Deputy CM Shivakumar Assures Support to Real Estate Industry
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SpectrumMetro: Expanding Horizons With New Brands For a Complete Family Entertainment
By-Ajendra Singh, Vice President Sales and Marketing, Spectrum Metro.
Spectrum@Metro, a leading high-street commercial project in Noida, continues to become an ultimate destination where family fun meets vibrant shopping and dining. With the addition of prominent new brands like Haldiram’s, Cult. Fit, Xero degrees, and more, Spectrum@Metro offers comprehensive experiences that cater to all ages. Through world-class amenities spread across its expansive phases and strategic proximity to residential areas like Noida, Greater Noida, Ghaziabad, and Delhi, Spectrum@Metro serves a wide range of visitors.
Strategic Location, Unmatched Accessibility
One of the key advantages of Spectrum@Metro is its excellent connectivity. Situated in Noida Sector 75 and located just a few minutes away from the Noida Sector 50 metro station, it ensures convenient access for daily commuters and visitors. So, if you need a quick shopping fix or a day out with the family, you are just a hop away! Moreover, its proximity to major highways, including the Noida-Greater Expressway, provides seamless connectivity to key business districts and residential hubs across the NCR region. This ease of access, combined with its extensive range of offerings, makes Spectrum@Metro a preferred destination for families looking to unwind, shop, and indulge in entertainment.
A Shopper’s Paradise
The array of retail options at Sepctrum@Metro caters to all your shopping needs, whether you’re looking for the latest fashion trends, home decor, or everyday essentials. From globally renowned brands like Cult. Fit, covering an area of 10600 sq. ft., to exclusive names like HDFC Bank, Acer, and more, the high-street project offers a wide variety of choices, ensuring that every shopper finds something to love.
A Rich Culinary Experience
The experience doesn’t end here! When hunger calls, visitors can choose from a diverse range of dining options. Food connoisseurs can enjoy at the newly launched Xero Degrees or savor the flavors at Shree Navratan Thali, which spans 2,300 sq. ft., among many other choices. For a quick snack or a leisurely meal, Haldiram’s offers a spacious 8,740 sq. ft. area, enhancing the culinary scene at Spectrum@Metro with a variety of delightful treats.
Exciting Entertainment for All
For those looking to have fun, phase 1 of Spectrum@Metro comprises a family entertainment zone that allows visitors to enjoy the adventurous world of Speed Karting and Paint Ball. Spanning 9800 sq. ft., the Speed Karting offers adrenaline-packed fun for all ages. In addition, the Paint Ball spreads across an area of 4000 sq. ft., providing an exciting and competitive experience for thrill-seekers. The Paint Ball arena is equipped with state-of-the-art safety gear and vibrant obstacles, ensuring a safe and immersive environment for players.
Hence, Spectrum@Metro is more than just a shopping and entertainment complex; it’s a destination where families come together to create memories. With its wide-ranging offerings that cater to all age groups, it provides a complete experience that blends fun, relaxation, and convenience. As it continues to expand with its ongoing development, including the addition of new attractions and brands, Spectrum@Metro is set to become an even more vibrant hub for leisure and entertainment.
Chandak Highscape City receives ‘Innovative Real Estate Marketing Campaign of the Year’ Award
Mumbai, August 30, 2024: Chandak Group, a leading Mumbai-based real estate developer with over 35 years of industry experience, recently won the REAL ESTATE & BUSINESS EXCELLENCE AWARD for ‘Innovative Real Estate Marketing Campaign of the Year.’ The award was presented by Ms. Esha Deol at the Westin Mumbai Garden City.
The campaign was a comprehensive 360-degree effort, including print, OOH, IPL ads, digital, influencer marketing, events, and corporate activations. For this campaign, Chandak Group also explored Out-Film advertising with the film Mr. & Mrs. Mahi, starring Janhvi Kapoor and Rajkummar Rao.
Chandak Group also utilized cutting-edge tools like CGI videos and was among the first Mumbai real estate developers to execute a brand visibility campaign with Zomato on their app. This high-media-spend campaign achieved extensive visibility across Mumbai.
Chandak Highscape City, identified as the largest and greenest project in Chembur (E) by Cushman & Wakefield, launched its campaign in April 2024 to attract home buyers and investors across MMR and global markets. The campaign which included pre-teaser, teaser and launch phases achieved over 10 million views and attracted 3,200 site visits within a month. The project features nature blessed 1, 2, and 3 BHK homes with 1.5 acres of dedicated amenity space housing over 45 amenities.
The campaign featured captivating images and compelling headlines, reflecting Chandak Group’s thorough research into the project, location, trends, and consumer behavior. It invited people to explore the project’s numerous benefits and discover a better life. Additionally, the campaign conveyed Chandak Group’s commitment to a greener future and its broader aspirations.
The brand highlighted Mumbai’s desire for green, well-connected spaces offered at competitive prices. The campaign showcased how the project would elevate residents’ lifestyles and provide an enriched living experience.
Piramal Realty Inaugurates Phase One of Its Clubhouse at Piramal Revanta, Mulund
Mumbai, 30 August 2024: Piramal Realty, the real estate arm of Piramal Group recently inaugurated Rasa, a stunning new clubhouse nestled within the thriving Piramal Revanta community in Mulund. Spanning over two floors and an impressive ¬20,000 square feet. Club Rasa is the first phase of the two clubhouses of this plush gated community situated at the foothills of Sanjay Gandhi National Park. Rasa, short for Rejuvenation And Sports Arena, is a haven for recreation and wellness, offering residents a luxurious oasis in the heart of the city.
Seamlessly blending indoor and outdoor amenities, the club encourages residents to bond, connect and socialise, embodying ‘Rasa’, which means ‘Essence’ in Sanskrit. The amenities have been thoughtfully designed to cater to the diverse interests and preferences of all age groups. The interior spaces of the clubhouse are meticulously crafted, thoughtfully integrating the unique demographics of the site, its prime location, and the captivating views surrounding it. The club’s vibrant and eclectic vibe is curated through a strategic mix of patterns, textures, and bold pops of colour. Soft furnishings and dynamic artwork infuse the space with energy, creating a lively ambiance.
Mr. Abhijeet Maheshwari, CEO, Piramal Realty said, “As we unveil Club Rasa, we are not just introducing a clubhouse; we are creating a sanctuary where community, wellness, and luxury converge, making every moment #FullOfLife within Piramal Revanta. Club Rasa epitomizes our commitment to enriching lives and fostering connections within the Piramal Revanta community. It is more than just a space; it is the essence of our vision for modern living.”
Club Rasa, the newest addition to the Piramal Revanta community boasts an array of enticing amenities designed to enrich the lives of its residents. Among its key highlights is a state-of-the-art gymnasium overlooking Sanjay Gandhi National Park, where individuals can enjoy their fitness routines with the latest equipment and partake in group fitness classes at The Fitness Studio. The resort-style swimming pool allows a refreshing dive for leisurely swims or competitive laps.
The Arena within Club Rasa offers a sprawling double-height multipurpose court spanning over 6,000 square feet catering to adrenaline enthusiasts with activities like basketball, pickleball and badminton. Thrill-seekers can also test their mettle on the rock-climbing wall, promising an exhilarating workout experience. The spa beckons residents to unwind and rejuvenate with its jacuzzi, steam room, and dedicated spaces for massages. For those inclined towards friendly competition and skill enhancement, the gaming zone offers opportunities to engage in squash, table tennis, and pool. For quieter moments of reflection and learning, the library provides a serene space to delve into knowledge.
With its diverse offerings, Club Rasa epitomizes modern living promising each visit to be #FullOfLife, embodying the spirit of vitality and community that defines the Piramal Revanta experience.
Piramal Revanta, spread across 12 acres, has established itself as a sanctuary of opulence and natural beauty. The project has successfully delivered its first two towers which are now home to over 400 families. Keeping up the momentum, another tower, T3 will be handed over, later this year.
The recently launched new phase – Vana, will introduce a unique 3-acre park providing over 30% green cover, which today is unlikely to be seen in developments of this scale. These open spaces will further enhance the retreat-style amenities catering to all age groups. Offering low-density living along with spacious residences, Piramal Revanta is set to raise the bar for meaningful living in Mulund.
Dwarka Expressway Rising as a Premier Investment Destination in Delhi-NCR’s Real Estate Boom
The Dwarka Expressway has rapidly emerged as a premier choice for investors in the bustling real estate sector of Delhi-NCR. Its strategic importance in national infrastructure plans has significantly driven economic growth and transformed Gurugram’s skyline. The recent operational launch of an underpass on the Dwarka Expressway has enhanced traffic management and accessibility, bolstering the area’s appeal for investments. The segment inaugurated by Prime Minister Narendra Modi in Gurugram has seen a surge in property values, presenting significant opportunities for investors and potential homeowners. This zone is now recognized as a prime location for upscale residential and commercial developments, positioning it as a sought-after sub-market in the National Capital Region.
Mr. Mohit Malhotra, Founder and CEO of NEOLIV, commented, “Haryana portion of the long-awaited Northern Peripheral road (also known as Dwarka Expressway) is now serving as a pivotal milestone in enhancing the creation of high growth residential pockets via seamless connectivity and mobility.
Efforts such as metro expansion, upgraded public transport, road extensions, and new flyovers have significantly raised the area’s attractiveness. These enhancements support homebuyers seeking a contemporary lifestyle with seamless connectivity to Delhi and other critical areas.
Sharing his views, Mr. Vineet Dawar, Senior VP of Sales & Strategy at Elan Group, mentioned that, “Dwarka Expressway is fast emerging as a prime location for real estate investment due to a confluence of factors. Its strategic positioning within NCR offers excellent connectivity, potentially linking residents to key business districts, airports, and major transportation hubs. The expressway itself is designed for efficient travel, further enhancing accessibility. Additionally, the area boasts a flourishing corporate landscape, creating job opportunities and attracting a growing workforce, which in turn fuels demand for housing. Furthermore, ongoing infrastructure enhancements beyond just the expressway and the limited supply of luxury homes are expected to make the entire location even more desirable. Once the expressway is fully operational, its potential for improved connectivity will be fully realized, likely leading to a significant rise in property values.”
Additionally, the region is experiencing the emergence of high-end business parks and office complexes, fostering a vibrant commercial ecosystem. The advancements in the expressway’s infrastructure are attracting various businesses, which are driving the development of retail projects and mixed-use complexes.
Adding to this, Vivek Singhal, CEO of Smartworld Developers, said, “. The residential segment is expected to spearhead this phenomenal growth, reflecting the changing preferences of homebuyers. The presence of thriving commercial hubs, robust social infrastructure, and impeccable connectivity has cemented the region’s reputation as an unbeatable real estate option. The locality boasts exceptional connectivity, enhanced infrastructure, and a dynamic blend of retail and residential developments, making it an alluring and financially rewarding investment opportunity. The swift progress in infrastructure deserves commendation for its role in bolstering investor confidence and attracting prospective homebuyers, ultimately contributing to this remarkable achievement.”
Aman Nagar, JMD of Paras Buildtech, commented, “The inauguration of the Dwarka Expressway has brought transformation in the commercial real estate landscape of the area. The region’s improved connectivity and infrastructure are expected to draw businesses and investors, leading to an increase in the demand for commercial real estate. The shortened travel time between Delhi and Gurgaon has facilitated easy access to both markets, generating fresh prospects for growth and expansion. Consequently, the demand for office and retail space is expected to escalate, with businesses vying to establish a foothold in the area. As the local economy burgeons, a corresponding rise in the demand for amenities and services is projected to create openings for investors and developers to construct retail and hospitality projects.”
Shashank Vashishtha, Executive Director of Exp Realty India, added, “The expressway’s state-of-the-art infrastructure and exceptional connectivity have transformed it into an exceedingly desirable location for real estate investments in the National Capital Region (NCR), enticing both end-users and investors. Expert analysts forecast a noteworthy transformation in the real estate industry, as improved infrastructure and connectivity invite more businesses and investors, stimulating the demand for office and retail space. ”
The Dwarka Expressway’s strategic importance and ongoing infrastructure advancements have made it a top investment destination in the Delhi-NCR real estate market. Its rapid transformation and the influx of high-end projects signal a promising future for this dynamic corridor, ensuring sustained economic growth and development.
Birla Estates Launches ‘Real Advise’ Campaign with Vicky Kaushal
Mumbai, 29th August, 2024 – Birla Estates Pvt Ltd, the real estate arm of the Aditya Birla Group and a wholly-owned subsidiary of Century Textiles and Industries Limited, launches “Real Advice,” a ground-breaking campaign that marks one of India’s first initiatives to raise awareness and educate Indian audiences on the Real Estate sector. The “Real Advice” campaign by Birla Estates provides insights, information, and also is educating and empowering individuals to make informed decisions with respect to real estate.
The campaign features a series of short films, a microsite and digital content addressing common real estate challenges and questions that many people encounter. Films featuring Vicky Kaushal are designed to make Real Estate easy and simple for a wide audience. From demystifying Real Estate jargons to highlighting nuances of property evaluation, this campaign offers practical advice for anyone interested in the Real Estate market.
The content of conversation includes the home buying process, real estate terminologies, insights on interiors and more. With this campaign, Birla Estates aims to empower viewers with the knowledge while also promoting greater understanding and clarity within the Real Estate space. Through ‘Real Advice,’ Birla Estates is setting a new standard for consumer education in Real Estate, making the journey clearer and more informed for all.
Mr. K T Jithendran, MD & CEO of Birla Estates, remarked, “At Birla Estates, our core values are built on a customer-first approach, where transparency, trust, and integrity are paramount. This campaign reflects our commitment to these principles, aiming to empower our customers with the knowledge they need to make informed decisions. As the real estate sector continues to thrive, with more and more people investing in their dream homes, initiatives like ‘Real Advice with Vicky Kaushal’ play a crucial role ensuring that buyers feel well-supported and informed throughout their journey”
Ms. Anitha Krishnan, Head – Marketing at Birla Estates commented saying, “The intent of the ‘Real Advice’ campaign, is to empower the consumer with the power of knowledge and information. We intent to do this with a holistic approach through microsite with blogs, podcasts, chatbot, as well as the films. We’ve created a seamless ecosystem where real estate knowledge is always within reach and the intent is to keep evolving this. This initiative not only reflects our customer-first approach but also introduces a fresh way to engage with the evolving world of real estate”
With ‘Real Advice with Vicky Kaushal,’ Birla Estates aims to create a new benchmark in real estate engagement, further demonstrating its commitment to empowering buyers and fostering a transparent, informed home-buying journey.
Trident Realty Registers 165 Units for Trident Embassy, Greater Noida (West)
Noida, August 29, 2024: Trident Realty completed the registration process for 165 premium residential units of its project – Trident Embassy, Greater Noida (West) in a single day at its project premises located in Sector-1 of Greater Noida (West). This significant milestone is set to benefit homebuyers in Noida, providing them with the opportunity to secure their dream homes in one of the region’s most sought-after developments.
Strategically located, Trident Embassy offers excellent connectivity through the FNG expressway, Central Noida, and Pari Chowk, providing residents with easy access to key city attractions. The project spread over 7.5 acres approx. offers well-planned and well-crafted premium residential apartments designed to nurture aspirations and provide a tranquil living experience.
Mr. Parvinder Singh, CEO, Trident Realty, says – “We are thrilled to announce that 165 units of Trident Embassy, Noida have been registered during a camp organized under the supervision of Registrar and Sub-registrar, Dadri. The registration camp will not only benefit homebuyers but also contribute to the overall growth and development of Noida, as this activity has resulted in revenue generation of Rs. 6.32 Cr for the authority in a single day.
This move aligns with our commitment to delivering quality homes and providing our customers with the convenience and amenities they deserve” he said.
Trident Embassy – A premium residential development by Trident Realty, boasts of rich experience of on-time delivery and contemporary construction techniques. Spread over 7.5 acres, the project features well-designed green landscapes, a range of amenities like a swimming pool, club, gymnasium and other ultra-modern amenities.
Birla Estates launches category redefining initiative with its ‘Real Advise’ on real estate campaign with Vicky Kaushal
New Delhi, 28th August 2024 – Birla Estates Pvt Ltd, the real estate arm of the Aditya Birla Group and a wholly-owned subsidiary of Century Textiles and Industries Limited, launches “Real Advice,” a ground-breaking campaign that marks one of India’s first initiatives to raise awareness and educate Indian audiences on the Real Estate sector. The “Real Advice” campaign by Birla Estates provides insights, and information, and also educates and empowers individuals to make informed decisions concerning real estate.
The campaign features a series of short films, a microsite, and digital content addressing common real estate challenges and questions that many people encounter. Films featuring Vicky Kaushal are designed to make Real Estate easy and simple for a wide audience. From demystifying Real Estate jargon to highlighting nuances of property evaluation, this campaign offers practical advice for anyone interested in the Real Estate market.
The content of the conversation includes the home buying process, real estate terminologies, insights on interiors, and more. With this campaign, Birla Estates aims to empower viewers with knowledge while also promoting greater understanding and clarity within the Real Estate space. Through ‘Real Advice,’ Birla Estates is setting a new standard for consumer education in Real Estate, making the journey clearer and more informed for all.
Mr. K T Jithendran, MD & CEO of Birla Estates, remarked, “At Birla Estates, our core values are built on a customer-first approach, where transparency, trust, and integrity are paramount. This campaign reflects our commitment to these principles, aiming to empower our customers with the knowledge they need to make informed decisions. As the real estate sector continues to thrive, with more and more people investing in their dream homes, initiatives like ‘Real Advice with Vicky Kaushal’ play a crucial role in ensuring that buyers feel well-supported and informed throughout their journey”
Ms. Anitha Krishnan, Head – Marketing at Birla Estates commented saying, “The intent of the ‘Real Advice’ campaign, is to empower the consumer with the power of knowledge and information. We intend to do this with a holistic approach through microsites with blogs, podcasts, chatbots, as well as films. We’ve created a seamless ecosystem where real estate knowledge is always within reach and the intent is to keep evolving this. This initiative not only reflects our customer-first approach but also introduces a fresh way to engage with the evolving world of real estate”
With ‘Real Advice with Vicky Kaushal,’ Birla Estates aims to create a new benchmark in real estate engagement, further demonstrating its commitment to empowering buyers and fostering a transparent, informed home-buying journey.
The potential of plotted developments
Gaurav K Singh, Founder & Chairman, Womeki Group
Plotted developments have emerged as a significant trend in real estate, offering a promising avenue for both investors and homebuyers. The concept revolves around the sale of pre-demarcated plots within a larger land parcel, which buyers can then develop according to their preferences. Unlike traditional housing projects where the developer constructs homes or apartments, plotted developments give the buyer the freedom to design and build their dwelling, aligning it with their vision and requirements. This flexibility is one of the key factors driving the growing interest in plotted developments.
One of the primary advantages of plotted developments is the autonomy it provides to buyers. Homebuyers are no longer restricted to the designs and layouts offered by developers. Instead, they have the opportunity to customize their homes entirely, from architectural style to the choice of materials. This personalization is particularly appealing to those who wish to build a home that reflects their lifestyle and personality. Furthermore, it allows for future modifications and expansions, ensuring that the property can evolve with the changing needs of the family.
From an investment perspective, plotted developments offer considerable potential for appreciation. Land, being a finite resource, tends to appreciate over time, often at a rate higher than that of built properties. This is particularly true in rapidly developing areas where infrastructure improvements and urbanization drive up land values. Investors in plotted developments can benefit from this appreciation, either by selling the plot at a higher price or by constructing and selling a custom-built home. The flexibility to choose either option adds to the appeal, making it a versatile investment opportunity.
Plotted developments also tend to have lower entry costs compared to buying a fully constructed property. Buyers can purchase the land and delay construction until they have sufficient funds, making it a more manageable financial commitment. This staggered investment approach is beneficial for those who may not have the immediate resources to invest in a ready-to-move-in property but are looking to secure a foothold in the real estate market. It also allows buyers to prioritize other financial goals while gradually working towards building their dream home.
Another significant aspect of plotted developments is the enhanced privacy and space they offer. In densely populated urban areas, space is often a luxury, and many homebuyers seek to escape the congestion of apartment living. Plotted developments typically provide larger plot sizes, allowing for spacious homes with private gardens, courtyards, or even personal amenities like swimming pools. This level of privacy and space is a significant draw, particularly in a post-pandemic world where the value of personal space has been redefined.
Moreover, plotted developments are often located in suburban or peri-urban areas, which are witnessing rapid growth due to urban sprawl. These regions are increasingly being developed with modern infrastructure, including roads, schools, hospitals, and shopping centres, making them attractive for residential purposes. As these areas become more integrated with urban centres, the demand for residential plots is likely to increase, further driving up the value of plotted developments.
However, like any investment, plotted developments come with their challenges. The responsibility of construction lies entirely with the buyer, which can be a daunting task for those unfamiliar with the process. It requires careful planning, reliable contractors, and a thorough understanding of local building regulations. Additionally, the time taken to construct a home can be considerable, during which the buyer may need to manage temporary living arrangements. Despite these challenges, the long-term benefits often outweigh the initial hurdles, particularly for those looking to create a personalized living space.
In conclusion, plotted developments offer a unique blend of flexibility, affordability, and potential for appreciation, making them an attractive option for both investors and homebuyers. The autonomy to design and build a custom home, coupled with the financial advantages of land ownership, positions plotted developments as a valuable asset in the real estate market. As urbanization continues and the demand for personalized living spaces grows, plotted developments are likely to play an increasingly important role in shaping the residential landscape.
How to choose a right plotted development project?
Gaurav K Singh, Founder & Chairman, Womeki Group
Choosing the right plotted development project is a critical decision that requires careful consideration and thorough research. Unlike buying a ready-to-move-in property, investing in a plotted development involves several layers of decision-making, from evaluating the location to understanding the legal and financial implications. The process may seem daunting, but with a systematic approach, you can ensure that your investment is both secure and rewarding.
The first and most crucial factor to consider is the location of the plotted development. The location not only determines the immediate livability of the area but also significantly influences the long-term appreciation of your investment. It’s essential to look for plots in areas with good connectivity to major roads, public transportation, and essential amenities like schools, hospitals, and shopping centers. The proximity to workplaces and the overall growth potential of the area are also vital considerations. An emerging locality with ongoing infrastructure developments often presents better investment prospects than a fully developed but saturated area.
Understanding the reputation and track record of the developer is another essential step in choosing the right plotted development project. A reliable developer with a history of delivering quality projects on time provides a level of assurance about the project’s completion and adherence to promised specifications. It’s advisable to research the developer’s past projects, seek out reviews from previous buyers, and, if possible, visit completed developments to assess the quality of work. A reputable developer is also more likely to ensure that the project complies with all regulatory requirements, reducing the risk of legal complications.
Legal due diligence is paramount when investing in plotted developments. Ensure that the land has a clear title, free from any disputes or encumbrances. It’s essential to verify that the developer has obtained all necessary approvals from the relevant authorities, including land conversion approvals, environmental clearances, and permits for utilities like water and electricity. Engaging a legal expert to scrutinize the property documents can save you from potential legal issues in the future. Additionally, understanding the zoning regulations of the area will help you ensure that the land can be used for the intended purpose, whether residential or commercial.
The availability and quality of infrastructure within the plotted development are critical aspects that can significantly impact your living experience and the property’s future value. Look for developments that offer well-planned internal roads, proper drainage systems, and reliable water and electricity supply. The presence of green spaces, parks, and recreational facilities can enhance the quality of life and make the development more attractive to future buyers if you decide to sell. Furthermore, developments that are part of a larger, master-planned community often offer better infrastructure and amenities, contributing to a more cohesive and livable environment.
Another important consideration is the size and layout of the plot itself. Ensure that the plot is of a suitable size for your intended use and that the layout allows for efficient utilization of space. The shape and dimensions of the plot can affect the design of the home you plan to build, so it’s essential to choose a plot that aligns with your vision. It’s also wise to check the orientation of the plot, as this can influence the amount of natural light and ventilation your home will receive, as well as energy efficiency.
The financial aspect of purchasing a plotted development should not be overlooked. Besides the cost of the plot, factor in the expenses for registration, stamp duty, and any other government charges. If you plan to build immediately, estimate the construction costs and arrange for financing if needed. It’s crucial to set a realistic budget and ensure that your investment will not strain your finances. If the project offers payment plans, assess whether the terms are favorable and align with your financial situation.
Finally, consider the potential for future appreciation and the exit strategy. While you may be purchasing the plot for immediate use, it’s wise to think long-term and evaluate the potential for property value appreciation. Factors like ongoing and planned infrastructure projects, the overall development of the surrounding area, and market trends can influence the future value of your investment. Additionally, assess the ease of selling the property if needed, including market demand and any resale restrictions imposed by the developer.