112th February 2025: PowerDrift, one of the automotive channels by CarDekho Group, has achieved a milestone by surpassing 3 million subscribers on YouTube.

PowerDrift’s success is attributed to its ability to adapt to changing audience preferences, delivering quality, engaging, and authentic storytelling that resonates with automotive enthusiasts and industry stakeholders alike. Beyond reviews and comparisons, the channel’s diverse formats, such as travelogues, experiential videos, and series like Game of Performance and Signal2Signal, have garnered popularity. PowerDrift has embraced emerging technologies like AR/VR and short-form content, aiming to stay relevant in an evolving digital landscape.

It has an average viewer retention rate exceeding 65% and a loyal community that actively engages through comments and shares. A significant portion of its viewers is aged between 18 and 34, predominantly male, with a growing female viewership of 15%. While Tier 1 cities contribute most of the viewership, there is a marked increase in engagement from Tier 2 and 3 cities, driven by practical, value-driven content and regional-language adaptations.

Internationally, PowerDrift has witnessed growing traction in markets like the UAE, the US, and Southeast Asia, reflecting its global appeal. Over the years, PowerDrift has evolved from simple reviews to producing narratives that blend travel, culture, lifestyle, and adventure capturing the imagination of a diverse audience base.

Rohan Albal, Co-Founder & CEO, PowerDrift said, “PowerDrift has always been about more than just sharing information — it’s about creating a connection with our audience through innovative and engaging storytelling. We embarked on this journey with a small team and big dreams to redefine automotive content. By combining cinematic visuals with insightful narratives, we’ve built a format that speaks to enthusiasts and casual viewers alike. Over the years, this vision has evolved into a vibrant, community-driven brand fueled by innovation and collaboration. Surpassing 3 million subscribers is not just a milestone but a reflection of our relentless drive to push boundaries and bring motoring stories to life.”