AI Outpaces Traditional Search Systems: Here’s Why

As organizations manage growing volumes of unstructured content, traditional keyword-based search systems are proving insufficient. AI is now enabling a shift toward contextual, predictive, and user-aware discovery, helping teams surface relevant information faster and more accurately ultimately improving business decision-making.

AI is transforming the search landscape by enabling more intuitive, personalized experiences. Unlike traditional search methods, which rely heavily on predefined keywords, AI-powered systems understand the intent behind queries, providing results that are contextually relevant and aligned with the user’s needs. This advancement allows organizations to navigate vast datasets more efficiently, uncovering insights that were previously hidden or difficult to access. By leveraging machine learning algorithms, AI continuously adapts and improves, ensuring that search results become progressively more accurate over time. As AI continues to evolve, it will redefine how enterprises interact with information, paving the way for smarter decision-making and enhanced productivity across industries.

Lumina Datamatics, a strategic partner to 8 of the world’s top 10 publishers and 3 of the top 5 global eCommerce leaders, is at the forefront of this shift. The company enables enterprises to move from static repositories to intelligent content ecosystems powered by semantic discovery, real-time content recommendations, intelligent tagging, and conversational interfaces

Hello Kitty Takes Over YouTube in India with 3 New Channels

3rd April, 2025 – India: Sanrio, the global brand behind Hello Kitty, is excited to announce the launch of dedicated Hello Kitty And Friends YouTube channels in Hindi, Tamil, and Telugu. Fans can now enjoy their favorite episodes and special content in their preferred language, making the beloved characters more accessible to audiences across India and beyond.

This initiative underscores Sanrio’s commitment to connecting with Hello Kitty fans across diverse linguistic backgrounds and creating a more inclusive experience. By introducing content in Hindi, Tamil, and Telugu, the brand aims to make Hello Kitty’s magical adventures more accessible and enjoyable for a wider audience. As Hello Kitty’s global popularity continues to grow, Sanrio remains dedicated to ensuring that fans can experience their favorite characters in a language that feels most familiar and engaging to them.

The Hello Kitty And Friends YouTube channels will offer a diverse range of content, including full episodes, special features, and exciting new programming, including Hello Kitty And Friends Supercute Adventures.

Hello Kitty And Friends Supercute Adventures is a beloved animated series with multiple seasons and episodes already available, bringing the charming world of Hello Kitty to life. The series follows Hello Kitty and her friends—including My Melody, Kuromi, Bad Badtz-Maru, Cinnamoroll, and Pompompurin—on fun and heartwarming adventures. Each episode is designed to entertain while reinforcing universal values such as friendship, kindness, and positivity, which are central to the Sanrio universe. With its delightful storytelling and lovable characters, the series continues to resonate with fans of all ages worldwide.

Watch the trailer here: https://youtu.be/ONTaP24NzSY?si=T6ork5Uf4vqoK2sw

Fans can also look forward to upcoming series such as DIY with Hello Kitty, which will inspire creativity through fun craft projects, and How to Draw Hello Kitty, where viewers can learn to sketch their favorite characters step by step. By expanding its content offerings, Sanrio aims to provide an engaging and interactive experience, allowing fans to connect with Hello Kitty’s world in new and meaningful ways.

Abhishek Sharma Hits a Cheesy Six with Oven Story’s IPL Special

3rd April 2025: Cricket and pizza – two of India’s greatest loves – come together in an unbeatable partnership this IPL season as Oven Story teams up with Star Indian Cricketer Abhishek Sharma to bring fans the ultimate match-day experience. With the launch of 2X Cheesy Pizzas, cricket-watching just got more indulgent, while an interactive cricket-themed packaging lets fans turn their pizza box into a mini cricket field and challenge themselves to hit 6 sixes to win free pizzas for an entire year.

Oven Story has roped in Abhishek Sharma, the rising star known for his explosive batting and fearless hitting, to add a thrilling edge to this campaign. The dynamic Indian cricketer, who has wowed fans with his powerful performances on the field, now takes on a new challenge – this time with Oven Story’s engaging packaging.

In a fun Instagram video, Abhishek gears up to smash six sixes, only to find himself playing on the innovative cricket-themed pizza box instead—bringing out the unexpected joy of cricket in a unique and entertaining way. His passion for the game and unstoppable energy make him the perfect face for this exciting IPL campaign.

Nishant Kedia, Chief Marketing Officer at Rebel Foods said, “At Oven Story, we believe that great food should come with great experiences. With our 2X Cheesy Pizzas and interactive packaging, we’re making sure cricket fans have something extra to cheer for this IPL season. And the chance to win free pizzas for a year? That’s just the cherry on top!

Cricketer Abhishek Sharma said, “IPL is all about high-energy moments, big hits, and non-stop excitement—just like Oven Story’s pizzas! I love how this campaign brings cricket and food together in such a fun and interactive way. Can’t wait to see fans take on the six sixes challenge!” 

Kapadia Hospital Joins AI Surgery Revolution Hailed by PM Modi

Mumbai, April 3rd, 2025: Kapadia Hospital has enhanced its orthopaedic care by installing MISSO, an advanced robotic system designed in India for knee replacement surgeries. This being the first installation in Mumbai, MISSO combines smart technology with surgical expertise to deliver high precision and faster recovery, making quality healthcare more accessible.

MISSO, designed and made in India, uses advanced computing and real-time data to map surgeries in 3D, guiding surgeons for precise cuts and implant placement. Its six-joint robotic arm, tracking camera, and safety features enable real-time adjustments, ensuring stable, natural joint movement. With a minimally invasive approach, it reduces tissue damage, bleeding, and recovery time, helping patients return to daily life faster. Aligned with Aatmanirbhar Bharat, MISSO showcases India’s innovation in medical technology, making world-class robotic surgery more accessible.

Dr. Rahul Modi, Robotic Knee and Shoulder Surgeon, Kapadia Hospital, said, “MISSO redefines orthopaedic surgery in India by combining cutting-edge AI with surgical expertise. As an indigenous robotic system, it enhances precision, minimizes recovery time, and improves surgical outcomes, allowing patients to regain mobility faster and with greater comfort. This breakthrough in medical technology raises the standard of patient care, making advanced orthopaedic treatment more effective and accessible.”

Dr. Rajan Modi, Founder, Owner & Consultant Laparoscopic Surgeon, Kapadia Hospital, said, “MISSO’s versatility sets it apart, enabling us to perform a wide range of orthopaedic procedures with exceptional precision. Unlike conventional robotic systems, it streamlines surgical workflows and optimizes hospital resources by eliminating the need for multiple platforms. With the introduction of daycare knee replacement surgeries, we can now offer faster recovery, greater efficiency, and improved accessibility, redefining patient care standards.

The Paw-some Finale: India’s Pet Pageant Celebrates Canine Celebrities

 

3rd April 2025: The grandest Paw Pageant in India, launched in collaboration with Bark Out Loud, Solitario, and Supertails, was an absolute sensation! With over 1,000+ entries, 8 million+ impressions, and 3 lakh+ interactions from pet parents across the country, this celebration of our furry companions was truly one for the books!

With such an overwhelming response, our esteemed jury had the tough task of shortlisting 12 incredible finalists, whose videos were then put to public vote on social media.

What followed was pure magic! Each finalist’s video received an outpouring of love from the pet-loving community, amassing over 2.5 lakh votes. The excitement and engagement made this campaign a paw-some success!

While every finalist was a star in their own right, one entry stole hearts like no other— @thara_taau_ramphal charmed everyone with their quirky, adorable, and hilarious video, featuring [a humorous concept and conversational script]. With 5,400+ likes, 32,000+ shares, and 1,30,000+ impressions, they claimed the prestigious title of Crown Winner of the Paw Pageant!

The grand winner walked away with a stunning diamond-studded crown worth 7.8 lakh, designed by Solitario, a brand known for its sustainable and ethical lab-grown diamonds.

The celebration didn’t stop there!
@casperthefluffycloud – The new Face of Bark Out Loud for upcoming campaigns, with an exclusive professional photoshoot by a renowned photographer.
@pixiethelhasaprincess – Set to enjoy an entire year’s supply of Bark Boxes filled with exciting Bark Out Loud goodies, delivered by Supertails.

A huge shoutout to the campaign creators:
Bark Out Loud – A leading pet brand committed to crafting premium products that bring joy and well-being to furry companions.
Supertails – India’s first digital pet-care platform, offering a one-stop solution for pet food, supplies, and veterinary consultations.
Solitario – Specializing in lab-grown diamonds, promoting sustainable and ethical jewelry choices.

The Paw Pageant was a celebration of love, companionship, and the unbreakable bond between pets and their families. With such a woof-tastic response, we can’t wait to bring back an even bigger and better edition next year

Honeywell Unveils AI-Driven Automation Platform to Revolutionize Life Sciences Manufacturing

April 03, 2025 – Honeywell (NYSE: HON) today introduced TrackWise Manufacturing, an artificial intelligence (AI)-assisted, cloud-native platform designed to transform how life sciences companies manage, automate and digitalize operations. Trackwise Manufacturing is one of the first in the life sciences industry to offer a revolutionary new approach to workflow management that bridges the gap between the digital and physical manufacturing environments.

Most organizations in the life sciences manufacturing sector still rely on paper-based methods for workflow management, leading to errors and inefficiencies that cause data to go unused and can delay the introduction of new drugs, resulting in profit loss per drug. To address these challenges, TrackWise Manufacturing enables organizations to digitize operations and automate workflows through AI-assisted processes that can help companies to bring drugs to market faster and safer.

The solution is built on a new containerized platform that allows software applications to run consistently across different computing environments, eliminating the need for complex, siloed integrations. As a result, manufacturers can achieve greater flexibility and efficiency, allowing them to respond quicker to business needs and regulatory changes.

TrackWise Manufacturing is designed to advance the industry’s inefficient systems by leveraging Honeywell’s extensive expertise in automation technologies and life science compliance,” said Pramesh Maheshwari, President of Honeywell Process Solutions. “By embedding AI-assisted workflows, we are leveraging automation to help life science manufacturers reduce technology transfer times and get products to patients faster.”

By harnessing the capabilities of TrackWise Manufacturing, organizations can not only optimize process execution but can also safeguard operational continuity. The platform’s containerized architecture supports flexibility and adaptability, empowering manufacturers to adjust swiftly to evolving market demands while staying compliant with regulatory requirements.

In the face of economic pressures, shifting market demands, and evolving regulatory requirements, the Life Sciences industry is at an inflection point,” said Daniel R. Matlis, President and Founder at Axendia, Inc. “Industry leaders must seize the opportunity to transform and leverage technological advancements to unify digital quality and manufacturing. Embracing modern technologies, Industry can significantly enhance operational effectiveness, improve product quality, streamline regulatory compliance, and accelerate time to market.”

The platform leverages Honeywell’s established Unit Operations Controller (UOC) for critical control functions while seamlessly embedding an industry-first quality framework that promotes true quality-by-design manufacturing. By embedding quality metrics into the manufacturing process, this framework changes how manufacturers handle production and compliance, which can ultimately result in faster time to market for products.

TrackWise Manufacturing expands on Honeywell’s TrackWise platform and its 30-year quality management legacy that has helped life sciences organizations get safe products to market in a timely manner. The platform’s launch marks a significant leap forward in the evolution of manufacturing technology, unifying various operational functions to streamline processes, enhance operational efficiency, and accelerate product time-to-market.

Taarak Mehta Ka Ooltah Chashmah Strengthens Digital Growth Strategy

April 2, 2025: Neela Mediatech, the next-gen digital venture founded by Taarak Mehta Ka Ooltah Chashmah (TMKOC) creator Asit Kumarr Modi, is opening doors to top media and creative agencies as it scales its digital venture across gaming, animation, gamified learning, Web3, and merchandise. Backed by an ambitious annual marketing budget of ₹25 crore, the company is now seeking strategic partners to lead its user acquisition and retention initiatives.

Asit Kumarr Modi

After two years of intensive product development and testing for Product-Market Fit, Neela Mediatech is entering its growth phase — taking India’s most loved IP beyond television into global interactive experiences.

TMKOC Rhymes, With 1.5 crore subscribers and 15 million daily views, these multilingual animation channels have become a household favorite in 12 regional languages and English. Gada Electronics – The flagship mobile game has surpassed 5 million downloads in just three months, trending across both Android and iOS. With EBIT-positive operations, it’s now set to launch globally with a target of 1 billion+ downloads. TMKOC PlaySchool – A gamified learning app with 1,000+ interactive games, real-time performance tracking for parents, and skill-mapping features. A full-scale marketing launch is planned across TV, Print, and Digital. Neela Mediatech’s merchandise line — currently in soft launch — is also gearing up to bring iconic TMKOC characters to life through collectibles and branded products.

“For over 16 years, TMKOC has been a source of joy for families across India. With Neela Mediatech, we’re transforming that legacy into digital-first experiences for a global audience,” said Asit Kumarr Modi, Founder of Neela Mediatech and Neela Film Productions.

We are now looking for visionary agency partners to help us scale this innovation and create a global phenomenon.”Harjeet Chhabra, CEO of Neela Mediatech, added, “Our goal is to merge storytelling, education, and play in ways the world hasn’t seen. With our strong foundation and passionate 70-member team, we’re ready to level up.”

Neela Mediatech, a subsidiary of Neela Film Productions, is rapidly emerging as a leader in interactive entertainment — blending technology, creativity, and the power of India’s most loved family IP. The company is now inviting media and creative agencies to be a part of this transformative journey as it expands across new genres, platforms, and global markets.

Agencies interested in shaping the future of entertainment can reach out now to join TMKOC’s next big leap.

Splunk Advances OpenTelemetry with Cutting-Edge Innovations

 April 2, 2025 – Splunk, the cybersecurity and observability leader, today announced new innovations to deliver a seamless OpenTelemetry experience that offers organizations flexibility, customization, and freedom from vendor lock-in with no manual setup. With the introduction of these new capabilities, Splunk provides a more intuitive, simplified OpenTelemetry experience – ensuring organizations can seamlessly integrate open-source observability into their software delivery and build a leading observability practice.

Nearly 60% of surveyed organizations say their primary observability solution relies on OpenTelemetry, making it a critical framework to advance business operations. Recognizing the great advantages of OpenTelemetry, Splunk made it the foundation of its Splunk Observability Cloud solution and continued to innovate to ensure organizations benefit from the framework’s vendor-neutral telemetry with unmatched ease of use. These new solutions include Service Inventory, enhanced capabilities for Kubernetes troubleshooting, and expanded support for automatic setup of OpenTelemetry instrumentation for applications.

Simplifying OpenTelemetry Adoption with Service Inventory and Expanded Automation

Service Inventory addresses the operational challenges of large-scale observability building on infrastructure inventory, automatic discovery and automatic configuration. This new capability:

  • Provides end-to-end visibility – Automatically detects all third-party applications, like databases and message queues.
  • Guides users through configuration – Provides step-by-step recommendations for seamless OpenTelemetry setup.
  • Identifies and resolves visibility gaps – Highlights missing instrumentation, allowing enterprises to proactively address blind spots across their infrastructure.

“Splunk customers benefit from OpenTelemetry’s full power, with a frictionless experience that ensures complete visibility, so they can attain flexibility and ownership of their data,” said Morgan McLean, OpenTelemetry Co-founder and Senior Director of Product Management at Splunk, a Cisco company. “OpenTelemetry should be effortless to use, and Splunk is committed to making that a reality with the introduction of Service Inventory and expanded automation. These enhancements give customers the power to build a leading observability practice with the ability to instrument and monitor their environments without the complexity of manual configuration.

Deepening Kubernetes Observability and OpenTelemetry Support

Splunk enhanced its Kubernetes monitoring and troubleshooting capabilities to further enrich visibility and empower teams to quickly detect and resolve issues within Kubernetes clusters, reducing downtime and improving performance.

Further strengthening Splunk’s OpenTelemetry offering, the company is rolling out OpenTelemetry Python 2.0 and Node.js 3.0, delivering greater flexibility and improved performance for cloud-native applications.

OpenTelemetry is rapidly becoming the industry standard for building an effective observability practice, but complex instrumentation remains a significant barrier. Splunk’s latest innovations have the potential to make its adoption more seamless than ever,” said Archana Venkatraman, Senior Research Director, Cloud Data Management, IDC Europe. “Cloud-native and Kubernetes strategies are becoming mainstream, requiring enterprise-grade management. Amid this, by automating instrumentation and deepening Kubernetes troubleshooting, Splunk continues to make OpenTelemetry a practical and powerful solution for digital enterprises.”

Cisco & Splunk: Better Together in OpenTelemetry

As part of Cisco, Splunk continues to champion OpenTelemetry adoption. Cisco ThousandEyes and Splunk AppDynamics natively support OpenTelemetry, enabling a seamless observability experience across the entire IT stack. As the first assurance solution to support OpenTelemetry, Cisco ThousandEyes allows customers to infer correlations between digital experience health and observability metrics for end-to-end visibility that helps solve problems quicker, and get services restored and running faster. Splunk AppDynamics provides an OpenTelemetry-compatible backend to ingest trace data using OpenTelemetry components and leverages Splunk AppDynamics agents to produce OpenTelemetry data for easy consumption by Splunk Observability Cloud

Record-Breaking MIT-WPU Hackathon Welcomes 7,000+ Participants

2nd April 2025: MIT World Peace University (MIT-WPU), Pune successfully hosted HackMITWPU 2025, a three-day hackathon that brought together over 7,000 participants, fostering a spirit of innovation, collaboration, and problem-solving. With fourteen diverse tracks, the event served as a launchpad for groundbreaking ideas, bridging academia and industry to address real-world challenges.

This year’s theme, ‘ले छलांग’ (Le Chhallang) – The Leap of Faith, encouraged participants to step beyond their comfort zones, challenge existing norms, and push the boundaries of technology and entrepreneurship. The event featured lineup of competitions, including Ideathon, Workathon, Capture the Flag, Pharmathon, Bio-Thon, Hack-AI-Thon, and Data Quest, among others, allowing students to apply their knowledge in AI, cybersecurity, space technology, pharmaceuticals, and more.

Throughout the hackathon, participants engaged in high-impact problem-solving, developing innovative solutions that were evaluated by a panel of 450+ industry experts, academicians, and researchers. Projects spanned multiple disciplines, from artificial intelligence and blockchain to sustainable energy and healthcare.

Prof. Prakash B. Joshi, Founder Trustee of MIT and Director of MIT-TBI; Dr. R.M. Chitnis, Vice-Chancellor of MIT-WPU; and Dr. Milind Pande, Pro-Vice Chancellor of MIT-WPU and Chief Convener of HackMIT-WPU, provided guidance to students throughout the event.

Dr. R.M. Chitnis stated: “The AI Research Institute, Robotics and Automation Engineering Center, and Blockchain Centre of Excellence played a crucial role in mentoring students and providing access to the infrastructure. Several standout projects emerged from the event, including Chem-E-Car, a chemically powered shoebox-sized vehicle that runs solely on chemical energy, and STeRG (Space Technology Research Group), which focused on advancements in spacecraft systems.”

Echoing the same, Dr. Milind Pande added that other notable projects, such as Team Phoenix’s autonomous drone technology, Team Skytroopers’ aeromodelling innovations, and Team Drifters’ Formula 1-inspired combustion vehicle ‘Primus,’ enabled students to expand their horizons, step beyond their comfort zones, and take a true leap of faith.”

The event also provided a platform for final-year project showcases, where students presented research across electronics, robotics, civil engineering, and more, offering younger students invaluable insights into real-world applications of their coursework. In addition, the hackathon facilitated mentorship, incubation opportunities, and potential funding for promising ideas, with select teams receiving financial support of up to ₹1 lakh to further develop their prototypes.

The event successfully connected academia with industry, equipping students with hands-on experience and the skills required to thrive in the evolving technological landscape.

Ethiopian Farmers Benefit from Solar Dryers

April 2, 2025:Covestro is committed to sustainable solutions in agriculture and has developed specialized solar dryers made of polycarbonate to support coffee farmers in Ethiopia during the harvest. The project is being implemented in collaboration with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and aims to assist people in disadvantaged regions worldwide with simple yet effective technologies.

Coffee is one of Ethiopia’s most important trade commodities and provides a livelihood for many smallholder farmers. However, changing climate conditions—such as rising temperatures and irregular rainfall—are significantly impacting coffee cultivation. Yields are decreasing, and plants are becoming more susceptible to diseases. This is where the Covestro and GIZ project comes in, working to make coffee production more efficient and resilient.

To achieve this, Covestro has supported to develop solar dryers—parabolic structures that function like greenhouses but offer better control over temperature and humidity. Instead of glass, lightweight, transparent, and insulating polycarbonate multiwall sheets are used, which also provide UV protection. This technology enables fast and hygienic drying of coffee while protecting the harvest from rain, pests, and mold.

GIZ supports the project as part of the German development program develoPPP, which promotes sustainable initiatives in developing and emerging countries. The goal is to combine private sector engagement with development policy objectives to achieve long-term economic and social benefits. “The solar-powered greenhouse dryers have significantly reduced drying times for both washed and naturally processed coffees. This allows farmers to process their coffee more efficiently and bring it to market faster. Additionally, the sealed environment of the dryers protects the beans from contamination, improving quality and minimizing waste. Local cooperatives have embraced this innovation as a valuable asset for their coffee production,” explains Dr. Helene Widmer, Project Manager at GIZ. “Our collaboration with Covestro demonstrates how innovative material technologies can contribute to stabilizing agriculture.”

Pejman Norastehfar, Head of Inclusive Business EMEA at Covestro, adds: “The successful implementation of solar dryers impressively demonstrates the positive impact that innovative and sustainable technologies can have on the coffee industry. We are proud to work with GIZ and local cooperatives to provide a solution that not only increases efficiency but also enhances the quality and shelf life of coffee. With our solutions, we can help address the challenges of climate change right here on the ground.”

So far, six solar dryers have been installed in Ethiopia, and the project continues to gain momentum. One of Ethiopia’s largest coffee roaster has taken notice of the solar dryers and has already purchased four additional units for its own production, which are installed at the moment.