Waah Kya Energy Hai Goes Digital: GAIL Ropes in Influencers to Spotlight Clean Fuels

New Delhi, 23rd May 2025 – GAIL (India) Limited, the nation’s leading natural gas company, has launched the next phase of its acclaimed Waah Kya Energy Hai” campaign, this time harnessing the power of influencer marketing to promote the widespread adoption of Compressed Natural Gas (CNG) and Piped Natural Gas (PNG). This fresh leg of the campaign continues GAIL’s efforts to position natural gas as a clean, accessible, and future-forward fuel alternative for millions of Indians.

Building on the emotional and engaging storytelling of the originalWaah Kya Energy Hai mini-series which portrayed relatable narratives around domestic and commercial gas usage—the new phase shifts focus to real-time demonstrations and lived experiences.

Content creators and influencers from across the country are now at the forefront, showcasing how CNG and PNG are seamlessly powering everything from automobiles to commercial kitchens, while significantly contributing to India’s sustainable energy journey.

Through reels, vlogs, user testimonials, and behind-the-scenes footage, key influencers are creatively documenting how natural gas is not just a cleaner fuel, but also a lifestyle upgrade—offering safety, affordability, and efficiency. These stories are crafted to resonate with both urban and semi-urban audiences, delivering powerful messages through platforms where people spend the most time: social media.

With over 2,800 CNG stations set up by GAIL and its group companies across 72 locations in 20 states and UTs, covering various cities of India, CNG is positioned as a highly reliable and environmentally friendly fuel for India’s expanding transportation ecosystem. Meanwhile, PNG is gaining ground as the preferred energy choice in both residential and commercial segments, including in high-demand areas like restaurants and hotels where uninterrupted, clean energy is essential.

Dr. Jyoti Kumar, Head – Corporate Communications, GAIL(India) Limited remarked, “This campaign is a celebration of the quiet but impactful transition to clean energy happening across the country. By collaborating with influencers who connect authentically with their audiences, we are making conversations around sustainability more relatable, actionable, and widespread.”

“It’s not just about fuel—it’s about empowering citizens to make better choices for the environment and their everyday lives. This phase of the campaign ensures that energy awareness goes beyond information, becoming a movement shaped by voices people trust,” the spokesperson added.

The influencer-led content is further amplified by high-impact visuals of infrastructure, animated explainers, and user success stories, creating a 360-degree narrative around the many benefits of CNG and PNG. From reducing vehicular emissions to powering smart kitchens, GAIL’s messaging reinforces its vision of a greener and more energy-resilient India.

This latest extension of the “Waah Kya Energy Hai” campaign underscores GAIL’s unwavering commitment to carbon mitigation, cleaner alternatives, and public education on sustainable energy. With strategic content tailored for digital natives and aspiring change-makers, the initiative reflects a bold step forward in India’s mission to foster a cleaner, smarter future.

Kia Unveils the Big Bold Family Vehicle: New Carens Clavis Announced

Chennai – 23rd May 2025Kia India, a leading mass-premium automaker, today launched its BigBold Family Vehicle, the new Kia Carens Clavis for Indian consumers at a compelling price starting at INR 11.49 lacs. Designed for modern, big families, this premium recreational vehicle bridges the gap between MPVs and SUVs. With its bold exterior, spacious interior, and advanced features, the Carens Clavis caters to new-age families seeking comfort, versatility, and style.

Style That Commands Attention

The exterior design reflects Kia’s ‘Opposites United’ philosophy, that effortlessly combines a strong presence with a modern and futuristic look. Elements like the Kia Digital Tiger Face, Ice Cube MFR LED headlamps with LED daytime running lights, and Starmap LED connected taillamps, create a distinctive visual identity. Adding to its road presence are R17-43.66 cm (17″) crystal-cut dual-tone alloy wheels, durable front and rear skid plates with a satin chrome finish, metal-painted side door garnish inserts, and a new Ivory Silver Gloss body colour that enhances its premium quotient.

Crafted for Comfort, Built for the Journey

The interior of Carens Clavis combines everyday practicality with modern luxury and thoughtful design, ensuring a comfortable and enjoyable journey for families who love to travel together.

The key comfort features include:

   Spacious 3rd-row seating and 2nd-row seats with sliding, reclining, and one-touch easy electric tumble for flexible comfort in 6- and 7-seater options

   Segment-first walk-in lever (Boss Mode) for effortless access and optimal space adjustment

●   Best-in-segment 67.62 cm (26.62”) Dual Panoramic Display Panel for a seamless infotainment and driving interface

●   64-colour ambient lighting to customize the cabin atmosphere

●   Seat-mounted Smart Pure Air Purifier with AQI Display and roof-mounted diffused air vents for cleaner, evenly distributed airflow

●   Dual-pane panoramic sunroof offering expansive views and a light-filled cabin

●   Ventilated front seats and a 4-way powered driver’s seat for enhanced comfort

●   BOSE Premium Sound System with 8 Speakers delivering rich, immersive audio on every drive

Advanced Safety Suite

The Kia Carens Clavis comes equipped with Level 2 of the Advanced Driver Assistance Systems (ADAS), having 20 autonomous safety features, including:

●    Smart Cruise Control (SCC) with Stop and Go

●    Front Collision-Avoidance Assist- Car, Pedestrian, Cyclist

●    Front Collision-Avoidance Assist – Direct Oncoming

●    Lane Keeping Assist

●    Blind Spot Collision Warning

●    Blind View Monitor in Cluster

●    Rear Cross Traffic Collision Avoidance Assist

Additionally, as part of the robust standard safety package, it comprises of 18 advanced safety features, including:

●    Six Airbags for Enhanced Protection

●    Electronic Stability Control (ESC)

●    Rear Occupant Alert System

●    HAC (Hill-start Assist Control) , DBC (Downhill Brake Control)

●    Rear Parking Sensors

●    Highline Tyre Pressure Monitoring System

Engine and Variants

The Carens Clavis comes with three powerful powertrain options to suit diverse driving needs:

    Smartstream G1.5 and Smartstream G1.5 Turbo-GDi petrol engines

    1.5l CRDi VGT diesel engine

Both Petrol Turbo & Diesel engines are offered with automatic transmission choices, including Kia’s first-ever Smartstream G1.5 T-GDi with a 6MT configuration.

The Carens Clavis comes in seven variants – HTE, HTE (O), HTK, HTK+, HTK+ (O), HTX, and HTX+ – offering a wide range for consumers. It is also available in eight colour options – Ivory Silver Gloss, Pewter Olive, Imperial Blue, Glacier White Pearl, Gravity Grey, Sparkling Silver, Aurora Black Pearl, and Clear White.

Commenting on the announcement, Mr. Joonsu Cho, Chief Sales Officer, Kia Indiasaid, “At the heart of our strategy lies a relentless drive for innovation—powered by cutting-edge technology and distinctive design. The launch of the Carens Clavis marks a significant chapter in our journey, reflecting our unwavering commitment to a progressive, premium, and purpose-driven vision. We understand that our customers’ expectations are evolving, and with the Carens Clavis, we are delivering more than mobility, it’s a curated experience that enhances everyday journeys. As we chart new paths forward, we remain focused on offering smart, design-centric solutions that empower modern families and inspire trust with every drive.”

Carens Clavis offers a range of innovative ownership programs designed to enhance the customer experience and provide peace of mind. The My Convenience Secure add-on offers coverage for selected wear & tear parts, while the My Convenience program tailors maintenance packages based on individual usage and car care needs. For more comprehensive protection, My Convenience Plus combines maintenance, extended warranty, and roadside assistance.

Additionally, Kia customers can benefit from the Extended Warranty, covering unexpected mechanical and electrical failures, and the Scratch Care Program, which offers free repair for one scratch within the first 12 months of ownership. Kia also provides Roadside Assistance, with standard coverage for 3 years, extendable for up to 6 years. These programs underscore Kia’s commitment to providing exceptional service and support to its customers.

India Strengthens Role as Global Aerospace Supplier

India has the potential to be a strong link in the global aviation supply chain,” says Jaideep Mirchandani

In March, global aircraft manufacturer Airbus announced annual plans to procure components and services worth US$2 billion from India by 2030. This marks a notable rise from the current figure of US$1.4 billion and highlights India‘s growing role in the global manufacturing and supply network. 

Not only Airbus, but global majors like Rolls-Royce and Collins Aerospace are also sourcing parts from India. Industry leaders believe that with the strength of India’s technological and component manufacturers, along with the country’s competitive edge in engineering, India has the potential to be a reliable and forward-looking player in the global aerospace supply chain, offering cost-effective solutions beyond the traditional markets of Europe and North America.

India is quickly becoming a key source for manufacturing aircraft components such as landing gear, electrical switches, fuselage sections and motion control systems. This shift comes at a crucial time, as global aircraft and engine manufacturers are facing part shortages due to worker strikes, labour gaps, and supply chain disruptions. While traditional markets struggle to meet demand, India is stepping up, with several major aeronautics firms in the country now looking to scale up their production capacity,” says Jaideep Mirchandani, group chairman of Sky One.

He also believes that India benefits from a skilled, young and educated workforce, including technical experts and engineers, which positions the country to move up the value chain into areas such as design, engineering, and system integration. “It may be too early to say that India has reached the centre stage of global manufacturing, but this is the right time to take decisive steps toward becoming a major hub in a critical manufacturing sector,” adds Mr Mirchandani.

According to a report by Grand View Research, the aerospace parts manufacturing market in India, valued at US$ 13.6 billion in 2023, is projected to grow at a CAGR of 6.8% between 2024 and 2030.

Mr Mirchandani says that, in addition to supplying components to global companies, Indian manufacturers have the potential to contribute significantly to building a robust domestic aviation ecosystem.

The demand for aerospace components is closely linked to the rising need for air travel, both within the country and internationally. India’s civil aviation sector has seen steady growth in recent years, and airlines are actively expanding their fleets. With more planes in operation, the maintenance frequency also rises. This, in turn, increases the demand for high-quality aircraft parts. New technological innovations, along with the expansion of MRO services, are further driving this demand. As more aircraft are serviced and maintained within Indiathe need for locally produced components continues to rise,” concludes Mr Mirchandani.

Tata Steel Inaugurates Phase 1 Expansion of Kalinganagar Plant

Chandigarh, May 23, 2025: Hon’ble Chief Minister of Odisha Shri Mohan Charan Majhi today inaugurated the expanded Tata Steel Kalinganagar (TSK) plant, taking the crude steel capacity from 3 to 8 million tonnes per annum (MTPA).

The inauguration event was held at the Kalinganagar plant in Jajpur district, in the presence of senior state leaders, members of the local community, Tata Steel’s CEO & MD T. V. Narendran, and other members of the senior leadership. Shri Pradeep Bal Samanta, Minister for Co-operation, Handlooms, Textiles & Handicrafts, Government of Odisha, Shri Sampad Chandra Swain, Minister for Industries, Skill Development & Technical Education, Government of Odisha, and Dr Rabindra Narayan Behera, Member of Parliament, Jajpur graced the occasion.

The expanded state-of-the-art facility marks a significant milestone in the Company’s journey to build a future-ready steel manufacturing ecosystem anchored in sustainability, technology, and inclusive growth.

T. V. Narendran, CEO and Managing Director, Tata Steel, said: “Kalinganagar is more than a manufacturing site for us. It symbolises what is possible when communities, government, and industry work together. This expansion reflects our deep belief in Odisha’s potential and our long-term commitment to this State. We are thankful to the Hon’ble Chief Minister, the people of Odisha, and the Government of India, for their continued support. Together, we are building not just steel, but a stronger, self-reliant India.”

Tata Steel Kalinganagar, as one of India’s most modern and advanced integrated steel plants, also supports the Government’s Atmanirbhar Bharat vision, as it can produce world-class steel for critical sectors such as defence, automotive, infrastructure, engineering, capital goods, oil & gas, renewable energy, and shipbuilding.

The new blast furnace at Kalinganagar, the largest in the country with a volume of 5,870 m3, is equipped with state-of-the-art features for long campaign life and an eco-friendly design to optimise the steelmaking process. This blast furnace utilises four top combustion stoves, a first in India, along with two preheating stoves for optimum specific fuel consumption in hot metal production. Other key facilities in Phase II expansion at Kalinganagar include a Pellet Plant, Coke Plant, and Cold Rolling Mill, each incorporating advanced technologies and sustainable practices.

Geojit Reports INR 750 Cr Revenue, INR 172 Cr PAT; Declares INR 1.50 Dividend

23rd May 2025: Geojit Financial Services Ltd approved its audited financial results for the quarter and the Financial Year ended 31 March 2025, following the meeting of its Board of Directors in Kochi on 21 May 2025. 

Consolidated Financial Highlights for the Financial Year 2024-2025:

                                                                         (Figures in Rupees crore)

Particulars

FY 24-25

FY 23-24

Revenue

749.32

623.97

EBITDA

291.38

244.00

PBT

228.23

198.14

PAT

172.49

149.38

 

Performance highlights for the year under review:

Consolidated Revenue increased YoY by 20% from Rs.623.97 crore to Rs.749.32 crore

EBITDA increased YoY by 19% from Rs.244 crore to Rs.291.38 crore

Profit Before Tax (PBT) increased YoY by 15% from Rs.198.14 crore to Rs.228.23 crore

Profit After Tax (PAT) increased YoY by 15% from Rs.149.38 crore to Rs.172.49 crore

Consolidated Financial Highlights for the Quarter ended 31 March 2025:       

                                                                                       (Figures in Rupees crore)

Particulars

Q4

FY 24-25

Q3

FY 24-25

Q4

FY 23-24

Revenue

177.48

172.11

208.56

EBITDA

54.09

64.24

83.36

PBT

41.22

48.64

68.57

PAT

32.21

37.05

51.91

 

Performance highlights for the quarter under review:

·           Consolidated Revenue is Rs.177.48 crore, decreased YoY by 15%.

·           EBITDA is Rs. 54.09 crore, decreased YoY by 35%

·           Profit Before Tax (PBT) is Rs. 41.22 crore, decreased YoY by 40%.

·           Profit After Tax (PAT) is Rs. 32.21 crore, decreased YoY by 38%.

 

As on 31 March 2025, the company’s Customer Assets stood at Rs. 1,00,065 crore.

 

The Board has recommended a final dividend of Rs. 1.50/- (150%) per equity share of Rs 1/- each for the financial year 2024-25.

Geojit Private Wealth (DIFC) Ltd has received in-principle approval from the Dubai Financial Services Authority (DFSA) to establish a new entity within the Dubai International Financial Centre (DIFC), aimed at serving the growing wealth management needs of HNIs and UHNIs across the UAE and the wider Middle East region.

Market Outlook: Nifty and Bank Nifty Remain Range-Bound Amid Volatility

By – Vaishali Parekh, Vice President – Technical Research at PL Capital Group,

According to Parekh, the Nifty index, after opening with a gap-down, managed to recover during the latter half of the trading session, closing near the 24,600 mark. “Despite intraday weakness, the index has managed to stay above the critical 24,500 level, keeping the overall tone marginally positive,” she noted. A sustained move above this level is essential, while a decisive breach above 25,000 would be required to confirm a renewed upward trend. On the downside, major support lies at the 200-period moving average near 24,000.

The Sensex, meanwhile, showed similar volatility but closed above its 20-day moving average at 80,890. Parekh warned that the index remains vulnerable. “A fall below 80,500 could lead to further downside pressure. For a sustainable recovery, Sensex must break above the 82,500 zone with conviction,” she said.

Commenting on the Bank Nifty, Parekh observed that the index remains stuck in a narrow range around the 55,000 level, with key resistance at 55,700 and support at 54,400. “A breakout from this consolidation is necessary to establish a directional bias. Until then, a cautiously positive stance is advisable,” she explained.

She also pointed out that the Bankex index is hovering below its 20-DMA of 62,480, with immediate support seen at 61,800. A move above 63,200 is essential for further upside momentum.

In conclusion, Parekh emphasized the importance of watching these critical levels closely. “The markets are at a tipping point, and any decisive move beyond the current ranges will set the tone for the next phase,” she added.

India’s MSME Credit Portfolio Grows 13% YoY; Delinquency Rate Hits 5-Year Low

Chandigarh, India, 22 May 2025: The commercial credit portfolio for India’s Micro, Small and Medium Enterprises (MSME) sector grew at 13% year-over-year (YoY) as the overall credit exposure increased to Rs 35.2 lakh crore as of March 31, 2025. This trend was largely driven by an increase in credit supply to existing borrowers, according to TransUnion CIBIL and SIDBI’s MSME Pulse Report for May 2025. The MSME sector includes borrowers with credit exposures up to Rs 50 crore.

Growth in the overall credit portfolio was accompanied by an improvement in balance-level serious delinquencies (measured as 90 to 720 days past due (DPD) and reported as ‘sub-standard’), which fell to 1.8%, a five-year low.

Credit Performance Remains Strong, With Reduction in Balance-level Delinquencies

Overall MSME balance-level delinquencies improved to 1.8%, a 35 basis points drop from 2.1% in March 2024. This improvement was primarily driven by the borrower segment with exposure of Rs 50 lakh to Rs 50 crore. The borrower segment with exposure up to Rs 10 lakh, however, witnessed a slight deterioration at 5.8% in March 2025 compared to 5.1% in March 2024. Similarly, the borrower segment with exposure from Rs 10 lakh to Rs 50 lakh also saw a marginal rise in the delinquency level to 2.9% as compared to 2.8% in March 2024.

MSME Credit Growth Momentum Remains Robust

The demand for commercial credit, which is measured by the number of enquiries, grew 11% YoY in the quarter ending March 2025. Commercial credit supply (by value) grew 3% YoY in FY 2024-25. However, in the last quarter (Jan-Mar 2025) there was a decline of 11% YoY possibly due to higher credit concerns among lenders arising from increased external headwinds. Despite this slowdown in origination, credit extended through new cash credit facilities remained resilient with 7% YoY growth for the same quarter. While the share of New-to-Credit (NTC) MSME borrowers to total new loan originations continued to be strong at 47% as of March 2025, it was lower than the share of 51% one year prior.

In the quarter ending March 2025, public sector banks offered 60% of NTC originations. The trade sector contributed the greatest proportion of NTC borrowers at 53%, while the manufacturing sector saw the highest YoY growth (70%) in the number of NTC borrowers originating a commercial loan.

The manufacturing sector had a greater share of the origination value, at 34%, despite contributing to only 23% of all new loans disbursed in the quarter ending March 2025. However, the share of originations by value to the manufacturing sector has declined steadily over the last two years and shifted in favor of professionals and other services and other sectors, which now contribute to 36% of all new loans disbursed by value, up by five percentage points in the last four years.

Maharashtra, Gujarat, Tamil Nadu, Uttar Pradesh and Delhi continued to dominate commercial lending, together accounting for 48% of the value of overall originations in the quarter ending March 2025. While the manufacturing sector had the greatest share of originations in Maharashtra, Gujarat, Tamil Nadu and Delhi, Uttar Pradesh had the most originations to the trade sector.

Mr. Manoj Mittal, Chairman and Managing Director, Small Industries Development Bank of India (SIDBI) said: “The MSME sector plays a crucial role in generating employment opportunities and contributes to export growth. Though the credit flow to the sector has improved over the years, the sector still has an addressable credit gap. Providing support to MSMEs can help the sector’s growth and aid the overall economic growth of our country. By fostering innovation, enhancing skill development programs and improving access to financial resources, we can empower MSMEs to become more competitive on a global scale. This in turn will bolster the sector and drive sustainable economic development and inclusive growth across the nation.”

Mr. Bhavesh Jain, MD and CEO, TransUnion CIBIL said: “For MSMEs to achieve sustainable growth, it is imperative that they receive assistance in accessing formal credit and guidance in debt management. Additionally, fluctuations in the business cycle affect these enterprises disproportionately, as they often lack the financial reserves or support necessary to navigate adverse conditions. Therefore, it is crucial to extend support to this sector and equip them with tools for effective financial management.”

Just Cavalli introduces its Summer 2025 Collection

22nd May 2025: This summer, Just Cavalli brings a bold and radiant touch to the world of fashion accessories with the launch of its Summer 2025 Collection—a series of elegant, statement-making watches that effortlessly blend contemporary design with timeless elegance. Known for its distinctive style and iconic motifs, Just Cavalli continues to redefine modern luxury with timepieces that are as powerful as they are polished.

From sleek metallic straps to embossed dials and signature animal-inspired detailing, each watch in the collection reflects the brand’s unmistakable aesthetic—bold, confident, and effortlessly chic. Whether you’re dressing up for a summer brunch or heading out for an evening affair, these watches are designed to be versatile fashion companions, elevating any outfit with their refined craftsmanship and standout appeal.

Key Highlights from the Collection

  • Analog Snake Watch: A bold reimagining of high-fashion style, this watch features a striking green oval dial framed by a crystal-encrusted bezel. Paired with a luxurious gold strap and durable mineral glass, it brings glamour and resilience together in one stunning accessory.

  • Brillante Snake Watch: With its asymmetrical rose gold dial and matching stainless steel strap, this timepiece exudes modern sophistication. The unique shape and delicate detailing make it an ideal piece for women who appreciate design-forward fashion with everyday functionality.

  • Fiore Analog Watch: Featuring a gold stainless steel strap and a silver dial adorned with shimmering crystals, this elegant piece captures the essence of timeless luxury. Its radiant finish and clean design make it a versatile staple in any watch collection.

  • Vita Analog Watch: This eye-catching design combines a polished rose gold strap with a deep olive dial and a crystal-embellished bezel. The harmonious color palette and refined construction make it a standout statement piece, perfect for elevating any ensemble.

Each watch in the Summer 2025 line offers water resistance up to 30 meters, ensuring practicality without compromising on style. True to Just Cavalli’s legacy, these timepieces are more than accessories—they are expressions of individuality, elegance, and confidence.

With this new collection, Just Cavalli continues to cater to the modern woman—one who values both precision and panache, and isn’t afraid to make a bold impression wherever she goes. The Summer 2025 Collection isn’t just about telling time; it’s about telling a story—one of luxury, identity, and timeless style.

Kotak811’s New Campaign Celebrates the Rise of India’s Digital-First Banking Generation

Bengaluru, 22 May 2025: Kotak Mahindra Bank (“KMBL”/“Kotak”) today introduced a bold new chapter for Kotak811, its flagship digital banking platform, with a campaign that celebrates the seamless, intuitive, and full-service experience it now offers. Designed for India’s digitalfirst generation, the new Kotak811 is more than just an app—it’s a complete bank in your pocket.

India is undergoing a remarkable transformation in consumer behavior, fueled by widespread smartphone usage, affordable internet access, and increasing confidence in digital ecosystems. With over a billion mobile connections and a youthful, tech-savvy population, the stage is set for a digital banking revolution. Today’s consumers demand more than traditional banking—they want speed, simplicity, and security, all seamlessly integrated into a mobile-first experience. This is precisely the space Kotak811 is designed to lead.

Speaking at the launch of campaign, Rohit Bhasin, CMO and Head – Propositions, said “At the heart of this evolution is a vibrant campaign featuring Ranveer Singh, capturing the essence of what modern banking should feel like: effortless, fast, and smooth. The campaign’s core message—“Banking so smooth, it’s Makkhan”—reflects the app’s frictionless user experience and its ability to meet every financial need with just a few taps.”

Manish Agarwal, Business Head, Kotak811, said, “India stands on the brink of a digital banking breakthrough, and Kotak811 is built for this very moment. From instant onboarding in under five minutes to seamless UPI payments, smart investment tools, and cashbacks—backed by the credibility of Kotak Mahindra Bank—our platform delivers a truly digitalfirst experience. It’s not just about ease of use; it’s about trust, security, and a user journey that feels second nature. That’s our differentiator.”

Jay Kotak, Co-head, Kotak811, emphasized the customer-centric approach behind the platform’s evolution, “This is not just a new campaign—it’s a reflection of how deeply we’ve listened to our customers. Today’s Indian consumer expects more than just an amazing payment app. They want a full-service bank that’s fast, intuitive, and always accessible. Kotak811 delivers exactly that.”

Vogue Eyewear Welcomes Shahid Kapoor as Brand Ambassador Alongside Taapsee Pannu

India, 22nd May, 2025: Vogue Eyewear proudly welcomes Bollywood actor Shahid Kapoor as the new brand ambassador, marking an exciting new chapter for the iconic eyewear brand. Shahid joins longstanding brand ambassador Taapsee Pannu in a visually captivating campaign film that emphasizes Vogue Eyewear’s commitment to individuality, self-expression, and personal style.

In a world where conformity often takes center stage, the campaign reinforces brand ethos through the lens of the ‘No Rules Club’ and celebrates those who live life on their own terms. The film reaffirms that being true to oneself is the only rule that matters.

In a striking film set within a modern, gallery-inspired space, Shahid and Taapsee share a dynamic blend of playful banter and introspective moments. The setting serves as a powerful metaphor that just like art, style too thrives in freedom. The film further underlines that in a world of expectations and norms; one should live life unencumbered.

“Style to me has always been about self-expression without boundaries. I’m excited to join Vogue Eyewear and to be part of its campaign, that encourages people to be themselves, unapologetically and without rules,” said Shahid Kapoor.

Echoing this spirit, Taapsee Pannu added, “Working with Vogue Eyewear has always been about embracing who I am — unfiltered and free”. She also shared her excitement about the collaboration in the new campaign, “Together we hope to inspire more people to own their style, their way.”

The eyewear featured in the film go beyond being just fashion accessories as they are reflections of individuality, charisma, and inner confidence. From bold silhouettes to elegant classics, the new collection reinforces how the right eyewear doesn’t just elevate your look; it completes your expression.