Infra.Market Accelerates Growth in Wood Panel Industry

National, 14th April 2025: Infra.Market, India’s leading Building Materials Platform, is redefining its position in the wood panels industry with an innovative approach that combines a wide range of products and a digital-first strategy. The company has strengthened its manufacturing capabilities with the strategic acquisition of two plants in key wood panel production hubs including Rudrapur and Yamunanagar.
State-of-the-Art Facilities Driving Efficiency
The Rudrapur factory focuses on the manufacturing of laminates and Medium Density Fiberboard (MDF), with plywood production based at Yamunanagar. Located in North India, both the facilities benefit from the region’s well-developed manufacturing ecosystem, availability of skilled labor, and access to raw materials at competitive rates, ensuring cost efficiency and high-quality production. Armed with certifications like ISO 9001:2015, ECO Mark, Green Guard, FSC, and ISI, the facilities have a strong daily production capacity with 21,667 sq. mt. of plywood, 12,672 laminate sheets, and an MDF output that has increased from 341 CBM to 900 CBM following expansion. This further reinforces Infra.Market’s growth plans for its business, adding to its efforts of nation-building.
Industry Leadership and Market Expansion
Leading Infra.Market’s wood panel category is Mr. Shekhar Chandra Sati, an industry veteran with over three decades of experience. Mr. Sati’s expertise, particularly his track record of growing MDF Market share amongst the Wood Panel industry has been instrumental in driving the company’s wood business rapidly. Since taking charge in March 2023, he has led the rapid expansion of the business, building a network of 1,000+ dealers in a short span. A 300+ member sales team further ensures smooth distribution across B2B and OEM sectors.
Strategic Growth and Dealer Profitability
Infra.Market’s forward-thinking approach focuses on increasing dealer profitability through strategic initiatives. Dealers benefit from upselling opportunities within projects where the company first supplied concrete, walling solutions, and ceramics. As these projects progress, the demand for wood panels naturally increases, creating additional sales opportunities. Simultaneously, dealers can diversify their offerings beyond traditional wood panels to high-margin products like decorative laminates and hardware. The company’s strong digital capabilities and platform play connect dealers with architects, contractors, and carpenters, enhancing lead generation and sales. Additionally, dedicated sales teams actively capture project-based leads, deepening dealer engagement and strengthening brand loyalty.
Aaditya Sharda, co-founder, Infra.Market said, “India’s wood panel industry is growing rapidly, driven by rising demand for sustainable and versatile materials like MDF. At Infra.Market, we are well-positioned to tap into this opportunity through our advanced manufacturing facilities, expanding product portfolio, and strong dealer network, enabling us to fuel the industry’s growth.”
 Wood Panel Industry: An Overview
India’s Wood Panel industry, valued at approximately $5.1 billion, is expected to grow at a CAGR of 7.2%, reaching around $6.2 billion by FY26. This growth is driven by real estate recovery, rising furniture demand, and the shift toward sustainable materials. One material that has seen significant growth in the Indian market is MDF, where this segment is undergoing a consumption shift with medium to low end of plywood being replaced with MDF.
 
Newer Categories like MDF Driving Industry Growth
MDF is gaining popularity due to its cost-effectiveness, durability, and adaptability, particularly in modular furniture and interior design. Unlike plywood, which is largely dominated by fragmented, unorganized players, MDF is highly organized, requiring substantial capital investments and creating high entry barriers. This has enabled companies like Infra.Market to spearhead growth in the MDF space, driving an industry-wide shift towards more sustainable and cost-effective solutions. The global MDF market was valued at approximately $39.76 billion in 2022, with projections indicating a Compound Annual Growth Rate (CAGR) of 6.9% from 2023 to 2030. In India, the MDF market is expanding at a robust CAGR of approximately 15%, and the consumption ratio of MDF to plywood, currently 20:80, is expected to improve to 50:50 by 2030. Architects and OEMs are increasingly prioritizing MDF due to its precision, design flexibility, and cost-effectiveness. Additionally, its consistency reduces material wastage, making it ideal for modern interiors. The growing demand for value-added variants such as moisture-resistant, pre-laminated, and fire-retardant MDF further fuels its adoption.
As India’s wood panel market evolves, Infra.Market’s commitment to innovation is positioning it as a category leader while also generating employment, promoting sustainability, and fuelling demand for modern manufacturing.

LNJ Bhilwara Group Initiates the 2nd Phase Efforts

14th April 2025 Banswara/Jaipur, Rajasthan – Extending its support to a key rural transformation initiative, LNJ Bhilwara Group, a leading industrial conglomerate across business verticals including textiles, graphite electrodes, power generation, energy storage solutions, and advanced materials, launched the second phase of inspiring its workforce to contribute and support the Global Vikas Trust’s successful project for farmers’ welfare in Banswara, Rajasthan, today.

 The event was graced by  Shri. Ravi Jhunjhunwala, Chairman, LNJ Bhilwara Group, Shri. Mayank Gandhi, Founder of Global Vikas Trust and Shri. Rajeev Gupta, JMD, RSWM Ltd., along with other esteemed leaders of the organization.

 Shri Ravi Jhunjhunwala has personally led the initiative at RSWM’s Mordi and Lodha plants in Banswara, home to the LNJ Knits and LNJ Denim units at Mordi, and the Kapaas and Greige Yarn units at Lodha, inspiring a workforce of over 3000 people to contribute for the cause.

Speaking about the impact made under the initiative, Shri Ravi Jhunjhunwala, Chairman, LNJ Bhilwara Group, said, We are immensely moved and motivated by the tremendous support that the workforce in Bhilwara has extended to the cause. Encouraged by their willingness to extend a helping hand, we have launched the second phase of the awareness drive in Banswara and look forward to strong, enthusiastic support here as well. Shri Mayank Gandhi’s initiative to bring about rural transformation has touched the hearts of people who are coming forward to help GVT develop a lucrative and sustainable livelihood ecosystem by combining innovation with structured financial support.”

In the first phase of the initiative organized at the RSWM Ltd.’s plants in Bhilwara, a contribution of INR 50 lakhs was raised by the workforce. During the occasion, Shri. Ravi Jhunjhunwala pledged to match the cumulative contribution raised by the employees from his personal equity.

Shri Mayank Gandhi’s Global Vikas Trust led a transformation in over 4700 villages, across 27 districts in three states, by planting 5.6 crore fruit trees in the last 5 years to amplify farmers’ income tenfold. To strengthen GVT’s endeavors, Shri Ravi Jhunjhunwala is also working towards inspiring confidence and commitment from industrialists across Rajasthan to support the cause.

Elaborating upon this initiative, Shri Mayank Gandhi, Founder, Global Vikas Trust, said, We are thankful to LNJ Bhilwara Group and Shri Ravi ji for continuously supporting us in our mission to transform the severely impacted farming community by helping them increase farmers’ income through the implementation of effective agricultural solutions. Our motivation is to empower farmers to lead a life of dignity and self-sufficiency while redefining how farming is perceived in society.”

 LNJ Bhilwara is sensitizing the farming and rural community to the impactful work of Shri Mayank Gandhi, extending network support, ensuring that every farmer has access to the trees and training needed for success. LNJ Bhilwara Group will be facilitating holistic agricultural training and education to farmers at Global Vikas Trust’s Farmer Training Center, GVT Krishikul, a world-class facility where farmers, CSR leaders, corporates, and government officials converge to learn and implement pioneering agricultural solutions. This center is drawing interest from all over India, with farmers from Karnataka, Rajasthan, Madhya Pradesh, Odisha, and beyond visiting to replicate and scale GVT’s proven model.

 With just ₹25 per plant, donors can directly contribute to this cause. A farmer earning Rs 37,000 per year earlier can now generate an income of around ₹4 lakh per annum within three years, with a one-time donation of just ₹30,000, securing his future and creating a life-changing impact through sustainable farming. Since 2016, the Global Vikas Trust has been working towards empowering small and marginal farmers by shifting them from low-income, high-risk crops to high-value fruit plantations, ensuring economic stability, sustainability, and long-term prosperity. With access to better crops and sustainable farming practices, average farmers’ incomes have increased from ₹38,723 to ₹3,93,986 per acre per annum.  Furthermore, over 400 crore litres of water storage capacity have been developed, ensuring resilience against droughts and water scarcity.

The SPE Division of Zuari Industries Enhances Skills

Lakhimpur Kheri, Uttar Pradesh, April 14, 2025: Zuari Industries Limited (SPE Division) successfully conducted a three-day Capacity Building and Skill Development Training Program for the Cane department from April 9 to 11, 2025, at Hotel Landmark Royale, Lakhimpur Kheri. The initiative was designed to enhance technical knowledge, strategic thinking, and digital adoption among field-level teams, further strengthening the sugarcane value chain.

The training opened with a focus on foundational agronomic practices. Participants were introduced to the company’s vision and operational overview, followed by sessions on comprehensive soil management, identification and selection of cane varieties, integrated pest and disease control, and fertilizer application strategies. The first day concluded with an engaging workshop on communication and customer relationship building, aimed at enhancing interpersonal effectiveness in field operations.

The second day of training delved into advanced agronomy and the role of digital innovation in sugarcane management. Topics covered included optimized planting techniques, cane bonding policies, and marketing strategies. A dedicated session on the Saksham App highlighted how technology can improve planning and tracking in the field. Leadership-building sessions and discussions on maximizing yield and resource optimization rounded out the day’s agenda.

The final day focused on sustainability and mechanization in sugarcane farming. Key sessions explored modern irrigation and harvesting techniques, ratoon crop management, and soil and juice analysis. The concluding sessions highlighted the importance of modernization, with an emphasis on mechanized practices and tools to enhance operational efficiency. The program ended with an interactive reflection and feedback segment, encouraging participants to integrate their learnings into real-world scenarios.

Commenting on the training initiative, Mr. Alok Saxena, Executive Director & Unit Head, SPE Division, Zuari Industries Limited, said:
“At Zuari Industries, we believe in empowering our teams at every level to adopt scientific and modern approaches to farming. This training initiative is an affirmation of our commitment to capacity building and knowledge-sharing across the value chain. By bringing together the cane department including the experts and technology partners, we aim to transform conventional practices and drive sustainable growth in the sugarcane sector.”

Through such initiatives, Zuari Industries continues to lead by example in building a future-ready, skilled workforce committed to advancing India’s sugar and ethanol ecosystem.

Aakash Aath To Air 25th Anniversary Insights

14th April, 2025, Kolkata: On 15th April, 2025, Aakash Aath, one of the popular General Entertainment Channels (GEC) of the region is going to touch the Milestone of 25th Year of successfully entertaining the audience of Bengal. To mark the special occasion, the team of Good Morning Aakash will be presenting soulful musical performances by the stalwarts of the Bengali music industry. 
 
The weeklong celebration will commence from 13th April, 2025 and will conclude on 19th April, 2025. The 7 days long onscreen musical extravaganza will be bringing award winning and eminent singers namely Sujoy Bhowmik, Trisha Parui, Madhuraa Bhattacharya, Kinjal Chatterjee, Shubhendu Maity and Deb Chowdhury. 
ALAK ROY CHOWDHURY
On the pious occasion of Poila Baisakh, 15th April, 2025, Good Morning Aakash will be celebrating the 25th anniversary of Aakash Aath. The audience will witness enthralling performances by the significant personalities of the music world including  Pt. Tanmoy Bose, Pt. Tejendra Narayan Majumdar, Shrikumar Chattapadhaya and Rageshri Das. 
 
From 16th April, 2025 to 19th April, 2025, widely known singers and musicians including Pandit Tushar Dutta, Nirmalya Roy,  Sutapa Bhattacharya, Tanika Bhattacharya, Jagannath Bose, Urmimala Bose, Alak Roy Chowdhury, Shovan Ganguly and Iman Chakraborty will perform in Good Morning Aakash to impart a very memorable moment for ardent viewers of the show. 

RITES & DP World Sign MoU for Economic Infrastructure Advancement

Gurugram, April 14, 2025: RITES Limited, a leading transport infrastructure consultancy and engineering firm, has entered into a transformative Memorandum of Understanding (MoU) with DP World, a leading provider of worldwide smart end-to-end supply chain logistics, to explore potential opportunities for collaboration in the development of trade, logistics, and infrastructure projects. The MoU aims to foster mutual collaboration by exploring joint opportunities in infrastructure development, including ports, multimodal logistics parks, free trade zones, rail connectivity projects, and logistics infrastructure services.

 Signed in the esteemed presence of HH Sheikh Hamdan Bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister and Minister of Defence of the UAE; Shri Piyush Goyal, Hon’ble Minister of Commerce and Industry, Government of India; His Excellency Sultan Ahmed bin Sulayem, Group Chairman and Chief Executive Officer of DP World, along with Shri Rahul Mithal, Chairman & Managing Director of RITES Limited, and other distinguished dignitaries during the ‘CEO-Connect: Dubai-India Economic Ties & Opportunities’ in Mumbai on Tuesday, this MoU will foster collaboration in the areas of infrastructure development and trade between India and the UAE.

The Virtual Trade Corridor (VTC), launched in September 2024, is supported by MAITRI, a digital platform being developed with RITES. The VTC integrates customs, logistics, and regulatory processes into a single, seamless digital system to simplify and accelerate trade between the two nations. Since its launch, strategic workshops in India and the UAE have led to key decisions, paving the way for development of the proof of concept of the VTC using ports on both the sides such as Nhava Sheva, Deendayal, and Jebel Ali.

Commenting on the MoU, Mr. Rahul Mithal, Chairman and Managing Director, RITES Limited, said, “It is an alliance of like-minded entities, bringing together experience, expertise, and a rich legacy. By leveraging our collective strengths and resources, we are poised to create transformative synergies across key infrastructure projects, furthering our initiative to expand the footprints of ‘RITES Videsh’.”

Mr. Sultan Ahmed bin Sulayem, Group Chairman & CEO, DP World, said: “This partnership with RITES Limited marks a significant milestone in our journey towards enhancing trade and infrastructure development between India and the UAE. By leveraging the power of public-private collaboration and our combined expertise, we will bring innovation and efficiency to trade corridor development creating diversified trade routes that build resilience and unlock opportunities for everyone.”

IIM Bodh Gaya Hosts Programme for Bihar Police Officers

IIM Bodh Gaya conducted a Management Development Programme (MDP) for 38 DySPs Probationers from the Bihar Police Academy in two phases from April 1 to April 12, 2025. The programme was designed to equip newly appointed officers, selected through the Bihar Public Service Commission (BPSC), with key management, leadership, and behavioral competencies necessary for effective policing in an evolving administrative landscape.

The programme was held under the guidance of Dr. Vinita S. Sahay, Director, IIM Bodh Gaya. Dr. Sahay addressed the officers, highlighting the role of DySPs in maintaining law and order and building community trust. She spoke on the growing importance of ethical decision-making, time-bound leadership, and interdepartmental coordination in law enforcement.

The MDP was conducted under the oversight of Dr. Amit Srivastava, Chairperson, Executive Education & Consultancy, and coordinated by Dr. Vishal Ashok Wankhede and Prof. Sajan Pookkodan. The programme included classroom sessions, assessments, and field visits. Faculty members covered topics such as goal setting, decision-making, leadership, crisis communication, data use, and social media.

Phase one of the programme was held at the IIM Bodh Gaya campus from April 1 to April 5, 2025, and included sessions on time management, crisis leadership, human behavior, collaboration, and media communication. Officers also visited Vishnupad Temple and Mahabodhi Temple, linking heritage and resilience to values such as empathy, discipline, and ethical leadership.

The second phase, conducted at the Bihar Police Academy, Rajgir, from April 7 to April 12, 2025, included sessions on ethics in public service, budgeting, citizen service delivery, quality management, and behavioral insights. It concluded with sessions on stakeholder engagement, public programme prototyping, and brainstorming exercises.

The MDP was attended by senior officials from the Bihar Police Academy, including Shri Sushil Kumar, IPS, Assistant Director, Bihar Police Academy, Rajgir, who participated in the inaugural session. He highlighted the programme’s relevance for capacity building and noted that structured training is essential for developing proactive and community-oriented officers in the Bihar Police force.

This MDP was one of 125 conducted by IIM Bodh Gaya in the current academic year, through which over 8,200 officers have been trained from departments including WRD, BIPARD, Bihar Fire Training Academy, State Health Society Bihar, IOCL, HPCL, Ministry of Panchayati Raj, BAMETI, and the Directorate of Industrial Development. The programme reaffirms IIM Bodh Gaya’s dedication to nurturing future-ready leadership in India’s administrative and policing ecosystem.

Shalimar Paints Teams Up with MI for Fan Drive

New Delhi, 14 April 2025: Shalimar Paints, a legacy brand with over 120 years in the Indian paint industry, hosted an exclusive, invite-only event in Delhi for its painter community and influencer partners. The evening brought together painters, paint influencers, and the community members for a series of interactive activities, contests, merchandise giveaways, and special schemes on Shalimar products—creating a unique moment of connection and appreciation. The event was part of Shalimar Paints’ ongoing association with Mumbai Indians as their Official Paint Partner for the 2025 season. Through this partnership, the brand aims to connect with younger audiences, modern painters, and consumers through interactive online and on-ground initiatives.

The event offered a vibrant mix of food and beverages, engaging contests and games, complimentary Mumbai Indians x Shalimar Paints merchandise, and exclusive product offers, underscoring the brand’s dedication to upskilling and deepening personal connections at the grassroots level.

Speaking about the initiative, Kuldip Raina, Director, Shalimar Paints said, “Our community of painters is at the core of everything we do, and this event is our way of acknowledging their contributions while bringing them closer to the brand in a fun and memorable way. This partnership with Mumbai Indians allows us to create fresh and exciting experiences for this community, especially the new generation of painters and consumers.” He added, “Shalimar Paints, as a brand, is known for its excellence, stability, and dependability, much like the Mumbai Indians, who are renowned for their all-around play and spirit of competition. This partnership brings together two champion brands, each with a legacy of impact and a focus on performance, by building deeper, long-term connections through shared passion.”

To this, Varun Malik, Head of Marketing, Shalimar Paints, added, “The event was a unique platform to celebrate the painter community that forms the backbone of our business. As a caring brand, we see this as an opportunity not just for engagement, but also to upskill painters and educate them on using the best products available. This was not just a branding opportunity but a channel to drive real-world engagement, build loyalty, and deliver experiences with our consumers, influencers, channel partners and entire Mumbai Indians fanbase. This is only the beginning.”

With a strong focus on grassroots engagement, Shalimar Paints remains committed to strengthening its connection with key stakeholders. The brand will continue to roll out similar engagement events in cities including Bangalore, Chennai, Hyderabad, Patna, Kolkata, Delhi, Lucknow, Jaipur and others, ensuring sustained community involvement and brand affinity throughout the season and beyond.

Unshakable Faith: Discovering Shri Krishna’s Call

By:Dr. Shri Krishna Kinkar Ji, Shri Krishna Charit Manas (Bhagavat) Kathavachak and Spiritual Orator

Unshakable faith – this is the essence of Lord Hanuman’s devotion and the heart of Shri Krishna’s call to surrender, as reflected in Shri Krishna Charit Manas (Rasayan Mahakavya) by Jagadguru Shri Priyadarshi Ji Maharaj. In both of their lives, we find a powerful lesson: true surrender to the divine is not about weakness but about strength rooted in love and trust.

According to Dr. Shri Krishna Kinkarji Maharaj, “In Shri Krishna Charit Manas, Shri Krishna beckons us to let go of the ego and surrender completely to the divine will. His teaching calls for devotion, selflessness, and release of the need to control. One of the key teachings of the Manas is to form a relationship with Shri Krishna. Manas further explains, that there are 5 Bhaavs(emotions) through which we can connect with Shri Radha Krishna. One of them is ‘Daas Bhaav’. In which the devotee forever remains in His service as a ‘dass’ (servant). Hanuman ji is devoted to Bhagwan Shri Ram with this bhaav and it exemplifies this surrender. His life is not one of doubting, but of profound, unshakeable faith in the divine. Each action is a demonstration of this – he neither asks for praise nor reward; his only goal is to serve with a heart pure and open.

Hanuman’s story is a vivid portrayal of active faith – it moves mountains and crosses oceans, driven by boundless love. It is a reminder that surrender does not mean inaction or passivity. Just as Shri Krishna’s teachings ask us to act without attachment, Hanuman’s deeds show us how to act with courage, knowing that every step taken in faith brings us closer to the divine.

When we embrace surrender like Hanuman did, with an open heart and unshakable faith, we find peace, purpose, and strength in our journey. We begin to let go of fear, trust in the divine plan, and live with devotion, just as Hanuman lived, a life led by love and faith in the higher power.”

Crowned with Confidence: Ei Samay Deepti 2025 Shines Bright

Kolkata, 12th April, 2025: Ei Samay Deepti 2025 found its winner with Ms Rituparna Das from Kolkata taking home the coveted crown, presented by none other than the face of Deepti, superstar Ms Subhashree Ganguly. The Grand Finale, held at JW Marriott, Kolkata, also saw Ms Tithi Bandopadhyay from Barrackpore – North 24 Parganas announced as the first runner-up, while Ms Arfin Yasmin from Burdwan was named the second runner-up.

As the face of Deepti 2025, Ms. Ganguly’s remarkable journey from Burdwan to becoming a leading name in the Bengali film industry beautifully echoed the core ethos of Deepti — that dreams truly know no boundaries. The star-studded event was a spectacular celebration of talent, elegance, and empowerment, graced by an esteemed panel of judges and notable personalities.

Besides, Ms Ganguly, the other jury members included actress Priyanka Sarkaractor Arjun Chakraborty, director Pratim D. Gupta, actress Alexandra Taylor, eminent photographer Somnath Roydesigner Sandeep Jaiswalcasting director Sandeep Chattopadhyayactress Paean Sarkar, and entrepreneur Pratibha Dudhoria.

The journey began with preliminary registrations across various city colleges, eventually drawing over 3,000 participants as Deepti expanded its reach beyond Kolkata for the first time, introducing district-level auditions in four zones—North Bengal, Burdwan, Midnapore, and Kolkata. Out of thousands of hopefuls, 20 exceptional finalists selected through four competitive zonal audition rounds by the distinguished jury comprising Paean Sarkar, Sandeep Jaiswal, and Sandeep Chattopadhyay. The finalists were groomed intensively by Ms. Ushoshi SenguptaFemina Miss India Universe 2010, who mentored them in ramp walk, etiquette, and personality development.

Since its inception in 2014, Ei Samay Deepti has evolved into more than just a beauty pageant—it has become a transformative platform celebrating the modern Indian woman, seamlessly blending beauty, intelligence, and individuality. This year marked a significant milestone. The initiative welcomed women aged 18 to 35 from varied walks of life, including students, professionals, homemakers, and entrepreneurs, to express themselves and embrace their dreams on a larger stage.

Winners of Ei Samay Deepti 2025 will be receiving exclusive opportunities to work with HoichoiSVF Music, and SVF Talent, creating a direct gateway to the entertainment industry and enabling them to transform their aspirations into reality.

JSW Paints Launches ‘Rangon Ka Khel 2.0’ with IPL Fervor

Chandigarh, April 12th, 2025  JSW Paints, India’s leading environment-friendly paints company and part of the US$ 24 billion JSW Group, is set to launch a new campaign for IPL 2025 – Rangon Ka Khel 2.0. Building on the success of the previous campaign, the new edition elevates the cinematic and celebratory experience with a blend of colour, community spirit and iconic faces. Conceptualised by TBWA\India, the anthem embodies the vibrant spirit of cricket.

The film begins on a familiar note, with a gully cricket match among a group of children. The match takes an exciting turn with the unexpected arrival of cricket legends Sunil Gavaskar and Mithali Raj. What follows is a visual spectacle of transformation. With the anthem ‘Rangon Ka Khel Hai’ at its heartbeat, the film captures children, adults and cricket icons uniting to repaint a neighbourhood with colours representing different IPL and WPL teams. Inspired by JSW Paints’ diverse range, the anthem embodies the spirit of joy, togetherness, and the emotions that make the game truly spectacular.

JSW Paints has partnered with eight teams across Indian Premier League (IPL) and Women’s Premier League (WPL). This marks one of the biggest brand association for JSW Paints, featuring partnerships with eight teams including JSW Group’s co-owned Delhi Capitals (DC)Kolkata Knight Riders (KKR), Sunrisers Hyderabad (SRH), Rajasthan Royals (RR), and Chennai Super Kings (CSK), along with three WPL teams, Gujarat Giants, Delhi Capitals and UP Warriorz.

Commenting on the campaign, Sundaresan A S, Joint MD & CEO of JSW Paints, said, “Cricket today is an energising festival of colours & emotions. With ‘Rangon Ka Khel 2.0,’ we aim to capture this essence, reinforcing our connection with millions of cricket fans. With cricket legends, community spirit and our vibrant range, we wanted to capture how colours can thoughtfully turn any space into something beautiful.” 

Ashish Rai, Chief Business Officer, JSW Paints, added, “At JSW Paints, we believe that cricket has the power to inspire and bring people together. Our expanded partnership with IPL and WPL teams this year reflects our commitment to connect with fans on a deeper level. ‘Rangon Ka Khel 2.0’ is not just a campaign, it’s a celebration of the passion, energy and unity that cricket and colours create together.”

Govind Pandey, CEO, TBWA\India, added, “Rival colours light up the field, but the colour of love for the game never changes – spreading the spirit of celebration to every home. This anthem celebrates cricket’s magic – vivid, vibrant, and unifying. The film’s theme is also a gentle reminder that when we choose to ‘Think Beautiful’, even the impossible begins to bloom into possibility.”

Russell Barrett, CCO, TBWA\India, said, Our campaign brings together the energy of IPL, the excitement of cricket fans, and the unifying spirit of the game. ‘Rangon Ka Khel 2.0’ is an evolution of our celebration of the passion and unity that cricket brings and we are thrilled to take this journey forward with an even bigger presence in IPL 2025.”