Kolkata, 25th September, 2025: This Durga Puja, Emami Healthy & Tasty blends devotion with nourishment in a truly unique celebration, by creating a Maa Durga idol sculpted from Emami Healthy & Tasty Fresh Chakki Atta. Made from 100% pure wheat and traditionally stone-ground, the atta embodies the brand’s core values of purity, nutrition and softness, symbolizing tradition togetherness and wholesome living.
In a heartwarming blend of cultural reverence and sporting camaraderie, Emami East Bengal FC’s women’s team and men’s first team players came together this morning to celebrate the Pujo spirit with the Maa Durga idol sculpted from Emami Healthy & Tasty Fresh Chakki Atta this morning at the Rajdanga Naba Uday Sangha pandal.
EEB first team stars Anwar Ali, Souvik Chakrabarti and Mohammed Rashid, women’s team players Fazila Ikwaput, Resty Nanziri, Maurine T. Okpala, Abena A. Opoku, Shrabani Murmu, Riya Sarkar, Birsi Oraon and Purnima, along with Mr Kaushik Roy Chowdhuri, Associate Vice President – Marketing, Emami Agrotech, today, attended the final phase of the idol-making.
The initiative began on 17th September, 2025, with popular actor Ms Priyanka Sarkar participating. In a symbolic gesture of renewal, seeds embedded in the idol will later be planted, marking new beginnings and extending the divine blessings of Maa Durga.
“Durga Puja is a festival of devotion, joy and togetherness. With our unique Atta Durga initiative, we wished to create a symbol that embodies nourishment, purity and tradition, the same values that Emami Healthy & Tasty Fresh Chakki Atta represents. This initiative has been widely appreciated and we are already having visitors coming over to have a look at the idol of Durga Maa,” said Mr Vibhash Vardhan Agarwal, Director, Emami Group.
EEB men’s first team player Souvik Chakrabarti said, “This is more than just a Pujo pandal with a unique concept; it’s an artistic marvel that celebrates the purity of the Pujo as well as the purity of our staple food – atta. It’s a great occasion for us to collaborate with our champion women’s team players, who are making the club and the country proud on the Asian stage. We are grateful to Emami for bringing us together and enabling such meaningful experiences that bring us closer to our roots.”
EEB men’s first team and Indian national team star Anwar Ali said, “As professional footballers, we always push our boundaries on the field, but today we are experiencing something that’s profoundly cultural. Durga Pujo is a celebration of the strength of womanhood, and we are honored to share the stage with our women’s team. It’s inspiring to see Emami embrace inclusivity across genders and generations.”
EEB women’s team forward Fazila Ikwaput said, “Being part of this event was truly a special experience. It’s my first Durga Pujo. It fills me with great pride to think that I represent a club and a city with such a rich cultural legacy.”
The Atta Durga initiative underscores Emami East Bengal FC’s dedication to blending football excellence with cultural and social engagements, strengthening bonds with players, fans and the community.
Emami Agrotech Ltd, the Rs 20,000 crore edible oil, food and bio-diesel arm of the Rs 30,000 crore Emami Group, has recently entered India’s expansive branded staples market, with the launch of Emami Healthy & Tasty Fresh Chakki Atta, Maida and Suji. is Made from the finest wheat grains and traditionally stone-ground to retain its natural goodness, Emami Healthy & Tasty Fresh Chakki Atta is rich in protein, fibre and vitamins, ensuring nutritious meals with soft, fluffy rotis and reflecting the brand’s commitment to quality and “food happiness”- turning every meal into a celebration of life and relationships.
