14th December 2024  New Delhi, Delhi, India  Action Construction Equipment Ltd. (ACE), India’s leading manufacturer of material handling and construction equipment, has unveiled its all new BS-V(CE-V) AX124 Backhoe Loader at Bauma Conexpo 2024 setting new standards for sustainability, performance, and efficiency.

The all new AX124 BS-5(CE-V) Backhoe Loader powered by TATA 74 h.p engine is engineered to meet the stringent Bharat Stage V (BS-V)(CE-V) emission norms & comes with a fresh new styling boasting of new bold grill, muscular bonnet & premium cabin. The machine delivers’ exceptional fuel efficiency and lower emissions, positioning ACE at the forefront of sustainable construction solutions.

Sorab Agarwal, Executive Director, ACE, said, “The unveiling of our all new BS-V(CE-V) AX124 Backhoe Loader marks a defining moment in ACE’s journey toward innovation and sustainability. The new backhoe loader not only delivers 15% better fuel efficiency but also 15% higher output per litre of fuel consumption. The new generation backhoe delivers on our promise of offering customers contemporary machines, high on performance & efficiency but at the right price.”

14th December 2024 New Delhi, Delhi, India The E-Gaming Federation (EGF), India’s foremost skill-gaming industry body has partnered with Social & Media Matters to launch a public awareness campaign to promote responsible gaming practices. Designed to enhance online safety and create awareness around responsible play, the initiative will roll out interactive workshops across 30 colleges in five Indian states including Tamil Nadu, Karnataka, Andhra Pradesh, Maharashtra, and Uttar Pradesh. The tailored workshop reiterates EGF’s commitment to player protection and addresses the rising need for responsible gaming literacy among young adults engaged in digital entertainment.

Mr. Anuraag Saxena, CEO, of EGF highlighted, “Responsible gaming is the cornerstone of a thriving online gaming industry. We have always emphasized the importance of enabling and facilitating responsible gaming that promotes fair and transparent play. This initiative is a significant step that goes beyond mere awareness; it equips players with tools to make safer, healthier choices. It is our proactive approach to drive impactful conversations and empower young Bhartiya adults with the knowledge to enjoy a safer online gaming experience.”

The Responsible Gaming initiative includes the development of an interactive module focusing on awareness and education of healthy gaming habits and setting limits among college students who are significant users of online gaming platforms. A key aspect of the program is to introduce students to the concept of responsible gaming, exploring the best international practices and principles that promote moderation.

In addition, by ensuring students understand responsible gaming practices, the program will help students learn to identify the threshold of problem gaming and understand the importance of balancing gaming with other life activities. The module will highlight broader online safety concerns, particularly for minors, by encouraging the use of parental controls and industry-led compliance standards.

The initiative will initially roll out in Tamil Nadu followed by other states. Each 90-minute workshop will include engaging quizzes, games, and giveaways to create an interactive and memorable learning experience. Participants will also receive practical dos and don’ts for responsible gaming. Upon completion of the workshop, all participants will be awarded a certificate of completion recognizing their commitment to responsible gaming.

14th December 2024  Mumbai, Maharashtra, India   Fixed Deposits (FDs) are a popular investment choice for their stability and predictable returns. While most investors are familiar with bank FDs, fixed deposits offered by Non-Banking Financial Companies (NBFCs) have emerged as a compelling alternative. Several NBFCs today offer fixed deposits with attractive features, like high returns and favourable payout options.

Shriram Finance, a leading name in the NBFC sector in India, offers several ground breaking benefits on its Shriram Unnati Fixed Deposit compared to traditional fixed deposits (FDs) offered by banks. As investors increasingly seek higher returns, better customer service, and flexible terms, Shriram Finance proves how choosing an NBFC for an FD can make for a competitive and reliable investment option for all categories of depositors.

The Growing Popularity of NBFC Fixed Deposits

In recent years, NBFCs have emerged as a popular alternative to traditional banks for investing in fixed deposits. Investors are drawn to NBFCs by the attractive interest rates, flexible tenures, and personalised services that these institutions offer.

Higher Interest Rates for Enhanced Returns: One of the most significant advantages of FDs from NBFCs over banks is the higher interest rates offered. Shriram Unnati Fixed Deposit is known for providing competitive rates in the market, often exceeding those offered by traditional banks. Interest rates on Shriram FD can go as high as 9.40%* p.a. (inclusive of 0.50%* p.a. for senior citizens and 0.10%* p.a. for women depositors). This makes FDs from NBFCs an ideal choice for investors seeking to grow their savings more rapidly.

Tailored Benefits for Senior Citizens and Women Depositors: Many FDs from NBFCs are also known to offer additional benefits to women depositors and senior citizens. Shriram Finance has always placed a strong emphasis on catering to the needs of different customer segments. Senior citizens, for example, can benefit from an additional 0.50%* p.a. on their FD, providing them with a higher return to support their post-retirement financial needs. Women depositors can also enjoy an additional 0.10%* p.a., empowering them to make more informed and profitable investment decisions.

Flexible Tenure Options and Easy Liquidity: NBFCs like Shriram Finance offer a variety of tenure options for their FDs, allowing investors to choose terms that best suit their financial goals. Whether one is looking for a short-term investment or a long-term savings plan, NBFCs often provide the flexibility to select tenures that align with the investors’ financial goals. Shriram Finance ensures that investors have easy access to their funds when needed, offering monthly, quarterly, half-yearly, yearly and on-maturity payout options.

High Credit Ratings: Reputed NBFCs in India are often backed by high credit ratings, ensuring investors stability and predictability in their investments. Shriram Finance is rated “[ICRA]AA+ (Stable)” by ICRA and “IND AA+/Stable” by India Ratings and Research, making its FD a reliable choice in the market.

Conclusion

As the financial landscape continues to evolve, NBFC fixed deposits are increasingly seen as a smart investment option for those looking to achieve higher returns with flexible and stable solutions. Shriram Finance, with its strong legacy and commitment to customer satisfaction, offers a compelling case for why investors should consider FDs like Shriram Unnati Fixed Deposit over traditional bank FDs. By choosing Shriram Finance, investors are not only opting for favourable returns but also aligning with a financial institution that prioritises their unique needs and provides them with the tools to achieve their financial goals.

14th December 2024  Mumbai, Maharashtra, India  In the latest episode of Asian Paints Where the Heart Is, celebrated wedding photographer Joseph Radhik and his wife, renowned wedding designer Devika Narain, offer an intimate look at their beautifully curated home. Known for designing and photographing dream weddings for the likes of Virat Kohli and Anushka Sharma, as well as Anant and Radhika Ambani, the couple’s home reflects their philosophy of creating spaces that embody the personalities of those they are crafted for.

The episode takes viewers on an inspiring journey through a home filled with stories, memories, and design cues that resonate deeply with personal expression. Located in tranquil surroundings, their space is a harmonious blend of personal stories, artistic expression, and maximalist interiors, making it a true sanctuary of comfort and creativity.

“My home is my favorite place in the whole wide world,” Joseph shares warmly, “Home for me has always come down to people and not the place.” Devika, who has designed weddings for Bollywood stars like Ali Fazal and Richa Chadha, as well as Rajkumar Rao and Patralekha, brings the same thoughtful approach to designing their home. “Whether it’s the weddings we create or my own home, what makes it truly unique is that it reflects the people it’s being made for,” she explains.

This philosophy of personalization comes alive throughout their home, starting with the living room-a space rich with stories and layered with character. “It is the first impression that everyone gets when they come to our home,” says Joseph. The bookshelves, which Devika has had for 10 years from her first home, reflect the couple’s journey. Filled with books and souvenirs from their travels, they create a dynamic, evolving gallery-a perfect example of how open shelving adds warmth and personality to a home.

Another distinct corner of their home is Devika’s study room. “This room is exclusively my space and sort of Coopie, our dog’s playroom too,” she shares. The room contrasts black-and-white tones with pops of color. “My rather black room is offset by this super cool wallpaper by Asian Paints, which reminds me of Chennai’s silk saris,” she reveals pointing at the Nilaya Wallpaper from Asian Paints in her bedroom -a premium range known for its intricate patterns, bold motifs, and luxurious craftsmanship. Art from Florence and Portugal showcases how thoughtful details can elevate spaces.

Joseph’s desk space, which also serves as their entertainment room, offers a calming experience. “Over the past four years, every incredible wedding photograph has been edited right here,” he shares. Known for capturing the most cherished moments of celebrity weddings, Joseph’s work stands as a testament to his artistic eye and dedication. With deep gray tones and a monochrome palette, the room exudes tranquility. A projector transforms the space into a cozy home cinema, where the couple enjoys their favourite films, especially their own wedding film.

One of their most enchanting spaces is the deck, described by Devika as “a personal oasis”, a tranquil place filled with trees, ponds with fish, and vibrant greenery. A treasured blue mirror from her Delhi home, anchors the space with a sense of nostalgia. With its blend of natural elements and bohemian decor, the deck offers a serene retreat—a perfect blend of nature and design.

Devika’s artistic touch shines throughout the home, blending bold, curated choices with accessible art. “I love that you can find great artists on Instagram. You can walk into places, buy a poster, frame it, put it on a wall, see if you like it.” This approach to making art accessible and personal is a theme that resonates across the home.

14th December 2024 New Delhi, Delhi, India  The much-awaited Big Bash League has officially begun! The 2024–25 season, running from December 15, 2024 to January 27, 2025, marks the tournament’s 14th edition. Eight teams—Adelaide Strikers, Brisbane Heat, Hobart Hurricanes, Melbourne Renegades, Melbourne Stars, Perth Scorchers, Sydney Sixers, and Sydney Thunder—will compete across iconic venues in Australia.

To add to the excitement, Parimatch, the #1 global gaming platform, has unveiled three exclusive offers with generous rewards to make this cricketing extravaganza 3x more thrilling!

Commenting on the Big Bash League, Sunil Narine, Parimatch’s Brand Ambassador, shared, “I had a fantastic experience participating in the Big Bash League last year, and it’s always a pleasure to be part of such a high-energy tournament. This season promises even more excitement, and I’m thrilled to see Parimatch making it even more rewarding for the fans with their exclusive offers. Wishing everyone the best of luck!”

Warmest Welcome Bonus for New Players

To celebrate the start of the tournament, Parimatch is offering all new players a sensational 600% welcome bonus, valid throughout the entire campaign. To get started, simply log in to your Parimatch account and let the exciting journey begin!

Win Big in the Sports Tournament

In addition, this BBL season, Parimatch is launching an exciting sports tournament with a total prize fund of ₹400,000. It kicks off on December 15th and runs for 6 weeks, ending on January 27th. To claim a share of the prize pool, players need to make a winning prediction of at least ₹800 on the outcomes of BBL, virtual cricket, or virtual football (only VSL provider) matches, collect points, and reach the top of the Leaderboard.

Thrilling Giveaway with Exclusive Prizes

As part of the BBL celebration, Parimatch is hosting an exciting giveaway on Instagram with exclusive prizes, including numerous ₹500 Free Cash rewards and cricket bats signed by Parimatch ambassadors Sunil Narine and Nicolas Pooran. Participating in the giveaway is the perfect way to add to the thrill of the BBL season while competing for fabulous rewards. For more details, follow Parimatch on Instagram.

In addition, throughout December, players will have a chance to claim daily promo codes worth up to ₹100 across Parimatch’s social media channels, including Instagram, Telegram, X, and WhatsApp. Stay tuned to Parimatch’s social media platforms to be among the first to claim daily Free Cash rewards and activate them in your gaming account!

Wrapping Up

The Big Bash League is the perfect time to get into the gaming spirit, and Parimatch is here to make it even more exciting for you. With exclusive offers, an action-packed sports tournament, and thrilling giveaway, you have 3x more chances to make the most of this long-awaited cricketing event.

14th December 2024  Chennai, Tamil Nadu, India   In the vast landscape of education that continues to develop with dynamic changes, Visionary leadership stands out as a testament to the transformative power of education. Such is the inspiring journey of Shri M Dhanasekaran, the Founder, Chairman and Managing Director of Sri Manakula Vinayagar Educational Trust, and his remarkable contribution towards building, nurturing and celebrating a 25-year- old legacy, of learning and caring, through educational and healthcare excellence.

Planting the seeds of a visionary mission, that of uplifting the rural and economically disadvantaged communities, through accessible & affordable education and healthcare services, Shri Dhanasekaran established Sri Manakula Vinayagar Educational Trust in 1998. 25 years on, today, the Trust under his able leadership prides itself on 15 plus diverse educational institutions, spanning across the fields of Medicine, Engineering, Law, Architecture, Agriculture, Arts & Sciences, benefitting over 15,000 students and 3000 staff members. Furthermore, the Trust continues to provide free quality healthcare services to many and till date, has provided over 3 million patients, with comprehensive medical care, including thousands of surgeries performed annually at Sri Manakula Vinayagar Medical College and Hospital’s advanced facility in Puducherry, Tamil Nadu.

Preventive medical service being its mission, Sri Manakula Vinayagar Trust is committed to being socially responsible and making a difference to the lives of the underprivileged in the society by providing the highest grade of clinical excellence with best clinical outcomes through its two healthcare organisations, namely the SMV Super Specialty International Hospital and Sri Manakula Vinayagar Hospital.

SMV Super Speciality, an International Hospital focussing on National and Global patients, is a 400 bedded multi-speciality set up, with an advanced state-of-the-art infrastructure that includes the largest Dialysis centre, a technical marvel in the region, in addition to a multi organ transplant unit with comprehensive modern treatments provided by expert doctors, catering to the medical needs of more than 40 villages in and around Puducherry.

Sri Manakula Vinayagar General Medical Hospital, is an NABH and NAAC+ Accredited comprehensive Hospital with 1180 beds, 250 ICU beds with a multi-disciplinary approach that ensures all the patients receive the highest quality of medical care across all surgical specialties, from primary care to complex surgical intervention, all at zero costs.

Providing free stay, food, medical care and services, alongside free and affordable quality education, Sri Manakula Vinayagar Trust continues to be a beacon of hope for the deserving underprivileged people in our society. With Shri M Dhanasekaran, the visionary leader being the driving force, the Trust, whilst celebrating its 25th brand anniversary, endeavours to innovate, grow and spread wings beyond Tamil Nadu, impacting more lives across South India, the socially responsible way!

14th December 2024 Noida, Uttar Pradesh, India  Healthy Planet TGA Early Years in Noida has been recognised as India’s number one pre school in the esteemed Cfore Pre school Rankings 2024. Praised for its pioneering approach to early childhood education, the school has set a new standard in providing a holistic and enriching environment for young learners.

Situated on an expansive 40,000-square-foot campus, designed for only 180 students, Healthy Planet TGA Early Years offers a distinctive learning environment. The campus features five nature-inspired play areas and a co-working space for parents, enabling them to stay close to their children while working. The school’s cutting-edge air purification system maintains excellent Air Quality Index (AQI) across the year ensuring a healthy and safe atmosphere for children.

With a student-to-teacher ratio of 6:1, the pre school prioritises personalised attention for every child. Its child-led learning philosophy encourages pupils to explore their interests while being guided by highly skilled mentors. This approach fosters independence, creativity, and curiosity, essential for early childhood development.

The Healthy Planet Learning Lab, a state-of-the-art education research initiative, has collaborated with 220 schools worldwide over the past year. It has hosted workshops on early brain research, multidimensional literacy, and dynamic learning spaces, influencing educational practices globally. Dr Arunabh Singh, Co-founder of Healthy Planet TGA Early Years, shared that, “Our pre school is uniquely designed to nurture a holistic learning community. By blending thoughtfully curated spaces with an open-ended curriculum, we empower children to take charge of their learning journey. This recognition is a testament to our commitment to providing exceptional early childhood education.”

The Cfore Pre school Rankings evaluated schools across ten key parameters, highlighting the excellence of Healthy Planet TGA Early Years across Teacher Competence and Relationship; Pedagogy and Relevant Curriculum; Leadership/Governance; Teacher Care and Growth Environment; Personalised Education; Parent’s Participation and Education: Strong partnerships with parents through communication, workshops, and collaborative activities; Learning Environment: Safe, clean, and creatively designed spaces that inspire exploration and hands-on learning; Infrastructure & Facilities; Social-Emotional Intelligence and Return on Investment (ROI)/Money’s Worth.

The Cfore Pre school Rankings assessed schools on these parameters and recognised exceptional institutions. The top 10 pre schools included Podar Prep, Mumbai, Indus Early Learning Centres, Bengaluru, Hyderabad, and Pune, Shikshantar Pre school, Gurugram, Serra International Pre school, Delhi.

These schools, along with Healthy Planet Early Years, represent the forefront of early childhood education in India, driving innovation and excellence in foundational learning. Healthy Planet Early Years’ achievement underscores the growing importance of quality early years education in shaping children’s futures. Its dedication to fostering creativity, independence, and family engagement positions it as a trailblazer, inspiring other institutions to reimagine their approach to early learning.

14th December 2024  New Delhi, Delhi, India  At a national conclave by Metrix Research & Analytics, experts emphasised the need for innovation in affordable, energy-efficient home products to fuel market growth. The home products market, projected to reach INR 3.50 lakh crore, is evolving with the industry’s ability to offer luxury items at accessible prices, meeting the growing demand for high-quality products. Bridging the affordability gap was also identified as a key priority, alongside recognising the rising aspirations of Indian consumers.

Themed ‘Identifying Growth Opportunities for Home Products’, the conclave organised by Metrix Research & Analytics, brought together business leaders and innovators to deliberate on the future of this segment, and how imperative it is for the industry to align itself with the changing needs and aspirations of India’s vast consumers’ landscape.

In his keynote address, Vipul Roongta, MD & CEO, HDFC Capital Advisors Ltd., highlighted India’s demographic shift and the growing middle class, many of whom are yet to purchase their first home. This presents a massive opportunity for growth in the housing market. Roongta stated, “India is in the middle of a housing boom, largely in the affordable segment. The middle-income consumer segment desires homes and home products that reflect modern aspirations whilst remaining affordable. Bridging this gap is essential to drive the next wave of growth. By offering energy-efficient, affordable solutions and positioning them optimally, the industry can not only meet the evolving needs of the consumer but also contribute to sustainability.”

Leaders also reflected on the macro-economic trends and its bearing on the home products industry. Vivek Chhacchi, Managing Partner at CX Partners, highlighted the significant role of the government’s planned capital expenditure. The government has budgeted Rs. 11 lakh crore for capital expenditure this year, representing 42% of the total budget. As of October, only a small portion of this amount has been spent. However, with the government set to increase spending over the next five months, there is an expectation that the economy will pick up pace as a result. He further elaborated that the government’s finances are in good shape and the infrastructure projects will accelerate, giving a momentum to the industry.

The conclave shed light on trends, including rapid urbanisation, sustainability, and the integration of technology in home products. Venkatesh Vijayaraghavan, MD & CEO of TTK Prestige, discussed the ongoing shifts in consumer habits, particularly in relation to the growing hybrid state of work and life. “The rise of e-commerce and awareness on health and sustainability are reshaping consumer preferences, reflecting a paradigm shift where convenience, functionality, and digital access are at the forefront, opening new growth avenues for the home products industry.” Similarly, Puneet Dhawan, MD of LedVance, highlighted how advancements in LED lighting are driving consumers shift towards sustainability in the home products sector. Mohit Narula, MD of Ariston Group India, added, “As awareness of environmental issues continues to rise, consumers are becoming more discerning, placing greater emphasis on quality, energy efficiency, and sustainability when choosing home products.”

Ejaz Hoda, Director & CEO of Metrix Research & Analytics, emphasised the paradigm shifts that are shaping consumer preferences, stating, “Aesthetic appeal and health consciousness are likely to drive consumer preferences in India’s home products market while technology will remain at the heart of innovation.” Mathew Job, Executive Chairman at Watertec India Pvt. Ltd., emphasised the critical importance of innovation in driving growth, remarking, “Innovation can impact growth and create value in many different ways.” He also stressed the need for businesses to have appropriate metrics in place to ensure success of innovation.

Drawing parallels with the evolution of tires and telephones, Vivek Yadav, Executive Vice President & Switchgear Business Head, Havells India Ltd., said, “From the first phone call in 1876 to 1.4 billion mobile phone users today, these breakthroughs have reshaped industries. Just as innovation overcame significant hurdles in the past, it continues to be the key to addressing the evolving demands of today’s fast-paced world.”

With innovation at its core, the conclave also addressed the intersection of technology and sustainability. Pradyumna Poddar, Chairman at IFMA and President at Fans BU, Usha International Ltd., noted, “It’s essential to find a balance between cutting-edge technology and affordability, so consumers feel the value proposition is worth the price.” Technology is reshaping consumer expectations, and sustainability is no longer optional. By addressing these elements head-on, the industry can create a future-ready industry that aligns with the values of eco-conscious consumers.

The idea of ‘premiumization of luxury with affordability’, bringing high-end features to mainstream audiences, was another core theme that was discussed. Leaders advocated for positioning products that combine premium quality with regular price points, creating opportunities to serve aspirational consumers. On account of holistic growth to strategy development, Sameer Anjaria, President, Standard Electricals, Havells India Limited, expressed, “Indian consumers are increasingly looking for avenues to express their individuality in their home decor. This need for uniqueness combined with a clear trend towards smart spending drives positioning. When evaluating the key parameters and influences for any organisation, it is crucial to consider these consumer drivers and balance it with an organisation’s internal parameters like technical and manufacturing ability.”

Dinesh Aggarwal, an industry veteran, former Joint MD at Panasonic Electric Works, India and till recently CEO of RR Kabel Ltd. noted, “Metrix Research & Analytics has been a reliable partner for businesses, offering critical insights and market intelligence. As we tackle new challenges like higher consumer expectation from ease of availability, product innovation and more value from the offering, Metrix is well-equipped to guide the industry in navigating these complexities.”

The conclave saw the presence of several prominent leaders from the home products industry including Saurabh Goel, Executive President, Havells; Dr. Rajbir Singh, Founder of Value Centria; Shankaranarayan V, Sr. Director & Head of Product & Marketing – Consumer Business, Signify Innovations India Limited; Rakesh Chahar, Director, Sheela Foam Ltd; Sriram Rangarajan, EVP, Consumer Electrical and SBU Head, CG Power and Industrial Solutions Ltd; among others.

By – Mr. Jay Rathod, Founder & CEO of Koffeetech Communications

Imagine you’re searching for your dream home. It’s a big decision, not just financially but emotionally. How do you choose a brand to trust with this life-changing investment? For real estate buyers, the stakes are high, and trust becomes the deciding factor.

Social proof is the answer. It’s not just a marketing tool; it’s the bridge between skepticism and confidence, providing the assurance buyers need to take the next step. For real estate brands, especially in competitive markets like Pune, Mumbai, and Bangalore, building that trust is non-negotiable.

At Koffeetech Communications, we’ve partnered with leading real estate developers to establish credibility through compelling narratives, strategic social proof, and authentic engagement. Let’s dive into why social proof is so powerful in real estate and how to use it effectively.

The Psychology of Social Proof
People tend to trust the experiences of others, especially when making complex decisions like buying property. Social proof works because it validates those decisions through testimonials, reviews, and success stories.
In real estate, where emotional and financial investments intersect, this validation is invaluable. Buyers rely on social proof to ensure they’re making the right choice for themselves and their families. It’s not just about selling homes—it’s about creating trust that resonates deeply.

Why Social Proof Matters in Real Estate
Buying a home is one of life’s most emotional and financially significant moments. Buyers look for reassurance at every step. Here’s why social proof is critical for real estate brands:

1. Emotional Connection
A home is more than four walls; it’s a space for love, security, and dreams. Social proof speaks directly to these emotions, offering real stories that buyers can relate to.

2. Building Credibility
Buyers often approach real estate brands with caution. By showcasing reviews, testimonials, and case studies, you replace doubt with trust.

3. Simplifying Decisions
In a crowded market, buyers can feel overwhelmed by choices. Social proof provides clarity, giving them confidence to move forward.

4. Standing Out
In cities like Mumbai, Pune, and Bangalore, competition is intense. Social proof differentiates your brand by showcasing real experiences and genuine connections.

Proven Strategies to Build Trust with Social Proof
Social Proof is about more than collecting positive feedback. It’s about weaving those experiences into your brand’s story.

Customer Testimonials
A heartfelt testimonial from a satisfied homeowner can work wonders. Highlight stories that showcase how your brand delivered on its promises. For example, a young couple finding their first home. Testimonials humanize your brand, making it relatable and trustworthy.

Detailed Case Studies
Case studies highlight your brand’s problem-solving capabilities. Share the journey of a project from start to finish, focusing on how it met buyers’ needs. For instance, how a project in Pune catered to eco-conscious families with sustainable living features. These narratives provide concrete evidence of your expertise.

Encourage Online Reviews
Online reviews are essential in today’s digital-first world. They act as unfiltered endorsements of your brand. Respond to reviews professionally—whether they’re positive or critical. Acknowledging feedback shows your commitment to improvement and customer satisfaction.

Leverage Social Media
Social media is where potential buyers go to learn about your brand. Share user-generated content, such as photos of happy homeowners, community events, or celebrations within your projects. Real-life stories resonate far more than polished ads.

Partner with Influencers
Influencers lend credibility and visibility. Whether it’s a lifestyle blogger showcasing your project’s luxurious amenities or a sustainability advocate highlighting eco-friendly features. They can amplify your brand’s reach.

Promote Awards and Accolades
Awards are a powerful form of social proof. If your project has been recognized for excellence, highlight it across your marketing channels. These accolades reassure buyers that they’re choosing a reputable and trusted brand.

Share Community Stories
Real estate isn’t just about selling homes; it’s about building communities. Share stories that reflect the vibrancy of life in your projects—a neighborhood celebration, a weekend market, or children playing in a safe, secure environment. These narratives help buyers envision themselves as part of the community.

Offer Virtual Tours and Webinars
Virtual tours provide transparency and convenience, especially for out-of-town buyers. Webinars featuring developers, architects, or satisfied residents allow potential buyers to ask questions and build confidence in their decisions.

The Role of Koffeetech Communications
At Koffeetech Communications, we understand the nuances of real estate marketing. Social proof isn’t just about collecting reviews or testimonials—it’s about creating a consistent narrative that aligns with your brand’s values.
We help real estate brands in Pune, Mumbai, and Bangalore craft compelling stories that resonate. From managing online reviews to developing community-focused campaigns, our strategies are designed to build trust and foster long-term relationships.

A Closing Thought
Real estate buyers don’t just buy properties, they invest in their future, emotions, and dreams. Social proof is your opportunity to connect with them and replace uncertainty with confidence.
By implementing strategies like testimonials, reviews, and community storytelling, you can build a reputation that goes beyond selling homes.
Koffeetech Communications believes in the power of authentic connections. Let’s work together to tell your story, inspire trust, and turn potential buyers into lifelong advocates for your brand.

December 13, 2024: Social Beat, a trailblazer in digital marketing, celebrates 12 incredible years of driving growth for brands across India. Since its establishment in 2012, the agency has emerged as a trusted partner for over 100+ brands, delivering tailored strategies that fuel business success and redefine digital possibilities.

With a talented team of 300+ experts across 4 locations, Social Beat offers expertise in digital growth, performance marketing, influencer collaborations, and creative content to drive business outcomes. Its deep understanding of market trends and innovative solutions has helped clients achieve remarkable results in an ever-evolving digital landscape.

Speaking on this milestone, Suneil Chawla, Co-founder of Social Beat, said, “Over the last 12 years, Social Beat has evolved into a powerhouse of creative and media . We’re proud of the trust we’ve earned from our clients, the talent we’ve nurtured, and the impact we’ve made. As we look ahead, our commitment to driving measurable growth for brands remains stronger than ever.”

The journey also includes the successful launch of sister ventures Influencer. in, a leading influencer marketing platform & agency, and D2Scale, an agency dedicated to scaling D2C brands. These initiatives have amplified Social Beat’s ability to provide 360-degree solutions for its clients.

Vikas Chawla, Co-founder of Social Beat, added, “This anniversary is a celebration of collaboration—collaboration with our incredible clients, our exceptional team, and our partners. It’s a testament to what can be achieved when passion and expertise come together. As we celebrate this milestone, we’re energized to shape the future of digital marketing with innovative and impactful solutions.”

As Social Beat embarks on its next chapter, the agency remains steadfast in its mission to build brands, deliver results, and inspire digital growth