Featuring three distinctive collections – Maryada, Bhakti and Maya, the range translates the characters, symbols and stories of the Ramayanainto contemporary accessories and curated gift sets.
New Delhi, Nov 08: Some stories transcend generations, becoming an enduring part of our cultural identity, beliefs and traditions. Bringing one such timeless epic into contemporary personal style, Cosa Nostraa has been named the Official Merchandise Partner for the film Ramayana: Part 1, introducing an exclusive collection of accessories inspired by the epic's characters, symbolism and defining moments.
X-FactorPro, Cosa Nostraa's PR and marketing agency, is leading the brand's communications and media outreach around this association and the launch of the exclusive collection.
“The Ramayana is an epic that has been part of our cultural consciousness for generations. Its characters, stories and values continue to hold meaning in different ways for different people. Through this collection, we wanted to translate that connection into thoughtfully designed accessories that people can incorporate into their personal style or share as meaningful gifts. Each of the three collections explores a different dimension of the epic, while staying connected to the stories that inspired them," said Tanuj Vijay, Co Founder, Cosa Nostraa”.
Titled Ramayana An Epic, Now Yours to Wear, the collection brings together three distinct ranges – Maryada, inspired by Shri Ram; Bhakti, inspired by Hanuman ji; and Maya, inspired by Ravan. Each range draws from the personalities, values and stories associated with these characters, translating them into sculptural accessories that offer a contemporary expression of an epic that continues to hold deep cultural significance.
The collection features an assortment of brooches, lapel pins, button covers, bracelets, bookmarks, framed keepsakes and other accessories. Its designs draw inspiration from recognisable symbols and episodes from the epic, including Shri Ram's Dhanush, Hanuman ji's Gada, the Ram–Hanuman Milap and Jatayu.
The collection also explores Ravan's multifaceted persona through designs inspired by his ten faces, warrior identity, devotion to Lord Shiva and knowledge.
Each of the three ranges carries its own design language and narrative. Maryada reflects Shri Ram's resolve and the values associated with his character, while Bhakti draws from Hanuman ji's unwavering devotion, strength and courage. Maya, meanwhile, explores different dimensions of Ravan's identity, translating his distinctive characteristics into statement accessories. Together, the collections offer different ways to engage with the epic through design and personal expression.
Alongside individual accessories, Cosa Nostraa has introduced curated gift sets across all three ranges, available in two-, three- and five-piece combinations. Each set brings together a selection of accessories and keepsakes in specially designed packaging that reflects its inspiration – white and gold for Maryada, orange and gold for Bhakti, and black for Maya. The combinations include pieces such as Dhanush brooches, Hanuman, inspired lapel pins, Dashanan brooches, bracelets, bookmarks and button covers.
The collection offers gifting options for occasions such as birthdays, anniversaries, weddings and housewarmings. The thoughtfully curated combinations bring together accessories for everyday styling and special occasions, alongside keepsakes that carry a connection to the stories and symbolism of the Ramayana.
Through its association with Ramayana: Part 1, Cosa Nostraa brings its interpretation of the epic into the world of contemporary accessories, creating pieces that extend its characters, stories and symbolism beyond the screen and into everyday life.
