National, 23nd September, 2025: Just in time for the festive season, Dollar Industries Limited has launched a new festive collection for its women’s wear brand, Dollar Missy, celebrating the power of perfect outfit pairings with an exciting advertising campaign titled “Missy Ne Bana Di Jodi”.
Featuring an array of rich, festive hues, figure-flattering fits and versatile designs, the new collection is thoughtfully crafted to meet the style needs of today’s women. Whether paired with stylish tunics, elegant kurtis or casual tops, Missy leggings elevate every ensemble, making them a must-have for the season. the campaign introduces a fresh, fashion-forward festive collection that blends comfort, color, and contemporary style.
“Festive seasons are all about looking and feeling your best, and with our new Dollar Missy collection, we’ve created the perfect blend of comfort and festive flair. This launch is a celebration of vibrant colours, versatile styles, and the confidence that comes from the perfect fit. Our new TVC featuring Dollar Missy’s brand ambassador Yami Gautam beautifully captures that spirit, showing how Missy leggings complete every festive look with effortless charm,” said Mr Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.
Speaking about the campaign, Ms Yami Gautam, Brand Ambassador, Dollar Missy said, “ I’m someone who’s always mixing and matching my wardrobe — a kurti one day, a breezy top the next. What I love about Missy leggings is that they just get it right every time. They’re my go-to partner in crime when I want to feel comfy but still look put together. That’s the magic this campaign celebrates.”
Starring Brand Ambassador, Ms Yami Gautam, the campaign, “Missy Ne Bana Di Jodi”, brings to life the idea that great celebrations begin with the perfect pair and that pair is incomplete without Missy leggings. From relaxed family brunches to puja festivities and evening gatherings, the collection is designed to complement every festive moment with effortless elegance.
Conceptualized by Lowe Lintas, the TVC infuses youthful energy with a festive flair, showcasing how modern women seamlessly pair their outfits while moving confidently through every celebration of the season. The collection is priced between INR 349/- to INR 1249/-, making it the perfect blend of style, comfort and affordability for the season.
