Noida, Aug 12: Vzy Smart TV, part of the Dish TV Group’s connected entertainment portfolio, has crossed INR 200 crore in cumulative sales within the first year of its launch, marking a significant milestone in the Group’s ongoing expansion into connected entertainment.
The milestone reflects growing consumer acceptance of Vzy Smart TV’s proposition, which brings together Smart TV technology, live television, OTT streaming and intelligent content discovery to offer an integrated entertainment experience.
Launched as part of the Dish TV Group’s broader connected entertainment strategy, Vzy Smart TVs are designed to simplify access to entertainment by bringing together live TV channels, streaming applications, and AVOD content which represents growing range of digital entertainment through a single interface. Vzy Smart TV enables consumers to access TV content without the need for a separate traditional set-top box, offering greater convenience and a more seamless connected viewing experience.
Adding further value to the ownership experience, customers purchasing a Vzy Smart TV can avail themselves of exclusive content benefits worth up to ₹30,000 on select models, enhancing the overall entertainment proposition.
The growth of Vzy Smart TV has been supported by the Dish TV Group’s extensive distribution network, retail partnerships and after-sales service capabilities, enabling the brand to expand its presence across metropolitan markets as well as Tier II and Tier III cities.
The ₹200 crore milestone marks an important step in the Dish TV Group’s evolution towards a broader connected entertainment proposition. Through Vzy, the Group is bringing together Smart TVs, live television, OTT aggregation, AVOD content and digital entertainment to create a more integrated and accessible consumer experience across screens.
Commenting on the milestone, Mr. Manoj Dobhal, CEO & Executive Director, Dish TV India Limited, said:
“Crossing ₹200 crore in cumulative Vzy Smart TV sales within the first year is an important milestone and reflects the growing relevance of connected entertainment among Indian consumers. Viewers today increasingly seek convenience, flexibility and access to diverse content across formats and platforms, and Vzy is designed around these evolving expectations. The progress of Vzy Smart TV strengthens our focus on building new opportunities that complement our core DTH business while broadening our presence in the connected entertainment space. This is only the first step in our broader journey to build Dish TV Group into a connected entertainment group, with Vzy Smart TV playing an important role in shaping that evolution.”
Mr. Sukhpreet Singh, Chief Revenue Officer, Dish TV India Limited, added:
“The way consumers engage with entertainment continues to evolve, with live television and streaming increasingly becoming part of a single viewing journey. Vzy Smart TV brings these experiences together by combining live TV channels, OTT applications, AVOD content and intuitive content discovery within one connected experience. Crossing the ₹200 crore milestone is an encouraging indicator of consumer acceptance and provides a strong foundation for further developing the Vzy proposition across markets.”
The growth of Vzy Smart TVs reflects broader consumer trends, including increasing Smart TV adoption, rising demand for integrated entertainment experiences and growing preference for platforms that eliminate content fragmentation.
