market presence globally.” said Mr. Preetam Jena, CMO & eCommerce Head, Fixderma
The Hoopoe babycare range is now available for purchase on Fixderma’s official website: www.fixderma.com.
Established in 2010, Fixderma is a leading dermatologist-prescribed skincare company known for its innovative approach to skin health. Started with a clear vision of – Fixing your Derm, Fixderma has garnered global recognition, exporting to over 40 countries. Their premium skincare range serves as a bridge between prescription-based treatments and over-the-counter cosmetics, addressing various skin issues such as aging, acne, dryness, and hyperpigmentation. Today, Fixderma is trusted by over 15,000+ dermatologists who prescribe our products to their patients. We’re also proud to be preferred sellers across leading marketplaces and recently opened our first flagship store in Gurgaon in 2024, bringing our promise directly to consumers.