Chandigarh, July 23, 2025: Tata Steel today launched Aashiyana 3.0, India’s first content-to-commerce homebuilding platform that assists individual home builders (IHBs) to construct their homes with more certainty and better control. The refreshed platform now offers an enhanced, enriching experience for IHBs with curated solutions, self-help tools, and engaging yet simplified content to help them manage their homebuilding projects efficiently with better outcomes.

The all new, easy, simple Aashiyana not only provides easy access to a range of products from the Tata Steel group, but also enriches the user experience by offering curated content that home builders can use to complete their dream projects to their fullest satisfaction. The platform features a consumer-centred, knowledge-focused, bite-sized content library in easy-to-understand and interactive formats (articles, videos, comic strips, infographics, illustrations and quizzes), across 31 broad topics spanning all 5 stages of homebuilding. It also offers DIY tutorials, product videos, and expert views to inform and inspire users. The portal’s self-help tools will guide IHBs in planning effectively and completing projects within their budget by engaging them from the very start of their home building journey.

Ashish Anupam, Vice President – Long Products, Tata Steel said: “Home builders today expect much more than just an online store. They seek inspiration, expert guidance, and intuitive tools to simplify complex decisions. The new Tata Steel Aashiyana platform (Aashiyana 3.0) is designed to address these critical consumer needs, making it a go-to place at every step of homebuilding. Evolving from a marketplace, Aashiyana 3.0 delivers an enhanced experience and expects to become a home builder’s most trusted advisor and friend.”

In addition to access to high quality building materials and the means to plan and execute projects efficiently, the new Aashiyana 3.0 also has content and ideas for aesthetic elements for a new home project. Tools like a design quiz and a library of over 300 architecture plans inspire IHBs in visualising their dream homes. The portal also offers stage-by-stage guides for home construction, providing users with design inspiration and practical advice. The platform introduces first-in-the-industry idea boards and visual tools for users to curate their design preferences, which they can share with professionals.

Aashiyana 3.0 will improve platform experience and build customer intimacy by offering interactive, gamified content empowering consumers improve purchase experience, increase platform engagement and ultimately build brand equity. By delivering a better and enhanced experience, this strategy aims to create consumer demand while reducing customer acquisition costs. This, the Company believes, will lead to IHBs spending more time, engaging in more activities, resulting in fewer human-assisted journeys along with lasting engagement, higher GMV, and increased revenues.