19th December 2024  Mumbai, Maharashtra, India  As wedding season approaches, Lotus Arts de Vivre, renowned for its exceptional craftsmanship and artistic vision, showcases a curated collection of luxurious gifts that are perfect for newlyweds. Combining timeless design, cultural heritage, and functional elegance, these pieces are sure to become cherished additions to any home.

Known for its dedication to preserving the rich artistry of Asia, Lotus Arts de Vivre’s each piece tells us a unique story, making them not just gifts, but lasting symbols of beauty, meaning, and connection.

Among the standout offerings is the Cinnamon Bowl with Sterling Silver Cheetah, a stunning creation made from aromatic cinnamon wood and featuring a hand-carved silver Cheetah. Symbolizing prosperity and harmony, this elegant bowl is both a work of art and a functional piece, complete with a glass base and cinnamon oil to preserve its rich fragrance.

For those looking to add a little joy and serenity to their home, the Happy Monks sculpture offers a playful yet meaningful touch. These hand-carved figures, representing peace and happiness, make for a delightful and thoughtful gift that brings positive energy to any space.

For a more bold and contemporary statement, the Brown Leather Bulldog Stool combines modern design with symbolic significance. Made from premium leather, this versatile piece adds character and charm, perfect for couples who appreciate both style and function.

For those who prefer a blend of artistry and everyday practicality, the Wooden Tissue Box with Sterling Silver Rooster & Hen and Carved Leaf Teak Bowl with Scarab Frog are stunning options. The tissue box, crafted from fine wood, elevates any room with its sophisticated design, while the teak bowl adorned with intricately carved Scarab frogs symbolizes transformation and renewal, making it a beautiful reflection of the journey ahead in married life.

Each of these pieces is handcrafted by skilled artisans, offering not only luxury but also a meaningful, enduring gift that will be treasured for generations. Whether adding a touch of elegance to the home or embodying a cultural legacy, Lotus Arts de Vivre’s creations are the perfect way to celebrate the start of a couple’s new life together.

19th December 2024  Mumbai, Maharashtra, India Sebamed, the German skincare expert brand marketed by USV Pvt. Ltd – a leader in cardio-diabetic healthcare in India, unveils its transformative new campaign, ‘Project Skin Deep’.

A Vision Beneath the Surface

In a world where beauty campaigns are content to stop at the mirror, Sebamed dares to venture further – 3mm further, to be exact. ‘Project Skin Deep’ is no ordinary skincare campaign, it’s a paradigm shift. The campaign begins where few dare to look: under the microscope, zooming into the layers of skin to question if beauty really is skin deep. The answer, as it turns out, is a rather satisfying yes.

The campaign reveals a series of breathtaking images: vivid, microscopic landscapes of healthy skin before and after Sebamed’s products. Captured in striking, almost celestial hues, these microscopic images are testimonies of what healthy skin looks like when science works. For decades, beauty campaigns have relied on glamour shots, clever lighting, and cleverer editing. Sebamed flips the script. This is beauty without makeup, both figuratively and literally. Because, as Sebamed seems to remind us, skin doesn’t lie – even under a microscope.

Where Science Becomes Art

While some might say science and art live in separate worlds, Sebamed begs to differ. The campaign is where science becomes art. Every microscopic detail is proof of Sebamed’s pH-balanced formulations in action, repairing and protecting skin at its very foundation.

Spanning platforms from digital screens to billboards, Sebamed’s call resounds across mediums, even your subconscious, sparking a movement in consumers to demand better from their skincare. Produced in collaboration with Leo Burnett, the campaign marries creativity with scientific precision, crafting a narrative that redefines beauty standards.

Karan Goel, Marketing Head, Sebamed India (USV Pvt. Ltd.), shares, “Too often, skincare campaigns focus solely on immediate visible results. At Sebamed, we believe true beauty stems from healthy skin – inside and out. This campaign empowers consumers with the knowledge that long-term skin health is the foundation of lasting beauty. ‘Project Skin Deep’ underscores our unwavering commitment to science-backed skincare and informed choices.”

Sachin Kamble, Co. Chief Creative Officer, Leo Burnett – South Asia, adds, “With ‘Project Skin Deep’ we took the bold step of doing an actual biopsy of a skin cell before and after using Sebamed products and then went on to integrate it into the visual narrative of the campaign. Each image is a glimpse into how beautiful, complex yet intriguing each skin cell is and the profound impact of Sebamed. At Burnett we believe in the power of authenticity in storytelling and this campaign is the best example integrating science, design, technology and creativity.”

Key Campaign Highlights

• Campaign Video: www.youtube.com/watch?v=G7JQ9B05Ru8&ab_channel=SebamedIndia
• Campaign BTS Video: youtu.be/Cs7OwgD_bFo?si=B3cBGvB9MPEWCP-n
• Directed by: John Fedrick, Prodigious

19th December 2024  Bangalore, Karnataka, India  In a transformative effort to reshape India’s agricultural landscape, a strong collaboration between The Art of Living Social Projects, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), key Indian ministries, and NABARD is propelling a nationwide shift toward sustainable farming practices. This project focuses on advancing agroecological techniques in Karnataka, Madhya Pradesh, and Assam, with a particular emphasis on elevating women in agriculture – a cause deeply aligned with The Art of Living Social Projects’ commitment to agricultural sustainability and women’s leadership in rural development.

A key element of the Agroecological Transformation Processes in India (SuATI) project is the training of women leaders in agriculture. Over 4,000 Krishi Sakhis (women farmers) have already been enabled with knowledge in natural farming, transforming not just their farming practices, but their roles as change agents in their communities. These women are fostering eco-friendly practices, inspiring local progress, and becoming pillars of positive change in rural India.

Expanding Reach: Training Cluster Coordinators

To further amplify this impact, 140 Cluster Coordinators will receive specialised training to expand the adoption of agroecological practices through Women’s Self-Help Groups (SHGs). The Art of Living Social Projects’ holistic approach enhances this initiative by incorporating Sudarshan Kriya, a powerful breathing technique known for its benefits in stress management and emotional resilience. This unique combination of practical farming knowledge and emotional well-being ensures that the Krishi Sakhis are not only skilled in sustainable agriculture but also geared to lead, mentor, and inspire others in their communities.

Intensive Training for Cluster Coordinators

The first batch of 40 Cluster Coordinators recently completed an intensive training session at The Art of Living International Center in Bengaluru. The organisation, renowned for its sustainability and climate action initiatives, provided these coordinators with the tools, knowledge, and inspiration needed to promote natural farming in rural areas. Equipped with essential skills and inspired to lead change, these supervisors are now ready to promote climate-resilient farming practices across the region. Collaborating closely with an empowering network of Krishi Sakhis, they are set to ignite a self-sustaining agricultural revolution contributing to rural resurgence.

Reshaping Rural Development through Women

The SuATI project demonstrates the transformative power of women-led, localised initiatives in driving meaningful change in rural India. By uplifting women farmers, the project not only advances agroecology but also strengthens rural resilience and enhances food security. Through the collaboration of The Art of Living Social Projects, GIZ, and Karnataka-SRLM, a future is being paved where women will play a pivotal role in transforming India’s agricultural landscape, reshaping the very fabric of rural development. Armed with knowledge and leadership skills, Krishi Sakhis will transform agriculture from the ground up – creating a ripple effect that will resonate throughout their communities for generations to come.

19th December 2024  Mumbai, Maharashtra, India  Jio presents Hamleys Wonderland in association with 19th December 2024Ajmera Realty, India’s largest family festival, will be held at Jio World Garden in Mumbai’s Bandra Kurla Complex from 19th to 30th December 2024.

With over 100 experiences, including rides and entertainment zones to engage families and create holiday memories, the event promises to be a captivating experience for the whole family. The event is designed with Jio’s philosophy of making life beautiful for every Indian at the core.

Guests can soak up the city’s festive magic with the Flying Santa, who will zip across the venue on his merry sleigh and spread the festive cheer. The Hamleys Grand Parade will be the highlight of the event, and children will get to meet-and-greet their favourite toon characters, Hamley & Hattie Bear, and the Wonder friends.

Jio is the presenting partner of Hamleys Wonderland, which is in association with Ajmera Realty – a leading real estate developer with a strong legacy of over 55 years based in Mumbai with a presence in multiple cities across India.

Hamleys will launch two special attractions this season – Martian Adventure and House of Illusions. All-time favourite rides such as the Ferris Wheel, Scrambler, Wipeout, and Carousel will return, along with exclusive experiences such as the Haunted Circus and Glow in the Dark.

The event also features a Carnival Game Zone, Hamleys Play Area, and World Food Festival, among other amazing entertainment avenues. A massive and fun Lego Playground and Barbie Zone will undoubtedly thrill all.

Taking place over the expansive 1.40 lakh sq.ft. of open space at the Jio World Garden in the heart of Bandra Kurla Complex (BKC), Jio presents Hamleys Wonderland in association with Ajmera Realty was launched as an annual calendar event in 2019 that would further strengthen BKC’s position as the emerging cultural hub within Mumbai. Established in 2015, Jio World Garden has been instrumental in positioning BKC as the epicentre of cultural events within Mumbai by hosting some of the best, biggest, and premium events in the city.

Among the other partners that have activated, the event features IDFC First Bank Credit Cards, which will provide discounts to their customers. New brands such as Little Joys, Raskik, and Arun Ice Creams will be present at the event, in addition to our long-standing partners such as RElan, Recron, Topps, Edamama, Mothercare, Pottery Barn Kids, Barbie, and Lego.

19th December 2024  Mumbai, Maharashtra, India  Arena Animation, one of the leading animation institutes in the country and training brand of Aptech Limited, has launched its latest initiative “Yuva Scholarship” which offers online entrance exams, special limited scholarships across India to its students and interested aspirants in the field of animation, multimedia, VFX, game design and more.

Arena Animation, established in 1996, has been a household name for creative professionals with its centres present all over India. It offers a variety of relevant and comprehensive programs to make AVGC-XR students ready for their professional futures, namely through Animation Prime, VFX Prime, Broadcast Prime, Graphics Web Design & Development, Digital Advertising Design & Marketing, and UI/UX Design, and many more.

Offering up to 35% scholarship, this opportunity is ideal for students who are passionate about Animation, VFX, Game Design, Multimedia and more. This will not only help one to get an edge over the rest but also equip them with industry-ready skills that can open doors to exciting career opportunities across various fields of Media & Entertainment. A limited-time initiative till end of this year, Yuva Scholarships apply to career and professional courses only, for new students as well as an offers an opportunity for existing students to upskill themselves.

Mr. Sandip Weling, Chief Business Officer (Global Business Retail), Aptech Limited and Brand Custodian, Arena Animation said, “At Arena Animation, we believe in empowering the next generation of creative professionals by providing them with the tools, skills, and opportunities they need to succeed in an ever-evolving industry. The launch of our ‘Yuva Scholarships’ initiative is a testament to our unwavering commitment to nurturing talent and underscoring our vision of creating a dynamic and inclusive learning environment that supports the aspirations of every student. The government recently also has highlighted its vision for upskilling and focus on the Media & Entertainment sector, thus by offering these scholarships and tailored programs, Arena Animation is committed to training, skilling & education of this crucial sector for India. Our aim is to equip students with industry-ready skills, giving them a competitive edge and opening doors to a world of exciting career opportunities.”

According to the FICCI EY M&E 2024, the Media and Entertainment (M&E) sector in India is experiencing substantial growth, with a predicted increase from INR 2.55 trillion to INR3.08 trillion by 2026, representing a compound annual growth rate (CAGR) of 10.2%. The animation segment grew by 6% in 2023, reaching INR 114 billion, while VFX expanded by 10% in India. Notably, the Indian M&E sector is projected to expand at a CAGR of 10%, contributing an additional INR 763 billion over the next three years. New media is expected to account for 61% of this growth, with animation and VFX contributing 9%, and television also adding 9%.

Start this journey today and secure the Yuva Scholarship with Arena Animation! First come first serve basis. Register now: www.flexiquiz.com/SC/N/arena-yuva-scholarship-print, Scan the QR Code below or give us a call 1800-266-0555 to know more.

19th December 2024   Bangkok, Thailand  This holiday season, EM District is poised to be a global festive destination, welcoming tourists from around the world to experience the magic of Christmas and New Year in Bangkok. Home to the iconic Emporium, EmQuartier, and Emsphere, these venues will extend their department store operating hours from December 20, 2024, to January 31, 2024 until 11 PM, and until midnight at Gourmet Market and Gourmet Eats. As a top destination for luxury shopping, world-class dining, and exceptional entertainment, EM District invites guests from across the globe to revel in a vibrant holiday atmosphere in the heart of Thailand’s capital.

In 2024, Bangkok became the world’s most-visited city according to Euromonitor International, attracting 32.4 million visitors, with the Tourism Authority of Thailand projecting a 60% year-over-year surge in visitors during the holiday season from December 22 to January 1, 2025.

Bangkok’s festive season is aglow with vibrant lights and bustling activity, centered around the vibrant EM District, comprise of 3 shopping mall: Emporium, Emquartier and Emsphere, a must-visit for holiday shopping, dining, and entertainment.

Making waves this season, Emsphere is the city’s newest hotspot for nightlife and entertainment. Its crown jewel is EM WONDER, a world-class entertainment hub boasting premier bars and nightlife experiences on the 5th and 5M floors. Supaluck Umpujh, Chairwoman of The Mall Group, describes it as “Bangkok’s sleepless metropolis,” rivaling iconic nightlife districts like Lan Kwai Fong and Clarke Quay.

Don’t miss the Tribes Sky Beach Club, a rooftop marvel offering panoramic views, festive cocktails, and live music that embodies the holiday spirit. Another must-see is ButterBear, the adorable mascot whose dance performances and bakery souvenirs have become an instant hit among locals and tourists alike.

Across from Emporium, EmQuartier dazzles with its Iconic Christmas Tree, a shimmering centerpiece surrounded by high-street fashion boutiques like Gentle Monster, Off-White, Zara, and more. Its gourmet restaurants deliver everything from hearty holiday feasts to creative fusion dishes. And with year-end sales in full swing, it’s a shopaholic’s paradise.

For those seeking exclusive gifts, Emporium enchants with sophisticated holiday displays and a curated selection of luxury items. From high-end jewelry to artisanal beauty products, it’s the perfect place to find that unforgettable holiday treasure.

Nestled in the bustling Phrom Phong area, the EM District is easily accessible via the BTS Phrom Phong Skytrain station, with a skywalk connecting all malls for seamless exploration. Nearby, Benchasiri Park provides a serene escape with its lush greenery—a tranquil spot to catch one’s breath amid the festive buzz.

Visitors looking to shop, dine, or soak in the sparkling holiday atmosphere, Bangkok’s EM District offers an unparalleled experience. This festive season, let the city’s dazzling lights, vibrant culture, and endless celebrations are set to make Christmas and New Year unforgettable for all who journey to this dynamic destination.

19th December 2024  Bengaluru, Karnataka, India  Ascendion, a trailblazer in AI-powered software engineering, is proud to announce once again its certification as a great workplace. This global accolade reinforces our commitment to a workplace culture that drives innovation, fosters inclusion, and empowers individuals to thrive.

At Ascendion, we redefine what it means to be a technology leader by delivering “Engineering to the Power of AI”. Our mission is to revolutionize software engineering with AI-driven talent orchestration and innovation, solving critical client challenges in trust, velocity, and capital efficiency. This certification isn’t just a milestone-it’s a reflection of our values: bold optimism, relentless curiosity, deep empathy, and unwavering allyship.

“Being recognized as a great workplace for two years in a row highlights the transformative culture we’ve built—one that empowers our people to achieve extraordinary outcomes for themselves and our clients,” said Prakash Balasubramanian, Executive Vice President, Engineering Services. “This recognition validates our relentless focus on leveraging AI to elevate human potential, enabling our teams to create software that impacts lives.”

“Our people are the heart of Ascendion,” added Sangeeta Shetty, Associate Vice President, Human Resources. “This certification reflects the trust, respect, and innovation that fuel our culture. It belongs to every Ascender who embodies our mission to deliver AI-enhanced solutions that drive meaningful change.”

As a Great Place To Work CertifiedTM company, Ascendion continues to lead in AI-first engineering, leveraging proprietary platforms like AVA+ to boost developer velocity by 60%, achieve 100% engineering transparency, and cut time to market by nearly half. Our innovative approaches empower enterprises to scale faster, innovate smarter, and deliver real-world impact.

This recognition builds on our recent accolade as one of India’s Best Workplaces™ in Health & Wellness 2023 and further solidifies Ascendion’s reputation as the partner of choice for engineering a future shaped by generative AI and human ingenuity.

19th December 2024  Las Vegas, Nevada, United States   Anshul Bhatt, a 16-year-old from Mumbai, secured 3rd position in the Kevin Stansbury Bracketed Round Robin Teams event at the North American Bridge Championships (NABC) on 6 December 2024 at Las Vegas. Partnering with Sam Ehrlichman and teaming up with Zain Mahmood and Camilla Schiaffino, their foursome finished just 3 points behind the tied first-place teams. The team played in the highest bracket (Bracket 1) in an event with 18 brackets representing descending competitive levels. A total of 149 teams participated in the event. Bracket 1 included 13 teams from across the world with best performance in North American events. All other brackets had eight teams while Bracket 1 had 13 teams with many top global players.

The Kevin Stansbury Open Bracketed Round Robin Teams is a team-based event held at the NABC, organized by the American Contract Bridge League (ACBL). Teams are divided into brackets based on their combined masterpoint totals to ensure balanced competition. The round-robin format features matches against multiple opponents within a bracket, with top-performing teams advancing.

Scheduled for 6 December 2024, at the Fall NABC in Las Vegas, the event honors Kevin Stansbury, a distinguished bridge player recognized for achievements in bracketed team events.

In bridge tournaments, top-bracket events cater to elite players, with no upper masterpoint limit. For example, the top-bracket Swiss Teams event includes stratifications at unlimited, 6000, and 4500 masterpoints, providing a competitive platform for the most skilled players.

19th December 2024  New Delhi, Delhi, India PepsiCo India reinforced its commitment to advancing women empowerment in the agricultural sector, by launching a first of its kind platform, the RevolutioNari Conference and Awards 2024 here in New Delhi. Based on PepsiCo India’s philosophy of Partnership in Progress, that reflects its commitment to foster inclusive growth through collaboration with government, partner organizations and communities, the event recognized and celebrated the exceptional contributions of women in agriculture. The event marked the launch of PepsiCo India’s RevolutioNari Anthem, underlining its commitment towards its ongoing flagship program RevolutioNari empowering women.

Ten women farmers from across India, were recognized for setting inspirational examples of women who are leading and inspiring many others towards more meaningful contribution to the sector. They were selected after a thorough evaluation of nominations submitted from across the country. An external jury comprising of sector experts headed by Prof. Ramesh Chand, Member, NITI Aayog, reviewed the submissions under five categories:

• Breaking Gender Stereotypes & Implementing Best Farming Practices: Tapasi Pal from West Bengal awarded Gold and Sanju Yogi from Rajasthan awarded Silver
• Economic Empowerment through SHGs: Ganapathi SHG from Telangana awarded Gold and Sarayan Farmer Producer Company Ltd. from Uttar Pradesh awarded Silver
• Innovation in Sustainable Agriculture: Shivani Kisku from Jharkhand awarded Gold and Manguben Jaga from Gujarat awarded Silver
• Protection and Promotion of Native Indigenous Food Systems: Monika Mohite from Maharashtra awarded Gold and Sujata Paramanik from West Bengal awarded Silver
• Youth Innovators in Agriculture: Surbhi Kumari from Bihar awarded Gold and Anima Aind from Jharkhand awarded Silver

Present for the awards ceremony and presenting awards to the winners were: Chief Guest Dr. Raj Bhushan Choudhary, Hon’ble Minister of State for Jal Shakti, Government of India; Chief Guest Smt. Smriti Irani, Former Minister of Women and Child Development; Keynote Speaker Mr. Ajit Balaji Joshi, Secretary, Dept of Agriculture and Farmer Welfare, Govt. of Punjab. The Hon’ble dignitaries shared inspiring addresses underscoring the imperative to recognize and elevate women’s growing contributions and leadership in agriculture.

Hon’ble Chief Guest, Dr. Raj Bhushan Choudhary, Hon’ble Minister of State for Jal Shakti, Government of India, shared in his address, “With changing times, our farmers have embraced sustainable agricultural practices, and women have emerged as strong pillars of this system, playing an indispensable role in driving progress. Hence, agricultural development is unimaginable without their invaluable contribution. I congratulate PepsiCo India for empowering and recognizing them as key leaders in the industry.”

Speaking at the event, Ajit Balaji Joshi, Secretary, Dept of Agriculture and Farmer Welfare, Govt. of Punjab, shared, “I am incredibly proud to see women’s representation in this room surpassing that of men. Organizations like PepsiCo India are instrumental in helping farmers explore opportunities in agriculture, food processing, and beyond. Women’s participation in this sector is essential for driving sustainable growth and innovation.”

Jagrut Kotecha, CEO, PepsiCo India and South Asia, shared, “At PepsiCo India, we are committed to an inclusive future where women are empowered to lead change. Through our RevolutioNari initiative, which aims to empower 1 million women across India by 2026, we are driving tangible, positive societal impact. As an agri company working closely with farmers for over three decades now; we are committed to enhancing women representation in the sector through this initiative and take immense pride in bringing these remarkable stories to life through the RevolutioNari Awards; our heartiest congratulations to all the winners.”

The Social Lab as the knowledge partner brought together a stellar jury of industry experts for the awards and evaluation. Avian WE, the official outreach partner for the conference and awards, played a pivotal role in driving strategic engagement and elevating awareness for the initiative.

The event was marked by engaging panel discussions, workshops, and knowledge exchanges. Engaging workshops were designed to equip farmers with the tools and knowledge needed to thrive in the evolving agricultural landscape. The panel discussions focused on advancing gender equality and resilience in agriculture. “Policy Perspectives: Advancing Gender Equality in Agriculture” emphasized targeted policies and training to empower women as agents of change. “Empowering Women Through Financial Inclusion, Innovation, and Technology” highlighted the role of innovation in enhancing women’s access to resources. “Seed to Smile: Cultivating Resilience for a Better Tomorrow” explored climate-smart practices and farmer empowerment to build a sustainable and resilient future. Over 150 agri sector experts including policymakers, agronomists, opinion leaders, corporates, academicians, etc., attended the RevolutioNari Conference and Awards 2024.

19th December 2024  Mumbai, Maharashtra, India  Ujaas, an initiative by the Aditya Birla Education Trust, marks its third anniversary with the launch of the campaign Parivarthan Yodha. Through this initiative, Ujaas celebrates and empowers warriors of change—individuals who transform menstrual health practices and awareness within their communities. These Yodhas have the strength to influence a broader network, driving sustainable change and inspiring others to stand up for their rights. By identifying and recognizing these change-makers, Ujaas aims to create a ripple effect, building a chain of empowered adolescent girls who champion menstrual health as a fundamental human right.

Menstrual health management is fundamental, yet millions of girls in India face barriers that impede their education and independence. Ujaas’s work in Tier II markets across Maharashtra has uncovered critical insights: 72% of girls perceive themselves as impure during menstruation, 48% consider periods a curse, and 42% were unaware of menstruation before their first cycle. These findings highlight the urgent need for awareness and systemic change to empower adolescent girls.

In response to these challenges, Ujaas has been dedicated to ensuring maximum outreach. Over the past three years, it has reached 5,92,879 adolescent girls and women, distributed over 4.92 Million free sanitary pads to tackle period poverty, and conducted 18000 awareness sessions to dispel myths and taboos surrounding menstruation. These initiatives have empowered communities with knowledge and resources, challenging entrenched taboos and driving meaningful change in menstrual health management.

Advaitesha Birla, Founder of Ujaas, stated, “Driving change in the menstrual health landscape requires bold, collective action. Ensuring access to free sanitary pads in schools, providing hygienic facilities, and integrating menstrual health education at the right age are essential steps to tackle stigma and boost school attendance. Ujaas is committed to empowering communities through accurate information, free pad distribution to combat period poverty, and training girls to create and manage sustainable cloth pads. Our Parivarthan Yodhas are breaking barriers, but scaling this impact demands stronger collaboration between governments, corporates, and communities to secure dignity and equality for every girl. Periods should not limit aspirations—they should inspire a movement for change.”

The initiative’s impact resonates deeply through stories of transformation led by Ujaas. In Chandrapur, a 14-year-old boy, Rahul Nigam, inspired by a Ujaas session, began educating his tribal community to break menstrual restrictions. At Durgapur’s Swatantraveer Sawarkar Adiwashi Ashram Shala, Ujaas sessions empowered tribal girls to question isolating traditions like Kurma Ghar. In Latur, a 14-year-old student, Seema, learned the health risks of delaying periods with pills and became an advocate for informed health choices among her peers.

The awareness created by Ujaas has not only empowered individuals but has also inspired communities to rethink menstrual health practices. The campaign’s rallying cry encourages girls to drive change in their lives, managing their periods independently, with dignity and without shame. As Ujaas enters its fourth year, it is expanding its reach into more states, aiming to create a nationwide movement that transforms the menstrual health landscape. The call to action is clear: every young girl is invited to become a Parivarthan Yodha—breaking barriers, leading change, and ensuring that periods never stand in the way of their dreams.