Mumbai, 18 September 2024: The buy vs. rent debate rages on as more and more Indians migrate to urban centres and evaluate their options. While there are sound arguments for and against both options, the question itself is also geography centric. ANAROCK Research data shows that rental values in key micro-markets of the top 7 cities have gone up to a significant 72% between 2021-end and H1 2024, while capital values saw lower growth.

Dr. Prashant Thakur, Regional Director & Head, Research – ANAROCK Group, says, “Data analysis of key micro-markets in the top 7 cities shows that in cities like Bengaluru, Pune, Kolkata and Chennai, average residential rental values rose more than the capital values between 2021-end to H1 2024. However, areas in NCR, MMR and Hyderabad saw the reverse trend – capital values appreciated more than the rental values.

Such data can be a key parameter – though by no means the only one – used to determine whether it is more advantageous to buy a property or opt for renting.”

 Top markets where rental value growth outpaced capital value appreciation – 2021-end to H1 2024-end

• Bengaluru’s Sarjapur Road saw average monthly rental values increase by 67%, while capital values increased by 54%. At Thannisandra Main Road, avg. rental values rose 56% while capital values appreciated 52%.
• Pune’s Hinjewadi saw rental values appreciate by 52%, while capital values rose just 31%. In Wagholi, rental values growth was 60% while capital values rose by just 30%.
• In Kolkata’s EM Bypass, rental value appreciation was 46%, while capital values growth was just 15%. In Rajarhat, rental value growth was 30% while capital appreciation was 23%.
• Chennai’s Pallavaram recorded rental value growth of 40%, while capital values rose by 18%. At Perambur, rental value growth was 33% while capital appreciation was 18%.

Avg. Monthly Rentals Growth
Cities	Micro Markets	2021-end	Q2 2024	% Change
Bengaluru	Sarjapur Rd	21,000	35,000	67%
	Thannisandra Main Rd	20,500	32,000	56%
Hyderabad	HITECH City	23,000	33,500	46%
	Gachibowli	22,000	33,000	50%
Pune	Hinjewadi	17,800	27,000	52%
	Wagholi	14,200	22,700	60%
NCR	Sohna Road	25,000	35,000	40%
	Sector-150 (Noida)	16,000	25,000	56%
MMR	Chembur	46,000	63,500	38%
	Mulund	39,500	49,700	26%
Kolkata	EM Bypass	19,000	27,800	46%
	Rajarhat	15,000	19,500	30%
Chennai	Perambur	16,200	21,600	33%
	Pallavaram	14,900	20,800	40%

Top markets where capital value appreciation outpaced rental value appreciation – 2021-end to H1 2024-end

Key micro-markets in NCR, MMR and Hyderabad witnessed this trend. For instance:

• NCR’s Sohna Road saw rental values rise 40% in the period, while capital values jumped by 54%. Likewise, Sector-150 in Noida saw rental value growth of 56%, while capital values appreciated by a whopping 126%.
• In MMR’s Chembur, rental growth was 38% while capital appreciation stood at 39%. In Mulund, rental values appreciated by 26% while capital prices rose 36%.
• Hyderabad’s HITECH City and Gachibowli also saw capital appreciation outpace rental values. In HITECH City, rental value growth was 46% and capital appreciation was 59%, while Gachibowli saw rental values rise 50% and capital values by 70%.

Avg. Capital Values
Cities	Micro Markets	2021-end	Q2 2024	% Change
Bengaluru	Sarjapur Rd	6,050	9,300	54%
	Thannisandra Main Rd	5,345	8,100	52%
Hyderabad	HITECH City	5,800	9,200	59%
	Gachibowli	5,010	8,500	70%
Pune	Hinjewadi	5,710	7,500	31%
	Wagholi	4,951	6,450	30%
NCR	Sohna Road	6,800	10,500	54%
	Sector-150 (Noida)	5,500	12,500	127%
MMR	Chembur	18,735	26,000	39%
	Mulund	16,917	23,000	36%
Kolkata	EM Bypass	7,055	8,100	15%
	Rajarhat	4,472	5,500	23%
Chennai	Perambur	6,381	7,550	18%
	Pallavaram	5,700	6,700	18%

Back to the Debate

This data is pertinent but is just one of many factors that guide a rent versus buy decision. Not every individual who migrates to a certain city for job opportunities intends to put down permanent roots there. Others may be drawn to the city’s urban ethos and decide to make it their home, while yet others may perceive value in investing in a property there regardless of whether they will settle down there or not.

Other factors that drive such a decision are financial wherewithal, job growth prospects, stage of life, size of family, and personal preferences.

An individual in Bengaluru with a stable job who is paying a monthly rent of INR 50,000 for a standard 2 BHK worth INR 1.2 Cr may grapple with the rent or buy dilemma.

If the individual decides to stay on rent, then:

• One-year payable rent for the individual is INR 50,000 x 12 = INR 6,00000/-
• For next 10 years the total rental outgo + 7% annual rental escalation = approx. INR 83 lakh
• This rental outgo is almost 69% of the total cost of this property – and this is just an expense with no investment value accrued.

“If the individual opts to buy the property via a home loan, has the financial wherewithal to make a 20% down payment and borrows the remaining amount over a 10-year tenure at 9.5% interest rate, such a purchase if definitely profitable,” says Dr. Thakur. “Instead of spending a huge amount on rent, the individual can pay monthly EMIs and ultimately own the physical asset after a ten-year period.”

This is just one of innumerable situations individuals find themselves in, and investment merit alone does not always play such a big role while weighing the pros and cons of renting versus buying a home.

However, current trends indicate that the security of owning a physical asset cannot be discounted. This trend came strongly to the fore during the coronavirus pandemic, when more Indians – including rent-favouring millennials – took a hard look at what they could fall back on when things go south.

Interestingly, it has not abated since then. Amid a rising aversion to high-risk investments, an increasing number of tenants see rent as an expense, and EMIs as SIPs towards a non-volatile asset.

The sentiment favouring homeownership is also supported by relatively cheaper home loan interest rates currently averaging between 8.75% and 9.5%.

Also, homebuyers can avail of:

• Deduction on principal repayment and stamp duty & registration charges
• Deduction on repayment of interest charges
• A further deduction of INR 50,000 for first-home buyers
• Various additional tax benefits for women

“There is a lot to unpack when deciding whether to buy or rent a home, and investment rationale alone will not guide all such decisions,” says Dr. Thakur. “If and when the quandary arises, it makes sense to be sure of one’s personal preferences and prerogatives – and the performance of the market one is considering.”

Mumbai, 18 September 2024: mPokket – one of India’s fastest-growing digital lending apps – today announced plans to expand its workforce by creating more than 5,000 new job opportunities during FY2024-25. This reflects the Company’s commitment to driving growth and empowering India’s youth via both financial services and career opportunities.

With a current workforce of more than 2,300 full-time employees, mPokket focuses on key areas such as technology, product development, data analytics and customer experience. The Company is actively seeking talent from the fintech, software products and NBFC sectors to support rapid growth and enhance its service offerings.

Elaborating on the recruitment plans, Mr Gaurav Jalan, Founder and CEO of mPokket, said, “We realise that today’s evolving economy demands more than just job creation; it requires crafting opportunities that align with the aspirations of our youth. We are dedicated to driving this transformation by creating an environment where talent and innovation converge. At mPokket, our goal is to provide every young Indian with secure financial opportunities and the tools to excel in the digital age. At the heart of our mission is youth empowerment and, as we grow, we look forward to welcoming new team members who share our vision and dedication. Together, this will contribute to both our success and India’s broader economic development.”

As part of its ongoing growth strategy, mPokket has introduced several HR initiatives to promote employee well-being and professional development, including flexible work schedules for caregivers, a Micro Masters Program for continuous learning and the SkillPokket Reimbursement Program, which subsidizes employees’ e-learning courses. Additionally, mPokket offers other development courses such as the First Time Manager Program for newly promoted managers and Workplace Safety (POSH) training.

mPokket’s recruitment spans various locations across India, collaborating with prestigious institutions such as IIT, NIT, BIBS and United World for internships and full-time roles. These efforts contribute to a diverse workforce, with female employees making up 48% of the team, reflecting a near-equal gender ratio.

This job creation initiative comes on the heels of mPokket’s recent INR 500 crore debt capital raise, which is meant to increase product development in career acceleration and insurance verticals. Having already disbursed more than $2 billion in loans, mPokket is positioned to strengthen its role as a leader in the digital lending space while contributing significantly to India’s fintech growth and youth empowerment.

Mysuru, 17th September, 2024: Staying committed to delivering quality in-house mobility solutions, Nibav Lifts, India’s largest home elevator brand, has introduced its revolutionary Nibav Series 4 Home Lifts. This new launch seamlessly integrates advanced technology with exceptional design, offering Mysuru homeowners an elevated experience of luxury, and convenience equipped with state-of-the-art features such as an AI-enabled cabin display, intuitive LOP display, and LIDAR 2.0 technology for precise navigation and gentle landings, the Nibav Series 4 lifts are a breakthrough in the home elevator industry. Available in an exclusive Midnight Black edition, they offer the most spacious cabin among air-driven lifts. These lifts are crafted with stylish elements including ambient lighting, New Zealand wool carpets, starlight ceilings, and leather finish interiors. The unveiling ceremony, led by Shri Viquar Ahmed, Architect and attended by senior management from Nibav Home Lifts, took place at the brand’s flagship Mysuru Experience Centre.

Elated over the new product launch in Mysuru, Mr. Vimal Babu, CEO & Founder of Nibav Lifts, said, “We are proud to introduce our latest innovation to the homeowners in Mysuru. Our Series 4 home lifts are crafted to enhance your living experience with unmatched luxury and convenience. Especially with our new Series 4 home lifts, we have focused on marrying two key elements – technology and design, which makes it a statement addition to the interiors of a home. Our brand is renowned in the market for safety and durability, with Nibav Series 4 we have set new standards and offer unparalleled quality. We are confident that homeowners will certainly benefit from our Series 4 lifts.”

Setting a new benchmark in the safety features, Nibav Series 4, lifts are integrated with Rapid Rescue Latch (RRL) for quick and safe evacuation by rescue teams during emergencies. The RRL enables the easy removal of polycarbonate glass, ensuring fast passenger extraction in case of any emergency. With Carbon Seal 2.0 installed, the Nibav has increased the durability of Series 4 lifts, ensuring long-term performance and reliability. The new home lifts are also enabled with GSM connectivity, allowing users maximum safety and flexibility.

The series 4 lifts also are landing cable-free and have notable features like ambient and accent for cabin pillars with leather finish, concealed fans with controls, touch screen display with digital and analog clock and are hand gesture enabled.

The S4 Lifts are available to be experienced at Nibav’s Eco Mysore Nexus Mall, No.8 & N-5, Hyderali Rd, Nazarbad Mohalla, Mysuru, Karnataka 570010.

Gurugram: BOP.in, the leading real estate consultancy firm in the Delhi-NCR region with a legacy of over 18 years, is thrilled to announce the grand opening of their new branch in Sohna Road, Gurgaon on 15 September, 2024. This expansion is not just a milestone for BOP.in but a strategic move to leverage their expertise to tap into the real estate market of Gurgaon, Haryana

The launch of a new BOP.in office in Gurugram signifies a deeper involvement with the local market. The renowned real estate consultancy firm already has an expertise in these regions, and it has started operations in this region on top of a lot of research, professional expertise about the best property trends and customer preferences, and is equipped to deliver exceptional service. As part of its expansion in Gurugram, BOP.in is collaborating with new developers such as Omaxe, Godrej properties, Krisumi Corporation and other top developers on both residential and commercial projects. This strategic partnership will leverage the strengths of both BOP.in and the developers to deliver premium properties that cater to the evolving needs of the investors.

Mr. Gaurav Mavi, Co-Founder, BOP Realty stated, “We are thrilled to announce the opening of our new office in Gurugram. This strategic location will be helping us serve our clientele even better and further strengthen our presence in the booming real estate market of the city. In catering to our customers with excellence and delivering value, the focus remains constant as always. We have a deep understanding of the market, and can help buyers make the right real estate decisions. So, we must advise everyone that does consult with your property advisor before taking a call at your real estate investments.”

Located in the heart of Sohna Road, BOP.in’s new office in Gurgaon showcases a modern and professional design. The office features spacious meeting rooms, private offices, a welcoming reception area, and state-of-the-art technology. It also hosts comfortable workspaces which create a conducive environment for both the clients and staff.

Delhi-NCR, 17th September 2024: In a major milestone for India’s luxury real estate market, Dubai-based architect Shaun Killa and his award-winning firm, Killa Design, have been appointed by CRC Group to design an uber-luxury residential project in Greater Noida. Scheduled for launch in early 2025, the project is set to redefine premium living by integrating cutting-edge sustainable design with world-class luxury.

Shaun Killa, a globally acclaimed architect, is best known for his sustainable and innovative architectural feats, such as the Museum of the Future in Dubai and the Bahrain World Trade Center, the world’s first commercial building to feature integrated wind turbines. His expertise in creating environmentally conscious structures has earned him numerous accolades worldwide.

Speaking about the collaboration, Killa said, “We are excited to bring our design philosophy of sustainability and innovation to this landmark project with CRC Group. Our goal is to create a design that not only stands the test of time but also respects the environment and complements the culture of the region.”

Bringing Sustainable Luxury to India

The upcoming CRC project will feature fewer units, with an emphasis on creating a unique living experience. Killa Design’s approach to the project will focus on green design, incorporating eco-friendly technologies and sustainable systems to ensure the development aligns with global environmental standards.

“Our vision for this project is to blend luxury with sustainability in a way that sets new benchmarks for real estate in India. Every detail, from the structure to the interiors, will be thoughtfully designed to offer residents the best in both luxury and green living,” added Killa.

A Design That Redefines Living

Killa’s portfolio boasts a series of globally recognized projects that have pushed the boundaries of modern architecture. His firm’s work, which spans across the globe, includes iconic projects such as the Jumeirah Marsa Al Arab Quay Wall Villas, Shebara Resort, and The Address Beach Resort. In India, Killa Design has already made its mark with the Namaste W Hotel in Mumbai and The World in Jubilee Hills in Hyderabad.

Kunal Bhalla, Founder and CEO of CRC Group, said, “We are thrilled to have Shaun Killa on board for this flagship project. His expertise in designing sustainable yet luxurious spaces align perfectly with our vision of creating homes that offer both world-class design and eco-conscious living. This project will be an iconic development, not just for Greater Noida but for all of India.”

A Game-Changing Project for Greater Noida

Located in one of Delhi-NCR’s most sought-after regions, this luxury residential project is poised to set a new standard in the Indian real estate market. Killa’s holistic design philosophy will ensure that the development combines form, function, and environmental stewardship to create a timeless living experience.

Bhalla further added, “This project will not only be a landmark for CRC Group but will also elevate the entire real estate landscape in Greater Noida. We are focused on quality over quantity, and this development will offer a truly unique experience for luxury home buyers.”

Noida, September 17, 2024: Paras Buildtech, a prominent real estate developer, concluded a three-day Book Donation Drive at Paras One33 in Noida from September 12th to 14th, in partnership with two renowned NGOs, Aarambh and Udaar Foundation. The drive was organised on the occasion of Hindi Diwas with NGOs who played a pivotal role in collecting and facilitating the future distribution of the donated books to needy children, ensuring the initiative’s long-lasting impact. The initiative aimed at supporting the education of underprivileged children through a meaningful blend of corporate social responsibility and community engagement.

Speaking on the event’s success, Mr. Kunal Rishi, COO of Paras Buildtech, remarked, “At Paras, we believe it is both our privilege and responsibility to give back to society. This book donation drive is part of our continuous efforts to create access to education for children and inspire a brighter future for them. We are deeply moved by the overwhelming response from the community and the invaluable support from our retail partners in making this drive a resounding success.”

The NGO partners also expressed their appreciation for the initiative, with representatives from Aarambh and Udaar Foundation stating, “We are proud to collaborate with Paras Buildtech in this impactful initiative. Their commitment to education and community development is truly commendable. This book donation drive has brought smiles to many children and ignited hope for a brighter, more educated future.”

The event’s atmosphere was marked by generosity and enthusiasm, with visitors at Paras One33 actively participating in engaging activities. A special quiz on Hindi, organized to commemorate Hindi Diwas, added an educational and fun element to the event, allowing customers to celebrate India’s linguistic heritage.

The initiative also witnessed active participation from various retail partners at Paras One33, including prominent brands like Barbeque Nation, FTV, Lenskart, and Barista, who demonstrated their commitment to social responsibility by encouraging donations and fostering community involvement.

Paras Buildtech’s Book Donation Drive stands as a testament to the power of collective efforts in uplifting society through education and celebrating culture. With the support of the community, NGOs, and retail partners, this drive is set to leave a lasting impact on the lives of underprivileged children.

Delhi-NCR’s luxury housing market continues to raise the bar as the region witnesses a 45% share of sales in the luxury segment in H1 2024, surpassing the share back in 2019. Meanwhile, Noida and Greater Noida saw 42% of luxury home sales. Noida’s micro-markets have majorly contributed to the impressive growth graph of NCR’s luxury market.

Moreover, regarding rental yields, Noida’s micro-markets, like Noida Sector 150, saw a 12% Y-O-Y increase in monthly rentals of luxury properties, followed by Noida-Greater Noida expressway at 11%.

Strong luxury sales activity has further strengthened the real estate market in the town, which has welcomed new projects catering to this segment. The growth is driven by a rising demand for luxury living spaces that offer premium amenities. The region’s strategic locations catalyze this demand with its proximity to Delhi and excellent connectivity via various expressways.

Developers have actively responded to these demands for luxury homes, bringing premium projects across the city. Though Noida is the talk of the town these days, Ghaziabad quickly caught up with luxury homebuyers.

Traditionally known for its affordable segment, the city diversified its offerings by allowing premium and high-end properties. In H1, Ghaziabad’s luxury segment accounted for 715+ units, indicating a solid presence of luxury residences. Apart from connectivity with Delhi, Noida, and other parts of NCR, infrastructure growth is what makes the city attractive. Its new roads and metro expansions have further attracted high-value homebuyers.

Hence, developers are focusing on the increased demand for luxury homes in Noida and Ghaziabad with the launching of premium projects. Greater Noida West and key locations along NH 24 in Ghaziabad are highly potential areas for luxury living investment. In Noida and Ghaziabad, the realty market is constantly evolving owing to the projects of some of the renowned and credible developers. Amongst some of the key developers, Prateek Group stands out through its luxury living options and has earned a paramount reputation after every other project-defined luxury living.

With a continued focus on infrastructure development and the rising aspirations of homebuyers, the Noida and Ghaziabad realty market is likely to maintain its growth trajectory in the second half of 2024. The year towards the end is likely to witness new launches catering to the increased demand for luxury homes. With the focus on constantly raising the bar of quality living, Prateek Group is soon likely to launch a premium luxury project in Ghaziabad offering its residents a flavor of quality living amidst high-end amenities

Noid and Ghaziabad are poised to emerge as leading luxury living hubs backed by the fuelled demand and anticipated surge in new launches in H2 2024.

Mumbai, September 16th, 2024: RealtyNXT successfully hosted the highly anticipated India PropTech Demo Day 2024 at the Jio World Convention Centre, Mumbai. The event brought together over 200 attendees, including key decision-makers, investors, developers, and PropTech startups, for a day of innovation, collaboration, and cutting-edge technological solutions that are set to transform the Indian real estate landscape.

The Demo Day saw the top 12 shortlisted PropTech startups from a pool of 40 companies showcasing their innovative solutions designed to address pressing challenges in the real estate industry. The event lived up to its tagline, *“Ignite New Possibilities,”* by providing a platform for startups to present their technologies and engage in meaningful discussions with industry leaders, fostering partnerships that can inspire lasting change.

The top 12 PropTech startups, each given 7 minutes to present their solutions, followed by 3 minutes of Q&A with the jury, represented the best in real estate technology. These startups tackled a variety of challenges, from AI-powered property management and sustainable water management to construction automation and virtual reality in real estate.

The selected startups in alphabetical order were:

1. 13 Sq Ft
2. Bizcerebro Technologies
3. Clairco
4. DigiQC
5. Habytat
6. JalSevak
7. MOB
8. Pacerobotics
9. Paving+
10. Propall
11. The VR Company
12. UrbanREV

The event featured a distinguished jury panel consisting of some of the most influential leaders in real estate and technology, who took time out of their busy schedules to evaluate the startups. The jury members, known for their contributions to integrating technology into real estate, carefully assessed the solutions and engaged in insightful discussions with the startups.

The jury members included:

– Mr. Arvind Prithvinath Singh, CTO & Product Officer, Executive VP-IT, Puravankara
– Mr. Chintan Sheth, Chairman & Managing Director, Sheth Realty
– Mr. Shridhar N, Group Director & CEO, Hiranandani Group
– Mr. Vishesh Kaul, CIO & CDO, Prestige Group
– Mr. Vivek Agarwal, Co-founder & CTO, Square Yards
– Ms. Deveshri Patel, Chief Technology Officer, Godrej Living

The 200+ attendees at the event included top executives, investors, and stakeholders from across India’s real estate industry. This carefully curated group of decision-makers actively participated in the presentations and networking sessions, exploring opportunities to integrate innovative technologies into their business strategies.

Many PropTech startups secured follow-up meetings with these key decision-makers, establishing connections that will likely lead to strategic partnerships and business pilots. The event created an environment ripe for collaboration, where technology could be leveraged to address real-world problems in the real estate space.

Kritika Singh Rawat, founder of RealtyNXT and the driving force behind India PropTech Demo Day, expressed her gratitude to the industry and shared her vision for the future of PropTech:
“When I founded RealtyNXT, I envisioned a platform where innovation meets opportunity, and collaboration sparks real impact. Today’s event is a manifestation of that vision. ‘Ignite New Possibilities’ is not just about technology—it’s about partnerships that inspire change and solutions that transform the real estate landscape.”

Her words captured the essence of the event, reflecting how RealtyNXT’s mission has materialized into a successful platform that not only showcases innovation but drives change and growth in the real estate sector.

Sponsors and Support

The success of the India PropTech Demo Day 2024 would not have been possible without the generous support of its sponsors:

-Technology Partner: Absolute CX
– PropTech Mixer Partner: Nisus Finance
– Gift Partner: A Vanilla Bean
– Education Partner: Whistling Woods International

The India PropTech Demo Day 2024 was a resounding success, serving as a launchpad for innovative technologies in real estate and fostering valuable connections between startups and industry leaders. Organized by RealtyNXT, the event set a new benchmark for the integration of technology in Indian real estate, ensuring that PropTech continues to shape the future of the industry.

The need for luxurious homes in India has risen greatly over the years, mostly as a result of a number of significant variables that meet the increasing requirements and expectations of privileged residents. Because they blend exclusiveness, comfort, and cutting-edge features, these luxurious homes are quickly moving to the top of the list for high-net-worth people (HNWIs), successful professionals, and NRIs seeking a better way of life.

One of the main variables driving up the price of luxury real estate is the increasing need for larger living spaces and greater safety. After the pandemic, people are now more likely to give preference to cozy residences with enough room for employment, leisure, and personal well-being. Ultra-luxury homes often have private gardens, large floor plans, wide rooftops, and modern home offices—the kind of retreat that many affluent buyers want. In addition, these houses are often located in restricted areas or luxurious areas, which ensure security and privacy.

Mr. Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd. Says on growth of luxury housing “India’s luxury housing market is experiencing unprecedented growth, with rising incomes, shifting consumer preferences, and a booming ultra-high-net-worth population driving demand for premium homes. According to an industry report, 12% of ultra-wealthy Indians plan to purchase another home this year, as they typically own more than two properties. The steady rise in home prices, predicted by housing experts, indicates that this trend will continue, with luxury property prices expected to outpace inflation in the coming years. As earning levels rise across India, more affluent buyers are seeking opulent living spaces that reflect their evolving lifestyles. However, while the market flourishes, there is growing concern that economic benefits are being funnelled primarily to the wealthy, leaving millions of job-seekers, especially the youth, out of this prosperity. The future of India’s real estate sector hinges on maintaining this balance between high-end growth and inclusive economic opportunities.”

Kushagra Ansal, Director of Ansal Housing said, “High-end luxury properties in India are known for providing first-rate amenities that facilitate an extravagant yet practical way of life. These opulent residences provide every convenience that a discriminating buyer could ask for, such as concierge services, smart home technology, and private pools, gyms, and spas. Top developers are defining the standard for luxury homes, which are now known for their opulence, convenience, and comfort due to their constant innovation in amenities and cutting-edge architecture.

Luxury real estate is also considered a stable and appreciating asset class. The value of premium properties in prime locations tends to appreciate over time, making them a favorable long-term investment. Moreover, with the growing influx of foreign investors and NRIs, luxury properties are seen as a secure and lucrative investment option. The potential for rental income in metro cities further adds to the financial attractiveness of luxury homes.”

There is also a growing emphasis on health and wellness, which has shifted the focus towards homes that offer wellness-centric amenities. From wellness centers, yoga decks, and meditation spaces to lush green surroundings and air-purifying technologies, luxury homes are catering to the holistic well-being of residents, which has become a top priority for many post-pandemic.

The rise in demand for premium luxury homes in India is a result of a combination of lifestyle aspirations, investment opportunities, and the desire for comfort and privacy. As developers continue to innovate and cater to the evolving preferences of high-net-worth buyers, the trend of purchasing luxury properties is only expected to grow in the coming years.