Mumbai, 10th Feb 2025: Fitness enthusiasm is on the rise, yet competitive platforms remain scarce for those eager to test their limits. To bridge this gap and redefine the fitness competition landscape, cult, India’s leading fitness and wellness brand, launches ‘cult UNBOUND’, an electrifying fitness championship, designed to challenge participants’ strength, endurance, and resilience.

Participants will compete individually, pushing their limits in a high-energy fitness circuit. Designed for all fitness levels, from every day to seasoned athletes, cult UNBOUND provides an opportunity to assess and enhance one’s physical capabilities. What truly sets this event apart is its vibrant community spirit. cult UNBOUND is a celebration where fitness enthusiasts come together, forge lasting friendships, and inspire each other to reach new heights.

Breaking Barriers, One Challenge at a Time

This competition isn’t just about winning, it’s about pushing boundaries and redefining what’s possible. The competition kicks off on March 22, 2025, across 90+ cult centers in Bangalore, Mumbai, Delhi, and Hyderabad. The event is expected to attract fitness aficionados from diverse backgrounds, united by a shared commitment to fitness and endurance. Top performers from the Challengers Round will advance to the cult UNBOUND Championship in Bangalore on April 12, 2025. All participants will receive a commemorative medal and detailed performance rankings to track progress.

The cult UNBOUND fitness arena is designed to push participants to their peak performance through a high-intensity course:

•  Multi-Stage Challenge: Participants take on exciting workstations, from strength and endurance tests in the Challengers Round to high-intensity functional movements in the Championship Round.
•  Competitive Categories: Participants compete in Men’s or Women’s divisions, choosing between Open and Pro levels for fair competition.
•  Selection Criteria: Participants will be ranked based on their workout scores, with top performers advancing to the Championship Round in Bangalore.

On the launch of cult UNBOUND, Santhosh Kumar, CTO, cult said, “More than just a fitness challenge, cult UNBOUND is a celebration of human potential and community spirit. Our goal is to provide a platform where everyday athletes and the thriving fitness community can embrace competition while connecting with like-minded individuals. The purpose of the competition is to push people to achieve beyond their limits and discover the unstoppable version of themselves.”