July 24: Etude, the globally renowned Korean beauty brand celebrated for its playful approach to beauty and self-expression, has expanded its bestselling Fixing Tint range with two vibrant new shades Bollywood Pink and Festival Fuchsia. Inspired by the energy of Indian celebrations and the confidence that comes with bold colour, the new launches are designed for beauty lovers who want their lip colour to be as expressive as their personality.
Whether it's a busy workday, a coffee catch-up, a wedding celebration or a weekend outing, the new Fixing Tints are designed to keep up with every moment. Featuring Etude's signature lightweight formula, the tints deliver rich, buildable colour with a soft matte finish that feels comfortable on the lips while offering long-lasting, transfer-proof wear.
Meet the New Shades
Bollywood Pink
Bright, cheerful, and impossible to ignore, Bollywood Pink draws inspiration from the glamour, confidence and vibrant spirit of Indian cinema. The lively pink hue instantly brightens any look, making it perfect for everything from casual brunches to festive celebrations.
Festival Fuchsia
Bold, vibrant and unapologetically expressive, Festival Fuchsia is made for moments that call for a little extra colour. Whether it's festive gatherings, evening celebrations or statement makeup looks, this striking fuchsia delivers high-impact colour in just one swipe.
Whether you're looking to experiment beyond everyday neutrals or you're already a fan of bold lips, Bollywood Pink and Festival Fuchsia offer the perfect balance of vibrant colour, lightweight comfort, and effortless wear.
Why You'll Love It
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Two vibrant new shades: Bollywood Pink and Festival Fuchsia
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Lightweight lip tint with a soft matte finish
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Rich, buildable colour payoff
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Transfer-proof and smudge-resistant formula
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Comfortable, all-day wear
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Suitable for a wide range of Indian skin tones
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Perfect for everyday wear, festive occasions, and statement makeup looks
The new Etude Fixing Tint shades are now available at Etude stores, as well as on Nykaa, Myntra, Amazon, Tira, Blinkit, and other beauty retailers.
