India, 12thOctober 2026: Chandrika, Wipro Consumer Care and Lighting's iconic Ayurvedic soap brand, has launched a new campaign featuring its long-standing brand ambassador, Keerthy Suresh. The campaign brings Chandrika's enduring promise of naturally glowing skin to a new generation of consumers. Through a contemporary narrative inspired by its Ayurvedic heritage, the film celebrates natural beauty while showcasing the goodness of coconut oil and seven Ayurvedic herbs.
Set against the backdrop of a traditional Kerala wedding, the television commercial follows Gowri, a young girl intrigued by the arrival of a mystery guest whose radiant appearance captures everyone's attention. As she follows the guest through the wedding festivities, the mystery woman is revealed to be Keerthy Suresh. Curious about the secret behind her naturally glowing skin, Gowri asks Keerthy, who reveals Chandrika as her trusted choice. Through this simple yet engaging narrative, the film reinforces the brand's belief that true radiance comes from nature-backed care.
Commenting on the campaign, Mr Ravindra Ramavath, Senior General Manager – Marketing, Wipro Consumer Care, said, "Chandrika has a rich heritage of over eight decades as India’s first Ayurvedic soap. As a new generation of consumers increasingly seeks a natural and authentic look, the film brings this aspiration alive through its relatable narrative and Keerthy Suresh’s portrayal. By highlighting Chandrika’s Ayurvedic ingredients in a coconut oil base, the campaign presents its promise of naturally glowing skin in a way that feels modern yet rooted in tradition.”
The campaign is being rolled out across leading television channels in Kerala, outdoor media across the state, and digital platforms including YouTube.
