Mumbai, Aug 31: Juliet Apparels will host its Summer Booking 2027 event from 31st August to 3rd September 2026 at Sahara Star Hotel, Mumbai, bringing together around 500 retailers and distributors from across the country for an exclusive preview of its latest loungewear collection. The four-day showcase falls in a milestone year for the brand, which marks its Golden Jubilee in 2026.
With around 100 retail partners expected each day, the showcase will offer buyers a first look at Juliet's Summer 2027 range before it reaches the wider market. Retailers from Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Madhya Pradesh, Chhattisgarh, Rajasthan, Chandigarh, Odisha, Uttar Pradesh, Gujarat and Maharashtra are expected to participate, making the event an important platform for the brand to strengthen its retail relationships and build momentum for the upcoming season.
The Summer 2027 collection features more than 900 SKUs across pyjama sets, shorts sets and shirt pyjama sets, with hosiery fabrics at the heart of the range. Designed for everyday comfort, the collection brings together contemporary colours, playful prints and easy silhouettes that reflect the evolving preferences of younger consumers, including Gen Z. While the designs take cues from current fashion and lifestyle trends, the collection remains anchored in the comfort-led approach that has been central to Juliet's offering for decades.
Founded in 1976, the brand has grown from its early focus on women's innerwear to a wider portfolio spanning intimate apparel, nightwear, loungewear, western wear and ethnic wear. Over the years, Juliet has built a strong retail presence across India while continuing to evolve its products in line with changing consumer lifestyles.
This year also marks a new phase of expansion for the brand. Juliet plans to establish 100 exclusive brand outlets across India and is also exploring opportunities with existing retail partners who are interested in converting their multi-brand stores into exclusive Juliet outlets. The strategy is aimed at taking the brand closer to consumers while creating stronger and more focused retail partnerships.
For the Summer Booking 2027 showcase, Juliet is targeting orders of more than 3,00,000 pieces across the four days. Beyond bookings, the event will give retailers an opportunity to engage directly with the brand's leadership and sales teams, discuss emerging market trends, explore new business opportunities and understand the direction of Juliet's upcoming collections.
“As we complete 50 years, this showcase is a moment to thank the retailers who have stood by us across generations, and to show them where we are headed next. Our focus remains on comfort and quality, but we are building it for a new generation of Indian consumers,” said Mr. Shashikant Trevadia, Founder and Director, Juliet Apparels.
The event will be attended by Juliet's leadership team, including Mr. Shashikant Trevadia, Founder and Director, Mr. Hitesh Trevadia, Co-Founder and Director; Mr. Bhavesh Trevadia, Co Founder and Director, Mr. Abhay Trevadia, Director, Mr. Krutik Trevadia, Director, and Mr. Kritesh Trevadia, Director, along with the company's sales team from across the country.
