National, April 09^th,2025 – Senco Gold & Diamonds, one of India’s leading jewelry brands celebrates a legacy spanning over eight decades, Senco Gold & Diamonds reveals its newest campaign, “Khushiyon Ki Reet – #ApkaShukriya”, a heartfelt tribute to the unsung heroes behind its timeless treasures—the master karigars. This emotional and captivating campaign shines a spotlight on the artisans whose unparalleled skills have transformed precious metals into enduring symbols of love, tradition, and heritage for generations.

The campaign also marks the launch of Senco’s exquisite Khushiyon Ki Reet Collection, a spectacular new range of gold, diamond, polki, and antique jewelry. Every piece in this collection embodies the finesse and flair that Senco’s karigars are known for—blending traditional artistry with a modern touch, creating heirlooms that celebrate both legacy and love.

Adding to the festive fervor, Senco Gold & Diamonds presents its much-awaited Bangle Utsav, coinciding with the auspicious occasion of Akshay Tritiya, a time-honored festival associated with prosperity and gold-buying. This year, the Bangle Utsav unveils over 200 fresh designs across bangles, bracelets, charms, chur, bala, pola, and shakha, crafted in gold, diamond, and platinum, offering a perfect blend of elegance, tradition, and modernity.

“Aap ka Shukriya campaign is an ode to Karigars and the craftsmanship that SENCO’s legacy is built on. Senco means design and superior craftsmanship for over 85+ years. We thank our Karigars for their dedication and being with us through generations.,” said Joita Sen, Director of Senco Gold & Diamonds.

 With “Khushiyon Ki Reet,” Senco Gold & Diamonds reaffirms its commitment to preserving the age-old traditions of jewellery craftsmanship while evolving with the tastes of the modern consumer—because every piece is not just jewellery but a legacy in the making.