UL Fire Regulatory Lab Certification Awarded to Honeywell India

Mumbai, 6th March 2025 – Honeywell (NASDAQ: HON) announced a significant milestone achieved by its Building Automation Fire regulatory lab. The lab has successfully attained the prestigious Client Test Data Program (CTDP) accreditation from Underwriters Laboratories (UL), certifying its equipment, processes, and personnel to conduct regulatory testing for Fire Systems/Panels independently. This achievement positions Honeywell Technology Solutions (HTS) as a leader in the Asia-Pacific region, achieving CTDP accreditation and setting a new benchmark for excellence in the industry.

The CTDP accreditation grants HTS the autonomy to execute regulatory tests and submit reports directly to UL for review and certification. This milestone is expected to deliver upwards of 30% savings in regulatory costs and cycle time, significantly enhancing operational efficiency for Honeywell’s Fire Systems business.

This accomplishment is the culmination of years of dedication and leadership by the HTS India Building Automation team. The team has built a robust foundation over the years, achieving IEC/ISO 17025 accreditation for the EMI/EMC, Thermal, and Vibration labs. Over the last three years, the team has been delivering flawless remote witness testing, setting the stage for the accomplishment of the UL CTDP accreditation milestone

With this achievement, Honeywell Technology Solutions sets new standards in fire safety and continues to raise the bar for safety and innovation, enabling faster and more efficient testing processes. This also reaffirms Honeywell’s commitment to ensuring the highest level of compliance and reliability for customers and creating a safer, more sustainable future for all.

Eshaa Pathak & Siddhi Sharma Lead Women’s Day Celebrations with Inspiration

Every day, women around the world are proving that no dream is too big and no challenge is too tough. This Women’s Day, two talented actresses from Sun NeoSiddhi Sharma (Gulki from Ishq Jabariya) and Eshaa Pathak (Gauri from the upcoming show Rishto se Bandhi Gauri), share their thoughts on what this special day means to them.
Eshaa Pathak, who will be seen as Gauri in Sun Neo‘s upcoming show Rishto se Bandhi Gauri, shares how Women’s Day has been a special tradition in her life, “I was very young when I first learned about Women’s Day. My father used to give small but meaningful gifts to my mom on this day. He would check her wish list, and then he would order those things to surprise her. That’s how I got the idea that there is a special day called Women’s Day, and I liked the concept. But for me, Women’s Day is not just about celebrating or surprising women on one specific day. I believe every day should be Women’s Day. It shouldn’t be that women face problems all year, and then we celebrate them for just one day. However, I still love the idea of celebrating this day, and I always do—mainly because of my mom. It has become a habit for me, just like my father used to do. I also give gifts and do nice things for the women I love and respect in my life.”
Siddhi Sharma, who plays Gulki in Sun Neo‘s Ishq Jabariya, expresses her admiration for the courage and progress of women everywhere, “It makes me so happy to see how women today are moving forward in every field! Whether it’s a big city or a small village, every woman is doing something amazing—following her dreams, standing on her own feet, and making a difference. As Gulki in Ishq Jabariya, I play a strong, fearless girl, and I feel proud knowing that real women out there are just as brave and determined. This Women’s Day, I salute every woman who is chasing her dreams, breaking barriers, and proving that nothing is impossible. Keep shining, keep winning.”
Ishq Jabariya tells the story of Gulki (Siddhi Sharma) and her struggles to achieve her dreams. Rishto se Bandhi Gauri is the story of Gauri (Eshaa Pathak), whose life is a journey of faith, resilience, and unconditional love, where she finds strength in relationships and devotion to Mata Parvati despite life’s hardships.

SGU Alumnae Inspire Future Female Doctors with Success Tips

India, Bangalore, March 06, 2025:  In celebration of International Women’s Day, St. George’s University School (SGU) of Medicine in Grenada, West Indies shares insights from a recent panel discussion featuring accomplished female medical practitioners.

Hosted by the SGU School of Medicine Alumni Association, the discussion included insights from Sasha Lake, Assistant Professor at SGU, Kumkum Sarkar Patel, board-certified gastroenterologist, Jessica Best, emergency medicine physician, Svjetlana Lozo, urogynecology and pelvic reconstruction surgeon, and Angela Self, President of the Tarrant County Medical Society. The panel highlighted key success strategies that aspiring female doctors in India can apply to their own careers in the industry.

Work-life balance starts with passion

Enjoying professional lives and maintaining a positive work environment contribute significantly to a well-balanced life. Making the most of personal time and days off is essential for long-term success and preventing burnout in the medical field. Finding fulfillment in daily practice and surrounding oneself with supportive colleagues can make the journey more rewarding.

Mentorship as a Career Compass

Having multiple mentors can provide invaluable guidance throughout a medical career. Seeking mentorship for professional and academic development helps build confidence and clarifies career pathways.

Building a strong support system

Establishing a reliable network, whether through friends, family, or colleagues, is crucial for navigating the challenges of medical training and practice. A strong support system ensures stability and resilience.

Defining your leadership style 

Understanding personal leadership strengths and developing a personal approach is key to advancing in medicine. Recognizing your potential and embracing unique personal leadership qualities fosters career growth.

Exploring flexibility in medicine

Medicine offers diverse career paths, allowing professionals to adapt and pivot if needed. Exploring different specialties and career opportunities ensures long-term engagement and fulfillment.

Brendon LaGrenade, Vice Provost and Director of Alumni Affairs at SGU, emphasized the importance of supporting and celebrating female doctors, “We are proud to acknowledge our female doctors who continue to provide excellent care and make a difference in their patients’ lives every day. Their dedication and perseverance serve as an inspiration to young women in India who aspire to pursue medicine. As the healthcare landscape continues to develop, the contributions of female doctors will be instrumental in shaping the future of patient care, medical innovation, and leadership in the field.”

With women now representing just over 50 percent of SGU’s recent incoming medical classes, the next generation of female doctors is breaking barriers and shaping the future of medicine, supported by mentorship, resilience, and a strong professional network provided by SGU.

For more information on SGU and its programs, visit SGU’s website

Forevermark Unveils Dazzling Diamonds to Celebrate Women’s Brilliance

This Women’s Day, Forevermark celebrates the unstoppable spirit of women with diamond jewelry that embodies strength, elegance, and individuality. Designed with passion and precision, each piece—crafted in 18kt rose, yellow, and white gold—features natural, hand-selected diamonds of exceptional beauty. Whether it’s a bold statement ring, a delicate bracelet, or an elegant pendant, these timeless creations inspire confidence and celebrate the brilliance of women who shape the world.

EMBRACE SELF-EXPRESSION WITH THE FOREVERMARK ICON™ COLLECTION
Mark this Women’s Day with a gift that symbolizes empowerment and self-expression. The Forevermark Icon™ Collection showcases exquisite, meticulously crafted diamond jewelry—each piece a tribute to the fearless and trailblazing women who drive change.

Forevermark Icon™ Collection Pavé and Baguette Ring

A stunning statement of confidence and timeless style, this intricately crafted ring showcases the brilliance of real diamonds, making it a meaningful piece to celebrate the strength and achievements of every woman.

Forevermark Icon™ Collection Long Bar Earrings:

Elevate your style with the timeless sophistication of the Long Bar Earrings. Sparkling with the brilliance of carefully selected diamonds, these earrings are a symbol of elegance and empowerment.

Forevermark Icon™ Collection Bypass Bangle

For understated elegance, the Bypass Bangle is a refined yet meaningful choice. Encircling the wrist with delicate brilliance, this piece represents resilience, beauty, and enduring style.

Forevermark Icon™ Collection Halo Pendant

Make a bold statement with the Halo Pendant, featuring a stunning solitaire Forevermark diamond encircled by a halo of brilliance. Designed to capture the essence of confidence and grace, this necklace is the perfect Women’s Day gift.

Elanpro Introduces Innovative Cooling Tech at AAHAR

New Delhi, 06 March 2025: Strengthening its commitment to innovation, Elanpro, India’s leading commercial refrigeration company, today unveiled a groundbreaking lineup of refrigeration and automated retail solutions at AAHAR, 2025. With a vision to build a comprehensive refrigeration ecosystem, Elanpro’s latest offerings are designed to enhance efficiency, improve food preservation, and streamline operations for businesses across the food and beverage industry.

At the forefront of innovations, Elanpro launched Blast Freezer for cold rooms. Featuring a Made in India cooling system, the product is equipped with a condenser and evaporator developed by the company’s in-house R&D team. The ‘Made in India’ cooling system integrates international engineering with homegrown expertise to ensure rapid, reliable, and energy-efficient cooling in Indian weather conditions. With the ability to accommodate GN 1/1 x 20 trays on a rolling trolley, the product is engineered for high-volume operations in the frozen food industry, airline pantries, and airport lounges.

 For quick-service restaurants aiming to serve chilled and refreshing beverages with ease, Elanpro has introduced the Pre-Mix Cooler. Designed for efficiency and convenience, the compact machine features three to four (optional) dispensing valves, allowing multiple flavors to be served simultaneously. The advanced carbonation hold system allows the preservation of fizzy and flavourful drinks for up to 48 hours, ensuring a consistently refreshing experience. Capable of chilling 18 to 24 liters at once, the new beverage dispenser by the company ensures a smooth, uninterrupted flow of 72 to 96 glasses per cycle, making it a game-changer for high-demand beverage service.

The company recently announced its entry into the automated retail market by acquiring a 41% stake in smart vending startup- Wendor. Enhancing this innovative portfolio, Elanpro will showcase the AI and IoT-enabled vending machines and smart lockers that offer automatic, integrated, smart vending of items like snacks, beverages, and FMCG. The next-gen solutions feature one -of its -kind facial recognition technology alongside payment access modes like QR codes, OTPs, and RFID cards. Ideal for workplaces, educational institutions, and retail spaces, the product provides a fast, secure, and contactless self-service experience.

Adding to its premium offerings, the company will also showcase the Platinum Series Kitchen Refrigeration Solutions, designed to meet the demands of professional kitchens. Crafted from the highest grade stainless steel, the rugged yet sleek series delivers powerful cooling performance for optimal food preservation, while its refined craftsmanship enhances the overall kitchen ambiance.

Speaking about the new launches, Mr. Sanjay Jain, Director, Elanpro said, “Elanpro remains committed to delivering state-of-the-art refrigeration solutions that empower businesses to maintain product quality while optimizing operational efficiency.”

Beyond new product launches, Elanpro is aggressively working towards leading the industry in transitioning to lower-GWP refrigerants and ensuring compliance with upcoming energy efficiency regulation while helping businesses future-proof their refrigeration investments.

Attendees can visit Elanpro at Stall No. 14G-09, Hall 14 to experience live demonstrations and engage with product experts. The company’s team will be available throughout the exhibition to discuss customized solutions tailored to specific business requirements.

New AI Engine by Agora Elevates Voice Conversations

INDIA – March 6, 2025: Agora, Inc. (NASDAQ: API), a leading platform for real-time engagement APIs, today announced the launch of its Conversational AI Engine, an advanced solution enabling developers to create interactive voice experiences with any AI model. Built for seamless real-time engagement, the engine ensures ultra-low latency responses and superior voice processing, allowing for the effortless creation of immersive voice AI experiences.

Agora’s Conversational AI Engine provides developers with the flexibility to use any AI model, whether custom-built or from leading LLM providers, and any text-to-speech (TTS) voice solution for their AI agent. The Engine is designed to optimize real-time conversation flow. It enables faster, low-latency responses and intelligently pauses for interruptions in real-time, enabling more natural dialogue with users.

“Most AI models don’t yet offer the ability to interact via voice, and those that do haven’t optimized the experience,” said Tony Zhao, CEO of Agora. “Agora’s solution will help drive the adoption of conversational AI by enabling seamless, natural voice interactions. With effortless integration and real-time, voice-driven experiences that have near-zero lag, we are removing barriers and unlocking new possibilities for businesses and end users alike.”

With built-in background noise suppression, AI-driven acoustic algorithms, and real-time speech-to-text (STT), Agora’s Conversational AI Engine ensures clear and accurate voice interactions in any environment. Powered by Agora’s global Software-Defined Real-Time Network™, the Engine dynamically handles packet loss and minimizes latency, delivering exceptional performance across devices and networks. The solution is built on top of the TEN framework, an Agora-supported community project for building conversational AI. The Engine allows businesses to deploy natural and engaging real-time voice agents with maximum scalability and minimal effort.

Agora also plans to extend the capabilities of the Conversational AI Engine to its App Builder product, enabling a no-code approach to creating conversational AI experiences. App Builder allows users to create a simple UI and seamlessly integrate Agora’s Conversational AI Engine without extensive coding, making it possible to deploy voice-driven AI experiences even more quickly.

Zhao continued, “Our goal is to bridge the gap between AI and human interaction, making conversations more intuitive, expressive, and impactful. We are dedicated to democratizing voice interactions between humans and AI models, making them a fundamental part of how people connect, communicate, and innovate.”

To further enhance its Conversational AI Engine, Agora is partnering with Oracle as a key AI infrastructure provider, leveraging the scalable Oracle Cloud Infrastructure (OCI) solution to optimize performance, security, and efficiency.

“Agora’s Conversational AI Engine solves two of the biggest hurdles in human-to-AI voice conversation—latency and wireless last mile challenges,” said Hua Jiang, Alliance & Channel Director, Oracle APAC. “We are proud to collaborate with Agora to provide the infrastructure that enables more natural, responsive, and reliable voice-powered conversational AI.”

Agora’s Conversational AI Engine is designed for a wide range of applications, including:

  • 24/7 Customer Support: Create AI-powered voice agents that provide instant responses, troubleshoot issues, and guide customers through processes.
  • IoT Integration: Enable seamless voice control for smart devices, wearables, robots, and connected applications.
  • Virtual Shopping Assistants: Help customers find products, compare options, and make purchasing decisions in real-time.
  • Live AI Hosts: Leverage AI agents to host live events, equipped with automated content moderation and the ability to respond to viewers in real-time.
  • Mental Health Support: Offer mental health support agents that can listen, provide advice, and connect users with professional help if needed.
  • Live Tutoring: Offer AI tutoring that can speak with students to offer real-time feedback and guidance when learning specific languages or subjects.
  • AI-Powered NPCs in Gaming: Build more immersive virtual worlds with AI-controlled characters that can interact naturally with players via voice.
  • Employee Onboarding: Guide new hires through training and provide instant access to a 24/7 resource to answer questions.

Agora’s Conversational AI Engine is now available in public beta, allowing businesses and developers to start building advanced voice AI applications today. For more information, visit www.agora.io/en/products/conversational-ai-engine/.

Parexel Expands Board Leadership Team

Mumbai, March 06, 2025 – Parexel, one of the world’s largest clinical research organizations (CROs) providing
the full range of Phase I to IV clinical development services, today announced the appointment of Jeff
Bernstein, Partner, Private Equity, Goldman Sachs Asset Management, and Co-Head, Goldman Sachs
Healthcare Private Equity Investing, to its Board of Directors effective March 5, 2025. Mr. Bernstein succeeds
Michael Bruun, Partner, Global Co-Head of Private Equity, Goldman Sachs Asset Management, as part of a
planned rotation.

Michael Bruun has been a tremendous asset to our Board over the past two years and we’re incredibly
grateful for his engagement, guidance, and leadership,” said Peyton Howell, Chief Executive Officer. “We thank
Michael for his service and wish him the very best in his future endeavors.”

She continued, “We’re delighted to welcome Jeff Bernstein to the Parexel Board. His deep knowledge across
the global financial and healthcare landscape will be invaluable as we work to create even greater value for
our stakeholders in 2025 by leveraging unique insights, driving best-in-class delivery, and building trust to
achieve market-leading growth.”

Mr. Bernstein brings significant healthcare investment, financial and public company Board expertise to
Parexel. He joined Goldman Sachs as an Analyst in 2008, was named Managing Director in 2019, and made
Partner in 2024.

Sheri McCoy, Chairperson of the Board, added, “Jeff’s extensive background in healthcare will be a great asset to the Board as we prepare for the next phase of Parexel’s growth. We look forward to leveraging his insights as we work to advance our strategic roadmap and deliver on our growth objectives.”

Mr. Bernstein currently serves on the boards of Advanced Recovery Systems, AvaSure, Capital Vision Services
(referred to publicly as MyEyeDr.) and MDVIP. He previously served on the boards of several other healthcare
companies, including Brighton Health Plan Solutions, Privia Health Grou,p, and Upstream Rehabilitation. Mr.
Bernstein earned a Bachelor of Arts in Economics and a certificate in Finance from Princeton University.

“I’m extremely pleased to join Parexel’s Board,” said Mr. Bernstein. “I look forward to supporting the company
as it differentiates and innovates to advance its position as a leading global CRO and accelerate the delivery of
life-enhancing new therapies to patients worldwide.”

Dr. D. Y. Patil Medical College Pune Explores Mental Health at CME 2025

6th March, Pune –Dr. D. Y. Patil Medical College, Hospital & Research Centre, Pimpri, Pune, hosted the Annual CME 2025 that focused on mental health and addiction studies. The event, which was held at the college’s auditorium, brought together mental experts under one roof for insightful discussions.

The scientific program featured sessions on topics such as epigenetics of addiction, changing cannabis policies, digital interventions in tobacco use, advances in addiction management, and management of new psychoactive substances. A panel discussion on social and familial determinants of substance use concluded the event. Organized by the Department of Psychiatry in collaboration with the Poona Psychiatrists’ Society and the Indian Psychiatric Society (IPS) Pune Branch, the Continuing Medical Education (CME) program served as a vital platform for knowledge exchange, professional networking, and academic discussions. With 135 psychiatrists in attendance, the event fostered discussions on emerging trends and innovative treatment approaches in addiction psychiatry.

Continuing Medical Education (CME) programs are an integral part of Dr. D.Y. Patil Medical College, Hospital & Research Centre, reinforcing our commitment to academic excellence, professional development, and patient-centered healthcare. These programs ensure that our faculty, students, and medical professionals stay updated with the latest advancements in medicine, technology, and treatment methodologies. Through regular workshops, seminars, and expert-led discussions, we bridge the gap between evolving medical knowledge and its practical application, reinforcing our institution’s role as a leader in medical education and research.

As part of the CME, the Pune Psychiatrists’ Association Lifetime Achievement Award was presented to Dr. Dattatreya Dhavale, a Consultant Psychiatrist with 50 years of experience, recognized for his transformative impact on patients and their families. Along with that, the Pune Psychiatrists’ Association honored Mrs. Mukta Puntambekar, Director of Muktangan Rehabilitation Centre, Pune with the PPA Oration Award 2025.

Hon’ble Dr. Yashraj Patil, Trustee and Treasurer of Dr. D. Y. Patil Vidyapeeth (Deemed to be University) expressed “At Dr. D.Y. Patil Medical College Hospital & Research Center, Pimpri, Pune, we are dedicated to fostering excellence in medical education and research. The Annual CME 2025 was a testament to our commitment to addressing critical mental health challenges. By bringing together experts in addiction psychiatry, we aim to contribute to evidence-based interventions that shape public health policies and improve patient care.”

Speaking about the significance of this conference, Dr. Archana Narendra Javadekar, HOD and Professor of Psychiatry at Dr. D. Y. Patil Medical College Hospital & Research Center, Pimpri, Pune, stated, “Addiction medicine is evolving rapidly, and mental health professionals must stay ahead of these developments. This CME provided an excellent platform for knowledge exchange, enabling clinicians to refine their approaches to treatment and policymaking. By integrating scientific advancements with clinical practice, we can enhance patient outcomes and address the growing challenges of substance use disorders.”

Emphasizing the academic importance of this gathering Dr. Rekha Arcot, Dean of Dr. D. Y. Patil Medical College Hospital & Research Centre, Pimpri, Pune remarked “In the ever-evolving field of medicine, continuous learning is not just an option—it is a responsibility. We recognize that the journey of learning never truly ends, especially in the field of mental health. Workshops and seminars like these are vital in equipping our medical community with the latest insights, fostering empathy, and encouraging open dialogue. At our institution, we believe that continuing medical education programs are essential to keep our students and professionals at the forefront of medical innovation, ensuring they are equipped to provide the highest standard of care and adapt to the changing needs of healthcare.”

The CME fostered meaningful dialogue on emerging trends, challenges, and innovative approaches in psychiatric care, reinforcing the commitment to continuous learning and excellence in the field.

Augmont Introduces Akoirah: Innovation in Fine Jewellery

National, 06 March 2025: Augmont, India’s largest fully integrated gold player, proudly announces its strategic expansion into the Lab-Grown Diamond (LGD) market with the launch of Akoirah. Rooted in Augmont’s legacy of trust, purity, and innovation, Akoirah is set to revolutionize fine jewellery by making diamonds more ethical, sustainable, and accessible than ever before. Calling it Love-Grown Diamonds, the brand is deeply committed to responsible sourcing and technological excellence and will lead the charge in redefining luxury jewellery for the Indian market.

Lab-grown diamonds are transforming the jewellery industry, offering a brilliant, sustainable alternative to mined diamonds. The global LGD market is projected to reach $1.2 billion by 2033, yet there remains a lack of trusted players in India—a gap that Augmont is poised to fill.

 Discussing their entry into the lab-grown diamond market, Ketan Kothari, Director, Augmont, said “Augmont’s vision is very clear – we want to be the leading lab-grown diamond jewellery brand in India. LGD is the future for a nation like India where jewellery has many meanings – aspirations, emotions and culture. The penetration of mined diamond jewellery in India is less than 5% whereas 95% of consumers want to own diamonds. Mined diamonds have given negative returns and hence they are not an investment for Indian consumers, who are the smartest when it comes to value investments. Large jewellery chains are in a dilemma to enter this space because they have been selling mined diamond jewellery for years and it will be a hard sell for the consumers. Other brands that have entered the space are largely start-ups which have to build trust and credibility which takes years. Augmont’s foray into jewellery could not be better timed. Customers trust us for the transparency, innovation and the fact that we always offer buyback for all our gold products and now LGD jewellery too!”

 With Augmont’s unmatched credibility, technological expertise, and pricing, Akoirah will set new standards in this space. “The math is simple – whatever money that you save in terms of the difference between mined diamonds and LGDs, invest the same in gold. The appreciation in gold prices will more than make up for the investments in LGD even if for argument’s sake, LGD prices don’t increase! Added to that, you get better designs and quality. We are bringing the same commitment to purity, value, and excellence that has defined Augmont’s gold legacy into the world of fine diamond jewellery” adds Ketan.

At the heart of Akoirah lies a vision to make fine jewellery with a design focus infused with modern sensibilities. Namita Kothari, Founder of Akoirah, shared her passion for this, stating, “Akoirah is all about making Love-Grown Diamonds attainable for all. We believe that fine jewellery should be both aspirational and accessible. Through innovative craftsmanship and unbeatable gold rates, we are crafting jewellery that is not just beautiful, but meaningful.”

As a pioneer in gold pricing, purity, and recycling Augmont brings its expertise into the Love-Grown Diamond segment. Akoirah jewellery will feature 100% pure recycled gold and responsibly sourced Love-Grown Diamonds, ensuring consumers make a sustainable choice without compromising on brilliance or quality. And, with Augmont’s tech-first approach, Akoirah will leverage advanced technology to deliver certified, high-quality diamonds at the best prices. The brand’s strategic expansion into this space underscores the growing consumer demand for ethical, sustainable, and affordable diamond jewellery. With exceptional craftsmanship and a diverse range of meticulously designed pieces, Akoirah offers fine jewellery that caters to every taste and occasion. Additionally, the brand promises to provide 100% exchange and buyback value to customers, offering an added layer of trust and security.

Together Augmont and Akoirah are set to redefine the jewellery-buying experience with an omni-channel brand strategy, leveraging Augmont’s existing base of 4 crore+ digital gold consumers. With their range starting from 5K, Akoirah will cater to a diverse customer base across the country. From a seamless online shopping experience to a robust offline presence, the brand plans to expand to 100 stores across India, ensuring customers nationwide can access fine diamond jewellery backed by Augmont’s legacy of trust and value.

With Akoirah, Augmont is not just launching a brand—it is shaping the future of luxury. Love-grown diamonds are here to stay, and with Augmont’s industry-leading expertise, consumers can now embrace ethical brilliance with confidence.

Ketan-Kothari-Director
Ketan-Kothari-Director

Beauty with a Purpose: Shryoan’s Women’s Day Message

March 6, 2025.: Shryoan Cosmetics, a leading beauty brand known for its high-quality and inclusive products, is thrilled to launch its Women’s Day campaign, ‘True Beauty. Unstoppable You.’, celebrating confidence, individuality, and self-love. This initiative challenges outdated beauty stereotypes and encourages women to embrace their unique selves fearlessly.

The campaign will launch across Instagram, YouTube, and Facebook, fostering a powerful online movement. Through the hashtags #TrueBeauty and #UnstoppableYou, Shryoan invites women to share their stories of self-acceptance, redefining beauty beyond societal expectations.

Drishti Madnani, Co-Founder & Makeup Expert at Shryoan Cosmetics said “At Shryoan, we believe beauty is not defined by trends but by confidence, authenticity, and self-expression. True beauty is about embracing oneself wholeheartedly, without any type of fear or hesitation. Every woman has a unique story, and our goal is to provide a platform where she feels valued, heard, and celebrated. This campaign is not just about makeup—it’s about self-acceptance, inner strength, and breaking free from unrealistic standards. At Shryoan, we care about every individual and strive to create products that are inclusive, accessible, and empowering for all. We want to empower women to redefine beauty on their terms and recognize that they are unstoppable in their own right. #ShryoanCares #ShryoanForAll”

As part of this initiative, the brand will collaborate with influencers and thought leaders who will share their journeys of body positivity and resilience. These stories will serve as a source of encouragement for countless women striving to overcome beauty-related insecurities.