Hyderabad, May 28, 2025: Shriram Asset Management Company Limited (Shriram AMC), part of the Shriram Group, announced a strategic partnership with Sanlam—South Africa’s largest asset manager with $80bn in AUM. With this move, Sanlam displays its strong commitment to India’s rapidly growing asset management industry.
Shriram AMC has completed a preferential allotment of 38.89 lakh equity shares to Sanlam Emerging Markets (Mauritius) Limited (SEMM), raising ₹105 crore in growth capital. With this allotment and the mandatory open offers, SEMM now holds a 23% direct stake in India’s first listed AMC and joins as a co-promoter alongside existing promoter Shriram Credit Company Limited (SCCL). As a result, total promoter shareholding has increased from 62.55% to 71.17%, and Shriram AMC’s Board will be reconstituted to include Sanlam’s representatives.
At the core of this partnership lies a shared ambition: to make high-quality investment solutions accessible to customers across all segments. This strategic alliance represents more than just financial collaboration—it is a vision-aligned partnership between two trusted institutions, focused on empowering investors and delivering purpose-driven financial solutions in India’s asset management market.
Kartik Jain, MD & CEO, Shriram AMC, said: “This partnership is more than capital—it’s a strong endorsement of our quantamental approach that fuses data science with fundamental insights. Leveraging its expertise in both quantitative and fundamental analysis, Sanlam will enhance the sophistication of Shriram AMC’s investment processes and help deliver relevant and differentiated investment solutions to the right customer segments. As a result, this strategic partnership will further strengthen the key pillars of our strategy covering the 3Ps of Performance, Products and Placement.”
As part of a broader effort to strengthen and transform its financial services portfolio, Shriram Group previously secured an investment from Mission1 Investments LLC, which acquired a 23% stake in Shriram AMC in 2022. Building on that momentum, the Group is now deepening its AMC business with Sanlam’s strategic investment, reaffirming its commitment to creating a future-ready and inclusive asset management platform.
Carl Roothman, CEO of Sanlam Investments, Sanlam’s asset manager, added: “We see India as a strategic growth market, and our partnership with Shriram AMC reflects our commitment to co-creating investment excellence, particularly in emerging markets. With over two decades of successful collaboration between the Shriram Group and Sanlam, this partnership builds on a long-standing legacy of trust, and a mutual vision to create impactful investments that benefit society.”
Gaurav Patankar, Managing Partner & CIO, Mission1 Investments, said: “We could not be more excited to have someone like Sanlam join in not just as an investor but also as a co-promoter. To have two promoters with depth, expertise and pedigree that have a long history of working together can only mean strong long term value creation for shareholders. The opportunity landscape in asset management is as interesting if not more than it was in 2022 when we made our initial investment. We see the long-term value creation opportunity here as exciting and exponential”
By aligning resources and expertise, the aim is to create compelling investment solutions that cater to the evolving needs of customers across income bands.
With over two decades of successful collaboration between the Shriram Group and Sanlam across financing, life insurance, and general insurance, this partnership builds on a long-standing legacy of trust. It also signals new opportunities for professionals who aspire to be part of a dynamic, evolving financial brand—one that puts innovation, integrity and generational impact at its core.