12th August 2025 : Recode Studios, India’s fast-growing beauty and skincare brand,is all on an aggressive expansion plan in Gujarat. The brand just opened two new stores in Ahmedabad and Surat to bring international quality products to the people of Gujarat. While Surat got its first store, this will be second Recode store in Ahmedabad. The first Ahmedabad store was opened in March and the brand saw the opportunity to open another store to cater the customers better.

The Surat and Ahmedabad openings reinforces the brand’s retail growth plan across Tier I Tier II and metro cities’. The opening is consistent with Recode Studios’ larger mission to provide research-led, quality, and value-for-money beauty solutions to consumers pan-India. Recode Studios, India’s fast-growing beauty and skincare brand, is excited to launch its new store in Surat, Gujarat. Located at Shop No. G-38, Ascon Plaza, Near Bulkabhavan School, Adajan, Surat – 395009, and the other store located at Shop No. GF-6, Sargam Apartment, Opp Chandan Farm, Nr Satyam Status Satellite Road, Jodhpur Ahemdabad, 380015, the stores mark a strategic foray into one of Gujarat’s trend-conscious and beauty-conscious consumer groups.

Designed to offer a luxury and interactive retailing experience, the store has the company’s entire range of best-selling makeup and skincare products under one roof. Designed specifically to focus on Recode’s philosophy of affordability, inclusivity, and innovation in order to give world-class beauty solutions to all, not just the elite class, the store offers an end-to-end product experience with hands-on and experiential involvement.

Mr. Rahul Sachdeva, Co-Founder of Recode Studios, said, “Gujarat has always been a state that celebrates beauty, individuality, and self-expression. With this new store, we’re creating more than just a retail space; we’re building a community hub where customers can explore, experience, and engage with our brand firsthand. This marks an important milestone in our retail journey, and there’s much more to come.”

The store is a stunningly edited environment in which consumers are able to discover, learn about, and purchase Recode’s clean beauty and performance products. With each Recode store, the Surat and Ahmedabad stores are the physical manifestation of the brand’s desire to forge genuine relationships with consumers through the combination of globally quality products and a personal, local touch.

With this rollout, Recode Studios is yet again positioning itself as a popular next-generation Indian beauty company that sits at the nexus of world standards and local sensitivities. By foraying into physical stores in city limits like Surat and Ahmedabad, Recode is not just developing awareness but also consumer trust through direct experience and service.