1^st April 2025, India – Vijay Sales, India’s leading electronics retail chain, today announced a strategic partnership with renowned South Indian actor Vijay Deverakonda, marking a significant milestone in the company’s expansion strategy across the South Indian market. This collaboration represents a groundbreaking alliance that promises mutual growth and unprecedented market penetration for both the brand and the actor.

The partnership helps in expanding its footprint in South Indian markets, leveraging Vijay Deverakonda’s immense popularity and strong connect with young consumers across Telugu-speaking states and beyond. With a massive fan following and a reputation for trendsetting, Deverakonda brings not just star power but a genuine resonance with the tech-savvy younger demographic that forms the core of Vijay Sales’ target market.

“This collaboration is more than just a brand endorsement; it’s a strategic vision to bridge the gap between cutting-edge technology and aspirational lifestyle,” said Nilesh Gupta, Director of Vijay Sales. “Vijay Deverakonda represents the perfect confluence of youth, innovation, and authentic connectivity. Our partnership is designed to create a unique ecosystem where technology meets lifestyle, where every consumer feels empowered to choose the best electronic products that complement their dynamic lives. This partnership is about creating a narrative that goes beyond transactions and builds a lasting connection with our customers.”

For Vijay Deverakonda, the partnership offers an opportunity to extend his brand beyond cinema into the realm of technology and retail.

Known for his innovative approach in the film industry, the actor sees this collaboration as a natural extension of his personal brand of innovation and consumer-centric thinking. The association allows him to connect with millions of consumers directly, offering insights and recommendations that go beyond traditional celebrity endorsements.

The collaboration will encompass a 360-degree marketing approach, including digital campaigns, in-store experiences, exclusive product lines, and targeted marketing initiatives that highlight Vijay Sales’ extensive range of electronic products. From smartphones and laptops to home appliances, the campaign will showcase how technology can be both accessible and aspirational.

Vijay Sales plans to leverage Deverakonda’s massive social media following, which spans millions of followers across platforms, to create innovative digital narratives that showcase the brand’s product range and technological innovations. The actor will be actively involved in product launches, digital campaigns, and special customer engagement programs.

For Vijay Deverakonda, the collaboration represents an exciting opportunity to engage with consumers beyond the film industry. “Technology is the great equalizer,” the actor stated, “and through this partnership with Vijay Sales, I’m excited to help bring the best technological solutions to consumers across South India.”

April 1, 2025: Morphogenesis, India’s leading architecture and design firms, has announced the launch of its new design and build company, Morpho Dimensions. The firm aims to democratize workspace interiors by making high-quality, bespoke office designs accessible to businesses of all sizes.

Morphogenesis has built a legacy of excellence, having designed and executed over 300+ million sq. ft. of space, with 75+ million sq. ft. certified under green building standards. The firm has worked with prestigious clients such as Capitaland, Emaar, Trump Towers, KRC Raheja, Adani, Godrej, Taj, Infosys, Wipro, ITC, and Keppel, among others. With the launch of Morpho Dimensions, the firm is set to transform how businesses approach workspace design and construction.

Morpho Dimensions is leveraging data, AI, and proprietary technology to deliver office spaces in under 90 days with instant design capabilities. The company provides an end-to-end solution covering design, procurement, and execution, ensuring a streamlined and cost-efficient process.

“We are transforming the entire office development experience using technology, providing a seamless, end-to-end solution that reduces delays, optimizes costs, and enhances efficiency,” said Aryaman Vir, CEO of Morpho Dimensions.

With a team of 250+ architects and designers, Morpho Dimensions is built on Morphogenesis’ SOUL design philosophy:

• Sustainability– 50% lower energy consumption through green building practices
• Optimization– Maximizing resource efficiency using value engineering
• Uniqueness– Designs that are responsive to brand identity, client needs, climate, and context
• Livability– Prioritizing user-centric design for enhanced workplace experience

Morpho Dimensions provides a turnkey solution for businesses, eliminating the complexity of dealing with multiple vendors. The company’s tech-enabled interface offers real-time tracking, monitoring, and execution, ensuring a seamless project delivery experience.

Additionally, the firm integrates Space Design Visualization and 3D Design Renders to help clients experience their office space before execution, ensuring alignment with their vision and brand identity.

“Our goal is to bring world-class office interiors to businesses of all sizes. High-quality design was once reserved for offices over 100,000 sq. ft.—we are changing that by making it available starting from 10,000 sq. ft. We want to ensure that the actual design intent is translated seamlessly into execution, maintaining the integrity of our vision throughout the process,” said Manit Rastogi, Founding Partner of Morphogenesis.

 The launch of Morpho Dimensions comes at a time when businesses are looking for flexible, cost-effective, and sustainable office solutions. Whether it’s a fast-growing startup, a corporate looking to optimize workspace efficiency, or a Startups / SMEs firm scaling its operations, Morpho Dimensions provides the expertise and technology to create future-ready workspaces.

April 01, 2025: Godrej Properties Ltd. (GPL), (BSE scrip id: GODREJPROP), one of India’s leading real estate developers, today announced that it has sold over 275 homes worth over INR 2,000 crores at the launch of its luxury project, Godrej Riverine, located in Sector 44, Noida.

Launched in March 2025, Godrej Riverine is strategically located in Sector 44, one of the key micro markets in Noida. The project is spread over ~ 6.46 acres, comprising luxury residential apartments of varied configurations. With its well-planned infrastructure, wide roads, and proximity to Delhi, Noida offers a high-quality lifestyle and good connectivity.

 Godrej Riverine marks the third consecutive launch with INR 2,000+ crore sales for Godrej Properties in Noida. GPL had previously sold inventory of over INR 2,000 crores in Godrej Jardinia, Sector 146 Noida in Q1 FY25 and in Godrej Tropical Isle, Sector 146, Noida in Q2 FY24.

Gaurav Pandey, MD & CEO, Godrej Properties, said, “We are delighted with the overwhelming response to our luxury project, Godrej Riverine in Noida. We extend our sincere gratitude to our customers and all stakeholders for their trust and confidence in Godrej Properties. We remain committed to delivering an exceptional living experience at this development. Noida is a key market for us, and we look forward to further strengthening our presence in the region in the years ahead.”

01^st April 2025: Kalyan Jewellers, one of India’s most trusted and leading jewellery brands, today announced that it will be launching two new showrooms in Kengeri and Hesaraghatta. Actor Bobby Deol will inaugurate the brand-new showroom on 31^st March at 4.30pm and 6.30pm respectively. Currently, the jewellery brand is present across all major markets in the state including Mangaluru, Mysuru, Ballari, Belgavi and Raichur among others. The showroom will feature an extensive range of designs from Kalyan Jewellers’ jewellery collections, presented in a world-class ambience.

Commenting on the new showroom launch, Mr. Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, said, “As a company, we have achieved huge milestones and taken major strides towards creating a holistic ecosystem to enhance the customer shopping experience. The state of Karnataka is among the most critical markets for brand Kalyan Jewellers. Over the years, we have consistently focussed at strategically expanding our presence in the region. We believe the upcoming showrooms in Kengeri and Hesaraghatta, Bengaluru will enable us to strengthen market share, while also providing convenience and accessibility to patrons.”

Celebrating the launch, Kalyan Jewellers has announced flat 50% off on making charges* on their jewellery purchases from the all-new showroom. It has also announced that the Kalyan Special Gold Board Rate – lowest in the market and standardized across all company showrooms – will apply on jewellery purchases from the new showroom. All the jewellery retailed at Kalyan Jewellers is BIS hallmarked and undergoes multiple purity tests. Patrons will also receive the Kalyan Jewellers 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. This certification reflects the brand’s commitment to offering the very best to its loyal customers.

April 1, 2025: Startup Mahakumbh is set to return to New Delhi with its second edition, reaffirming its position as India’s largest startup congregation and a global innovation showcase. Following the success of its inaugural edition, which saw participation from Hon’ble Prime Minister Shri Narendra Modi, this landmark event will take place from April 3–5, 2025, at Bharat Mandapam, New Delhi. With the theme “Startup India @ 2047—Unfolding the Bharat Story,” the summit aims to shape India’s startup ecosystem for the future, driving innovation, policy discussions, and economic transformation.

This year’s edition is expected to bring together more than 3,000 startups, 1,000 investors and incubators, and 10,000 delegates from over 50 countries, along with 50,000 business visitors. The event will provide a platform for startups to engage with industry leaders, investors, and policymakers, fostering collaboration and new business opportunities.

A key highlight of the event is the powerful public-private collaboration shaping India’s startup landscape. Industry leaders and policymakers will share their insights, including Peyush Bansal, CEO & Co-founder of Lenskart, who will explore the evolution of D2C brands and future trends. Dr. V. Anantha Nageswaran, Chief Economic Advisor to the Government of India, will discuss India’s macroeconomic position in a global context and its impact on the startup ecosystem. S. Krishnan, IAS, Secretary of MeitY, will outline India’s AI roadmap, while Rajesh Kumar Singh, IAS, Secretary of DPIIT, will address policy-driven growth for startups. Adding to the lineup, Ananth Narayanan, Founder & CEO of Mensa Brands, will share strategies for scaling digital-first brands, Kris Gopalakrishnan, Co-founder of Infosys & Chairman of Axilor Ventures, will delve into India’s tech evolution, and Nithin Kamath, Founder & CEO of Zerodha, will discuss the disruptions and opportunities in fintech. Manish Sabharwal, Vice Chairman of TeamLease Services, will provide insights into workforce innovation and the future of employment. These distinguished speakers will set the stage for dynamic discussions, offering startups valuable perspectives on innovation, policy, and business growth.

Adding to the excitement, Bollywood celebrities turned investors such as Sonam Kapoor, Suniel Shetty, and Rana Daggubati will attend, further bridging the gap between entertainment and entrepreneurship.

Sector-focused pavilions will showcase advancements in artificial intelligence, deep technology, cybersecurity, health technology, biotechnology, agritech, climate technology, fintech, direct-to-consumer businesses, business-to-business models, gaming, sports, mobility, defence, space technology, and more. These pavilions will feature live demonstrations, masterclasses, panel discussions, fireside chats, and investor pitching sessions, creating an immersive experience for attendees.

Startups to watch out for include key players in D2C, mobility, health, and biotech. Notable names in mobility include Ather, Ultraviolet, River, Rapido, and Battery Smart. Health and biotech startups such as UR Advanced Therapeutics, Shira Medtech, Brain Sight AI, and Niramai will also be featured. The D2C segment will spotlight brands like Appliance.AI, Go Desi, Assembly, Indus Valley, and Snitch.

A key announcement at the event includes the much-anticipated product launches of a D2C brand and a flying taxi, underscoring the spirit of innovation at Startup Mahakumbh. A highlight session, “Rivals in Business, Allies in Disruption: A Faceoff with SNITCH & The Souled Store,” will feature a fireside chat between two competitor brands, adding a dynamic competitive edge to the discussions.

Curated by an organizing committee led by FICCI and supported by ASSOCHAM, NASSCOM, TiE, IVCA, and Bootstrap Foundation, with strong backing from the Department for Promotion of Industry and Internal Trade (DPIIT), Startup Mahakumbh 2025 is positioned as a key event driving India’s innovation landscape. For startups, investors, and industry leaders, this event offers a unique opportunity to connect, collaborate, and contribute to India’s entrepreneurial growth.

April 1, 2025: In a major step towards creating awareness about the advancements in sleep health, Manipal Hospitals, among the top healthcare service providers of India, hosted an exclusive medical event bringing together senior doctors from multiple specialties like Dr. Dipankar Datta, Senior Consultant ENT and Sleep Apnea Surgeon, Manipal Hospital, Broadway to discuss advancements in sleep health, focusing on early diagnosis, treatment options, and the impact of sleep disorders like Obstructive Sleep Apnea (OSA) on overall well-being. The event was organized as a postlude to World Sleep Day, observed globally on March 14th. The event was attended by Chief Guest, Dr. Vijaya Krishnan, President of the Indian Association of Surgeons for Sleep Apnea (IASSA), who shared his varied experiences in Obstructive Sleep Apnea and innovative surgeries that are transforming medical discourse around patient outcomes.

Obstructive Sleep Apnea (OSA) is a condition where the airway becomes blocked at times during sleep. This seemingly invisible struggle can severely impact people’s quality of life and can cause fatality. OSA not only causes repeated interruptions in breathing but also causes disruptive loud snoring, daytime sleepiness, and morning headaches. This condition frequently remains undiagnosed and results in serious health issues like heart disease, hypertension, and mental retardation. Obesity has been established as a major risk factor for sleep Apnea across the globe, but, in the Indian subcontinent, genetic factors often complicate the diagnosis. For those with anatomical blockages, alternative interventions such as surgery may be necessary.

Dr, Dipankar Datta, Senior Consultant ENT and Sleep Apnea Surgeon, Manipal Hospital, Broadway stated, “Sleep Apnea is not just about loud snoring—it can severely impact heart health, cognitive function, and overall well-being. Although CPAP machine gives temporary relief, they are uncomfortable and expensive. Surgery, however, provides a permanent solution by removing structural obstructions in the upper airway so that patients can sleep without any external support. The surgery is minimally invasive and dramatically enhances the quality of life.”

A key highlight of the discussion was the role of Drug-Induced Sleep Endoscopy (DISE), a cutting-edge diagnostic tool that helps pinpoint the exact level of obstruction from Sleep Apnea. During this procedure, the patient is put to sleep under controlled anesthesia, replicating natural sleep-like conditions. A malleable fiber-optic endoscope is then passed from the nostrils down to the throat, enabling physicians to monitor structural obstructions in real-time. Depending on these observations, specific customized surgical procedures can be done to cure sleep Apnea and snoring permanently so the patient no longer has to be dependent on any external devices for a good night’s sleep.

Dr. Vijaya Krishnan, President of the Indian Association of Surgeons for Sleep Apnea (IASSA) stated, “DISE has revolutionized Sleep Apnea diagnosis by allowing us to observe the exact site of obstruction while the patient is in a sleep-like state. With this level of precision, we can tailor surgical solutions for each individual, ensuring a much higher success rate and a significant improvement in their quality of sleep and overall health.”

Ganesh Jana, a real estate businessman in his 60s, shared his journey to recovery. “My daughter was the first to notice my sleep issues. She saw that I would stop breathing momentarily in my sleep, and I would often wake up feeling exhausted,” said Mr. Jana. “She brought me to Dr. Datta, and after a thorough evaluation and sleep study, I underwent surgery.  It feels like a fresh start. I am no longer dependent on any machine. Rather I am getting quality sleep at night and taking care of my business with renewed energy.”

Early detection is crucial for the treatment of Sleep Apnea. By bringing together patients and top specialists, this event offered a platform for extensive discussions on enhancing patient care. With growing awareness, early diagnosis, and availability of state-of-the-art treatments, the process of ‘From Rest to Recovery’ is now more within reach than ever before for patients grappling with sleep disorders.