2^nd April 2025 – Kyoorius has announced the jury for the Kyoorius Creative Awards 2025.

The Kyoorius Creative Awards has built a reputation and credibility for its rigorous and impartial judging process, ensuring that only the most deserving work is honored.

Each jury member is carefully selected for their expertise, experience, and commitment to pushing the boundaries of creativity.

Rajesh Kejriwal, Founder and CEO of Kyoorius, said, “The Kyoorius Creative Awards have always stood for integrity and creative excellence. We take the time to get the jury right, ensuring an inclusive panel that truly represents the breadth of talent in the industry. With diverse perspectives coming together, we’re excited to see how this year’s jury upholds our commitment to recognizing work that truly leaves its mark.”

Here’s the list of the overall jury, by the disciplines they’ll be judging:

Integrated, Commerce, Media, PR, B2B:

Chair: Prasoon Joshi, Chairperson, McCann Worldgroup

Co-Chair: Sandipan Bhattacharyya, CCO – SA & Managing Director – India, Grey Worldwide India Pvt Ltd

Hephzibah Pathak, Executive Chairperson, Ogilvy India

Vikram Pandey, CCO, Leo India

Kavita Chaturvedi, Chief Operating Officer – Snacks, Noodles & Pasta, ITC Foods Division

Theresa Ong, Head of Creative Shop, SEA & India, Meta

Aalap Desai, Co-Founder & CCO, tgthr

Gautam Reghunath, Co-Founder & CEO, Talented

Prajato Guha Thakurta, Co-Founder & CCO, Manja

Branded Content, Gaming, Direct, Experimental:

Chair:Paul Nagy, CCO – APAC, VML

Co-Chair: Jung A Kim, CCO, Innocean Worldwide

Vasudha Misra, President, MullenLowe Lintas Group

Umma Saini, CCO, Schbang

Shriram Iyer, Co-Founder, ZeroFifty Mediaworks

Giamaria Fernandes, NCD – West, Dentsu Creative Webchutney

Pallavi Chakravarti, Founder & CCO, Fundamental

Hemant Sharma, Executive Creative Director (Copy), Ogilvy India

Kali Sayak Mukherjee, Creative Marketing Head, Amazon Prime Video India

Digital + Social + Tech, Digital Craft:

Chair: Rajdeepak Das, CCO Publicis Groupe SA & Chairman, Leo, SA

Co-Chair: Binaifer Dulani, Creative & Founding Partner, Talented

Julie Jihyun Kang, CEO & Managing Partner, Serviceplan Korea

Kartikeya Tiwari, Digital Creative Partner, FCB Group India

Shikha Gupta, Independent Creative Director, Self Employed

Ajeet Shukla, NCD, Dentsu Creative Webchutney West

Pooja Ambulkar, Creative Director, Accenture GN Song

Sidharth Singh, Sr Manager – Countlines & Gifting, Mondelez India

Soven Mandal, ECD, MediaMonks India

Film, Broadcast:

Chair: Kainaz Karmakar, CCO, Ogilvy India

Co-Chair:Swati Bhattacharya, Global Head, Godrej Creative Lab

Kalpesh Patankar, Group Chief Creative Officer – VML India, VML

Adarsh Atal, Group Chief Creative Officer, Tilt Brand Solutions

Garima Khandelwal, Founder and Creative Director, BusyPeople

Mayuresh Dubhashi, CCO, FCB India

Roshni Kavina, NCD, Saatchi & Saatchi India

Sumeli Chatterjee, Category Head, Sparkling Flavours, India & Southwest Asia, The Coca Cola Company

Veronica Copestake, Creative Director, DDB Aotearoa

Film Craft:

Chair: Ashish Khazanchi, Managing Partner & CCO, Enormous

Co-Chair: Rahul Mathew, CCO, DDB Mudra Group

Afshan Hussain Shaikh, Director & Founder, Not Bad Films

Akanksha Seda, Director, Good Morning Film

Shirsha Guha Thakurta, Founder & Director, Oink Films

Surya Balakrishnan, Co-Founder & Director, Footloose Films

Aakash Bhatia, Co-Founder & Director, LoudMouth

Dilshara Jayamanna, CCO & Film Director, DEFY

Rajay Singh, Film Director & Founder, Think Tank Group of Companies (S.E.A)

Press, Outdoor, Radio + Audio, Regional, Industry Craft:

Chair: Surjo Dutt, CCO, Dentsu Creative India

Co-Chair: Mayur Hola, VP Brand, Swiggy

Raj Kamble, Founder & CCO, Famous Innovations

Suchitra Gahlot, NCD, FCB Ulka

Shruthi Subramaniam, Sr. Creative Director, BBDO India

Chockalingam S, Co-Founder & Director, Opn Advertising Pvt Ltd

Nilay Moonje, Creative Head & ECD, Sideways

Yash Kulshresth, Co-Founder & CCO, ^a t o m network

Yash Modi, Copywriter & Senior Creative Director, VML

Health & Pharma:

Chair: Geet Rathi, Independent Creative Director and Design Director, Self Employed

Praful Akali, MD, Medulla Communications

Juneston Mathana, ECD, Ogilvy

Lyndon Louis, ECD, McCann Health India

Sachin Talwalkar, CCO, Havas Life India

Creativity for Good, ZEE Equality Award:

Chair: Anupama Ramaswamy, Jt MD & CCO, Havas Creative India

Co-Chair: Manish Bhatt, Founder Director, Scarecrow M&C Saatchi

Asha Kharga, Chief Customer & Brand Officer and Member of the Group Executive Board, Mahindra Group

Harshada Menon, ECD, DDB India

Oindrila Roy, Managing Director, Publicis India

Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India

Yatnesh Pandey, VP-Marketing, Greenply Industries Limited

Judging is set to begin on 24 April 2025. The winners will be announced at the Kyoorius Creative Awards Night on 24 May 2025 at the Jio World Convention Centre, BKC, Mumbai.

Commenting on this experiential initiative, Mr. Tarun Garg, Whole-time Director & Chief Operating Officer, HMIL said, “At Hyundai, we believe in creating enriching experiences for our customers, be it through our products and services, or through unique initiatives such as the Hyundai Explorers Carnival. Now in its second year, with 11 successful editions completed pan-India, the Hyundai Explorers Carnival continues to bring together the closely knit community of Hyundai owners. The upcoming edition promises to take customers on an experiential journey through Nashik’s scenic and historical attractions, culminating in an exciting carnival abuzz with local flavors, thrilling games and enthralling live music. Epitomizing Hyundai’s brand ethos of innovation, adventure and community, the Hyundai Explorers Carnival is much more than an event; it is an opportunity to curate unforgettable memories for our valued customers.”

April 2,2025:Panchkula is rapidly reimagining itself— from a serene suburb to a vibrant luxury hub—through strategic investments and master-planned township schemes that are transforming its skyline. Previously discounted in comparison to Chandigarh, the area is now making headlines through record-breaking property deals that promise a bright future for luxury living.

A new record was recently established at The Valley Gardens, with a single stand-alone floor selling for a record ₹4 crore. Not only is this the highest recorded sale of its kind in the Tricity area but also goes on to strengthen Panchkula’s position as a serious player in luxury property. As one of the initiatives developed under DLF’s illustrious The Valley Ecosystem, this transaction serves as a very positive pointer towards the city’s ability to challenge established metro markets.

Dotted across a spread-out 175-acre township is The Valley Gardens, which has seen a marked 26.7% hike in prices over time, the rates going from ₹8,329 per sq. ft. when it came on the map to ₹10,556 per sq. ft. now. Targeting purchasers looking for exclusivity, seclusion, and abundant open area, the scheme has independent luxury floors that provide an elevated life.

“The Valley Gardens is a true statement of luxury, crafted for those who seek an elevated lifestyle in a serene, nature-rich environment. As part of DLF’s prestigious The Valley, it stands as a testament to premium living and high-value investment. With an exceptional track record of appreciation, independent floors here have seen remarkable growth—a 1,750 sq. ft. 3 BHK that was ₹40 lakhs in 2013 now commands up to ₹1.90 crore, while a 2,450 sq. ft. 4 BHK has surged from ₹65 lakhs to ₹2.5-2.6 crore. It has been a privilege to facilitate the highest single-unit independent floor sale in Tricity at ₹4 crore. More than just real estate, The Valley by DLF is a legacy of exclusivity and exponential returns said Brig Mahinder Singh, Veteran and DLF Authorised Channel Partner”

The success of The Valley Gardens is followed by the launch of The Valley Orchard in December 2023. The new project spanning 15.833 acres provides 512 low-rise homes with choices ranging from 3 BHK (1,850 sq. ft.) to 3 BHK + Study (2,500 sq. ft.) configurations. The Valley Orchard has been designed by award-winning architect Hafeez Contractor and features contemporary architectural features like bay windows, expansive decks, private lawns, and stilt parking, merging design aesthetics with functional daily needs.

DLF’s vision goes beyond residential excellence. The upcoming DLF Valley Township, conceived as a lively retail and commercial hub, will provide residents with an accessible live-work-play lifestyle. Blending high-end retail, entertainment, and office space within a serene, green setting, this venture promises to attract not just local homebuyers and NRIs but also investors looking to skirt the traffic of metropolitan areas.

This record-breaking deal and what followed is a throwback to the changes observed in Gurgaon and Noida a decade back. Panchkula’s swift transformation into a luxury realty destination is also driven by its great connectivity through NH5 (Zirakpur-Panchkula-Kalka Highway) and a strong history of property escalation. As discerning shoppers and high-net-worth individuals look more and more towards this area, the city’s top-end integrated townships are redefining luxury living beyond classical metros.

Essentially, the tale of Panchkula is one of evolution and possibility—a story where visionary projects and strategic development are coming together to leave a legacy in luxury and upscale urban living.

April 2, 2025—SolarWinds (NYSE:SWI), a leading provider of simple, powerful, and secure observability and IT management solutions, today announced a major step forward in helping businesses achieve IT operational resilience. The latest enhancements across the SolarWinds portfolio integrate expanded capabilities across observability, incident response, service management, and AI-powered automation—empowering IT teams to navigate complex hybrid environments, accelerate issue resolution, and ensure business continuity in an increasingly complex hybrid IT landscape.

“One of the biggest concerns we hear from customers is how to stay resilient amid rapid technological advancements and economic pressures,” said Cullen Childress, Chief Product Officer at SolarWinds. “Every new wave of change—from digital transformation to generative AI—feels like a storm threatening their business. They need solutions that not only help them adapt but also strengthen their ability to thrive in the face of disruption.”

Solving the IT Operational Resiliency Challenge:

 The evolving IT environments offer flexibility, scalability, and cost advantages, but they also introduce new levels of complexity. Many IT teams are overwhelmed by:

• Alert overload – Excessive alerts and event noise obscure critical incidents.
• Data silos – Fragmented data streams complicate root-cause identification.
• Lengthy resolution processes – Inefficient workflows slow remediation and increase downtime risk.

IT incidents can be severe—disrupting services, impacting revenue, eroding customer trust, and damaging brand reputation.

The SolarWinds integrated portfolio of observability, incident response, and service management, powered by SolarWinds® AI, addresses these challenges by correlating alerts, improving decision-making, and accelerating issue resolution. This unified approach enhances performance, availability, and control across complex hybrid IT ecosystems to deliver unmatched operational resilience.

Key Enhancements Across the SolarWinds Portfolio:

Squadcast Incident Response

• New to the SolarWinds portfolio, Squadcast Incident Response unites people, processes, and technology, providing a proactive, structured approach to incident response and resolution. Squadcast brings AI-powered alert isolation, on-call management, multi-source alert correlation, standardized runbooks, status pages, and Microsoft Teams® and Slack® integration for incident swarming, leading to faster issue identification so organizations can minimize downtime, reduce remediation time, and maintain operational resilience.

SolarWinds Observability

• Now supports expanded hybrid IT awareness with deeper and broader single-pane-of-glass visibility across major cloud vendors, including GCP, AWS®, Azure®, and on-premises environments. These expanded capabilities help ensure a unified and detailed view of your entire hybrid IT environment, enabling proactive management and optimization.
• The AI-powered Log Insights feature surfaces critical insights from large volumes of log data, identifying patterns, anomalies, and trends that might indicate potential issues. This aids in proactive problem resolution and improves operational resilience by detecting issues before they become major incidents.
• Root Cause Assist leverages SolarWinds AI to help identify the underlying causes of problems or issues by analyzing data and providing rich, contextual insights. This function automates and accelerates the analysis of application performance issues.

SolarWinds Database Observability

• Entering Tech Preview, SolarWinds AI Query Assist improves database queries by automatically analyzing query patterns and suggesting optimal query rewrites. This provides more accurate and efficient query optimization, helping DBAs improve efficiency and lower production costs caused by excessively long-running queries.

SolarWinds Service Desk

• • SolarWinds AI Runbook generation automates the manual and time-consuming task of compiling and formatting pre-written operational guides into new runbooks with standardized resolution processes that enhance operational efficiency and improve incident response times.
  • Data masking improves an organization’s compliance with governance and industry regulations of PII, PCI, and sensitive data by masking sensitive information and preventing inadvertent sharing.

“Learning and adapting, core pillars of operational resilience, have been at the heart of success for SolarWinds over the past 25 years,” said Sudhakar Ramakrishna, CEO of SolarWinds. “Our mission is to share that knowledge with our customers, equipping them with solutions that help them navigate the IT operational resiliency challenges of today and tomorrow’s dynamic IT landscape.”

02 April 2025: Weddings in India are more than just ceremonies—they are grand celebrations of culture, love, and sharing happiness, marking one of the most significant milestones in a family’s life. At the same time, weddings have become a matter of social status, leading to the emergence of themes and destinations spreading over days and even weeks. As a result, ensuring adequate funds for the occasion requires meticulous financial planning, not just over a few months but over many years.

Historically, Indians have relied on gold, fixed deposits, and other community saving methods to prepare for wedding expenses. Investments in real estate and traditional savings schemes have also been common, offering stability and long-term value. However, these options often lack flexibility or the ability to grow wealth significantly over time.

Here is why life insurance solutions can provide a disciplined approach to goal-based savings. They combine wealth creation with financial security, ensuring the child’s wedding aspirations are fulfilled even in unforeseen circumstances.

A report by investment banking and capital market firm Jefferies highlights that India hosted over 80 lakh weddings in 2024, making the Indian wedding system the second largest globally, with an estimated spend of INR 10.7 lakh crore. On average, Indian weddings cost around INR 12.5 lakh—twice as much as the expenditure on education from preschool to graduation. Luxury weddings dominate the market, with expenses often rising above INR 1 crore.

Recognising the significance of weddings and their monetary impact on consumers, Tata AIA Life Insurance (Tata AIA), one of India’s leading life insurers, has introduced ‘Shubh Muhurat,’ an innovative life insurance solution. It features capital guarantee with equity exposure, certainty of benefits to the desired beneficiary, life cover, immediate death benefit, and more to help parents save for their child’s dream wedding and ensure the occasion becomes memorable for a lifetime.

Commenting on the launch, Venky Iyer, Managing Director & Chief Executive Officer, Tata AIA, said: “At Tata AIA Life, we endeavor to understand and address the unique needs of our consumers based on their life stages. Further, we understand the significance of weddings for parents. A marriage is not only a celebration of love and togetherness but also a testament to familial emotion and aspirations. Shubh Muhurat is intended to help families plan well in advance.”

“Also, we wanted to provide a solution that in the unforeseen event of the loss of life of the parent, the goal is protected. With Shubh Muhurat, we aim to help families confidently plan these joyous moments and ensure that they are taiyaar (prepared) to celebrate one of the most important milestones in their life.”

This solution is best suited for parents aged between 31 and 50 years, having children in the age group of 1 to 20 years. Investing in this solution early can give the parent long enough to accumulate the desired corpus for the child’s grand wedding.

April 2, 2025 – Ammann, a global leader in road construction equipment, announced the inauguration of its latest state-of-the-art manufacturing facility dedicated to the production of track pavers. This strategic expansion marks a significant milestone in Ammann India’s commitment to enhancing its world-class construction equipment offerings.

Further to acquiring ABG pavers last year, Ammann has now invested in a state-of-the-art facility that will focus on the production of ABG Track and Wheel Pavers with widths ranging from 7.5 meters to 10 meters as well as, compactors, and bitumen sprayers. The integration of pioneering German-engineering technology will further strengthen the company’s foothold in the Indian and global markets, reinforcing its reputation for delivering high-performance, fuel-efficient, and technologically advanced road construction solutions.

The investment has been directed towards modernizing manufacturing infrastructure, incorporating automation, implementing sustainability initiatives, and upskilling the workforce. It incorporates cutting-edge automation features including IIoT-based Automatic Storage and Retrieval System for optimized material handling and safety as well as automated real-time data acquisition for enhanced process monitoring and quality assurance.

The facility’s design is centred on sustainability. Comprehensive environmental measures have been incorporated by Ammann, such as the installation of solar panels to lessen carbon emissions, IIoT-enabled energy monitoring systems, and an environmentally friendly infrastructure with LED lighting, skylights, and HVLS fans. The company’s dedication to ethical manufacturing is further demonstrated by a strong waste management and recycling program. The centre will also offer extensive courses in Lean Six Sigma and quality assurance, as well as advanced manufacturing training, and international talent exchange programs.

Speaking on the occasion, Hans-Christian Schneider, CEO- Ammann Group shares, “India has emerged as a key market for Ammann, and this expansion underscores our long-term commitment to the region. With its growing infrastructure needs and demand for advanced road construction solutions, India plays a crucial role in our global strategy. With similar manufacturing facility in Germany, and now India, we continue to showcase our dedication to technological innovation, creative problem-solving, and sustainable practices.”

Dheeraj Panda, MD, Ammann India adds, “Ammann has been at the forefront of bringing global expertise to revolutionize India’s infrastructure sector. This expansion is not only aimed at strengthening our presence in the market but also reinforces our promise to deliver high-quality, efficient, and sustainable solutions tailored to India’s infrastructure landscape. With this new facility, the company continues its journey of indigenous manufacturing, ensuring that world-class products are developed within India to meet the growing demands of both domestic and international markets”

This strategic expansion is aligned with Ammann India’s vision of indigenously manufacturing solutions tailored to revolutionise India’s highway infrastructure and also take it to the global markets across Asia-Pacific, the Middle East, Africa, and a few European countries, reinforcing its position as a leader in the road construction equipment industry.

2 April 2025: The Australian Trade and Investment Commission (Austrade) is bringing together a future skills delegation of 19 members from 13 institutes providing Australian skilling capability across technologies, green economy and infrastructure.

The objectives of the delegation visit are to build two-way market literacy and partnership momentum and develop business ties / partnerships between Australian and Indian institutions, universities and corporates providers.

Coinciding with the visit, The Australia India Skills Summit 2025 is organised between 1- 4 April 2025, which will include programming across three cities – New Delhi, Ahmedabad and Hyderabad.

The summit started in Delhi on 1 April 2025 marking a significant step forward in enhancing bilateral cooperation between the two nations. The inaugural session featured keynotes from prominent stakeholders from both the Governments. The event in Delhi was organised in collaboration with the Confederation of Indian Industry (CII).

The Summit will be held for 2 days in New Delhi (1-2 April 2025), followed by Ahmedabad (3 April 2025) and Hyderabad (4 April 2025).

The summit also includes thought leadership sessions, market updates, site visits, policy briefings, business roundtables, and networking events.

In Delhi, the summit also highlighted the partnerships between Australian and Indian entities which are working towards the advancement of skills development and workforce training.

Dr Monica Kennedy, Minister – Commercial and Head of the Australian Trade and Investment Commission in South Asia said, “India is emerging as a significant contributor to the global skilling sector, aiming to establish itself as the “Skills Capital of World.”  Australia’s skills priorities align with India’s own industry needs, presenting genuine opportunities for continued collaboration. Today, we bring together experts from both nations to share knowledge, best practices, and innovative solutions in skills development. We are confident that this summit will mark the beginning of a new chapter in our bilateral cooperation and will contribute to a deeper and broader Australia-India education relationship.”

Australia has a reputation for world-class vocational education, skills and training. Australia’s skills training sector is designed by industry, for industry. With over 60% of Australian employers upskill their workforce each year using Australia’s training system, and 45% of Australians aged between 15 and 19 years actively participate in skills training.

Australia is home to a diverse and specialised skills training sector, including publicly owned technical and further education (TAFE) institutes, dual sector universities, privately-owned training providers, edtech platform providers, and enterprise training providers.

As India is moving toward becoming the skill capital of the World, strategic partnerships with global leaders such as Australia will play a key role in preparing its workforce with skills for the future.

April 2,2025:Shana Sood is a self-taught, late-blooming artist with roots in India and a home in the U.S. Her distinct style began to take shape only in her late thirties, deeply influenced by her Indian heritage. Born and raised in New Delhi, she lived there before moving to the United States in 2005.
Through her art, Shana explores her own romanticism and seeks to bridge the cultural divide between her Indian upbringing and her American experiences. She aims to enrich both Indian and American art scenes by expanding their emotional and cultural dimensions. Her portraits reflect stories of the people she has encountered along the way, inviting viewers to engage in a deeper conversation about the subtle differences—and shared experiences—between cultures. These works are designed to stand as individual pieces, sparking curiosity and dialogue about the complexities of relationships and identity.

Shana’s work has been featured in exhibitions at renowned New England galleries such as the North Shore Arts Association, Arlington Center for the Arts, and Marblehead Arts Association. In January 2021, she became one of the anchor artists at The Patriot Place Art Gallery (a co-op) near Gillette Stadium in Foxborough, Massachusetts.

As an Indian artist residing in Massachusetts, she finds inspiration in the vibrant mosaic of art and culture that surrounds her, as well as the open-mindedness toward diverse artistic styles. This environment has played a crucial role in nurturing her unique artistic expression without confining it within any predetermined boundaries. Over the years, her work has been showcased at esteemed galleries and art centers across New England, including Arlington, Marblehead, and Plymouth. However, the most fulfilling experience came from serving as an anchor artist at the Patriot Place Art Gallery in Foxboro for four years until its closure in 2024. Immersed in a community of fellow artists and surrounded by inspiring creations, she has had the opportunity to learn from exceptional talents along the way. While she has gained valuable insights from these encounters, she continuously strives to infuse her own distinct style into her artwork, seeking to evolve her artistic expression and venture beyond her current capabilities and perspective.
Much of her work revolves around Indian womanhood, as this subject closely aligns with her own lived experiences and serves as the truest passage to her identity. The women in her paintings act as both muses and storytellers. Reflecting on feedback from viewers, she realizes that, regardless of the various avatars her subjects take, they consistently appear self-sufficient and complete in themselves. Her subjects also serve as silent carriers of her own biases and struggles with growing up as a woman in India, helping her challenge stereotypes and invite viewers to confront the complexities of gender dynamics within Indian society. The choice to depict women in traditional Indian attire is intentional, capturing the cultural legacy embodied in these garments while simultaneously challenging stereotypes and celebrating the diversity of women’s experiences. While adorned in traditional clothing, these women exude independence, modernity, and individuality, demonstrating that seemingly conservative traditions and contemporary identities can coexist harmoniously.

A deep red hue frequently appears in her recent works, serving as a powerful conduit between reality and nostalgic imagination. As a diasporic artist, this color evokes a deep connection to her homeland, conveying not just passion and fury but also a complex web of memories and cultural associations. In Indian culture, red ignites a divine spark. It is often associated with weddings, where traditional Hindu brides still wear red on their wedding day. The color is also linked to the base chakra, or mooladhara, which ties individuals to Mother Earth and survival instincts. Furthermore, feminine power, or Shakti—the Divine Goddess Herself—is associated with red. The fearsome Goddess Kali’s tongue bears this hue, signifying anger, power, passion, blood, and feminine mysticism. Contradictorily, red also represents love, particularly maternal love, which is as passionate, if not more so, than other forms of love.

Across multiple cultures, including Indian culture, women navigate a multitude of tasks and responsibilities, seamlessly transitioning between strength and tenderness in their daily lives. This juxtaposition is not a contradiction but rather a tribute to the complexity and richness of womanhood. This power is what she taps into when creating her work, hoping to convey it through her lines, colors, and format. Her art embodies both the long-established and the modern, reflecting the duality of existence as a woman who inhabits a space filled with elements of both. While there is a natural inclination toward progress, there is also a desire to cling to time-honored rituals—at least those that are fair and equitable. A certain sense of belonging is ingrained in the diaspora experience, and this element is reflected in her work, bridging the past and the present, tradition and modernity, nostalgia and progress.

April 2, 2025 — The magic of the big screen returned to Vizag—bigger, brighter, and better than ever. Mukta A2 Cinemas rolled out the red carpet once again at its iconic venue, now fully upgraded and reopened over the weekend with one of the year’s most anticipated blockbusters: Sikandar, starring Salman Khan and Rashmika Mandanna, which hit screens this Eid. Located at the heart of the city—4th Floor, Vizag Centro Mall, Opp. Super Bazar Main Road, Jagadamba Junction, Town Kotha Road—the three-screen revamped multiplex has undergone a glamorous transformation, and it’s all been done with one leading star in mind: you, the audience.

As soon as you step into the refurbished Mukta A2 Cinemas Vizag Central, the experience feels larger than life. Everything has been reimagined to give you the feel of a premium movie destination, from the stylish new interiors to the calm, comfortable lobby area where you can relax before the show begins. Inside, the changes are big-screen worthy. Gone are the old pushback seats. In their place? Only soft, cosy recliners and wide sofas with extra legroom, plush cushioning, and armrests that don’t make you fight for elbow space. Whether you’re with family or on a solo movie date, you’ll feel the difference from the moment you sink in.

The technology has had a complete reboot, too. The cinema now boasts 2K Laser and 3D projection systems for stunning, razor-sharp visuals—every colour pops, every detail shows, even in the most intense action scenes. With Dolby Atmos surround sound, you’ll hear every dialogue, every footstep, and every heartbeat like you’re inside the film itself. Air-conditioning has also been upgraded, so your comfort stays constant throughout, even during packed shows and summer matinees.

And for the foodies? The menu is now more exciting than ever—with freshly made gourmet options like sandwiches, pizzas, wraps, rolls, nachos, popcorn buckets, samosas, burgers and desserts. You can also sip on a variety of hot and cold beverages—from classic cutting chai, filter coffee, and hot chocolate to iced teas, cold coffees, refreshing coolers and evergreen cola soft drinks. Whether it’s a spicy snack or something sweet, there’s something delicious for every mood.

Rahul Puri, Managing Director of Mukta Arts Ltd., said, “This theatre has always meant something to Vizag. So we didn’t just renovate it—we brought it back to life with heart. It’s now a space where people can watch films the way they’re meant to be watched—with great sound, beautiful visuals, and real comfort.”

The reopening couldn’t have come at a better time. Telugu cinema is riding a high this week with two major releases lighting up the screens. Nithiin’s Robinhood opened to solid reports and is already laying the groundwork for its follow-up, Brotherhood of Robinhood. And the youthful, energetic MAD Square is winning over college crowds as it gears up for MAD 3. Each of these films is part of a growing cinematic universe, and Mukta A2 Vizag—with its new sound and projection tech—is the ideal setting to watch these stories unfold, just as their makers intended.

“We believe the audience deserves the very best—because they are the real stars of cinema. Whether it’s a festive family outing, a first-day-first-show, or just a weekend escape—this cinema is now built to make people feel good, seen, and welcomed,” said Satwik Lele, CEO of Mukta A2 Cinemas.

So if you’re ready to feel the thrill, laugh louder, and live every frame—head to the all-new Mukta A2 Cinemas Vizag. The show is about to begin.