National, May 27, 2025: Almonds Ai, a channel loyalty, rewards and solutions company has partnered with digital advertising leader Mobavenue to launch ChannelX, a first-of-its-kind solution that empowers brands to reach retailers, distributors, painters, mechanics, and other partners far beyond the limitations of WhatsApp or SMS.  

Most brands today try to engage their dealers, retailers, and influencers like mechanics or painters through WhatsApp, SMS, or mobile app notifications. But many of these messages go unread, and app usage is often limited. This makes it harder for brands to share schemes, promote new launches, or stay top of mind, even though this audience already spends over 4.5 hours a day on OTT, social media, and gaming apps.

With ChannelX, brands can now show ads, schemes, and promotions to their verified channel partners across popular apps like OTT platforms, auto websites, entertainment apps, and even Truecaller, all without compromising user privacy or data security. This unlocks up to 3x higher engagement compared to SMS or app notifications.

“Brands have invested heavily in loyalty programs, but the biggest gap is still visibility — reaching the right partner at the right time. With ChannelX, we’re not just improving communication; we’re unlocking a new layer of influence by meeting channel partners where their attention already is,” Abhinav Jain & Apurv Modi, Co-founders of Almonds Ai, jointly said.

“Channel marketing has stayed offline for too long while digital has transformed everything else. ChannelX is built to bridge that gap — bringing the power of digital targeting to the physical trade world, in a way that’s safe, scalable, and made for ROI,” added Ishank Joshi, CEO of Mobavenue.

Whether it’s a mechanic discovering a special incentive while browsing an auto blog, or a retailer seeing a promotion while watching the news—ChannelX ensures your message reaches the right eyes, at the right time, in the right context. And by extending beyond SMS and WhatsApp, brands can see over 40% uplift in total reach among their channel partners.