Bengaluru, Nov 28:- STOK, the new premium beer from Indore-based Mount Everest Breweries Ltd., made its refreshing debut in Bengaluru with an experiential launch evening at Mirage, Ashok Nagar. The event, designed as a relaxed, culture-forward celebration, featured stand-up comedy, live music, creator-led performances, and curated hangout zones, all reflecting the brand’s core philosophy of “Living the Chill.”
Performances by Siddharth Shetty, DJ Lady Barot, MixItWithMendi, and Mr. Kadakman brought the evening to life, while immersive zones like Laughter Brewery and Chill Scene offered guests a taste of STOK’s lifestyle-led identity. Attendees also enjoyed an exclusive preview of STOK’s upcoming draught version, set to roll out across select outlets in the coming months.
“Bengaluru felt like the perfect city to introduce STOK,” said Vedant Kedia, Whole-Time Director, Mount Everest Breweries Ltd. “It’s a city that celebrates creativity, community, and openness to new experiences. We wanted a beer people reach for to relax with friends or celebrate small moments. That’s the essence of ‘Live the Chill.’”
STOK enters Karnataka with three carefully crafted variants Strong, Wheat, and Lager — brewed using premium ingredients such as German hops and high-quality millets, produced on advanced brewing equipment. The range has been developed under the guidance of a seasoned master brewer, formerly with UB Kingfisher, bringing deep industry expertise to the brand.
“Bengaluru has always embraced innovative beer experiences,” said Vinod Babu G, CEO, Mount Everest Breweries Ltd. “Our goal is simple: offer a premium brew that’s inviting rather than intimidating. With three variants and draught coming soon, we’re excited to become part of the city’s beer scene.”
STOK is crafted as a modern Indian interpretation of premium beer, blending high-end brewing techniques with a relaxed, lifestyle-oriented ethos. Designed for a new generation of consumers seeking quality without pretension, the brand aims to redefine what a homegrown premium beer can feel like.
With rising demand for premium and differentiated beers across India, STOK is poised for growth. Backed by a focused launch strategy, distinctive packaging, and a product line tailored for contemporary drinkers, STOK positions itself as a fresh, friendly, and approachable option in Bengaluru’s beer landscape.
