Bhubaneswar , 4th June 2025: In celebration of Raja Parba, Odisha’s most loved festival honouring womanhood, Smart Bazaar, a leading retail destination by Reliance Retail, has rolled out a host of unmissable festive offers and in-store engagement activities to bring the true spirit of Raja to life. The celebrations were marked with a special event at the Smart Bazaar store in Bhubaneswar, graced by Ms. Surabhi Sen, Chief Marketing Officer – Supermarkets & Hypermarkets, along with a popular celebrity guest Lipsa Mishra Acharya & Riya Dey, who together unveiled the festive offers and inaugurated the Raja activities.
Joining the occasion, Mr. Kamadeva Mohanty, Chief Operating Officer – Reliance Retail Ltd – Value Format, also shared his thoughts on the significance of Raja Parba. “Raja Parba is a tribute to the strength, grace, and resilience of women. At Smart Bazaar, we are proud to honour this tradition by creating a vibrant, inclusive, and joyful shopping experience especially for women. From thoughtful offers to in-store activities, our celebration is dedicated to making every woman feel special and valued during this auspicious time,” said Mr. Kamadeva Mohanty.
Speaking at the event, Ms. Surabhi Sen added,
“Raja Parba is a celebration of tradition, festivity, and the spirit of womanhood. At Smart Bazaar, we’re committed to bringing unmatched value and festive joy to our customers with curated offers, engaging activities, and a complete shopping experience.”
Celebrate Raja Parba with exclusive offers at Smart Bazaar that bring joy to your shopping experience. When you shop for fashion worth ₹999 or more, you can get a designer shopping bag for just ₹99. Spend ₹999 or more and take home a Philips Hair Dryer for only ₹599. Plus, enjoy a flat 20% discount on ladies’ kurtas priced at ₹499 and above. Add a festive touch to your beauty routine with special deals on Sugar Pop cosmetics, featuring essentials like nail paints and kajals at exclusive prices. Smart Bazaar also ensures your kitchen is ready for the celebrations with unbeatable grocery deals—Loose Sugar at ₹44.50 per kg, Loose HMT Kolam Rice at ₹51 per kg, Loose Tur Dal Economy at ₹99 per kg, and Good Life Jeera Sar Rice at just ₹40 per kg (26 kg pack; terms and conditions apply). Enhancing the festive atmosphere, the store is adorned with vibrant Raja-themed décor and features a dedicated activity zone, creating an immersive and joyful experience for families and shoppers alike.