17th July 2025: Luxury in housing today is not only about premium materials, but about a singular, well-managed journey from concept to completion. In South India, some construction firms are redefining luxury through concept ownership, construction, and total control of the entire process, ensuring consistency, a complete experience, quality, and a curated lifestyle. Here, we highlight three such brands, helping set new standards in end-to-end luxury living:
Bhadra Group
The Bhadra Group out of Bangalore offers turnkey housing where everything from the idea of a design to the end point of turning over the house is done in-house. They plan the layouts, project manage architecture, manage construction, and focus on the final detailing. This ownership allows them to control the quality of the build and deliver a holistic experience to the homeowner. Sustainability and efficiency of space were inherent to the project. Every decision made by the Bhadra team, including the production of materials, layout designs, was made considering the needs of the homeowners. For Bhadra, luxury is about the smoothness and integrity of the entirety of the experience, not just the final aesthetic of the build.
DEEJOS
DEEJOS, with a strong presence in Chennai, Bengaluru, and Hyderabad, offers a fully-installed home-built experience, covering architectural design, 3D rendering, execution, and final delivery. DEEJOS’ team of professionals and specialists handles everything from design and approvals to construction and finishing, making accountability available at each stage and removing coordination errors. Additionally, their design-first approach means that clients can be involved in the process whilst ensuring a high-quality build, making DEEJOS an ideal destination for those after a single-window luxury experience!
Nambiar Builders
Nambiar Builders is vertically integrated in luxury residential property development, as illustrated by their flagship Beleza Villas project. The firm directs every phase of the project from acquiring the land, planning, constructing, and then managing the community afterward. As a result they can pull together architecture, landscaping, and amenities into one complete vision to set the stage for luxury stays.
The homes boast strong space, light, and lifestyle qualities – high ceilings, private gardens, and easy transitions between indoor and outdoor spaces. Nambiar provides an end-to-end service to residents where the experience is a contained luxury community, allowing residents to step into a complete, ready-to-live luxury ecosystem.