Mumbai, 27 February 2025
BERSHKA, a brand of the Inditex group, debuts in India bringing its creative collections to the first store in the country and launching its own online platform.

Bershka is a bold and ambitious retail brand for a young audience that empowers young people to express their boldest selves.

At Bershka we embody the excitement of defining your own style for the first time, serving as a bridge between mainstream fashion and emerging subcultures and trends. We want to inspire our audience and reshape the high street-by blending creative innovation, community connection, sustainable practises and a forward-thinking mindset.

Music is also central to BERHSKA´s identity, integrated into every aspect of the brand. At Bershka we present a cultural point of view and lifestyle that extends beyond clothes, providing an immersive cultural platform that resonates deeply with our audience.
Bershka brings to the market all its three product lines:

BSK Teen for 10-12 years old audience that is curious, social, natural, playful and imaginative. This line is deeply embedded in digital culture, especially through platforms like Tik Tok or YouTube.

BERSHKA/BSK Teen is influenced by music, social media trends and viral challenges. It is particularly drawn to influencers and youth-oriented pop culture and it´s aimed to reach unique, cute, image conscious and adventurous customers.

BERSHKA Women & Men Engaging with brands that feel culturally relevant, whether through music, social media or activism. This audience is empowered, revel, confident, with attitude and real.

BERSHKA STORE
New Bershka collection is already presented in the very first Bershka store located in Mumbai in one of the country’s most important shopping centres, Phoenix Palladium. The store features the brand’s latest image, redefining the retail space by giving unique prominence to the services offered and enhancing product display. This approach results in a fluid and attractive shopping experience, allowing customers to interact with the environment intuitively and efficiently.

The store has 472m² of retail space, characterised by its regular shape, which is interrupted by significant structural elements that introduce dynamism into the customer journey. These elements integrate with both perimeter and central furniture, establishing a dialogue between architecture and interior design. Additionally, the furniture arrangement responds to a commercial strategy that optimises product display and improves in-store navigation, offering very specific product messages.

In this case, the store consists of physical checkouts and self-checkout drop-off points, which, along with the fitting rooms, structure the user’s journey within the retail space. These areas have been carefully measured within the natural flow of circulation, allowing visitors to enjoy an organic and efficient shopping experience.

One of the most notable aspects is the façade. With an imposing height of 10 metres, it becomes an iconic and recognisable element. Its finish in a square steel panel establishes an aesthetic and material link with the interior finishes.

In terms of materials, a neutral palette has been maintained, reinforcing the brand’s globally projected image. Stone and steel cabinets provide robustness and durability, while fitting rooms lined with white tiles evoke a sense of cleanliness and spaciousness.

Through a combination of architectural design, spatial distribution, and material selection, the store becomes an innovative and sophisticated space that redefines the traditional shopping concept.

BERSHKA.COM
BERSHKA not only opens its first store in the country but also launches its online commerce simultaneously to offer new customers a complete shopping experience. BERSHKA.COM offers a wide range of products from all the brand’s lines: BERSHKA, BSK Teen, and WOMAN / MAN.
BERSHKA MMBRS
Alongside the launch of the physical and online store, customers can enjoy the BERSHKA MMBRS loyalty programme, which includes financial incentives for registering with BERSHKA or subscribing to its newsletter.

Additionally, users will receive 2% cashback on each physical or online purchase and 4% cashback on their first purchase through the App.

BERSHKA MMBRS also offers birthday gifts, early access to new releases, participation in exclusive giveaways, and invitations to special events, among other benefits.

BERSHKA AND INDITEX
Bershka belongs to the Inditex Group, a global fashion company, together with Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home. With a business model focused on constant innovation and customer service, Inditex operates an integrated platform of physical and online stores in over 200 markets and is committed to achieving climate neutrality by 2040. Inditex currently has 26 stores in India, including this new Bershka store. Zara, Massimo Dutti and Bershka also have their own online platforms in the country.