Welcomes a New Chapter: Harish C. Rijhwani’s ‘9 to 5 Cubicle Tales: Twin Flames’ Redefines Corporate Fiction
March 25, 2025: Seasoned Author Harish C. Rijhwani returns with the third part of his Novel titled “9 to 5 Cubicle Tales: Twin Flames”. The book is an engaging blend of corporate drama, witty storytelling, emotional depth, and soft romance.
Harish C. Rijhwani crafts an intricate narrative that resonates with young professionals navigating the highs and lows of corporate life. Initial reviews describe Twin Flames as a book that seamlessly blends corporate life, personal growth, and a serendipitous love story. The narrative is a compelling exploration of twin flames – two souls destined to meet, characterized by remarkable coincidences and a deep, almost predestined connection.
The author’s lucid writing style brings scenes to life with vivid descriptions, humor, and authentic emotional depth, making the story engaging and relatable. It also reflects the author’s dedication to creating a memorable experience, making the readers feel as though they are watching the plot unfold through the author’s eyes.
The book stands out for its balanced portrayal of the protagonist’s multifaceted life, showcasing his ability to navigate professional challenges, personal learning, family dynamics, and a budding romantic relationship.
Harish Rijhwani’s storytelling is crisp, engaging, and filled with moments that make you laugh, reflect, and sometimes even reminisce about your own journey. A remarkable aspect of this part is the use of poetry and poetical phrases in specific chapters, which is both amusing and delightful & highlights the author’s poetic skills.
The Cubicle Tales series weaves simple experiences into entertaining and thought-provoking narratives. Whether it’s navigating office politics, celebrating small wins, or the unforgettable bonds formed during corporate and college days, these tales strike a chord. This series is a must-read for anyone who enjoys relatable life experience with a touch of fiction and a lot of heart
ISS Secunderabad Launches Cambridge Primary Curriculum
Hyderabad, 24th March, 2025: Responding to the growing demand for world-class education in Secunderabad, the International School of Secunderabad (ISS),Alwal, part of the Crimson Schools Network, is introducing the Cambridge Primary Curriculum for students in Grades 1 and 2 from June 2025. This globally recognized curriculum, implemented in over 160 countries, fosters analytical thinking, creativity, and subject mastery through an adaptable, structured approach and equips young learners with the skills needed for their holistic development.
The Cambridge Curriculum encourages exploration, discussion, and practical application. Students gain a deeper understanding in a wide range of subject disciplines while refining their ability to question, analyze, and draw connections between concepts.
Speaking on the development, Husien Dohadwalla, CEO Crimson Schools, said, “International education must go beyond academics to support a child’s overall development. The Cambridge Primary Curriculum ensures a smooth shift from early exploratory learning to progression-based academic engagement, allowing students to develop cognitive, linguistic, social, and emotional skills alongside subject proficiency. It also aligns with NEP 2020’s emphasis on foundational literacy and numeracy, competency-based learning, and multilingual exposure in primary education. By combining play-based methodologies with assessments, this curriculum prepares learners for higher grades across boards while giving parents the assurance of a globally recognized foundational education system. The learning experience is further enriched with well-structured extracurricular programs, including STEM, performing arts, and specialized sports training through academy collaborations.”
The International School of Secunderabad (ISS), Alwal ensures that a strong academic environment, expert faculty, and well-rounded student development programs support its adoption of the Cambridge Primary Curriculum.
Outlining Crimson’s role in this progress, Jasmeet Singh Chhabra, Co-Founder Crimson, said, ‘We ensure that schools under our network have the right academic frameworks, faculty expertise, and learning environment to implement globally benchmarked curricula effectively. With Crimson’s guidance in faculty training, school operations, and infrastructure enhancements, ISS has enhanced its readiness to deliver the Cambridge Primary Curriculum successfully.”
A thoughtfully designed campus boosts the learning experience with technology-integrated classrooms and dedicated spaces for science, reading, and creative exploration. Delivering a global curriculum also requires educators to stay informed on proven teaching-learning methods so that students receive high-quality education. ISS regularly trains faculty, allowing teachers to implement Cambridge Primary’s evidence-based approaches. STEAM subjects, significant in inculcating 21st-century skills, prepare students for a world driven by technology, innovation, and collaboration through hands-on learning and real-world experiences.
Focusing on student well-being, ISS follows international safety protocols, which include CCTV surveillance, secure entry and exit points, child-safe infrastructure, and regular emergency drills to ensure preparedness. Age-appropriate facilities, ergonomically designed classrooms, and monitored play areas contribute to a setting where students feel safe.
Teachers nurture students’ mental and emotional well-being, equipping them with skills like conflict resolution, emotional regulation, leadership, and flexibility, helping them build resilience, agility, and social awareness to navigate challenges smoothly.
Rasayanam’s New Omega-3 Launch Champions Housing a Healthier Future
March 25,2025:Rasayanam, is a trusted name in plant-based wellness and natural remedies,.has unveiled its latest innovation: plant-based Omega-3, a premium supplement designed to support heart health, enhance brain function, improve joint mobility, and promote radiant skin. Crafted for those seeking a natural, sustainable, and highly effective alternative to traditional fish oil, Rasayanam’s Omega-3 delivers the essential fatty acids the body needs, without compromising on purity or potency.
Why Choose Rasayanam’s Plant-Based Omega-3?
Unlike conventional fish oil supplements, Rasayanam’s Omega-3 is sourced from marine algae, making it 100% plant-based and free from heavy metals and contaminants commonly found in marine-based sources. This ensures maximum purity and bioavailability while being environmentally friendly and cruelty-free.
Key Benefits of Rasayanam’s Omega-3:
Supports Heart Health – Helps maintain healthy cholesterol levels and reduces the risk of cardiovascular diseases.
Boosts Brain Function – Enhances memory, cognitive performance, and overall brain health.
Improves Joint Mobility – Reduces inflammation and supports better flexibility and joint comfort.
Promotes Radiant Skin – Nourishes the skin from within, reducing dryness and improving overall skin health.
Enhances Eye Health – Supports vision clarity and reduces eye strain.
Strengthens Immunity – Helps regulate immune response and protects against inflammation-related conditions.
Speaking on the launch, Ayush Aggarwal, Founder of Rasayanam, stated: “At Rasayanam, we are committed to providing high-quality, natural wellness solutions that bring out the best in you naturally. Our Plant-Based Omega-3 is an excellent alternative to traditional fish oil supplements, offering a cleaner, more sustainable, and equally effective source of essential fatty acids. We believe that good health should not come at the cost of our environment, and this product embodies our vision for holistic well-being.”
Rasayanam’s Omega-3 is free from artificial additives, preservatives, and allergens, making it suitable for individuals with dietary restrictions. It is formulated for easy absorption, ensuring that the body gets the full benefits of Omega-3 without any fishy aftertaste or unpleasant side effects.
The new Plant-Based Omega-3 is now available for purchase on Rasayanam’s official website and leading ecommerce platforms
Over 2,600 Cyclists Compete for INR 33.6 Lakhs at HCL Cyclothon Noida 2025
Noida, March 24, 2025: HCL Group successfully hosted the third edition of the HCL Cyclothon in Noida, bringing together over 2,600 cycling enthusiasts from 24 states of India. The race kicked off from Gaur City Chowk covering an extended 10km loop along the Noida-Greater Noida link road. Participants included 150 professional cyclists, 1,350 amateur riders, and 1,100 green riders, alongside 150 policemen and 65 college girls from nearby villages.
Organized under the aegis of the Cycling Federation of India (CFI) in association with the Government of Uttar Pradesh and supported by the Uttar Pradesh Police Department, the event featured Asia’s largest prize purse for a cycling race—₹33.6 lakhs. Ms. Laxmi Singh, Commissioner of Police, Gautam Budh Nagar, graced the occasion as the Chief Guest, joined by Mr. Shikhar Malhotra, Director, HCL Group and CEO & Vice-Chairman of HCL Healthcare and Mr. Maninder Singh, Secretary General, CFI, as Guests of Honour.
Since its launch in 2023, HCL Cyclothon has rapidly grown into one of India’s premier road cycling events. Now held annually in Noida, Chennai, and Hyderabad, it has so far attracted approximately 12,000 cyclists from 24 states. With strong support from state governments, the event provides a safe, vehicle-free environment, encouraging participation from amateur cyclists while offering a competitive platform for CI-certified professionals. HCL Cyclothon has emerged as a catalyst for a nationwide fitness movement, inspiring people to adopt healthier, and more active lifestyles.
The Cyclothon featured various categories to encourage participation across age groups and skill levels, including the Professional Road Race (50 km), Amateur Road Race (60 km), Amateur MTB Road Race (26 km), Amateur Road Race (26 km), and the Green Ride (10 km).
Ms. Laxmi Singh, reflecting on the success of the event, she said, “It is heartening to see an initiative like HCL Cyclothon encouraging fitness and community engagement in Noida. Events like these not only promote health but also strengthen our vision for a safer and greener city. We look forward to making Noida a hub for cycling and fitness.”
HCL also honored the Noida Traffic Police Department by presenting them with water bottles, bags, and smartwatches in recognition of their support for the Cyclothon.
Speaking about the event’s growing impact, Mr. Shikhar Malhotra, stated, “Cycling is a powerful way to unlock human potential and promote a healthy lifestyle. The enthusiastic response to HCL Cyclothon, including the third edition in Noida and previous editions in Chennai and Hyderabad, is truly inspiring. We are grateful to the participants who joined us in championing fitness and community spirit.”
Winners details are mentioned below:
Professional Category (Female)
Winner: Swasti Singh (Odisha)
Runner-up: Chayanika Gogoi (RSPB)
2nd Runner-up: Muskan (Gujarat)
Professional Category (Male)
Winner: Sahil Kumar (IAF)
Runner-up: Surya Thathu (Maharashtra)
2nd Runner-up: Dinesh Kumar (IAF)
HCL also announced plans to activate a designated area in Noida one Sunday each month starting May 2025, transforming it into a hub for fitness activities and cycling initiatives. This initiative aims to foster a vibrant community space while reinforcing HCL’s commitment to a healthier, more sustainable Noida.
Adani Foundation at ACC Jamul Commends Road Widening Project for Enhanced Connectivity
25 March 2025: ACC, the cement and building material company of the diversified Adani Portfolio, has upgraded a 927-metre road from Bogda Bridge to the ACC plant gate in Jamul, benefiting 30,000 residents. Through this project, ACC along with the Adani Foundation, has widened the road from 3 m to 4.5 m and added a 930-m drainage system, addressing the issues of traffic congestion and monsoon waterlogging for smoother, safer travel.
The upgraded road has significantly enhanced safety, accessibility, and economic activity in the region for commuters including Jyoti Sahu, a teacher at Adani Foundation’s Utthan Coaching, while businesses benefit from improved transport links.
Earlier, monsoon flooding and traffic congestion made my daily commute stressful. Now, with a wider road and better drainage, I no longer worry about getting stuck there in the rain,” says Ms. Sahu.
ACC’s commitment to community development and infrastructure enhancement is highlighted through this initiative, ensuring long-term benefits for residents and businesses alike.
Niva Bupa Launches ‘Rise’ for India’s Missing Middle
Bengaluru 24th March 2025 : Niva Bupa Health Insurance Company Limited (Formerly known as Max Bupa Health Insurance Company Limited) – one of India’s leading standalone health insurers has unveiled ‘Rise’—a health insurance plan designed to make quality healthcare more accessible for India’s “Missing Middle.” With several industry-first features that deliver value and flexibility, ‘Rise’ is set to redefine affordability and accessibility in health insurance.
‘Rise’ has been designed after comprehensive consumer immersion with consumers in the middle class segment residing in both large and small cities of India to understand their lifestyle, needs and preferences. The interactions revealed insights that people in this cohort have seasonal income and are looking for tangible benefits to manage their health due to lack of good primary private health care. Based on these insights, Niva Bupa has created an affordable and customised health insurance product which offers not just comprehensive coverage to customers but also provides them the option to choose whether they prefer to get treated in a private network hospital or a government hospital. This, coupled with unlimited digital consultations and an option to pay premium as per their convenience makes ‘Rise’ a perfectly suited health insurance plan for this customer segment.
In India, the “missing middle” population, as defined by the NITI Ayog report published in October 2021, refers to individuals who earn too much to qualify for government-sponsored health schemes but too little to afford premium of a private health insurance. This segment, comprising of nearly 40 crore Indians, which includes a significant portion of the middle class, is particularly vulnerable in times of medical emergencies, as they face the financial burden of high healthcare costs while lacking adequate coverage. Without access to affordable health insurance, many individuals in this group resort to depleting their savings or borrowing to cover medical expenses, leading to long-term financial instability. Expanding access to affordable health insurance for the “missing middle” is essential for improving healthcare outcomes, preventing medical debt, and fostering economic stability in India. ‘Rise’ is intended to bridge the gap of inadequate coverage for India’s “missing middle” with unique customised benefits to especially appeal to this customer segment.
Key Features of Rise:
- Flexi-Pay Benefit: A significant portion of India’s population works in an informal sector; self-employed, own small businesses, daily wage earners and gig workers; with inconsistent monthly incomes. In order to provide affordability to this group, for the first time ever flexi-payment has been introduced for purchase of health insurance cover, wherein customers can start their policy by paying a token amount of just 20% of the total premium amount and pay the rest anytime during the policy tenure. The sooner they complete the payments, the higher the discount they receive.
Example – For a total premium of INR 10,000, the customer just needs to pay INR 2000 (20% of 10,000) token amount to start the policy and pay the balance premium anytime within the policy tenure. In order to keep the policy active, the customer just needs to pay INR 400 (5% of the balance premium of INR 8000) as monthly subscription.
- Smart Cash Benefit: The plan offers something to the customer even when they wish to avail treatment for free in a government hospital. If the customer decides not to visit a private hospital and does not make a claim under the ‘Rise’ policy for their treatment, they can claim a guaranteed cash pay-out of ₹5,000 from Niva Bupa upon submission of his discharge summary from the government hospital to take care of their post-treatment expenses.
- Return Benefit: Yet another industry-first feature being introduced with ‘Rise’ is return of 50% of total premium paid by the customer as an additional sum insured, over and above the base sum insured. So, for a 10,000 premium INR 5,000 will be returned back to the customer as additional sum insured. This amount will accumulate for lifetime with 10% Bonus being added on the accumulated amount every year. No Waiting Period or Exclusion will be applicable on this ‘Return’ Sum Insured.
In addition to these benefits, the product offers unlimited digital consultations in 16 vernacular languages so that customers can consult with general practitioners anytime, anywhere, unlimited times. ‘Rise’ comes with host of optional benefits which provides customers the option to modify their room type category, remove capping of INR 50,000 on modern treatment and increase the limit up to base sum insured.
Commenting on the launch of Rise, Dr. Bhabatosh Mishra, Director – Underwriting, Products & Claims, Niva Bupa Health Insurance, said “At Niva Bupa, we are committed to delivering innovative solutions that cater to the evolving needs of our customers. Rise is not only a step forward in bridging the insurance gap for India’s Missing Middle but also aligns with IRDAI’s vision of Insurance for All by 2047. This plan ensures that health insurance is affordable, flexible, and tailored to the needs of our underserved population, empowering individuals and families with access to healthcare and financial security.”
Rise is an affordable health insurance plan that would cover comprehensive range of healthcare expenses, including coverage for all treatments needing 2+hours of hospitalization, domiciliary and home care treatment as well as 60 days’ pre and 180 days’ post-hospitalization expenses.
The plans are available in Individual, Multi-member and Family floater variants and will have zone-wise pricing starting from as low as just INR 6,416 to INR 8,669 for a 35-year old individual for a 10 lakh sum insured.
| Coverage Type | Zone 1 | Zone 2 | Zone 3 | Zone 4 |
| 35 Year Old for Self only | 8,669 | 7,802 | 7,802 | 6,416 |
| Individual Policy for Self & Spouse with age 35 and 32 years | 15,605 | 14,044 | 14,044 | 11,546 |
| Floater policy (2A) with age of eldest member being 35 years | 14,375 | 12,937 | 12,937 | 10,637 |
| Floater policy (2A1C) with age of eldest member being 35 years | 18,222 | 16,400 | 16,400 | 13,484 |
Note: All premiums shown are for Sum Insured of 10 Lacs and inclusive of 18% GST.
With ‘Rise,’ Niva Bupa is making health insurance more flexible, rewarding, and accessible than ever before, ensuring that every Indian has the confidence to seek the best healthcare without financial strain.
Rashmi Gupta’s Comic Take: “Villains Have the Best Expressions on Screen!”
Speaking about her journey, she shares, “In Sun Neo’s Rishto Se Bandhi Gauri, I am playing the character of Mahuwa, who is like a sweet knife gentle but sharp if you ask me about positive and negative roles, I have explored both. Positive characters have their own challenges and fun, but I feel that somehow my look or my acting style makes me get more offers for negative roles. I believe that just like positive roles, negative characters also have their own difficulties. In fact, negative roles give actors a lot to do. Even if there are no dialogues, one can express emotions through facial expressions and eye movements.”
Why Is Everest’s Glacier Heating Up? Experts Launch Investigation
March 25th, 2025: A team of researchers is making final preparations for a trip to Mount Everest in Nepal next month to explore why the ice of one of the mountain’s most iconic glaciers is so close to the melting point.
The expedition will take them into the Western Cwm, where they believe that intense radiation from the sun is melting the snow even when air temperatures are below freezing. As the meltwater refreezes it can warm the snow by several degrees, creating glacier ice that is much closer to the melting point than has previously been realised.
If they are right, this is a process that may also be happening on other glaciers across the Himalaya, the meltwater from which sustains many millions of people below.
The researchers from the University of Leeds and Aberystwyth University will be operating at over six kilometres above sea level and half a kilometre above Everest Base Camp, where they will drill into the glacier and use the boreholes to record ice temperatures.
They will have to negotiate the infamous Khumbu Icefall – regarded as one of the most demanding sections of the South Col route to Everest’s summit – while their equipment is transported by helicopter.
Once settled on the glacier, the team will be camping on ice with nighttime temperatures dipping below -10 °C. With the Team operating in a low oxygen environment, the effects of altitude on the body can be profound, and the researchers will check on each other every couple of hours to prevent the development of altitude sickness.
Professor Duncan Quincey from the School of Geography in Leeds is leading the team. He said: “This trip will be the most physically and logistically demanding expedition I’ve ever been part of, and the unknowns are plentiful – we’re worried about whether our equipment will work at such high elevations, and if it does work whether we will be able to collect and export our data effectively.
“Although we have worked at and around base camp on half a dozen occasions previously, this is the first time we have continued up-glacier and above the icefall. This means we’re exploring new ground, and only a handful of scientists have walked this path before us. If we manage to capture any data, then they will be genuinely the first of their kind.”
The new project follows previous findings by the researchers which showed that the temperature of the ice in the lower parts of Khumbu Glacier is warmer than would be expected given the local air temperature.
Glaciers in the highest mountains of the planet are an extremely important source of water, with millions of people – including many in Nepal, Bhutan, India, Pakistan and Afghanistan – depending on Himalayan runoff.
Changes in the rate of glacier thawing would threaten this water supply, which is routinely used for irrigation, sanitation and hydropower purposes, particularly in the mountain foothills.
The United Nations General Assembly has already proclaimed 2025 as the International Year of Glaciers’ Preservation to raise awareness about the vital role glaciers, snow and ice play in the climate system and water cycle, as well as the far-reaching impacts of rapid glacial melt. And today UNESCO (The United Nations Educational, Scientific and Cultural Organization) will begin celebrations of the very first World Day for Glaciers. The day will be marked annually on 21 March.
The Everest researchers hope their work will give them a new understanding of processes and changes that are relevant for all glaciers in similar settings world-wide and indicate the extent to which other glaciers within the Himalayas may also contain unexpectedly warm ice.
Professor Bryn Hubbard from Aberystwyth University’s Department of Geography and Earth Sciences said: “It may surprise many that snow could be melting at sub-freezing air temperatures high up within Everest’s Western Cwm, but the possibility needs to be investigated and measured. These temperature measurements will improve computer models that are used to predict future changes in glacier extent and water supply – particularly important in this heavily-populated and water-stressed region.
“For this project, we will build on Aberystwyth University’s expertise in borehole drilling and sensor development to record ice temperatures deeper into the ice and at higher elevations than ever before attempted. Since, at these elevations, we can no longer rely on power from combustion motors, we plan to use energy from solar, battery and propane to drill boreholes some tens of metres into the ice. We also plan to use satellites to send real-time data back from the Western Cwm directly to our computers in the UK, reducing the number of future trips required to download and service the equipment.”
One of the world’s leading high-altitude climbers and alumnus of the University of Leeds, Kenton Cool, will be on Everest at the same time as the research team as he embarks on his nineteenth ascent of the mountain
“This expedition to Everest is arguably the most important scientific expedition to the mountain for nearly 20 years. Not only will the team be battling the rigours of high altitude and the dangers of the mountain, but they will be conducting groundbreaking glacial science at over 6400m, findings from which will potentially impact millions of people,” he said.
“Being a Leeds Alum myself I’m proud to be associated with this expedition to a mountain that holds a very special place in my heart. I look forward to not only spending time with the team in Nepal but also to learn about the importance of their research.
“I wish Professor Quincey and his whole team the very best in the last few weeks before their departure.”
JioStar Redefines IPL Entertainment – The Biggest Presentation and Star Power Unleashed
New Delhi, March 24, 2024: Fans and viewers are in for a treat as JioStar assembles the biggest TATA IPL ever. Less than 24 hours before India’s favourite sporting carnival turns 18, JioStar announces the never-seen-before presentation with 25 + feeds in 12 languages across linear TV and digital, brought alive by more than 170 experts that includes IPL champions, World Cup winners from India and across the world.
On TV, in addition to the English feed, the network will provide coverage in Hindi, Tamil, Telugu, and Kannada across JioStar Network, while on digital, the 18th season will be streamed live across 16 feeds, including 12 languages: English, Hindi, Marathi, Haryanvi, Bengali, Bhojpuri, Tamil, Telugu, Kannada, Malayalam, Gujarati and Punjabi.
In addition to the language options, the live streaming on JioHotstar will be complemented by multi-cam feeds, Hangout feed, first-of-its kind feed designed for young audiences and family called ‘Motu Patlu present Super Funday’.
“What we have assembled for the TATA IPL 2025 is nothing less than a spectacle. It is the 18th season, a milestone that deserves a celebration garnished by first-of-its kind innovations, top-of-the-line talent and a presentation that will unite millions of Indians. Our efforts will match the energy and excitement that the league brings to the country,” said JioStar – Sports Spokesperson
In a never-seen-before avatar, one of the world’s most accomplished batsmen and most loved global figure, Kane Williamson will make his debut as a commentator and expert in TATA IPL. The first New Zealand player to win the orange cap and two-time TATA IPL champion played with Gujarat Titans until last season.
The addition of IPL champion Shane Watson, former Mumbai Indians Head Coach Mark Boucher and his compatriot and Royal Challengers Bengaluru icon AB DeVilliers, former Punjab Kings mentor Virender Sehwag, former Punjab Kings skipper Shikhar Dhawan, former Chennai Super Kings star Suresh Raina, will further deepen JioStar’s key proposition of providing fans inside access from key members who until recently shared the dressing room with top franchisees.
After winning titles with Rajasthan Royals and Chennai Super Kings, Shane Watson continues his journey in the TATA IPL with JioStar. The line-up also includes former IPL captains and heroes including Anil Kumble, Harbhajan Singh, Ambati Rayudu, Robin Uthappa, Murali Vijay, Kedar Jadhav across multiple language feeds. Father-son duo of Anirudh Srikkanth and K Srikkanth will feature together in the Tamil expert’s panel. Manvinder Bisla, man of the match of the 2012 IPL Final, will be the face of the Haryanvi feed.
In the continuous endeavour to give fans and viewers immersive experience, JioStar is creating a touchpoint for second screen-engagement. While watching the action live on Linear TV, if viewers miss out on key moments, they will get an option to scan a QR code and catch the key moment on their mobile phone on JioHotstar.
Making the viewing experience inclusive and ensuring fans and viewers can enjoy the cricket carnival in their own way, MaxView, Live Audio Descriptive and Indian Sign Language will make their TATA IPL debut on JioHotstar. Multi-cam feed will continue to give viewers on JioHotstar options to watch TATA IPL from different angles with fan-favourite Hero Cam coming back along with Stump Cam, Batter Cam, and Bird’s Eye Cam among others.
The 18th season of TATA IPL will see the return of digital-exclusive and popular Hangout feed, and newly-introduced ‘Motu Patlu present Super Funday’. The special kids’ feed will feature the beloved cartoon characters Motu and Patlu as commentators, bringing a fresh, playful, and exciting twist to the TATA IPL experience.
The Hangout feed will give fans a light-hearted and quirky take on the perennially competitive league through new-age content creators and popular stand-up comics like Angad Singh, Kunal Saluja, Sahiba Bali, Inder Sahni, Shubham Shandilya, and Aditya Kulshreshta among others. This feed will present quintessential TATA IPL action that is expected to draw first-time viewers and non-sports audience and augment the league’s viewership.
Through the 18th season, JioStar will put together an exciting slate of content for fans around TATA IPL icons and captains including MS Dhoni, Rohit Sharma, Virat Kohli, Hardik Pandya, Suryakumar Yadav, Rishabh Pant, KL Rahul, Ruturaj Gaikwad, Sanju Samson, Jasprit Bumrah, Pat Cummins among others.
Panel
| Language | Names |
| World Feed | Ravi Shastri, Sunil Gavaskar, Harsha Bhogle, Murali Kartik, Deep Das Gupta, Anjum Chopra, Varun Aaron, WV Raman, Matthew Hayden, Shane Watson, Michael Clarke, Aaron Finch, Eoin Morgan, Graeme Swann, Nick Knight, Alan Wilkins, Simon Doull, Danny Morrison, K Martin, Mpumelelo Mbangwa, Natalie Germanos, Ian Bishop, Darren Ganga |
| Hindi | Virender Sehwag, Navjot Singh Siddhu, Shikhar Dhawan, Harbhajan Singh, Suresh Raina, Robin Uthappa, Ambati Rayudu, Mohd Kaif, Piyush Chawla, RP Singh, Pragyan Ojha, Sanjay Manjrekar, Sanjay Bangar, Varun Aaron, Sunil Gavaskar, Ajay Jadeja, Jatin Sapru, Anant Tyagi, Saba Karim, Deep Dasgupta, Aakash Chopra |
| Marathi | Kedar Jadhav, Aditya Tare, Dhawal Kulkarni, Kiran More, Pravin Tambe,
Salil Ankola, Siddesh Lad, Chaitanya Sant, Prasanna Sant, Nilesh Natu, |
| Gujarati | Manpreet Juneja, Rakesh Patel, Bhargav Bhatt, Sheldon Jackson, Atul Bedade, Aseem Parikh, Akash Trivedi, Shailendra Jadeja |
| Bhojpuri | Ravi Kishan, Manoj Tiwary, Sumit Kumar Mishra, Saurabh Kumar, Gulam Hussain, Shivam, Ashutosh Aman, Satya Prakash |
| Bengali | Sreevats Goswami, Jhulan Goswami, Subhomoy D, Saradindu M, Raja Venkat, Sanjeeb M, Shiladitya Roy, Gautam B |
| Haryanvi | Manvinder Bisla, Sumit Narwal, Sonu Sharma, A Chaudhary, RJ Kisna, Ravin Kundu, Vishwaas, Ashish Hooda |
| Malayalam | S Sreesanth, CM Deepak, Raiphi Gomez, Sony C, Vishnu Hariharan, Shiyas Mohammed, Aju John Thomas, Manu Krishnan, RJ Renu |
| Kannada | Anil Kumble, Robin Uthappa, Vinay Kumar, Venkatesh Prasad, Vijay Bharadwaj, Bharat Chipli, K Gowtham, B Akhil, S Aravind, J Suchith
Srinivasa Murthy, Sumesh Goni, Kiran Srinivasa, S Suresh, Pavan D, Roopesh Shetty, Madhu M |
| Tamil | Murali Vijay, L Balaji, S Badrinath, K Srikkanth, S Ramesh, R Sridhar, Anirudh Srikkanth, Yo Mahesh, Baba Aparijith, Baba Indrajith, Thirush Kamini, Arun Kartik, C Gobinath, Muthu, Ashwath Bobo, Nanee, Gowtham D, Bhavna, Sameena, Abhinav Mukund |
| Telugu | Ambati Rayudu, Hanuma Vihari, MSK Prasad, Mithali Raj, R Sridhar
T Suman, Kalyan Krishna, Ashish Reddy, Akshat Reddy, NC Kaushik, K Kollaram, VJ Sashi, Vindhya, Nandu, Pratyusha |
| Punjabi | Sarandeep Singh, Mandeep Singh, RS Sodhi, VRV Singh, Chetan Sharma, Rahul Sharma, Sunil Taneja, Gurjit Singh |
| Hangout | Kunal Saluja, Angad Ranyal, Inder Sahni, Shubham Shandilya, Aditya Kulshreshta |
Chandak Sarvam Shines Bright with ‘Jewel Box on Wheels,’ Bringing Luxury to JB Nagar
Mumbai, March 24, 2025: In a city renowned for its vibrant energy and iconic landmarks, a new story is unfolding, one that isn’t just told, but experienced. Over the past few weeks, residents and visitors of Mumbai have witnessed a striking sight: a giant jewel box, mounted on a fleet of Chandak Group-branded cabs, making its way through the bustling streets. Turning heads, sparking conversations, and generating curiosity, these captivating mobile billboards have been impossible to miss, capturing the essence of luxury and refinement that defines Chandak Sarvam.
Located in the heart of JB Nagar, Andheri East, Chandak Sarvam is a newly launched residential masterpiece offering 2, 3, and 4 BHK luxury homes across 3.5 acres of meticulously designed space. More than just a residential complex, it is a symbol of the transformation of JB Nagar, designed to be as unique and exceptional as a rare jewel.Inspired by this vision, Team Chandak Group had an innovative idea: why not take the concept of a ‘jewel’ literally and create an experience that allows people to not only see but truly feel the project’s value and aspiration?
This is where BrandOnWheelz, an innovative leader in transit advertising, entered the picture with a perfect execution plan. The Jewel Box on Wheels campaign was born;a mobile, oversized jewel box, mounted atop a fleet of cabs, bringing the luxury of Chandak Sarvam directly into the streets of Mumbai. These visually stunning vehicles didn’t just act as advertisements, they became part of the city’s fabric, traveling through key locations such as offices, malls, parks, and cafes, sparking organic conversations and bringing the luxury living experience closer to potential homeowners.
“It wasn’t about selling, it was about sparking a feeling,” said a spokesperson from Chandak Group. “We wanted to engage people in a way that felt organic and non-intrusive. We aimed to make them stop, smile, take a picture, and think; ‘This could be my next home.’
The campaign was elevated further with the use of real-time location insights from Halooway/Hawkeye, which helped strategically place the cabs in high-traffic areas frequented by the target demographic. These locations, where conversations about real estate naturally occur, ensured maximum visibility and engagement with the brand.
As the Jewel Box on Wheels cabs crisscrossed the city, the buzz quickly spread. Social media feeds were flooded with images of the unique vehicles, with people sharing their experiences and the phrase “Jewel of JB Nagar” rapidly becoming more than just a tagline. It became a symbol of the area’s prestige and the luxurious lifestyle that Chandak Sarvam promises.
“This campaign was a true testament to teamwork,” said Mohammed Asghar, CEO & Co-founder of BrandOnWheelz. “When an idea as unique as this is brought to life, it takes immense dedication and effort to execute it flawlessly. I’d like to extend my deepest appreciation to every team member who played a role in bringing Chandak’s vision to fruition. It’s their hard work and commitment that turned this campaign into something truly unforgettable.”
In just a few short weeks, the Jewel Box on Wheels campaign generated over 2 million impressions, sparking widespread interest and increasing brand visibility for Chandak Sarvam far beyond the scope of traditional advertising. The campaign has not only captured the imagination of the city but has also firmly positioned Chandak Sarvam as the new symbol of luxury living in JB Nagar.