Mumbai, April 30th, 2025:– Koffeetech Communications, a pioneer in digital marketing solutions, presents compelling predictions for the real estate industry’s digital marketing landscape as we look ahead to 2025. Backed by data and industry insights, these forecasts outline key areas for realtors to concentrate on to thrive in a rapidly evolving market.

Guided by the principle “We are KAAFI for you,” Koffeetech aims to be a trusted brand partner, providing digital solutions that combine creativity, strategy, and technology. With expertise in real estate, e-commerce, education, and more, Koffeetech focuses on delivering services that meet the evolving demands of today’s market.

 “In today’s fast-paced digital age, the key to success in real estate lies in adaptability and innovation,” said Koffeetech Communications Founder & CEO Jay Rathod. “At Koffeetech Communications, we are dedicated to equipping realtors with cutting-edge tools that harness the power of data, immersive technologies, and sustainable practices. By prioritizing personalization and leveraging modern marketing strategies, we can create meaningful connections with buyers and pave the way for a more dynamic and responsible real estate landscape in 2025 and beyond”.

 1. Increased Emphasis on Personalization 

Research shows that 80% of consumers are more likely to make a purchase when presented with a personalized experience. Realtors should adopt data analytics tools to create tailored marketing campaigns that resonate with individual buyer preferences, thus enhancing engagement and conversion rates.

 2. Rise of Virtual and Augmented Reality (VR/AR) 

The global AR and VR market is projected to reach $300 billion by 2025, reflecting the increasing demand for immersive experiences. Realtors should invest in VR and AR technologies to offer virtual tours of properties, making the buying process more accessible and appealing to remote buyers.

 3. Mobile-First Marketing Strategies 

With over 50% of web traffic coming from mobile devices, adopting mobile-first strategies is vital. Real estate websites must be optimized for mobile use, and agencies should develop user-friendly apps to meet the on-the-go needs of tech-savvy consumers.

 4. Focus on Sustainability 

A report from Nielsen found that 66% of consumers are willing to pay more for sustainable brands. Realtors should emphasize eco-friendly properties and sustainable practices in their marketing efforts to attract a growing audience interested in environmentally responsible living.

 5. Leveraging Social Media Influencers 

Influencer marketing is set to grow to a $16.4 billion industry in 2022, making it an effective strategy for real estate promotion. Collaborating with local influencers can help agencies extend outreach and build genuine connections with prospective buyers, especially millennials and Gen Z.

 6. Enhanced Use of AI and Chatbots 

With chatbots projected to handle 85% of customer interactions by 2027, integrating AI tools can significantly enhance customer service. Realtors should implement chatbots on their websites to provide instant responses to inquiries, streamline communication, and improve overall efficiency.

 7. Data-driven decision-making

 Embracing big data can help realtors understand market trends and consumer behaviors better. Agencies that utilize data analytics to inform their marketing strategies will have a competitive edge, as they can adapt and respond to market dynamics more effectively.

“As we move into 2025, the real estate industry must embrace the digital transformation with open arms. By adopting innovative marketing strategies and prioritizing the needs of the modern consumer, realtors can not only survive but thrive in this competitive landscape,” concluded Jay Rathod, Founder & CEO of Koffeetech Communications. “Together, let’s shape the future of real estate with creativity, technology, and a commitment to sustainability.”

Key Recommendations for Realtors  

– Invest in Technology: Integrate VR/AR and AI chatbots into your marketing strategies to improve customer engagement. 

– Personalize Marketing Efforts: Use data analytics to tailor communications and property presentations to individual buyer preferences. 

– Prioritize Sustainability: Highlight eco-friendly features of properties and adopt sustainable practices within your marketing strategies. 

– Focus on Mobile Optimization: Ensure that all digital marketing assets are mobile-friendly to meet the needs of today’s consumers. 

 

Caring for the earth has always been a grave concern for both organisations and indviduals alike. With a plethorar of issues to be concerned about, in today’s digital landscape, organizations also face the dual challenge of maintaining robust cyber security measures while also reducing their environmental impact to manage risks and realize opportunities. This issue is especially critical for India, which has emerged as a prime target for cyberattacks. According to Check Point’s Threat Intelligence Report, Indian organizations faced an average of 3,278 cyberattacks per week over the past six months, significantly higher than the global average of 1,878.

Each one of these incidents not only threatens sensitive data and business continuity but also adds to the nation’s energy burden. Investing in sustainable, preventive cybersecurity is no longer optional but essential for both resilience and resource efficiency.

In recognition of Earth Day 2025, we’d like to discuss why the convergence of these two priorities is particularly relevant, giving rise to Green IT security practices that can help organizations accomplish both goals simultaneously. By implementing energy-efficient security systems, companies can strengthen their defenses while contributing to sustainability efforts and reducing operational costs – a win-win for the bottom line and the planet!

The Energy-Security Connection

When companies design their IT security systems with energy efficiency in mind, they create a more sustainable digital infrastructure without compromising protection. A key performance indicator in this approach is the energy consumption per gigabit (Gbit) of data throughput in next-generation security gateways. By optimizing for this metric, organizations can reduce their environmental footprint while maintaining effective security controls.

Check Point‘s latest ESG Report provides concrete examples of this approach in action. Our Check Point Quantum Force 29200 security gateway demonstrates a remarkable 73% decrease in Power Consumption (Watts) per Throughput (Gbps) compared to the previous Quantum 28000 model. Impressively, this reduction comes alongside a 112% improvement in Threat Prevention capabilities. Similar advancements are evident in another product line, where the Quantum Force 9800 security gateway delivers a 61% reduction in Power Consumption (Watts) per Throughput (Gbps) compared to the Quantum 7000, while achieving a 111% improvement in Threat Prevention. These innovations illustrate how next-generation security technologies can simultaneously enhance protection and energy efficiency.

Prevention: The Green Approach to Cyber Security

Proactive defense against cyberattacks doesn’t just protect data—it prevents unnecessary energy consumption. When organizations fall victim to attacks like ransomware or cryptominers, recovery often involves energy-intensive processes such as restoring backups or rebooting entire systems. These procedures consume significant energy that could have been saved through preventive measures.

Consider cryptomining malware, which remains a persistent threat despite its peak in 2018 when it affected 40% of analyzed organizations.

Even recently, malware such as XMRig has been detected targeting gaming engines. The collective energy consumption of cryptomining is estimated at a staggering 125-terawatt hours annually—highlighting how effective prevention directly translates to energy savings.

AI Systems: New Threats, New Energy Concerns

Data poisoning in AI systems represents another emerging concern. These attacks compromise machine learning models, often requiring complete retraining to remediate—an extremely energy-intensive process. As organizations increasingly rely on AI-powered tools for decision-making, protecting these systems also means avoiding redundant and costly training cycles that consume substantial computational resources.

Architecture Choices for Energy Efficiency

Network architecture decisions significantly impact both security and energy consumption. Hybrid network models, such as mesh networks within SASE (Secure Access Service Edge) environments, can reduce energy use by decreasing the number of hops data must take. Instead of routing all traffic through cloud services, these approaches ensure fewer energy-consuming systems are involved in transmission.

In data centers, scale-out security gateway designs enhance energy efficiency by providing high availability without relying on traditional active-passive configurations that often waste resources.

The Combined Benefit

By integrating Green IT principles into cyber security strategies, organizations create infrastructure that is both secure and sustainable. Making strategic choices in architecture, proactively defending against attacks, and considering the energy implications of security operations allows companies to protect both their business interests and environmental resources.

Mumbai, India- April 30 2025: Amazon MX Player, Amazon’s free streaming service, has been amping the buzz with each episode of Battleground, the ultimate fitness showdown where strength, stamina and willpower are put to the ultimate test. Fronting the action is cricket legend Shikhar Dhawan as ‘Super Mentor’, with four powerhouse mentors Rajat Dalal, Abhishek Malhan, Rubina Dilaik, and Neeraj Goyat — leading fierce squads into the unforgiving arena. Rajat Dalal brings an unstoppable energy and a razor-sharp game plan to Team Haryana, pushing his team to smash barriers, crush doubts, and prove they belong at the top.

Reflecting on his journey as both an athlete and mentor, Rajat shared, “I’ve always lived in competition mode — whether it was in the classroom or on the field. That drive to constantly push my limits helped me step into the mentorship role efficiently. I realised how much that drive has helped me in the Battleground arena. I could relate to the mindset of the contestants. It also gave me an insider perspective, and I think that made all the difference.”

Addressing the recent battles in Fight Club, he added, “I don’t think we’ve seen anything quite like this before, not from the start of Fight Club till now. The level of competition was just on another level. Every match felt intense, every competitor came in with something to prove. Honestly, talent is everywhere. No one had an easy run. For me, there wasn’t a single fight where someone clearly stood out because everyone did. Every face-off felt like a final. That’s how good it was.”

Witness the ultimate test of power, persistence, and personality in Battleground — streaming now for free only on Amazon MX Player, available through its apps on mobile, Amazon’s shopping app, Prime Video, Fire TV, and Connected TVs.

Bangalore, 29th April 2025 – Mindstec Distribution Pvt Ltd, a leading distributor of professional AV solutions, has unveiled a transformative dual KVM (Keyboard, Video, Mouse) integration strategy designed to elevate the efficiency, ergonomics, and responsiveness of network operations centers (NOCs). By enabling seamless control both at the operator desk and through an interactive large-format touch wall, Mindstec is setting a new standard for real-time system management and collaborative decision-making in mission-critical environments.

Mindstec Innovative Dual KVM Deployment

As part of its commitment to empowering operational excellence, Mindstec has successfully implemented a dual KVM solution that centralizes control and maximizes situational awareness. This forward-thinking integration allows operators to switch between multiple servers from a single keyboard, monitor, and mouse at their desks, while also enabling control transfer to an interactive touch wall for enhanced data visualization and team collaboration.

“Our goal at Mindstec is to simplify complexity in high-pressure environments like NOCs. With our dual KVM setup, we’ve given operators the ability to seamlessly shift from individual control at their desk to dynamic, team-based decision-making at the touch wall. It’s about merging flexibility with functionality to support smarter, faster, and more coordinated operations,” said Sabarish N, Managing Director at Mindstec Distribution Pvt Ltd.

Streamlined Desk-Based System Management

At the operator desk, Mindstec’s KVM setup minimizes hardware clutter and enables instant switching between systems, creating an ergonomic and focused workspace. This design is particularly vital in high-pressure environments where swift responses are crucial. “Efficiency is key in our industry. Our KVM solutions allow teams to maintain peak performance without the distractions of a disorganized workspace,” added Sabarish N.

Interactive Touch Wall Integration for Collaborative Control

The integration of KVM technology into a large-format touch wall further amplifies operational agility. Operators can visualize and manipulate data from multiple sources on a single collaborative platform—supporting faster, more informed decision-making and enhancing cross-functional teamwork.

Key Benefits Delivered by Mindstec’s Dual KVM Integration:

• Reduced Desk Clutter: Centralized control leads to a cleaner, more ergonomic workspace.

• Fast, Seamless Switching: Operators gain real-time access across systems without physical reconnections.

• Enhanced Visualization: Large displays present an operational overview critical for rapid analysis.

• Collaborative System Control: Touch-enabled interaction fosters teamwork and problem-solving.

Redefining the Modern NOC

By delivering this integrated control ecosystem, Mindstec equips NOCs with the tools to remain agile, responsive, and future-ready. This dual KVM approach not only enhances operational performance but also ensures that both human expertise and advanced technology work in harmony to manage complex, high-stakes environments.

MUMBAI, India, April 29, 2025 — Palo Alto Networks^®,, the global cybersecurity leader, today announced its latest advancements in Prisma^® SASE, the industry’s most comprehensive secure access service edge (SASE) solution, including the unveiling of Prisma Access Browser 2.0, the world’s only SASE-native secure browser. Prisma Access Browser 2.0, along with Endpoint Data Loss Prevention (DLP) and expanded cloud presence with Oracle Cloud Infrastructure (OCI), are new Prisma SASE capabilities designed to secure generative AI (GenAI) usage, improve user experience and enhance operational resilience in the modern workplace.

Eighty-five percent of work today is happening in browsers, leading to potential data exposure and monitoring gaps. Palo Alto Networks 2025 Unit 42 Incident Report found that almost half (44%) of security incidents involved malicious activities initiated or enabled through employees’ browsers, such as phishing, URL redirect abuse and malware downloads.

“A secure browser extends SASE protection to where knowledge workers spend most of their time, securing third-party access, supporting BYOD, and reducing an organization’s reliance on legacy infrastructure like VDI,” said John Grady, principal analyst at Enterprise Strategy Group, now part of Omdia. “Palo Alto Networks unique approach of integrating its Prisma Access Browser with Prisma SASE helps organizations extend the same protection from advanced threats, user experience monitoring, and GenAI app protection from the network into the browser, ensuring users are protected, efficient, and productive.”

Uniquely the combination of Prisma SASE with Prisma Access Browser delivers safe, fast, policy-driven access to everything the modern workforce needs — without compromising experience or security. To further enable enterprises to browse securely from any device or any location, Prisma Access Browser 2.0 includes the following new capabilities:

• Safely enabling GenAI use and protecting data in real time: Prisma Access Browser 2.0 now helps secure GenAI adoption with real-time visibility, access control and user coaching to accurately secure sensitive data at the last mile (e.g., clipboard, print, screenshots, typing), with LLM-powered context-based classification preventing unintentional leaks or breaches.
• Defending against new sophisticated web attacks: Prisma Access Browser 2.0 delivers new protection powered by Precision AI^® to detect evasive and targeted attacks such as AI-generated cloaking and SaaS-hosted phishing attacks in real time. This includes attacks such as evasive AI-generated code and malicious injections into compromised websites, which cannot be reliably detected outside of the browser.
• Delivering a reimagined user experience: Prisma Access Browser 2.0 delivers maximum performance for modern web and SaaS applications, yet still provides users with the ability to easily launch legacy infrastructure such as VDI applications from the same browser for a unified experience.

“In the AI-first era, safeguarding customer data and intellectual property is paramount,” said Aathir Ahad, CISO, Wipro Limited. “Prisma Access Browser aligns with our Zero Trust strategy and our commitment to leveraging advanced technologies for rapid threat prevention, enhanced user experience, and robust data & privacy protection.”

“Secure browsers are absolutely essential for the modern workforce because today’s work is increasingly remote, cloud-based, and data-intensive,” said Anand Oswal, SVP and GM of Network Security, Palo Alto Networks. “This shift demands a unified, modern approach to security — a SASE natively integrated secure browser — that uniquely safeguards productivity, helps ensure resilience, and does so with a seamless user experience, making it the optimal choice for securing today’s dynamic work environments.”

Additional new advanced features to Palo Alto Networks Prisma SASE include:

• Endpoint Data Loss Prevention (DLP) — to improve shadow data discovery and data classification accuracy as well as provide proactive measures against insider threats to safeguard sensitive information.
• Extend App Acceleration to Branch — to expand support for new productivity apps and extend enhanced user-to-app performance to the branch with integration into Prisma SD-WAN.
• Next-Generation Unified SASE Agent — to simplify the IT experience with a unified, next-generation agent for SASE use cases.
• Oracle Cloud Infrastructure (OCI) — to broaden the global reach of Prisma SASE and build on the ability to deliver cloud resiliency and industry-leading uptime.

“Our long-standing collaboration with Palo Alto Networks helps organizations across the world securely accelerate their cloud journey,” said Karan Batta, senior vice president, Oracle Cloud Infrastructure. “By leveraging OCI to run Prisma SASE globally, Palo Alto Networks can provide its customers with operational resiliency, high performance, and an exceptional user experience. In addition, Prisma SASE helps our customers protect their OCI environments against emerging and sophisticated cyber threats.”

April 29, 2025 – CrowdStrike introduced Falcon® Adversary OverWatch Next-Gen SIEM, the first and only solution to bring managed threat hunting to third–party data. This breakthrough innovation extends the visibility of CrowdStrike’s elite threat hunters into unmanaged attack surfaces adversaries have long exploited. By leveraging third–party data ingested by Falcon® Next-Gen SIEM, CrowdStrike delivers 24/7 expert detection beyond endpoints, identity and cloud environments to stop breaches across every attack surface.  

Adversaries strike from all angles, and once inside, they move laterally with alarming speed. Groups like FAMOUS CHOLLIMA embed malicious insiders to operate from within. Others, like OPERATOR PANDA exploit unmanaged infrastructure, edge devices and siloed systems like firewalls, VPNs and email gateways – where traditional tools lack visibility. By extending managed threat hunting to third–party data, CrowdStrike delivers faster detection, broader coverage and even greater speed in stopping breaches.

“Today’s adversaries move incredibly fast and thrive on the complexity of modern environments.  They exploit the sprawl of IT and security tools to give them an edge, while defenders are left to stitch together disjointed data to try and find signals in the noise,” said Adam Meyers, head of counter adversary operations at CrowdStrike. “With OverWatch now hunting across third–party data, we’re eliminating the blind spots that adversaries rely on, delivering unified visibility, expert-led detection and the early insight needed to stop breaches.” 

Transform the SOC with Falcon Adversary OverWatch and Next-Gen SIEM

CrowdStrike’s latest innovations set a new standard for modern security operations. Powered by the AI-native CrowdStrike Falcon® cybersecurity platform, Falcon Adversary OverWatch uses deep adversary expertise and industry-leading threat intelligence to rapidly uncover evasive threats. Falcon Next-Gen SIEM unifies native and third–party data, real-time intelligence and AI-driven automation to deliver comprehensive visibility, high-fidelity alerts and machine speed response. New innovations include:

 

• Expert-Led Threat Hunting Across all Attack Surfaces: Integrates real-time, 24/7 threat hunting from Falcon Adversary OverWatch with first–party endpoint, identity, cloud and third–party data from Falcon Next-Gen SIEM. Expands coverage across unmanaged infrastructure that adversaries often exploit to expose hidden threats. 
• UEBA and Case Management for Falcon Next-Gen SIEM: Analyzes user behavior with advanced machine learning to uncover insider threats and stealthy adversaries once they’re on the network. With AI-driven risk scoring, entity resolution and automated workflows, security teams can reduce false positives, connect related activities across data sources and investigate in a centralized platform to respond faster.
• Unified Identity Security and Next-Gen SIEM: The powerful combination of Falcon® Identity Protection and Falcon Next-Gen SIEM enables security teams to detect and prioritize identity-based threats in real time, while Falcon Fusion SOAR automates Active Directory actions – like disabling compromised accounts and MFA enforcement – to respond at machine speed.
• CrowdStrike Pulse Services: To help customers drive SOC transformation, CrowdStrike Pulse Services reduces active risk with targeted offerings such as ransomware readiness planning, high-value asset protection strategies and cyber resiliency uplift. Delivered through modular, expert-led engagements, Pulse helps teams improve response times and build more resilient operations.