90% of India CEOs Confident in Growth: PwC Survey
Chandigarh, 22 January 2025: As global leaders converge to discuss the theme of “Collaboration in the Intelligent Age” at the WEF meeting in Davos, PwC’s 28th Annual Global CEO Survey: India Perspective, released here today, underscores the pivotal role played by the country in shaping the future of global innovation, sustainability, and reinvention.
According to the survey, which polled more than 4,700 CEOs across 109 countries, of which more than 75 were from India, 87% of India CEOs are upbeat about the country’s economic growth, surpassing the global average of 57%, while 74% are very confident about their respective companies’ revenue growth in the next three years. From a macro perspective, India’s robust economic growth, improved ease of doing business (EoDB), infrastructural developments, and its young and skilled workforce continue to attract investors.
However, this confidence is tempered by certain challenges. Of these, technological disruption remains top of mind for India CEOs, followed by macroeconomic volatility and inflation, and low availability of skilled labour. Disruptive technology was also listed by India CEOs as one of the top two factors influencing their company’s low economic viability.
Sanjeev Krishan, Chairperson, PwC in India, said, “For CEOs today, the challenge is to envision the ecosystem in which their company will operate in the future. This includes thinking through the impacts of megatrends like climate change and AI, evolving customer needs, shifting value pools, and the roles that their company will play.”
Optimism around GenAI, but trust is a concern
Businesses across the world have witnessed efficiency gains and increased revenue with GenAI in the last 12 months. In India too, while 51% of India CEOs are positive about GenAI’s impact on profitability, trust remains an issue, with only a third of India CEOs having high trust in AI’s integration into business processes. Expectations for higher revenue growth are in turn prompting companies to increase hiring, with 68% of India CEOs planning to hire more staff, compared to 57% last year. Globally, 42% of CEOs will increase headcount in the next 12 months, and this is perhaps more on account of, rather than in spite of, AI.
“It’s clear from our survey that GenAI is not just a technological evolution but a strategic revolution, reshaping the landscape of global business. India CEOs should embrace GenAI’s potential while also taking steps to manage risks. Responsible AI practices can mitigate many issues and are most effective when baked into GenAI strategy from the start,” added Krishan.
The climate agenda
Back in 2019, few India CEOs were concerned about using data on the impact of climate change on business to make decisions around long-term success and durability of their businesses, nor did they consider climate change as a threat to their organisation’s growth prospects. The needle has moved considerably as organisations in India are now making investments to address climate change. The survey finds that more than one-third of India CEOs noted revenue increases from climate-friendly investments over the past five years. In addition, more than 60% said these investments had either reduced cost or had no significant cost impact.
More than half of global CEOs (56%) polled said their personal incentive compensation was linked to sustainability metrics. In India, the percentage of CEOs who said that a certain proportion of their personal incentive was determined by sustainability metrics was slightly higher at 58%. The higher the percentage of CEO compensation at stake, the higher is the revenue likely to be generated from climate-friendly investments.
Many companies, however, are yet to convert climate-friendly investments – which include transitioning to energy-efficient operations, developing greener products and services, and implementing emission-reducing technologies – into additional revenues. Be that as it may, sustainability is being increasingly built into the fabric of businesses across geographies, not only as a stakeholder management issue, but also as a vector of investment.
The reinvention imperative
The interplay between macroeconomic conditions, geopolitical reconfigurations, and other external and internal threats is poised to shape the future of business and society, and fuel intelligent reinvention for business viability in the decade to come. Our survey indicates that some CEOs have already commenced on this reinvention journey. Four in ten CEOs in India and across the world said their companies have started to compete in at least one new sector/industry in the last five years. Of these, 50% of India CEOs (as against 58% globally) stated that 1–20% of their revenue came from entering a new sector or industry in the last five years.
The most common reinvention actions taken by four in ten India CEOs over the last five years are developing innovative products and services and targeting new routes to markets – for example, selling directly to consumers rather than through intermediaries. Further, 38% of India’s CEOs, as against 32% globally, have aimed at acquiring a new customer base. Collaboration with other organisations has also been a strategy for 26% of CEOs both in India and globally.
On how staying the course on the reinvention track will be key to responsible business viability, Krishan concluded, “To drive transformation, business leaders must be willing to question deeply ingrained beliefs about their organisations’ business models, even when those beliefs were the foundation of past successes. This involves not only introspection within the organisation but also a keen focus on external dynamics, exploring how a rapidly evolving environment can unlock fresh opportunities.”
Canon India Rolls Out Official e-Shop for Effortless Access to Premium Products
January, 2025: Canon India today announced the launch of its first official e-Shop in India, marking a significant milestone in the company’s digital transformation journey. Serving as the ultimate ‘One-Stop Destination for Canon consumer products,’ the platform ensures seamless accessibility for customers across more than 89,000 PIN codes in India. By partnering exclusively with Canon-authorized business partners, the e-Shop offers a wide range of high-quality products, including cameras, lenses, printers, and accessories, enabling consumers to explore and purchase authentic Canon products from Canon authorized business partners. This strategic initiative aligns with the growing preference among Indian consumers for digital shopping to meet their technology needs.
With features like secure payment options and easy order tracking, the Canon e-Shop offers unparalleled convenience, reliability and security. In addition to offering Canon’s complete range of consumer products on a single platform, the e-Shop will showcase all ongoing offers and schemes, enhancing value for users.
Sharing his thoughts on the launch, Mr. Toshiaki Nomura, President & CEO, Canon India said, “At Canon India, we are committed to understanding and adapting to our customers’ evolving needs, thereby ensuring Customer Delight throughout. The launch of our e-Shop is a testament to this commitment, as it offers a seamless and trusted shopping experience at the convenience of a touch. By bringing our extensive range of Canon products onto a single platform, we ensure our customers can effortlessly transition from exploring our brand to fulfilling their technology requirements. This milestone aligns with our vision to enhance accessibility, convenience, and trust, reaffirming Canon India as a customer-first brand.”
The Canon India e-Shop launch reinforces the company’s ongoing efforts to strengthen its digital footprint. With a phased expansion strategy to onboard additional partners and products, Canon aims to establish a holistic platform to meet the dynamic needs of its customers. While the initial rollout emphasizes a cohesive shopping experience, future enhancements will include innovative features such as an AI-powered chatbot for personalised customer support.
Evening Shadows: Rangayan’s Tribute to Acceptance at Mumbai Pride Month
January is celebrated as Pride Month in Mumbai, with various cultural activities being held throughout the month culminating in the Pride March on February 1st
To celebrate pride month in Mumbai, Sridhar Rangayan’s award winning film Evening Shadows is being screened on January 21st at Cinepolis Andheri West. This special screening is a joint initiative of Reborn India Film and Cinepolis India.
Sridhar Rangayan, director of the film said, “We are very happy to bring this special screening to audiences in Mumbai to reiterate the importance of family acceptance of LGBTQ+ children. The film was a huge success and we now have a sequel to this film titled Kuch Sapney Apne ready for release. Everyone should come and join this journey of love and acceptance.”
Evening Shadows is a heartwarming story about a gay man Kartik (Devansh Doshi) coming out to his mother Vasudha (Mona Ambegaonkar) in a small town, and how she is unable to understand anything about his sexuality. But with love and care, they manage to understand each other and she stands up against her husband Damodar (Ananth Mahadevan) to embrace her son. Kartik’s partner Aman (Arpit Chaudhary), uncle Ramesh (Abhay Kulkarni), aunt Lata (Veenah Naair) and Sarita (Yamini Singh) form the supporting cast.
The film features a beautiful song composed and sung by Shubha Mudgal, with lyrics by Saagar Gupta, who has also written the dialogues for the film.
In 2018 the film stormed the festival circuit with official selection at 82 international film festivals, winning 27 awards globally! The film received a lot of love from not only parents of LGBTQ+ children across the world, but also non-queer youth and their family members. The film helped young gay & lesbian people to come out to their parents after showing the film.
The film also helped kickstart ‘Sweekar – The Rainbow Parents’, a support group for parents of LGBTQ+ children. It now has more than 500 members spread across several cities in India.
Tickets for this special screening are available online on BookMyShow and at the Cinepolis box office.
Amazon Future Engineer Trains 3M, Scholarships for 500 Women
Chandigarh, January 22, 2025: In its inaugural edition of Amazon Future Engineer program’s ‘Careers of the Future’ summit held in Delhi, Amazon today announced that the Amazon Future Engineer program, launched in 2021, has successfully trained 3 million government school students and over 20,000 teachers across 272 districts in 8 Indian states. Designed to bridge the gender gap in the technology sector, the program primarily targets students in grades 6 and above residing in tier 2 cities, providing them with access to engaging, multi-lingual learning materials in seven Indian languages, including Hindi, English, Tamil, Telugu, Kannada, Oriya, and Marathi. Enhanced with advanced computer science modules, the program empowers students to develop sophisticated applications while fostering a deeper understanding of foundational AI concepts, coding principles, and the transformative power of technology in their lives through immersive project-based learning.
To further empower young women in technology, Amazon is offering 500 merit-based scholarships worth INR 2 lakhs each, over four years, to female students pursuing undergraduate degrees in computer science engineering or related fields. This initiative, aimed at bridging the gender gap in the tech industry, provides comprehensive support beyond financial aid. These include mentorship from Amazon employees, advanced personalized coding boot camps, and access personal laptops to facilitate learning and career development. Since launch of Amazon Future Engineer program in 2021, the company has offered over 1700 merit-based internships in India.
The ‘Careers of the Future’ Summit 2025, hosted by Amazon under the Amazon Future Engineer Program in Delhi today, brought together key public policy and industry leaders to discuss critical aspects of computer science education. The Summit explored the important role of computer science in preparing school children for future careers, identified best practices for scaling quality computer science education across the country, and examined the crucial roles of government, industry, and educational institutions in bridging the gap between education and career opportunities. Furthermore, the Summit highlighted the significance of self-paced learning platforms and online skill certifications in providing equitable access to learning opportunities for all.
“At Amazon, we are committed to bridging India’s digital divide through education. Our Amazon Future Engineer program is offering 500 merit-based scholarships worth INR 2 lakhs each to female computer science students. We have already trained 3 million government school students and 20,000 teachers across 8 states. By empowering India’s youth with future-ready skills, we are nurturing the next generation of tech innovators. This investment in diverse, inclusive education is key to unlocking India’s potential and driving sustainable growth,” said Samir Kumar, Country Manager, Amazon India.
“The Amazon Future Engineer program has been amazing for my students and me. It helps kids who don’t usually have these chances to learn how to code and solve problems using computers. I’ve learned new ways to teach computer science, and it’s been so rewarding to see my students get excited about coding and get better at it. This program isn’t just about closing the gap between those who have technology and those who don’t. It’s about helping kids learn the skills they need to become the next big inventors and creators,” said Rajashri Nanasaheb Mane, participant of the Computer Science Teacher Training initiative of Amazon Future Engineer Program.
ORRA Fine Jewellery Presents the ‘Diamond Festival’ with Beautiful Collections and Fantastic Offers
January 22, 2025, ORRA Fine Jewellery is inviting patrons / customers to bask in the brilliance of their ‘Diamond Festival.’ This exclusive festival promises an unforgettable journey through the world of fine jewellery, where customers can explore our latest collection, showcasing the finest diamonds in captivating designs. The Diamond Festival has emerged as a celebration of luxury, and this year, each piece has been meticulously crafted to capture the essence of contemporary fashion while preserving the timeless charm of diamonds. What’s more is that the brand will also have some first-time offers that you surely don’t want to miss!
The Diamond Festival holds profound significance at ORRA Fine Jewellery, transcending beyond a mere showcase of exquisite diamonds. It symbolizes a commitment to everlasting beauty, precision, and trust. In a world where trust is paramount, ORRA’s Diamond Festival becomes a trusted companion in crafting unforgettable memories.
Starting from 18th January to 17th February, patrons will have the unique opportunity to discover an array of stunning diamond pieces that reflect the vibrant energy of the season. And for the first time ever, ORRA will be offering an exclusive discount on the diamond value—a truly unique offering to elevate your jewellery collection.
To make it even more special, ORRA will offer additional discounts and special offers for its curated collections, promising a seamless blend of grace and style for every discerning customer.
Additionally, customers will also get an opportunity to explore a limited-edition diamond jewellery box-sets curated for Republic Day and Valentines Day, allowing them to mark the occasion with patriotic elegance.
Paresh Rawal Supports Creative Connect Launch
India Education is evolving, and creativity is taking center stage! Celebrated actor and education advocate Paresh Rawal lent his support to the launch of Creative Connect: Art Across the Curriculum, a groundbreaking book by Dr. Swaroop Sampat Rawal in collaboration with Chetana Education Limited. The book highlights the significance of integrating art into learning, fostering creativity, and shaping young minds for a brighter future.
The event also marked the grand inauguration of Chetana Education’s OTT platform by Shri Paresh Rawal, a pioneering step in digital education. Designed to meet the evolving needs of today’s students, the platform personalizes learning experiences, ensuring accessibility, engagement, and effectiveness. By integrating cutting-edge tools and methodologies, Chetana Education is set to transform the way schools and students interact with educational content.
As part of the launch, Chetana Education Limited invited esteemed educators and thought leaders for a stimulating panel discussion titled “Creative Connect: Sparking Conversations, Sharing Visions.” The session featured distinguished educationists including Dr. Swati Popat Vats – President, ECA-APER, Kavita Sanghvi – Head of SVKM’s CNM School, Francis Joseph – Executive Director (India), GEMS Education, Fatema Agarkar – Founder, Agarkar Centre of Excellence (ACE). Together, they explored the transformative power of art in education, emphasizing the importance of creativity in holistic learning.
Dr. Swaroop Sampat Rawal, a passionate educator and advocator for creative learning, shared her vision behind the book, “Education is not just about memorizing facts; it is about exploration, reflection, and transformation. With Creative Connect: Art Across the Curriculum, we have created a ‘third space’ a safe, stimulating environment where structured learning blends seamlessly with a child’s innate curiosity, fostering creativity and deep understanding. True learning happens when children are encouraged to think freely, express themselves, and take risks without fear of criticism. Art is not merely an aesthetic pursuit; it is a powerful tool that encompasses Action, Reflection, and Transformation. Through this book, we aim to make education more dynamic, ensuring that both students and teachers find joy in the process. My lifelong goal has been to positively impact the lives of every child in this country, and I believe that integrating art into education is a significant step in that direction. Learning should not be confined to textbooks; it should be an immersive, enriching experience that stays with children for a lifetime.”
South Indian Bank Q3 Profit Hits Rs. 342 Cr
South Indian Bank had declared highest ever quarterly net profit of Rs. 341.87 Cr for Q3 FY 2024-25 registering a growth of 11.96% compared to Rs. 305.36 Cr in Q3 FY 2023-24.
Key Highlights
- Operating profit for the quarter increased by 9.39% from Rs. 483.45 Cr in Q3 FY 24 to Rs. 528.84 Cr in Q3 FY 25
- Net profit of the Bank for quarter is up by 11.96% from Rs. 305.36 Cr in Q3 FY 24 to Rs. 341.87 Cr in Q3 FY 25
- Gross NPA came down by 44 bps from 4.74% to 4.30% on Y-o-Y basis
- Net NPA dropped by 36 bps from 1.61% to 1.25% on Y-o-Y basis
- Net interest income went up from Rs. 819.03 Crore to Rs. 869.26 Crore, registering a growth of 6.13% on Y-o-Y basis
- Return on Assets increased by 5 bps from 1.07% to 1.12% Y-o-Y basis
- PCR excl. write off increased by 465 bps from 67.08% to 71.73% Y-o-Y basis
- PCR including write off increased by 310 bps from 77.97% to 81.07% Y-o-Y basis
o Deposits
- Retail Deposit grew by Rs. 7,332 Crore from Rs. 95,088 Crore to Rs. 1,02,420 Crore, showing an increase of 7.71% on Y-o-Y basis
- NRI Deposit grew by Rs. 1,896 Crore from Rs. 29,236 Crore to Rs. 31,132 Crore, showing an increase of 6.49% on Y-o-Y basis
- CASA grew by 4.13% on Y-o-Y basis with growth in Savings Bank by 3.37% and Current Account by 7.73% respectively
Advances
- Gross advances grew by Rs. 9,280 Crore from Rs. 77,686 Crore to Rs. 86,966 Crore, showing an increase of 11.95% on Y-o-Y basis
- Corporate Segment went up by Rs. 5,064
Crore from Rs. 29,892 Crore to Rs. 34,956
Crore, showing an increase of 16.94% on Y
o-Y basis
- Share of A and above rated accounts in large
corporate segment grew from 96% to 99.6% on Y-o-Y basis
- Personal Loan book grew by Rs. 63 Crore from Rs. 2,186 Crore to Rs. 2,249 Crore, showing an increase of 2.88% on Y-o-Y basis
- Gold Loan portfolio went up by Rs. 1,597 Crore from Rs. 15,369 Crore to Rs.16,966 Crore, showing an increase of 10.39 % on Y-o-Y basis
- Housing Loan grew by Rs. 3,195 crore from Rs. 5,000 Crore to Rs. 8,195 Crore registering a growth of 63.9%
- Vehicle Loan grew by 24.71% Y-o-Y from Rs. 1,554 Crore to Rs. 1,938 Crore
Y-o-Y growth
Rs. in Crore
| Quarter Ended | Quarter Ended | |||
| 31-12-2024 | 31-12-2023 | Growth | % | |
| Gross Advance | 86,966 | 77,686 | 9,280 | 11.95% |
| Retail Deposits | 1,02,420 | 95,088 | 7,332 | 7.71% |
| NRI Deposit | 31,132 | 29,236 | 1,896 | 6.49% |
| Current Deposits | 5,927 | 5,502 | 425 | 7.73% |
| Savings Deposits | 26,903 | 26,027 | 876 | 3.37% |
| CASA | 32,830 | 31,529 | 1,301 | 4.13% |
| CASA % | 31.15% | 31.80% | -65 bps | |
| Gross NPA % | 4.30% | 4.74% | -44 bps | |
| Net NPA % | 1.25% | 1.61% | -36 bps | |
| Net Interest Income | 869.26 | 819.03 | 50.23 | 6.13% |
| Operating Profit | 528.84 | 483.45 | 45 | 9.39% |
| Provisions excl. tax | 66.04 | 48.55 | 17 | 36.02% |
| Profit before tax | 462.80 | 434.90 | 28 | 6.42% |
| Net Profit after tax | 341.87 | 305.36 | 37 | 11.96% |
Mr. P R Seshadri, MD & CEO of the Bank, while
announcing the results, stated that the strategy
adopted by the Bank continues to enable the business
performance. During the period, Bank registered
growth in all the desired segments with a focus on
quality asset across all verticals Corporate, Housing loan, Auto Loan, Personal Loan, Gold Loan etc.
He also stated that, in line with the strategic intent of the Bank viz, “Profitability through quality credit growth”, the Bank could on board fresh advances with low risk profile.
Capital adequacy of the Bank stood at 18.00% in December 2024 compared to 15.60% in December 2023.
NTPC-CEB JV Secures Landmark Tariff for Large-Scale Solar Power Project in Sri Lanka
New Delhi, 22 January 2025: The joint venture (JV) between NTPC Limited and the Ceylon Electricity Board (CEB), TPCL (Trincomalee Power Company Limited, a 50:50 JV company registered in Sri Lanka) is developing a 50 MW (extendable to 120 MW) solar project in Sampoor, Trincomalee, Sri Lanka and has finalized a landmark tariff for the project after rounds of deliberations with various stakeholders in Sri Lanka.
It is learnt that the Hon’ble President of Sri Lanka, Mr Anura Kumara Dissanayake, in a public meeting confirmed that the final tariff for the Sampoor Solar project in Trincomalee, Sri Lanka has been set at 5.97 US cents per unit. This initiative will help diversify Sri Lanka’s energy mix with a significant boost to the country’s clean energy capacity and reduce dependence on fossil fuels.
The finalized tariff structure ensures long-term energy security while aligning with Sri Lanka’s ambitious renewable energy goals. With the increasing focus on renewable energy, the Sampoor Solar Project represents a major leap forward in Sri Lanka’s green energy agenda.
NTPC Limited is actively pursuing international investments in the energy sector, with a focus on renewable energy (RE) projects, including solar, wind, and hybrid power. The Sampoor project aligns with NTPC’s vision of “becoming the world’s leading power company” and reflects NTPC’s commitment to driving sustainable energy solutions in key international markets.
India Assist Joins Forces with Uttar Pradesh Government for Mahakumbh 2025 and Tourist Information Centres Across the State
New Delhi, 22 January 2025: India Assist, a leader in tech-enabled travel assistance, has partnered with the Uttar Pradesh Government to upscale the travel experience for millions of visitors during Mahakumbh 2025 and beyond. This ongoing collaboration sees India Assist actively operating Tourist Information Centres (TICs) within the Mahakumbh area in Prayagraj, along with additional TICs located at the city’s railway station and airport.
As Mahakumbh 2025 unfolds, drawing over 40 crore pilgrims and tourists from across India and abroad, India Assist’s dedicated TICs are proving to be pivotal in enhancing the travel experience. These centers are offering real-time assistance to visitors, providing guidance on navigation, local attractions, and crucial emergency support, such as medical aid and theft resolution. The initiative continues to showcase how technology and human-driven support come together to ensure travelers can confidently navigate the Mahakumbh, one of the largest human gatherings in the world.
Mr. Harish Khatri, Founder of India Assist, shared his enthusiasm for the collaboration, stating, “India is a country of diverse experiences and cultural treasures, and Mahakumbh stands as an incredible amalgamation of spiritual and cultural unity. Through this ongoing partnership, we are privileged to help millions of visitors celebrate this extraordinary event with ease and confidence. By blending innovative technology with on-ground human support, we ensure that every visitor feels guided and cared for throughout their journey.”
As the event continues, the TICs are not only offering immediate travel assistance but are also introducing visitors to the benefits of tech-enabled services, encouraging the use of digital tools for ongoing travel support. By seamlessly combining cutting-edge technology with local expertise, India Assist is enhancing the Mahakumbh experience and setting new standards for tourism across Uttar Pradesh.
Beyond Mahakumbh, India Assist’s role extends to managing a network of TICs in key cities across Uttar Pradesh, including Agra, Lucknow, Varanasi, Ayodhya, and others. These centers are providing visitors with timely information and assistance, ranging from basic inquiries to urgent support, ensuring that travelers’ journeys remain safe, enjoyable, and worry-free.
With the Ongoing Mahakumbh 2025, India Assist’s ongoing efforts reflect the growing potential of travel technology to elevate visitor experiences and strengthen Uttar Pradesh’s position as a leading global travel destination.
CloudTV Broadens Content Selection with New Partnerships: Aha TV, Mask TV, JOJO, KLiKK, NeoTV Plus, and TravelXP
Mumbai 22 January 2025: In a quest to meet the growing demand for a seamless and user-friendly entertainment experience, CloudTV, India’s first and only TV operating system announced strategic partnerships with Aha TV, Mask TV, JOJO, Ultra Jhakass, KLiKK, NeoTV+, and TravelXP. These collaborations are set to enhance CloudTV’s robust content offerings, catering to the unique entertainment preferences of viewers across India by delivering diverse, genre-specific programming tailored to regional and cultural sensibilities.
This collaboration with streaming services across multiple regional languages in the country will help build an extensive content repository to serve CloudTV’s ever-expanding 12-18 million user base. Bringing together a rich blend of content that will power its 6+ million devices and is set to pave the way for India’s rapidly growing Smart TV OS industry.
In light of the recent partnerships, Abhijeet Rajpurohit, COO and Co-Founder, CloudTV, said, “Our goal has always been to provide the best content for the users and expand the range of offerings to our customers. Understanding the Indian market, and with our goal to also support local and regional partners, we want regional entertainment to be more accessible to our viewers. With these partnerships, our users will have access to the most popular and widely spoken languages in the country such as Hindi, Bengali, Tamil, and Telugu. This partnership is aimed at advancing the digital entertainment sector and establishing CloudTV as the go-to platform for Smart TV brands seeking to offer a content-rich experience to their users.”
CloudTV, an Indian TV operating system designed to cater to the distinct tastes of Indian viewers, is redefining the Smart TV experience. Its recent collaboration with ZEE5 brings an expansive content library to CloudTV-powered Smart TVs, complemented by a rich selection of diverse applications, including
- Aha TV: A Telugu and Tamil content platform featuring blockbuster movies, shows, and originals.
- Mask TV: Offering fresh entertainment through movies, series, and unique storytelling.
- JOJO: A platform for kids and families, packed with engaging and educational programs.
- Ultra Jhakass: A Marathi OTT platform offering films, shows, and kids’ content.
- KLiKK: Bengali streaming platform offering a mix of movies, series, and original content.
- NeoTV+: A FAST channel platform offering live TV channels across news, sports, lifestyle, and entertainment in multiple regional languages.
- TravelXP: TravelXP is a global travel media network offering immersive travel content, including documentaries, destination guides, and lifestyle shows.
In addition to the several content partnerships, CloudTV and JioAds recently announced their partnership to revolutionize CTV advertising in India. This collaboration aims to unlock the next generation of innovative advertising solution for India’s diverse market. This partnership will be driving the growth of CTV ads landscape in India delivering value to advertisers and the consumers with content that resonates.
CloudTV’s rising adoption rates in Northern (50%) and Western (35%) markets highlight its success in meeting the entertainment demands of Indian viewers. Featuring an intuitive interface and user-friendly design, CloudTV enables seamless channel navigation and personalized Smart TV experiences. By offering effortless access to a wide variety of content, it bridges the gap between technology and entertainment, delivering a tailored, immersive, and hassle-free viewing experience for audiences across India.