Infinity Learn & Sri Chaitanya Academy Celebrate Top JEE Main 2025 Achievers

Infinity Learn and Sri Chaitanya Academy

India, 18 February 2025: Infinity Learn – India’s only hybrid learning platform delivering outcome-based learning at scale, continues its streak of excellence with an outstanding performance in the JEE Main 2025 Session 1 examination. Following the launch of 50+ offline Test Prep Centres across India under the Sri Chaitanya Academy brand in 2025, learners from Infinity Learn have delivered exceptional performances, reinforcing the hybrid learning platform’s commitment to high-quality, outcome-driven education. Notably, the platform takes pride in having Uttar Pradesh’s Girl Topper, Ananya Tripathi, who scored 99.94 percentile. Gyan Prakash secured an impressive 99.97 percentile, emerging as the Patna Topper. Additionally, the topper from the online platform, Prachit Umesh G, achieved a 99.94 percentile, while the platform’s Lucknow Topper, Pragyam Srivastav, secured a 99.90 percentile.

The National Testing Agency (NTA) announced the results on 11th February, highlighting the remarkable achievements of Infinity Learn’s learners. This year, 60+ learners scored 99+ percentile, while 90+ learners crossed the 95+ percentile mark, and an impressive 100+ learners secured the 90+ percentile. These results underscore Infinity Learn’s guided test preparation, data-driven insights, and hyper-personalized mentorship, equipping learners with the tools to excel in highly competitive exams like JEE and NEET.

Congratulating the toppers, Ms. Sushma Boppana, CEO and Director of Sri Chaitanya Group and Co-founder of Infinity Learn, said, “We are incredibly proud of our learners’ outstanding performance in JEE Main 2025 Session 1. Their success is a testament to Infinity Learn’s commitment to delivering high-quality, outcome-driven education. This achievement highlights not only their dedication and perseverance but also the effectiveness of our pedagogy, personalized mentorship, and world-class study materials. As we celebrate this milestone, we remain dedicated to equipping learners with the skills, knowledge, and confidence needed to excel in JEE Main Session 2 and JEE Advanced—helping them secure seats in India’s top-tier engineering colleges.”

Commenting on the toppers, Mr. Ujjwal Singh, Founding CEO, of Infinity Learn by Sri Chaitanya, said, ” I am proud of the exceptional achievements of our learners in JEE Main 2025 Session 1. This success is a powerful reflection of the impact of our hybrid learning platform and, more importantly, on the effectiveness of online teaching enhanced by AI tools. At Infinity Learn, we are committed to ensuring ‘Baccha Seekha Ki Nahi’, focusing on real learning with customized attention and support so that learners can reach their highest potential from the comfort of their hometowns. Moments like these make me immensely proud of the work we do at Infinity Learn and inspire us to continue nurturing learners to become toppers in competitive exams.”

“We are elated by the outstanding results of our learners from Patna and Varanasi in JEE Main 2025 Session 1, particularly Ananya Tripathi – Uttar Pradesh’s Girl Topper, whose achievement underscores our commitment to girls’ education. Gyan Prakash – Patna Topper, has also made us immensely proud. This achievement made possible through Sri Chaitanya Academy – our Test Prep Centre, demonstrates our dedication to providing quality education in Tier 2 cities,” he added.

The impressive results highlight Infinity Learn’s commitment to delivering exceptional education at affordable rates, making it accessible to a diverse group of learners, especially in Tier 2 and Tier 3 cities. This hybrid learning platform, driven by a strong vision to foster a culture of academic excellence, integrates AI-driven, hyper-personalized learning with traditional pedagogy. With a focus on learner success, Infinity Learn is working relentlessly to achieve its dream of becoming the leader in Tier 1 college admissions for engineering and medical programs in India.

Emami Realty Begins Emami Aamod Construction in New Alipore

Emami Realty

Kolkata, 18th February 2025: Emami Realty, the prestigious real estate arm of the renowned Emami Group, performs the Bhoomi Pujan and the inauguration of the Experience Center at Emami Aamod, located on James Long Sarani, New Alipore. The project is expected to generate around ₹850 crore in revenue.

The Bhoomi Pujan ceremony to commemorate the construction at the site was conducted with great reverence and attended by esteemed guests, including Smt. Kakoli Bag- Councillor 119 Ward, Mr. Mohan Goenka, Vice Chairman & Whole-time Director Emami Ltd. Dr. Nitesh Kuma, MD & CEO Emami Realty Limited, Dr. Aditya V Agarwal – Non-Executive Director Emami Ltd. The event marked a significant milestone in the development of Emami Aamod, a project that epitomizes luxury living with its opulent amenities and serene environment.

In conjunction with the Bhoomi Pujan, Emami Realty also unveiled the Experience Center at Emami Aamod. The Experience Center offers prospective residents a glimpse into the future of luxury living, showcasing the exquisite 3 BHK and 4 BHK apartments, state-of-the-art clubhouse, infinity swimming pool, and the unique musical fountain. The Experience Center is designed to provide visitors with an immersive experience, highlighting the project’s commitment to innovation and sustainability.

Dr. Nitesh Kumar, MD & CEO of Emami Realty Limited, expressed his excitement about the project, stating, “We are thrilled to bring to Kolkata a project that combines luxury with nature. The Bhoomi Pujan and the inauguration of the Experience Center mark the beginning of a new chapter in urban living. Emami Aamod is not just a residential address; it’s a lifestyle.”

Emami Aamod is set to redefine luxury living in Kolkata with its blend of sophistication, grandeur, and tranquillity. The project features a picturesque 1-acre lake with a captivating musical fountain, landscaped gardens, and a range of amenities designed to enhance the quality of life for its residents.

Spread across 4 acres, Emami Aamod features four elegantly designed towers offering spacious air-conditioned 3 BHK and 4 BHK apartments with servant rooms. With flexibility in mind, these apartments allow easy customization by adding internal walls, enabling residents to tailor their homes to their unique needs.

Every room at Emami Aamod features a panoramic balcony with stunning 180-degree views of the serene Aqua Serenity Lake, home to Kolkata’s first rhythmic musical fountain. This tranquil, iconic 1-acre lake with private cabanas offers a rejuvenating ambiance. The infinity edge pool adds grandeur to everyday relaxation, offering breathtaking lake views.

Exclusive rooftop amenities like the Yoga Deck, Stargazing Deck, and Skating Rink allow residents to soak in New Alipore’s skyline. Thematic gardens, including the Fragrance, Sculpture, and Topiary Gardens, provide aesthetic pleasure and serene spaces to unwind. Sports and fitness facilities such as cricket nets, pickleball and basketball courts, and a state-of-the-art gym cater to enthusiasts of all ages.

Entertainment and wellness are always within reach with the amphitheaters, premium club with a bar lounge, and a spa and wellness center. Emami Aamod seamlessly blends sustainability with luxury through eco-friendly features like EV charging points and VRV air conditioning systems. A 10-tier security system ensures a safe, tranquil living environment, while Vastu-compliant apartments promote harmonious energy flow.

For those seeking a refined lifestyle defined by elegance, comfort, and sophistication, Emami Aamod in New Alipore offers a rare opportunity to live in one of the city’s most promising upcoming luxury projects.

HDFC Life Wins ICAI Award for Best Financial Reporting for 2023-24

HDFC Life Wins ICAI Awar

Mumbai, February 17, 2025: HDFC Life, one of India’s leading life insurers, is proud to announce that it has been awarded the Silver Shield in Category III – Life Insurance at the ICAI Awards for Excellence in Financial Reporting 2023-24.

This prestigious award was presented to HDFC Life by the Honourable Union Minister of State (Independent Charge) of the Ministry of Law and Justice; and Minister of State in the Ministry of Parliamentary Affairs, Government of India, Shri Arjun Ram Meghwal, at the ICAI Awards ceremony held in New Delhi.

Organized by the Institute of Chartered Accountants of India (ICAI) since 1958, these awards recognize companies that demonstrate outstanding financial reporting standards. The esteemed jury selects winners after a thorough review of the accounting practices adopted in financial statements, disclosure policies, and presentation of financial statements. The top two winners are chosen on their adherence to Indian Accounting Standards, statutory guidelines, and regulatory requirements.

What makes this recognition even more special is that HDFC Life is the only life insurance company to feature among the awardees this year.

HDFC Life has been on a continuous journey to financially secure Indian citizens by offering a wide range of life insurance solutions. Since its inception, the company has provided financial protection to millions of customers and their families, serving as a safety net in times of need while enabling them to achieve their long-term financial goals. The company’s commitment to its policyholders is reflected in its 99.5% claim settlement ratio for FY24.

Speaking on the award, Niraj Shah – Executive Director & CFO, of HDFC Life, said, “This is a proud moment for all of us at HDFC Life. This award reinforces our values of transparency and good governance. At HDFC Life, we are committed not only to the financial security of our customers but also to sustainable and responsible business practices. We continue to strengthen our governance framework while driving long-term value for our stakeholders and contributing towards a more resilient future.”

Apollo Hospitals to Host International Health Dialogue 2025 in New Delhi

Apollo Hospitals

New Delhi, February 17, 2025: Apollo Hospitals will host the International Health Dialogue 2025, a high-impact global forum combining the 12th International Patient Safety Conference (IPSC) and the 12th International Conference on Transforming Healthcare with IT (THIT) on February 21-22, 2025, at Bharat Mandapam, Pragati Maidan, New Delhi. The event will host over 3,000 global healthcare leaders, policymakers, technology innovators, and patient safety experts from more than 120 countries to explore strategies for building safer, more efficient, and digitally advanced healthcare ecosystems.

The International Patient Safety Conference (IPSC), Asia’s leading platform for advancing patient safety, will focus on the theme “A New Era of Patient Safety.” Discussions will highlight how healthcare systems can integrate AI-driven healthcare, smart diagnostics, cybersecurity, and global accreditation standards to enhance clinical excellence and risk management. A special focus will be placed on developing fail-safe healthcare organizations and embedding Environmental, Social, and Governance (ESG) principles in healthcare strategy.

Reflecting on the importance of patient safety, Dr. Preetha Reddy – Executive Vice Chairperson, Apollo Hospitals says, “Patient safety is the cornerstone of quality healthcare. As technology rapidly evolves, it is essential to harness advancements that enhance safety while improving access. The International Health Dialogue 2025 serves as a vital platform for collaboration and discussions on driving transformative healthcare advancements. At Apollo, we are committed to integrating cutting-edge innovations that uphold the highest standards of care, keeping patient well-being at the heart of everything we do.”

The 12th edition of the THIT Conference will focus on how data, AI, and digital transformation are reshaping the future of healthcare. Dr. Sangita Reddy – Joint Managing Director, Apollo Hospitals Group, emphasizes, “International Conference on Transforming Healthcare with IT (THIT) conference continues to bring together the brightest minds to explore innovations that enhance health outcomes, healthier patients, improve workflow efficiency and shape the next generation of healthcare systems.”

The International Health Dialogue (IHD) 2025 will feature ministers from five countries and will have keynote addresses and discussions from some of the most influential names in global healthcare and technology, including Dr Jonathan Perlin- President & CEO, of Joint Commission International (JCI), Sonia Roschnik – Executive Director, Geneva Sustainability Centre, Omar Ishrak – Board, Intel Corporation, A Marc Harrison – Co-Founder and CEO, Health Assurance Transformation Corp. to name a few. These eminent voices, alongside other leading policymakers, innovators, and healthcare professionals will explore the future of patient safety, digital transformation in healthcare, and global healthcare collaborations.

Participants will also have access to hands-on training workshops, masterclasses, and live technology demonstrations that provide practical insights into infection control, surgical safety, and digital health interventions. The International Health Dialogue 2025 is set to be a landmark event, bringing together global stakeholders to drive transformative change in patient safety and digital healthcare.

Falak Unveils Mughlai Menu Inspired by Pre-Partition India

 Falak

Bangalore, 17th February 2025: Falak, one of the finest North Indian restaurants at The Leela Bhartiya City, unveils a Royal Mughalai new menu curated by MasterChef Farman Ali. The Royal Mughalai menu draws inspiration from the rich culinary traditions of Mughlai cuisine, blending royal influences with a contemporary approach to health-conscious dining. Every dish reflects a balance of robust flavours, nutritional awareness, and classic cooking techniques, offering an experience rooted in heritage while catering to modern sensibilities.

The menu is inspired by the pre-partition era, reflecting the culinary grandeur of Mughal kitchens while incorporating flavours that have stood the test of time. This new offering pays homage to the sophisticated techniques and exquisite ingredients that defined an era of royal feasts. With a focus on authenticity, each dish presents a seamless blend of aromatic spices, slow-cooked preparations, and a thoughtful selection of fresh produce and premium meats. The concept embodies a refined yet nourishing approach to Mughlai cuisine, emphasizing traditional flavours without compromising on health benefits.

Speaking on the launch of the new menu, Masterchef Farman Ali shared, “Falak’s new menu is a celebration of India’s culinary heritage, offering dishes that honour forgotten delicacies while integrating a mindful approach to health. Each creation reflects our dedication to preserving age-old flavours while adapting them to the evolving preferences of today’s diners.”

The highlights of the menu include Murgh-e-Firdaus, a dish inspired by the legendary ‘Murgh Chutney Tikka’ of Delhi and Lucknow, offering a rich blend of Mughlai spices. Gosht Dil Pasand Seekh Kebab, a tender and aromatic lamb kebab, encapsulates the flavours of North Indian culinary heritage. Murgh Methi, made with fresh fenugreek and spinach, not only delivers robust flavours but also boasts immunity-boosting properties. Murgh Kashmiri, a fiery and bold dish influenced by Kashmir’s ‘March Wagan’ tradition, adds a vibrant touch to the spread. Additionally,

Gosht Saag presents a comforting combination of slow-cooked mutton with spinach puree, while the Kadhai Tossed Lobster showcases Peshawari spices, infusing the dish with a robust yet heart-healthy appeal.

Vegetarian offerings are equally captivating, with Tikki Lazeez featuring cabbage patties served alongside tamarind, yoghurt, and mint chutney. Zaitooni Paneer Tikka, marinated in olive oil and stuffed with olives and cheese, highlights the health benefits of olives, while Awadhi Tarkari pays tribute to the Awadh Dynasty with its cashew and carom seed-infused vegetable curry. The Baingan Bharta Zaitooni, cooked in a tandoor, brings forward a smoky depth of flavour while providing heart-healthy nutrients and antioxidants.

Falak is ranked 27th on Condé Nast Traveller’s 2023 Top 50 list and proudly stands as the crown jewel of The Leela Bhartiya City Bengaluru. Each dish at Falak is a whisper of a bygone heritage. The restaurant’s stunning interiors, with burnt orange and cloudy white silks reflecting Bengaluru’s sunset, create a luxurious and inviting atmosphere.

Fact Sheet:

Where: Falak, The Leela Bhartiya City, 6/2, Thanisandra Main Road, Tirumanahalli, Bengaluru 560064

Skylark Drones Unveils India’s First Spray Management Software for Agri Drones

Skylark Drones

India, February 17, 2025 – As India’s agricultural drone sector prepares for exponential growth, Skylark Drones, a leading startup providing drone solutions unveiled DMO-AG at the Krishi Darshan Expo 2025 in Hisar – a first-of-its-kind software platform set to transform how agricultural drones are managed and operated across the country.

The launch is crucial when India’s agriculture sector is rapidly adopting drone technology, driven by government initiatives and increasing demand for precision farming solutions. DMO-AG addresses a critical market gap by offering a unified platform that brings together farmers, drone operators, maintenance teams, and agrochemical companies.

“With DMO-AG, we expect a transformative shift in the agricultural industry. By democratizing access to drone technology, we anticipate increased adoption of precision farming, leading to higher yields, reduced input costs, and more sustainable practices. Our DGCA-compliant platform will not only empower farmers but also Drone Service Providers and Done pilots with real-time insights, automation, and Revenue management, ultimately making Indian agriculture more efficient, data-driven, and future-ready.” – Mrinal Pai, Co-founder, Skylark Drones

The DGCA-compliant platform introduces several groundbreaking features including real-time fleet management, crop-specific recommendations, and automated health monitoring – all accessible through an intuitive interface available in local languages. This comprehensive solution is compatible with all major autopilot-enabled controllers, making it a versatile tool for India’s diverse agricultural landscape.

Skylark Drones, which has already executed more than 10 million autonomous drone flights and processed more than 100 million drone images across 120+ enterprise customers nationwide, brings substantial expertise to this sector. The launch of DMO-AG marks a significant milestone in its mission to make drone technology more accessible and efficient for India’s agricultural community.

“With India’s agricultural drone market expected to grow at 25-30% CAGR, surpassing $1 billion by 2030, DMO-AG is poised to lead this transformation. Backed by government support and the rising demand for precision farming, our platform democratizes access to advanced drone technology” adds Mrinal Pai

Early Sports Education Key to Healthier, Stronger India: Get Kids to Play Summit

Mr. Saumil Majmudar,

Mumbai / Bangalore, 17th February 2025: Sportz Village, India’s leading school sports organization, successfully hosted the 5th edition of the ‘Get Kids to Play’ (GKTP) Summit this financial year at IIM Bangalore. The event brought together educators, policymakers, corporate leaders, young athletes, and parents to discuss the importance of structured sports education in shaping well-rounded individuals, improving national health, and developing India’s future champions.

The event opened with a keynote address by Prof. Sourav Mukherji, Dean, IIM Bangalore, who emphasized that India must transition from being a nation of sports spectators to active participants. He urged schools to prioritize structured yet flexible sports programs that allow children to balance academics and play, ensuring sports become an integral part of a child’s growth and development.

A critical highlight of the summit was the Voice of Young People Panel, where student-athletes shared their experiences in balancing academics with sports. Shagana S (MS Dhoni Global School) and Aadhya Arun Kumar (Presidency School, Banashankari) discussed challenges such as gender biases, access to sports facilities, and balancing school with training, stressing the need for schools to promote inclusivity and equal opportunities for all children in sports.

The summit also featured insights from Nandan Kamath, Co-founder of Sports and Society Accelerator (SSA), the knowledge partner for the event. He emphasized that policy changes are essential in ensuring a structured approach to sports education, advocating for a national framework that integrates physical literacy into academic curriculums. He also highlighted SSA’s work in bridging gaps between grassroots sports initiatives and systemic policy reforms, ensuring that every child in India has access to quality sports education.

A panel discussion featuring Girish Dwarakinath (Founder, Equilii), Olympian Hakimuddin Habibulla, Shekhar Naik (Padma Shri Awardee and Former Captain, Indian Blind Cricket Team), and Anand Deshpande (Ex-CFO, Intel India) focused on the mental and emotional benefits of sports. Panelists emphasized that structured sports participation enhances discipline, teamwork, and resilience among children, while also advocating for mental wellness programs for young athletes.

Another key discussion explored grassroots sports development and policy interventions, featuring Annie George (Decathlon India), Dilip Kumar (Rainmatter), Shaina Ganapathy (Embassy Group), Srikrishna Sridhar Murthy (Sattva Consulting) and Deepthi Bopaiah (GoSports Foundation). The speakers highlighted the need to invest in emerging sports disciplines, noting that India currently participates in only 15 out of 33 Olympic events. The panel also stressed the importance of long-term structured programs over one-time initiatives to ensure sustainable sports development in the country.

The summit concluded with a strong call to action for educators, policymakers and communities to work together in creating a sustainable and inclusive sports culture in India. Saumil Majmudar, Co-founder & CEO, of Sportz Village, reaffirmed the organization’s commitment, stating: “At Sportz Village, we firmly believe that sports should not be seen as an extracurricular activity but as an integral part of a child’s development. The ‘Get Kids to Play’ Summit is an important step toward ensuring that every child in India has access to structured sports programs that build not just athletes but well-rounded individuals. We urge educators, policymakers, and communities to work together in creating a sustainable sports culture in India.”

Parminder Gill, Co-Founder & Head ofthe  Foundation, Sportz Village, echoed this sentiment, emphasizing the collective responsibility in making sports accessible to all children: “Sports education is the foundation for not just great athletes, but also healthier and more confident individuals. The discussions at this summit reaffirm the role of schools, communities, and corporate partnerships in shaping India’s sports future. We need sustained efforts to make play accessible to all children, ensuring that sports become a way of life rather than a privilege.”

With the successful conclusion of this 5th edition of the ‘Get Kids to Play’ Summit in this financial year, Sportz Village continues to lead the conversation on integrating sports into mainstream education. The event underscored the need for collaborative efforts to make sports an essential part of every child’s growth journey, ensuring that India’s next generation is healthier, stronger,r and ready to excel in the global sports arena.

Future of Scent Marketing: How Brands Are Innovating

By: Deepti Verma Chhabria Co-Founder & Director, Aerome

When was the last time you stopped to smell the flowers at a nearby shop? Or walk a little slow around a bakery, basking in the glorious aroma of freshly baked bread or cinnamon buns? While you may not recall the precise moment, a mere mention of these delectable aromas can transport you back in time to when you saw some pretty flowers or spent time at a quaint café. And that’s because, for us humans, the sense of smell is one of the strongest anchors; a scent can transcend into our psyches and teleport us back in time. Thus, it hardly comes as a surprise when a growing number of brands are leveraging smell or “scent marketing” to curate multi-sensory experiences for their customers.

The Interplay of Scent & Human Psychology

The power of scent emerges as a little-known and yet plausible force to be reckoned with while influencing human psychology & buying behaviors.

Various reputed studies talk at length about the influence of scent on human psychology. Research done by Sense of Smell Institute discovered that people remember smells with 65% accuracy, even after a year. For reference, people could only recall 50% of visuals following a gap of 3 months. Research from Rockefeller University supports the same argument, claiming that people can recall 35% of what they smelt vs. only 5% of what they saw. And that’s understandable – while we live in the era of information overload, where we view tons of information via content on social media apps, TV, banners, etc – a sense of smell allows us to pause time for a little bit longer, and truly engage with the environment around us.

To that end, today’s leading brands are openly embracing scent marketing to not only influence buying decisions but also establish long associations with their customers. Nike did a study that revealed that “scented environments” led to an incredible 84% increase in “buying intent”. That’s the power of “olfactory branding” and brands, ranging from retail outlets to airlines, hospitality, automotive, and more, are all here to make the most of this future of branding & marketing.

Industry-Wide Scope of Scent Marketing

As the competition intensifies, brands today are leaving no stone unturned to grab attention and build long-lasting ties with customers. Here’s how brands from diverse industries are gearing up to leverage scent marketing for profitability and long-lasting brand associations.

  •  RETAIL: Scented environments are leading to customers spending more time and buying more at retail outlets. Stores like Nike, and  Abercrombie & Fitch already swear by the same. Furthermore, today’s leading retail stores, shopping malls, etc are increasingly investing in ambient scenting to provide an avant-garde multi-sensory immersive experience to their prospects and consumers.
  •  HOSPITALITY: A growing number of hotel chains are utilizing signature scents to establish exclusivity and add a touch of rich luxury to the overall experience.
  •  AUTOMOTIVE: A trend not limited to only high-end luxury cars, more automotive brands today are going after distinctive fragrances to create a unique experience.
  •  HEALTHCARE: Tasteful ambient scenting can uplift the environment and make it more conducive for healing and rejuvenation. Thus, it hardly is a surprise when leading hospitals or healthcare providers opt for ambient scenting to make their patients feel more relaxed and comfortable.
  •  OFFICE SPACES & REAL ESTAE: Scents have been accredited for boosting workspace productivity. Notes of peppermint or citrus can make people feel fresh, energized, and ready to “zone in”. At the same time, scents of vanilla or cedarwood create a distinctive homely feeling. Leading players in the real estate segment are increasingly investing in ambient scenting to boost sales & overall customer gratification.

What’s Next: The Future of Scent Marketing

As the stakes rise and more brands begin to invest in scent marketing, the entire paradigm is going to evolve and undergo massive transformation. We are already witnessing a push towards sustainability in ambient scenting, crafting fragrances that are eco-friendly, biodegradable, and non-toxic. Furthermore, we also expect to see the advent of AI-driven scent systems and smart diffusion technology. While the advent of AI will certainly help create personalized customer experiences, scent marketing is also expected to be widely used in curating truly bespoke Augmented Reality & Virtual Reality experiences.

Thus, the writing on the wall is clear: scent marketing is here to stay and redefine the future of branding and marketing. As brands compete for customers’ loyalty and mindshare, the most memorable branding experiences will not only be “seen” or “heard” but also “felt”. Join the bandwagon and craft a truly unique scent for your brand!

PhonePe unveils Device Tokenization Solution for secure Card Transactions

PhonePe PG_Logo

PhonePe, today announced the launch of a device tokenization solution for Credit and Debit cards. With this launch, users will be able to tokenize their cards on the PhonePe App, and use the card tokens seamlessly across all use cases on PhonePe such as Bill Payments, Recharges, booking travel tickets, making insurance purchases, making payments on Pincode, as well as at Online Merchants where the PhonePe Payment Gateway services are integrated.

For consumers, tokenizing their cards has several benefits. They will no longer need to save their card details on merchant platforms or enter a CVV for every transaction, leading to higher success rates and fewer drop-offs at checkout. With tokenized cards securely linked to devices, fraud risks from stolen or leaked card details are also significantly reduced, giving consumers an extra layer of security and boosting consumers’ confidence in online payments. To begin with, consumers will be able to tokenize their Visa Credit and Debit Cards.

For merchants, the advantage goes beyond security – it means tapping into a constantly expanding network of tokenized cards, ensuring faster transactions and higher conversions. As more consumers adopt this seamless payment method, businesses will naturally benefit from higher success rates, improved customer retention, and a frictionless checkout experience that fuels growth. PhonePe PG merchants will also have access to this solution.

Commenting on the launch, Rahul Chari, Co-founder & CTO,of  PhonePe, said, “This launch will be a step forward in making digital payments more secure and seamless. We plan to expand this offering by integrating with more card payment networks and enabling access to the device-tokenized cards to all PhonePe PG merchants. At PhonePe, we have always focused on building innovative solutions that enhance customer trust and convenience. As digital payments evolve, we remain committed to delivering offerings that make transactions safer, faster, and frictionless for both businesses and consumers.”

Fossil Launches First Chandigarh Franchise at Elante Mall

Elante store

Chandigarh, 17 February 2025 – Fossil, the globally celebrated lifestyle brand known for its timeless craftsmanship and innovation, is excited to announce the launch of its first franchise store in Chandigarh at Elante Mall. This marks the brand’s 30th retail location in India, further fortifying its presence in the country. This strategic expansion aligns with Fossil’s vision of enhancing accessibility and delivering an unparalleled shopping experience to fashion-forward consumers in the region.

Speaking on the launch, Johnson Verghese, Managing Director of Fossil India, said, “Chandigarh, known for its embrace of style and sophistication, presents an excellent opportunity for our retail location. At Fossil, we are dedicated to providing our customers with an immersive shopping experience that reflects our brand’s values. Elante Mall, being a key shopping hub, offers the perfect setting to connect with our customers and showcase our latest collections. We look forward to welcoming Chandigarh’s fashion enthusiasts to explore our range of watches, accessories, and leather goods.”

The store is designed to reflect Fossil’s distinctive blend of modern aesthetics and heritage craftsmanship, creating an inviting and interactive retail space. Customers will have access to an exclusive selection of timepieces, handbags, jewelry, and lifestyle accessories, curated to complement their unique style preferences.

This launch marks another significant milestone in Fossil’s journey of expansion across India, reaffirming its commitment to delivering high-quality products and exceptional retail experiences. By establishing a presence in Chandigarh, Fossil aims to engage with local customers through a thoughtfully designed retail environment that showcases the brand’s dedication to innovation and quality craftsmanship.