March 28, 2025 – BluHeat by Nysh.in proudly partnered with the HCL Cyclothon 2025, which took place on March 23, 2025, in Noida. As the Official Pain Relief Partner, BluHeat provided essential support to participants through various initiatives aimed at enhancing their cycling experience.
During the event, BluHeat distributed 40 exclusive gift hampers containing a selection of its premium pain relief products to winners across multiple cycling categories. Additionally, BluHeat sponsored the entry fees for ten enthusiastic students, promoting inclusivity and encouraging youth participation in cycling.
On race day, BluHeat’s team, including professional physiotherapists, was on-site to offer support and distribute BluHeat patches to participants in need. The event attracted an impressive turnout of approximately 2,600 participants, highlighting the growing interest in cycling as a sport and a healthy lifestyle choice.
“We are happy to have partnered with BluHeat as the Official Pain Relief Partner for the HCL Cyclothon 2025. We are proud to support the community and ensure a positive experience for everyone involved.” Rajat Chandolia – AVP and Head Brand, HCL Group.
Bhavna V, Co-Founder of Nysh.in, expressed her enthusiasm about the partnership: “It has been amazing to be a part of HCL Cyclothon 2025. Our commitment to supporting athletes aligns perfectly with this event’s spirit of health and community engagement. We believe that our products made a significant difference in enhancing the performance and comfort of cyclists. We believe in empowering individuals to pursue their passions without limitations.”
The collaboration between BluHeat by Nysh and HCL Cyclothon underscores a shared vision of promoting wellness and an active lifestyle through cycling. As more individuals embrace cycling for fitness and recreation, partnerships like these play a vital role in fostering a supportive environment for athletes of all levels. The HCL Cyclothon 2025 not only showcased competitive spirit but also highlighted the importance of corporate partnerships in enhancing community engagement. With increasing participation from both amateur and professional cyclists, this year’s edition set a new benchmark for future events.