11th March 2025, India – Felicity Games, a leading global mobile game publisher, has raised $3 million (INR 25.8 crore) in a seed funding round led by 3one4 Capital, with participation from international investors such as T-Accelerate Capital (Singapore) and MIXI Global Investments (Tokyo). The funding round also saw strong follow-up investments from existing backers DeVC and Visceral Capital, further emphasizing investors’ confidence in Felicity’s long-term vision.
The fundraising follows a period of rapid growth for Felicity, which has now surpassed $1M in annual recurring revenue (ARR) and crossed 1 million downloads across its top-performing titles, Seek & Find and Nova Solitaire. Founded in 2023 by Anurag Choudhary, Felicity Games is focused on pioneering a scalable playbook for global game publishing by tapping into India’s burgeoning game development ecosystem. Specializing in hybrid-casual games publishing, the company combines data-driven insights with a strong execution model to deliver high-performing mobile games to audiences worldwide. The company closed February with over $100K in gross revenue, marking a 4X scale-up from November 2024.
With this new round of funding, Felicity Games plans to expand its publishing infrastructure and deepen its relationships with Indian game studios. The company is committed to scaling its successful titles and using the funds to test additional games by the end of 2025. This investment will also support the company’s mission of becoming the go-to partner for studios looking to scale their games profitably and sustainably.
In 2024, Felicity Games forged partnerships with over 10 Indian studios to test and scale several games, further strengthening its publishing infrastructure and its position in the competitive global market.
Speaking on this Sonal Saldanha, VP at 3one4 Capital said, “The gaming industry has changed significantly, with mobile adoption and new advertising rules reshaping how games are built, discovered, and monetized. These shifts create opportunities for new companies to emerge. Felicity is taking a first-principles approach to building a substantial gaming business from India by leveraging exceptional talent, operational efficiency, and rapid execution. We share Anurag’s vision and are excited to support an industry-defining gaming company emerging from India,”
“We are building the next generation of global gaming successes from India,” said Anurag Choudhary, Founder & CEO of Felicity Games, “At Felicity, we take a tech-driven, execution-focused approach to systematically identify and scale global hits. By tapping into India’s studio ecosystem and top global talent in UA, Monetization, and Live Ops, we’re accelerating learning and innovation. This fundraise fuels our mission to double down on innovation, partnerships, and growth”
Through this latest round of funding, Felicity Games is poised to bridge the gap in the mobile gaming ecosystem, providing studios with the technology, insights, and comprehensive support needed to compete and succeed on a global scale.