Cactus Partners Leads Dollar 7 Million Investment in Brandworks Technologies

Mumbai, August 12, 2025: Cactus Partners (CPL), an early-growth venture capital fund, has led a USD 7 million Series A round in Brandworks Technologies Pvt. Ltd., one of India’s fast-growing electronics design-led manufacturing company that transforms ideas into market-ready products. This marks CPL’s eleventh investment and its third in the manufacturing sector.

brandworks

Brandworks Technologies is a next-generation electronics R&D and manufacturing player, delivering innovations across AI hardware, IoT solutions, advanced audio systems, charging technologies, financial devices, surveillance systems, and renewable energy products. Partnering with leading global chip companies, Brandworks co-creates cutting-edge solutions with a focus on design excellence, manufacturing precision, and customer success.

With this funding, Brandworks will expand and upgrade its R&D centers, build partnerships and customer relationships in key international markets, and invest in next-generation product platforms with an emphasis on performance, sustainability, and global standards. The company will also scale manufacturing through new high-efficiency production lines and strengthen its innovation engine by hiring top engineering, design, and operations talent.

“This fundraise is fuel for a much larger mission — to make Brandworks a global leader in electronics R&D and manufacturing. We’re here to prove that world-class innovation can be imagined, designed, and built in India, and delivered to the world,” said Ishwar Kumhar, Co-Founder, Brandworks Technologies.

Echoing this sentiment, Nikita Kumawat, Co-Founder of Brandworks, added that they are truly delighted to partner with Cactus Partners. “Their proactive support and thoughtful involvement have been instrumental for us. As a founder-focused fund with deep expertise in the sector, Cactus Partners brings invaluable insight and commitment to helping entrepreneurial ventures like ours succeed. We greatly appreciate their partnership and look forward to achieving new milestones together,” she said.

Amit Sharma, General Partner at Cactus Partners, commented on the transaction, saying, “We are very excited to partner with Brandworks. The way Ishwar and Nikita have built this business so far is truly commendable. The robust and consistent growth, while maintaining healthy economics, is a testament to their impeccable execution. Electronics manufacturing as an industry is expected to grow at a healthy pace in the foreseeable future, thanks to the “Make in India” initiatives and changing supply chains and geopolitics. High quality and well-managed companies, such as Brandworks, are well poised to grow at a significantly faster pace than the industry. Brandworks has built the business in a very capital-efficient manner so far, and the capital infusion will further accelerate the growth curve. We look forward to working closely with the Brandworks team and support them with strategic resources in addition to capital.”

So far, CPL has backed companies such as Lohum, Indigrid, Intangles, Kapture, Vitraya, AMPM, Auric, Parkmate, Ananant Systems, and Rubix (exited). With this strategic partnership, Brandworks and Cactus Partners are set to accelerate India’s position on the global electronics innovation and manufacturing map.

Hitachi Vantara Launches Virtual Storage Platform One on Google Cloud Marketplace

Hitachi Vantara Announces Virtual Storage Platform One’s Availability on Google Cloud Marketplace to Strengthen Hybrid Cloud Data Management

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India, 5th August 2025 Hitachi Vantara, the data storage, infrastructure and hybrid cloud management subsidiary of Hitachi, Ltd. ,announced new capabilities for Virtual Storage Platform One Software-Defined Storage (VSP One SDS), now available on Google Cloud Marketplace. The new capabilities bring enterprise features to the public cloud, including two-way asynchronous replication, thin provisioning and advanced data compression. These enhanced features provide enterprises with greater flexibility, data efficiencies, enhanced disaster recovery options and simplified data mobility across on-premises and cloud environments.

As hybrid cloud deployment architectures grow, organizations increasingly combine public and private clouds to meet evolving business needs. According to a 2025 cloud adoption report, nearly 80% of companies now use multiple public clouds and 60% operate several private clouds, highlighting the rising need for consistency and control in complex infrastructures. As AI significantly increases the data storage requirements for businesses, recent industry research shows that 47% of IT and security leaders struggle with limited visibility across hybrid environments – making it more challenging to manage risk and maintain control.

With its availability on Google Cloud Marketplace, VSP One empowers customers to deploy storage resources across cloud and on‑premises environments through a single management interface with no re-architecting required. New capabilities include thin provisioning and compression that can further reduce cloud storage costs by up to 40%, enabling customers to maximize efficiency and performance while minimizing overhead. Additionally, two-way asynchronous replication enhances disaster recovery strategies by allowing primary and secondary sites to operate as both source and target.

“Bringing VSP One to Google Cloud Marketplace will help customers quickly deploy, manage and grow the data management solution on Google Cloud’s trusted, global infrastructure,” said Dai Vu, managing director, Marketplace & ISV GTM Programs, Google Cloud. “Hitachi Vantara can now securely scale and support customers on their digital transformation journeys.”

VSP One offers enterprise-level availability to the public cloud, designed to support high service reliability and uptime that businesses of all sizes expect, especially when downtime or re-architecture costs are significant. VSP One is engineered for continuous availability, with a target of 99.999% uptime. This helps reduce costs while enabling native migration to and from any storage platform and cloud. It supports quicker recovery from unplanned outages and helps organizations maintain business continuity with greater confidence.

“Customers want the freedom to choose the right cloud for every workload and the assurance that their data will remain protected, available and easy to manage,” said Octavian Tanase, chief product officer, Hitachi Vantara. “With availability on Google Cloud Marketplace and the addition of two-way asynchronous replication, VSP One empowers our customers to easily streamline hybrid cloud operations while strengthening their resiliency posture.”

Opening new opportunities for Hitachi Vantara channel partners to support customers as they evolve their hybrid cloud strategies, this offering provides a more flexible, software-defined approach and deeper integration with Google Cloud. It gives partners new ways to address critical priorities like resiliency, security and sustainability, while helping customers improve operations, strengthen data protection and get more value from the infrastructure they already have.

The expansion to Google Cloud reflects Hitachi Vantara’s ongoing commitment to innovation across the VSP One platform. It builds on the recent launch of VSP 360, a unified data management software platform that simplifies the VSP One user experience and provides transparent insights into data and infrastructure.

India Launches National Cyber Security Research Council & Hosts Hackathon X – A Milestone for Cyber Defense

Cyber Security

July 26, 2025: In a landmark move to strengthen India’s national security architecture, the National Cyber Security Research Council (NCSRC) has been officially launched to counter the rapidly evolving threats in cyberspace. With a broad and ambitious vision to safeguard the nation’s digital infrastructure, the Council will drive cutting-edge research, develop protective technologies, and foster strategic collaboration with state and central government agencies.

The formation of the NCSRC comes at a crucial time, as India—one of the most connected nations globally—faces growing and complex cyber threats across governmental, military, and civilian networks. The Council will work in close coordination with agencies to identify vulnerabilities, conduct threat assessments, and implement robust defense strategies.

Under the visionary leadership of Dr. E. Khaliraj, Director of the NCSRC, the Council has already made remarkable strides in building national awareness and capacity. Dr. Khaliraj, a veteran cybersecurity strategist and educator, has led the Council in executing over 150 awareness and social impact programs across India. He is widely regarded for his commitment to democratizing cybersecurity knowledge and his efforts in bringing cyber literacy to grassroots communities. A strong advocate for ethical hacking, youth engagement, and technological innovation, Dr. Khaliraj has been instrumental in establishing more than 300 Cyber Resource Centres across the country. His long-term vision is to transform India into a global hub for cyber excellence, research, and resilience.

As part of this nationwide mission, the Council has launched Hackathon X, India’s largest and most prestigious Capture the Flag (CTF) competition in partnership with various government stakeholders. Held from July 25–27 in Bengaluru, Hackathon X invites young cybersecurity enthusiasts aged 18–35 to demonstrate their skills, solve real-world security challenges, and contribute to India’s cyber resilience.

The competition offers cash prizes of ₹1,00,000, ₹50,000, and ₹25,000, and is open to students pursuing computer science, cybersecurity, or related fields. Registration is open at https://hackathonx.in.

The event was graced by Dr. A. K. Anil Kumar, Director, ISRO, who will deliver the keynote address, and Dr. Pranab Mohanty, IPS, Director General of Police, Cyber Command, Government of Karnataka, who will attend as the special guest.

“Cybersecurity is no longer a siloed concern—it is central to national security, scientific advancement, and our daily digital lives. The establishment of the National Cyber Security Research Council is a giant step toward protecting India’s digital future.” He went on to say, “With world becoming one place now the responsible leaned lot but look at Space security & cyber security closely in sync with national & financial security. With record digital transactions taking place in India data security will play a huge role going forward.”
Dr. A. K. Anil Kumar, Director, ISRO

“The rising sophistication of cybercrime demands an equally strategic and technological counterforce. Hackathon X is not just a competition—it is a mission-critical platform to identify, empower and elevate India’s cybersecurity warriors.”
Dr. Pranab Mohanty, IPS, Director General of Police, Cyber Command, Government of Karnataka

As India takes a bold step forward in cyber defense, the National Cyber Security Research Council and Hackathon X embody a united vision: to secure the nation’s digital frontier and inspire the next generation of cyber defenders. The event also had active participation from DR M N Thippesawmy Principal AIT, Sh S Mariswamy IPS, DR M Mahadeva & A R Krishnamurthy (both from PVP Trust) & Jayaram Shivanasadra Govindaiah Head NCSRC KN.

ASUS Accessories That Take the Stress Out of Multitasking

In a world where we’re constantly toggling between devices, tabs, and tasks, the right accessories can transform chaos into calm. ASUS understands the modern multitasker and offers a line-up of thoughtfully designed peripherals that combine style, comfort, and performance. Whether you’re working from a café, switching between your laptop and tablet, or aiming to stay productive without disturbing those around you, these ASUS accessories have your back.

A black computer mouse on a white surface

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ASUS Bluetooth Silent Mouse MW105 – Quiet Precision for Busy Days

If you’re someone who thrives in focus zones, be it a co-working space, library, or home office – the MW105 mouse is made for you. Designed with whisper-quiet clicks, this Bluetooth-enabled mouse ensures productivity without the noise. It offers adjustable DPI settings (800/1200/1600) to cater to both casual browsing and detailed design work. Its plug-and-play design means there’s no need to install drivers—just connect and go. Plus, with its simple ambidextrous shape, it comfortably fits both left- and right-handed users. Lightweight, silent, and smart, the MW105 is a multitasking essential that blends right into your workflow.

A computer mouse with flowers and petals flying

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ASUS Fragrance Mouse MD101 – Boost Productivity, One Scent at a Time

Now here’s a game-changer: a mouse that doesn’t just work hard but smells amazing while doing it. The ASUS Fragrance Mouse MD101 features a clever built-in scent compartment that lets you add essential oils, creating a personalized and calming workspace with every move. But it’s more than just a sensory delight—it’s built to perform. With dual-mode connectivity (Bluetooth and 2.4GHz), silent-click buttons rated for up to 10 million presses, and smooth PTFE feet, this mouse offers a seamless user experience. Add to that an ergonomic design and up to a year of battery life, and you’ve got a productivity partner that soothes while it delivers.

A group of keyboard on a shelf

AI-generated content may be incorrect.ASUS Marshmallow Keyboard KW100 – The Sweetest Way to Switch Devices

Designed for users who work across multiple screens, the Marshmallow Keyboard KW100 brings versatility and minimalism together. With Bluetooth 5.0 support, it connects to up to three devices with Windows, ChromeOS, macOS, iOS, and iPadOS systems and lets you switch between them with just a tap. Its laptop-style layout offers familiar comfort, while the quiet scissor keys and foam padding reduce typing noise to under 50 dB. Two-level adjustable kickstands add ergonomic ease, and the keyboard itself is so lightweight (just 375g) you can carry it everywhere. Bonus: it runs on AAA batteries that last up to 24 months. Available in calming color combos like Green Tea Latte and Oat Milk, it’s a stylish and smart companion for on-the-go multitaskers.

F77 Goes Next-Gen: Ultraviolette Unveils Powerful Gen3 Firmware

New Delhi, July 22, 2025Ultraviolette, a global innovator with presence across ten European nations, is at the forefront of future-ready electric vehicle platforms and advanced battery technology. Through its bold spirit that defies convention, the brand continues to elevate its engineering excellence with time by creating products that are not just advanced but set new benchmarks in electric performance, whilst keeping riders at the cutting edge of technology and performance with every ride.

Ultraviolette captivated its customers in the year 2024 with the first phase of evolution in the form of the F77 MACH 2. This evolution focussed on safety features such as Traction Control, Dynamic Stability Control (UVDSC), 10 levels of Regenerative Braking, Hill-Hold Assist, Violette A.I., and more. Now, with insights of over 8 million km of on-road riding data, Ultraviolette takes a bold leap forward and introduces the next phase of evolution- the ‘GEN3 Powertrain Firmware’ and the ‘Ballistic+’ performance enhancement.

Narayan Subramaniam, CEO s Co-founder of Ultraviolette, stated “For decades, vehicles, gadgets, and consumer electronics have followed a familiar trajectory where they start strong, but degrade over time. While others may practice planned obsolescence, we believe in the opposite paradigm where technology evolves and gets better with time. At Ultraviolette, we envision how a machine could learn from you, evolve with you, and unlock more power the longer you own it.”

Ballistic+ is a high-engaging riding experience meticulously engineered to ignite adrenaline and redefine electric performance. At the core of achieving Ballistic+ is Violette A.I.- Ultraviolette’s connected intelligence system both on and off the F77 motorcycles. Violette A.I. is not just a passive riding system but also actively analyses real-world riding data collected across the world including riding patterns, throttle inputs, diverse ride scenarios and more.

“At the heart of every F77 is our Vehicle Control Unit, a powerful onboard intelligence system that captures over 3,000 data points in real time. These are continuously analysed by Violette A.I., which interprets, learns and evolves to optimize performance and deliver smarter, more

responsive system updates. Through this seamless integration of advanced hardware and intelligence, we uncovered new possibilities to extract even greater performance from the battery and drivetrain systems. Our architecture proved its capability through rigorous fine-tuning, from the VCU to the motor and motor controller, ultimately resulting in our new Gen3 Powertrain Firmware. This is a breakthrough in electric performance, based on precision engineering, and intelligent evolution”, said Niraj Rajmohan, CTO s Co-founder of Ultraviolette.

All existing F77 customers will benefit from their machines becoming more enhanced. This entails that all F77 motorcycle owners can now avail the Gen3 Powertrain Firmware at no additional cost. Ballistic+ is backwards-compatible and ensures every customer enjoys peak performance, regardless of when they joined the Ultraviolette ecosystem. Ultraviolette’s mission has been to relentlessly push boundaries across futuristic design, elevated performance, and advanced technologies.

Whisper World Recognized as ‘Best Global Tech-Driven AdTech Company’

Mumbai, July 19: Whisper World , the global pioneer in In-Content Advertising (ICA), has been recognized as the ‘Best Global Tech-Driven AdTech Company’ at the Outlook Business Spotlight – Enterprise & Leadership Awards 2025. Ms Nidhee Kekre, CSO, Whisper World accepted the award at the event hosted in Bangalore on June 27, 2025, that was attended by industry leaders, dignitaries and change-makers. The recognition marks a milestone in Whisper World’s mission to transform brand communication through immersive, data-led innovation across global media landscapes, including India.

whisper world

“The award is recognition of our belief that advertising in order to be effective, should not only get reach but also attention, in an era of attention deficit. In-Content Advertising allows us to merge brand messaging with audience attention points and our technology ensures that impact is not just creative; it’s measurable for effectiveness and scalable for reach. It’s like mass personalisation on the largest possible medium and ICA is most effective when used in conjunction with TVC. We have tested it using various methodologies and it delivers immense value for the brands. Since our India launch in 2019, have scaled rapidly through partnerships with the major broadcasters – JioStar and ZEE Network, delivering measurable impact across 18+ channels in 8 languages,” says Ms Nidhee Kekre, Chief Strategy Officer, Whisper World.

Founded in 2014 and operational in 7 countries, Whisper World is redefining how brands connect with audiences through ICA, an advertising format that embeds branded messages directly within content, creating intuitive viewer engagement. Backed by measurement partnerships with Nielsen, Kantar and BARC, Whisper World’s ICA solutions have become essential tools for brands across sectors aiming to stay relevant, particularly in India’s households that continue to consume content primarily through TV.

“Our proprietary ad-tech platform, combined with in-house production – Whisper Studios, allows us to integrate brands synergistically within the content and is a great tool when used along with TVC. With over 5,00,000 eye-tracking tests and 1,400+ brand lift studies backing our methodology, we continue to raise the bar for performance led storytelling. At Whisper World, we serve ICA through the most popular TV shows that audiences already care about. This award fuels our drive to keep pushing boundaries, blending tech and creativity to reshape the future of advertising,” concludes Ms Kekre.

Customers & Fans Gather in Bengaluru as Nothing Phone (3) Drops at Global First Event Bengaluru

Bengaluru, July 15, 2025 – London-based consumer technology brand Nothing successfully hosted an exclusive Drop Event at UB City, Bengaluru on July 12, marking the world’s first retail availability of its first-true flagship, the Nothing Phone (3). The event offered Indian consumers an opportunity to purchase the device ahead of its global open sale, reinforcing India’s position as a key market for the brand.

The event witnessed an enthusiastic turnout, with a large crowd gathering well before the gates opened, reflecting the excitement and buzz around the launch. In a first-of-its-kind offering, customers who purchased the Nothing Phone (3) also got their hands on the newly launched Nothing Headphone (1).

Designed to celebrate community and innovation, the evening featured live music by DJ Bombie, product demos, hands-on experience zones, and a series of interactive challenges, where select winners received exclusive goodies.

The Nothing Phone (3) brings a bold new expression to the smartphone category. Powered by the Snapdragon 8s Gen 4 chipset, Nothing OS 3.5 based on Android 15, a high-capacity 5500 mAh battery, 65W fast wired charging, 15W wireless charging, and IP68 water and dust resistance. The device reflects Nothing’s signature design philosophy in a new form factor with an evolved Glyph Matrix and refined aesthetic.

Also showcased were the Nothing Headphone (1), the brand’s over-the-head -premium audio offering, combining high-end engineering co-developed with KEF.

The Nothing Phone (3) will be available for sale across India starting July 15, 2025, via Flipkart, Flipkart Minutes, Vijay Sales, Croma, all leading retail stores and Nothing’s official website.

Rockwell Automation Collaborates with Axtel to Modernize Chocolate Moulding Line and Spice Blending Processes

15 July, 2025: Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and digital transformation, has worked with Axtel Industries Limited, a specialist in engineering process systems for the food & beverage industry, to upgrade its’s chocolate moulding and spice processing systems. By integrating Rockwell’s innovative motion and process control systems, safety, and advanced diagnostics solutions, Axtel has achieved greater precision, efficiency, and consistency in chocolate moulding line and spice processing, while improving safety and sustainability.

Axtel developed a fully automated chocolate moulding line using Rockwell Automation’s Kinetix® 5700 servo drives and Integrated Architecture® safety solution. For spice mixing solution, it leveraged Rockwell’s advanced ControlLogix® processor and PlantPAx® system to create fully automated ingredient management system.

Speaking about the relationship, Ajay Desai, executive director, Axtel Industries, said: “In the last 30 years Axtel and Rockwell Automation have collaborated on countless projects and provided sustainable automation solutions to customers. We continue to invest robustly in such technologies and shall continue doing so in future.”

Dilip Sawhney, managing director, Rockwell Automation India, added: “We always strive to empower our customers to innovate and achieve excellence. We value our longstanding relationship with Axtel and applaud their success in developing world-class machines.”

For operational excellence, Axtel leveraged Rockwell’s Integrated Architecture® consisting of GuardLink® 2.0 and Kinetix® 5700 servo drives system to enhance safety and efficiency. As a result, Axtel achieved the PLd Safety Performance Level in its manufacturing solutions. This accomplishment has made Axtel-manufactured machines and process plants safer and more sustainable.

The traditional process automation technology used by Axtel had limited capabilities, where different stock-keeping units (SKUs) were required from a single chocolate moulding line. This complex chocolate moulding processes, which involve filling and book moulding, for multiple SKUs on single moulding line required high levels of accuracy, precision, and efficiency.

In spice processing, Axtel had a need for enhanced reporting capability as the evolving market dynamics demanded a better compliance, operational efficiency, quality control, and safety. With the fully automated ingredient management system, managing multiple ingredients, including small and micro, while ensuring data integrity has significantly supported the manufacturing process for spice processors. This automation has improved both precision and efficiency, enhancing the quality and consistency of the final product.

Casio Announces XG as Global Ambassador for G-SHOCK Brand

New Delhi, July 10, 2025 : Casio Computer Co., Ltd. announced that it has appointed the internationally acclaimed seven-member hip hop / R&B girl group XG as the global ambassador for the G-SHOCK brand of shock-resistant watches.

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XG, consisting of members JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA, is a hip hop / R&B girl group known for its bold music and powerful performances. The name stands for “Xtraordinary Girls,” reflecting their commitment to empowering people from all walks of life around the world through a genre-defying style that breaks conventions. With a strong global following, especially among younger people, XG is rising as a new force in international music and culture.

XG has pioneered a new music genre called “X-Pop,” breaking away from the conventions of J-Pop and K-Pop to create a style all their own. This spirit of originality and strength closely aligns with G-SHOCK, a unique brand known for its toughness, shock resistance, and distinctive design — making XG a natural choice as the brand’s global ambassador.

To celebrate the partnership, a special website will showcase key visuals and a promotional video featuring XG. Centered around the slogan “No Destination,” the video portrays XG boldly stepping into a new world with G-SHOCK, expressing the strength to shape one’s future without fear or hesitation. Art direction came from YAR, the creative team led by YOSHIROTTEN — one of Japan’s most promising rising artists — and delivered a bold and energetic visual experience.

XG has this to say about their appointment as global ambassadors: “G-SHOCK watches always remind us of how we never gave up on chasing our dreams, even when things got tough. It gives us the courage to keep going and keep challenging ourselves. XG-SHOCK, let’s go!”

Additional key visuals and content will be released over time as G-SHOCK continues to share its world in collaboration with XG.

G-SHOCK watches worn by XG

GMA-P2100M

Built on the GMA-S2100, the design offers versatile navy, pink, and white color options that complement any outfit, accented with a touch of elegant pink gold for added flair.

GA-2100-1A1

Based on the GA-2100 with its signature octagonal bezel, this timepiece is unified in matte black, creating a minimalist yet bold and stylish look.

DW-5600UBB-1

Built on the DW-5600, which carries the iconic form of the very first G-SHOCK DW-5000C, the timepiece is finished in matte black for a refined and understated look that fits effortlessly with any outfit.

GMA-P2100-7A

Finished in a bright, refined white, the timepiece brings out a soft, feminine look.

XG

XG is a seven-member hip hop / R&B girl group consisting of members JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA. They made their debut in March 2022 with their first single, “Tippy Toes.” The group’s name, XG, stands for “Xtraordinary Girls” and reflects their commitment to empowering people from diverse backgrounds around the world through their boundary-defying music and performances.

XG has achieved numerous global milestones, including becoming the first Japanese artist to top the U.S. Billboard “Hot Trending Songs Powered by Twitter” chart in the weekly ranking, and the first Japanese girl group to grace the cover of the U.S. Billboard magazine. In November 2024, their second mini-album, AWE, marked their first appearance on the Billboard 200 album chart. XG launched their first world tour, XG 1st WORLD TOUR “The first HOWL,” in 2024, performing 47 shows across 35 cities before concluding at Tokyo Dome on May 14, 2025. In April 2025, they also became the only Japanese act to perform at the Coachella Valley Music and Arts Festival, where they closed the Sahara Stage and received high praise from both domestic and international media.

Hero Realty partners with VDO.AI to digitally engage premium homebuyers

Gurugram, July 8, 2025: Hero Realty, one of India’s fastest-growing real estate developers, partnered with VDO.AI, a leading advertising technology innovator, to launch a high-impact video campaign across Delhi-NCR using its proprietary Online Video (OLV) Ad Technology to engage high-intent homebuyers.

Leveraging VDO.AI’s intelligent and immersive video ad ecosystem, Hero Realty successfully connected with urban, aspirational consumers seeking quality, trust, and future-ready living spaces.

On the successful completion of the association, Amitt Sharma, Co-founder & CEO, of VDO.AI, said, “This partnership gave us the opportunity to apply cutting-edge, AI-driven OLV technology to a traditionally offline sector. We’re excited to have helped Hero Realty reach their target audience with smart targeting and engaging ad formats that possess the ability to engage and convert high-intent homebuyers across Delhi NCR .”

Karan Kumar, Chief Marketing Officer at Hero Realty, said, “At Hero Realty, we are committed to engaging India’s evolving homebuyers through digital-first storytelling. In an increasingly crowded digital landscape, relevance is everything. Our pilot campaign with VDO.AI delivered exactly that, marrying contextually intelligent video placements with the amplification of our campaign narrative. Their AI-powered OLV solution helped us reach the right audience at the right moment with messaging that mattered. VDO.AI proved to be a capable and performance-focused partner in this ambition. Their ability to blend creative precision with smart delivery stood out, and we’re very satisfied with the results. We look forward to building on this momentum in future campaigns.”

Akshay Chaturvedi, Chief Business Officer, VDO.AI, said, “Real estate marketing requires a different approach, one that understands the emotional weight of homebuying decisions. Our forte is to help brands move beyond traditional advertising to create authentic connections with audiences when they’re most receptive. The success with Hero Realty showcases how strategic video storytelling, powered by contextual precision, can drive genuine engagement and deliver tangible results for brands navigating today’s complex digital landscape”.

This collaboration underscored Hero Realty’s continued focus on leveraging digital-first strategies to connect with India’s new-age homebuyers and VDO.AI’s growing role as a trusted partner for performance-driven video storytelling.