California Pistachios Enter Indian Market with Wonderful® Pistachios’ New Campaign
10th January 2025 Mumbai, Maharashtra, India Wonderful® Pistachios, the world’s largest grower and processor of pistachios and distributor of California Pistachios, is celebrating the launch of California Pistachios’ first international advertising campaign, “The Better Nut”. This initiative communicates the nutritional benefits of California pistachios, aiming to increase category awareness and position them as a delicious, guilt-free and complete protein snack.
The campaign’s centrepiece is a striking visual featuring an arm flexing its muscles crafted entirely of California pistachios in their vibrant green hue. This imagery will be showcased across billboards, unipoles, newspapers, and in-app promotions on Amazon. The messaging highlights California pistachios as a tasty and guilt-free snack boasting essential vitamins, minerals and other nutrients that promote well-being.
The Better Nut draws insights from a global study conducted by Wonderful Pistachios across ten countries, revealing a rising demand for healthier snacks and plant-based protein among urban Indians. Key findings include:
- 86% of consumers seek protein in their diets.
- 58% of India consumers perceive health to be more important than taste
- Nuts are the second most popular snack in India, with 86% of shoppers buying them and 66% of urban Indians snacking on pistachios.
The ICMR-National Institute of Nutrition (ICMR-NIN), recommended including nuts like pistachios as a healthy snack and an essential source of plant protein in a balanced diet. A serving of 28 grams of California pistachios contains 6 grams of protein, fibre, and unsaturated fats, making them ideal for mindful snacking.
Diana Salsa, Vice President of Marketing at Wonderful Pistachios, stated, “India is a dynamic and growing market with a deep appreciation for nutritious and versatile foods. With its rich culinary traditions and a rising focus on healthy lifestyles, The Better Nut offers an incredible opportunity for us to connect with consumers who value the quality, taste and benefits of incorporating pistachios into their daily diet. Over the last six years, pistachio consumption in India has doubled, driven by a growing awareness of these nuts’ nutritional benefits.”
The campaign is a collaboration between Wonderful Pistachios’ in-house agency, Wonderful Agency, DDB Mudra for creative adaptation and PHD India, part of the Omnicom Media Group, for media execution.
Michael Perdigao, President of The Wonderful Agency, The Wonderful Company’s in-house agency, commented, “The Better Nut campaign inspires us to see that making a healthy snack choice is simple. This new campaign uses clean and impactful visuals that make it easy to understand why pistachios are a smart snack for any time of day.”
Harshada Menon and Siddhesh Khatavkar, Executive Creative Directors, DDB Mudra added, “We are excited to collaborate with California Pistachios on this campaign. Our strategy blends to adapt global brand consistency with local adaptation to resonate with Indian audience. In addition to the striking imagery created by TWC, our 3D installation of a giant pistachio will draw eyeballs to the powerful health benefits of pistachios.”
The campaign will run for three weeks, targeting high-traffic locations across Mumbai, Delhi, and Bengaluru. Select billboard sites in these cities will feature the 3D installations of a giant pistachio to enhance engagement. The print advertisements will appear in a leading newspaper, while a customized Amazon storefront will elevate category visibility, featuring QR codes on creatives to streamline purchasing from leading brands in India offering California pistachios.
“A Journey of the Soul” by Brenda Benning: A Deeply Moving Story of Identity and Family
Parsonsburg, MD, 8th January 2025– Fulton Books author Brenda Benning, a licensed family therapist who holds a master’s in social work and works exclusively with adoptive families raising children with trauma histories, has completed her most recent book, “A Journey of the Soul”: a compelling and thought-provoking novel that follows a young man who, after years of looking for his biological family, finally does so in the form of a half-sister. But as he fails to get to know his birth family and is terrified of how they might react to his past, Braxton runs instead of opening himself up to potential hurt once more.
“After years of searching for family, someone to hold on to, Braxton Ross finds a half-sister,” writes Benning. “He tries to integrate into her life, family, and friends. For a while, he believes he can be this person—stable, reliable, calm, and worthy. But he realizes as he gets closer and closer to what he wants, his body reminds him it can never be. His soul has been broken by the rejections and losses of his past. It has become a dark force blocking light from shining through. He is convinced he is not redeemable or worthy of anything positive or good in his life.
“To make things even more difficult, someone is out to ruin the fragile reputation he has tried to rebuild with the help of his adoptive father and boss. But who will really stand by him when they know the truth about his past?
“Determined to keep his darkness away from his newfound light, Braxton runs. He’s good at it after all. It has kept him from being rejected again, and it keeps him from ever being hurt like he was all those years ago. But it would also protect those new to him from his overwhelmingly dark soul. He had to protect them from him after all, didn’t he? He was dangerous, unlovable, and unredeemable. He’s known this since he was six years old.
“Will Braxton be able to heal from his past traumas and find the pure and lovable soul he lost decades ago? Will he be able to recover from yet another betrayal? Or will he have to run again?”
Published by Fulton Books, Brenda Benning’s book is a stirring tale that will captivate readers as they follow Braxton’s journey to not only find himself but his place in the world. Expertly paced and character-driven, “A Journey of the Soul” is sure to keep the pages turning, inviting readers to discover what unconditional love can do for even the most broken of souls.
Readers who wish to experience this enthralling work can purchase “A Journey of the Soul” at bookstores everywhere, or online at the Apple iTunes store, Amazon, Google Play, or Barnes and Noble.
“Snacking the Betsy Way” by Lori Crabb: A Fun and Heartwarming Story of a Maltese’s Food Adventures
Urbandale, IA,8th January 2025 Fulton Books author Lori Crabb, who has spent the last thirty-four years working with funeral homes to help them build a strong preneed division, has completed her most recent book, “Snacking the Betsy Way”: charming tale that follows Betsy, a little Maltese who has a unique approach to mealtime that promises to entertain and inspire readers of all ages.
Raised on a cattle-and-grain farm in Northwest Iowa, author Lori Crabb loved every minute of her animal interactions. She learned early in her life to respect animals and to treat each one with respect. Lori gravitated to the Maltese breed of dogs years ago and finds their personalities are very similar to small children in their insecurities. In her books, Lori tries to show that a lot of the anxieties that come may not be as bad as one thinks they are.
“Betsy loves to snack on her food rather than eat from her bowl of food,” writes Crabb. “In fact, you will see in her book that she frequently wakes up at 2:00 a.m. to grab a snack or two.
“Betsy’s message in ‘Snacking the Betsy Way’ is you may get the same nutrients that your body needs without having to sit and eat. Plus, Betsy feels that it saves a lot of time in her day.”
Published by Fulton Books, Lori Crabb’s book is perfect for young readers and their families, sparking conversations about food habits, independence, and the importance of learning to do what is right for one’s own body. With vibrant and colorful illustrations to help bring Crabb’s story to life, “Snacking the Betsy Way” is a perfect addition to any family’s library.
Readers who wish to experience this adorable work can purchase “Snacking the Betsy Way” at bookstores everywhere, or online at the Apple iTunes store, Amazon, Google Play, or Barnes and Noble.
Surviving High School by Diane Elia: A Heartfelt Tale of Teen Friendship and Growth
New Port Richey, 8th January 2025 Fulton Books author Diane Elia, who graduated from Pasco-Hernando State College in Dade City, Florida, with an associate of arts degree in English and history, has completed her most recent book, “Surviving High School”: a captivating story that centers around four high school friends, Kendra, Amber, Bonnie, and Griselda, as they each face separate challenges in high school.
A native of Long Island, author Diane Elia began writing short stories, essays, and poems in middle school. Over the past few years, she has worked with the Tampa Bay Rays, Tampa Bay Lightning, and at Raymond James Stadium, home of the Tampa Bay Buccaneers football team. In her free time, Diane enjoys arts and crafts, movies, sporting events, and festivals. She is an avid reader and supports her local SPCA animal shelter and is also a member of the Maas Brothers Lunch Group, which her mother helped start in the 1990s.
“‘Surviving High School’ is a book of short stories about four friends (Kendra, Amber, Bonnie, and Griselda) who deal with being high school teenagers,” writes Elia.
“Kendra must deal with a bully and an overprotective friend. As she stands up for herself, she learns that she can do great things.
“Amber is teamed with a homeschooled student, Julian, who thinks he’s a musical prodigy. In the end, she learns how to work with different people, and he learns that he’s not perfect.
“Bonnie and her twin brother, Barry, are very competitive. After a series of school-related events, they both learn that they are equally good students and athletes.
“Griselda competes against her sister Anna in a scholarship pageant. At the end of the pageant, Griselda learns that she has a lot of potential. Anna learns that she can use her intelligence and creativity to become a better person.
“During homecoming week, all four friends enjoy the festivities and make new memories that will last a lifetime.”
Published by Fulton Books, Diane Elia’s book will captivate readers as they follow along on Kendra, Amber, Bonnie, and Griselda’s journey through high school, facing both the highs and lows of adolescence. Character-driven and engaging, “Surviving High School” is sure to resonate with readers from all walks of life, offering a poignant look at what high school life is really like.
Readers who wish to experience this enthralling work can purchase “Surviving High School” at bookstores everywhere, or online at the Apple iTunes store, Amazon, Google Play, or Barnes and Noble.
“Humble Yourself, Heal Yourself”: Laetitia Black’s Guide to Overcoming Toxic Relationships
Lafayette, LA,8th January 2025– Laetitia Black, B.A., J.D., who has been a community servant for over twenty-five years, has completed her new book, “Humble Yourself, Heal Yourself: Life Lessons and Survival Tactics to Overcome Narcissistic and Emotional Abuse”. This book is a powerful discussion of strength and resilience that draws upon the author’s own experiences of enduring parental narcissistic abuse to empower survivors and break generational cycles of toxicity.
A native of New Orleans, author Laetitia Black is a graduate of Loyola University New Orleans and Southern University Law Center Baton Rouge. She is a member of Delta Sigma Theta Sorority Inc., a former member of Junior League of Shreveport-Bossier Inc., a former board member of the Greater New Orleans Urban League Young Professionals, and a former board member of the Louis A. Martinet Legal Society. The author is also the founder of Ladies Who Lunch and Support, a nonprofit organization whose mission is to increase awareness of various health issues that primarily affect women and offers volunteer support to charitable organizations that share its mission.
“I believe the people who will benefit most from this book are those who are or were the victims of parent-child narcissistic abuse,” writes Laetitia. “In my community, we do not discuss or address mental illness or forms of therapy that may contribute to good mental health. The end result is that those toxic patterns of behavior permeate generational lines. This book is for those suffering in silence.”
The author continues, “My book was an act of faith and confirmation of God’s purpose and mission for my life. This was an extremely difficult task to sit, recall, and reflect on the emotional abuse inflicted on me from childhood to adulthood at the hands of the people I loved the most. I never had the courage to share my experiences as they were happening, but I realized that my healing came from sharing my experiences. My journey to self-healing led me to the place I am now. God placed it on my heart to share my story of redemption in hopes that it would be an inspiration to those in similar circumstances. I want readers to know that fear of isolation or loneliness is no justification to stay in a toxic relationship. Not everyone you lose is a loss. There is newfound freedom in unburdening yourself from your abuser. Embrace this transformation!”
Published by Newman Springs Publishing, Laetitia Black’s enlightening tale presents the author’s own survival tactics to serve as a roadmap for readers to navigate their healing process, fostering self-awareness and resilience in the face of manipulation and gaslighting. Deeply personal and emotionally stirring, Laetitia’s shares her story with the deep hope that it will inspire others to break free from the cycle of abuse and embrace a future filled with self-compassion and empowerment.
Readers who wish to experience this uplifting work can purchase “Humble Yourself, Heal Yourself: Life Lessons and Survival Tactics to Overcome Narcissistic and Emotional Abuse” at bookstores everywhere, or online at the Apple iBooks Store, Amazon, or Barnes and Noble.
Record Year for Blink Device Company: A Thank You to Customers and Team
Seattle, WA, 8th January 2025- Blink Device Company extends its heartfelt gratitude to their exceptional customers and colleagues worldwide for making 2024 another record-breaking year! They are excited to share key achievements that demonstrate their commitment to advancing quantitative neuromuscular monitoring through innovation.
Investment in Research and Development: Blink tripled the size of their engineering team to accelerate development of the TwitchView® product pipeline, positioning themselves to meet the evolving needs of their customers and sustain their commitment to innovation in patient safety.
Expansion of Sales and Clinical Team: The field team has more than doubled in size, enabling Blink to meet increasing demand from new hospitals while continuing to provide comprehensive training and support to their existing clinical partners.
Global Reach: Blink has substantially expanded their global presence, enabling them to better serve a broader community of healthcare professionals.
Remarkable Growth in Pediatric Population: The TwitchView® pediatric electrode sales have surged by an astonishing 500%, underscoring customer commitment to improving pediatric care and validating Blink’s investment in creating a reliable system for quantitative monitoring in this difficult-to-monitor population.
Top Hospitals Partnership: Blink added 12 more of the Top 100 U.S. Hospitals and their affiliated systems to their customer base affirming the trust placed in their products by leading healthcare institutions.
Data Integration: Over 90% of Blink’s customers have successfully integrated TwitchView® Systems data into their electronic health records. This integration reinforces TwitchView® quantitative monitoring as a standard of care, improving the management of neuromuscular blocking drugs and leading to better patient outcomes.
“As we celebrate these significant milestones, we reaffirm our commitment to providing quantitative neuromuscular monitoring solutions that clinicians trust and rely on,” stated CEO Justin Hulvershorn, MD, PhD. “Our success is a reflection of the support of our customers, their commitment to improving patient care, and to the hard work of our outstanding team.”
ZT Mining’s New Cloud Mining Plan Set to Empower Users in 2025
Reading, United Kingdom,8th January 2025 ZT Mining, a trusted name in cloud mining solutions, has announced an exciting addition to its offerings for the new year: the $2,999 Deluxe Plan. Designed for individuals looking to explore the benefits of cryptocurrency mining without the complexities of hardware management, this plan embodies the platform’s commitment to accessibility and efficiency.
A New Standard in Cloud Mining
The $2,999 Deluxe Plan represents an ideal entry point for those interested in cloud mining. With a limited cycle of 10 days and daily rewards, this plan offers a streamlined and straightforward approach to mining cryptocurrency. By limiting participation to one plan per user, ZT Mining ensures that all participants receive a fair and balanced opportunity to benefit from the offering.
The plan is crafted to cater to a wide audience, from beginners exploring the potential of digital assets to seasoned investors seeking hassle-free mining options.
Cloud Mining: A Modern Solution to Traditional Challenges
Cloud mining has emerged as a practical alternative to traditional cryptocurrency mining, which often requires significant financial and technical resources. Some advantages of cloud mining include:
No Upfront Hardware Costs: Users can participate without investing in expensive mining equipment.
Energy Efficiency: Cloud mining platforms often utilize sustainable energy sources, reducing environmental impact.
Simplified Maintenance: All operational aspects are managed by the platform, allowing users to focus on returns.
By offering a plan that eliminates these challenges, ZT Mining bridges the gap between accessibility and advanced mining capabilities.
Why Choose ZT Mining?
ZT Mining is recognized for its user-centric approach and commitment to innovation. Here’s what sets the platform apart:
Transparent Operations: Clear terms and pricing ensure that users are fully informed about their participation.
Beginner-Friendly Options: Features like the free $35 trial plan provide an opportunity to experience mining without upfront costs.
Sustainability Focus: ZT Mining integrates environmentally friendly practices into its operations, aligning with global energy efficiency goals.
24/7 Customer Support: Users can rely on a dedicated support team to address inquiries and provide guidance at any stage of their mining journey.
Global Accessibility: With a platform optimized for diverse markets, ZT Mining ensures that users worldwide can seamlessly participate in cloud mining.
Start Mining Today
Whether you’re a crypto enthusiast exploring options or someone seeking a reliable free cloud mining website, ZT Mining offers tailored plans to suit diverse needs. The $2,999 Deluxe Plan is now available for enrollment, offering a limited-time opportunity to experience the advantages of cloud mining with a trusted platform.
Strathmore’s Who’s Who Worldwide Honors Nikitas J. Kalantjakos for Professional Excellence
Freemont, NE, 8th January 2025– Nikitas J. Kalantjakos of Freemont, Nebraska, has been an Honored Member by Strathmore’s Who’s Who Worldwide for his outstanding contributions and achievements in the field of consulting. Each year, the organization chooses just one member for this prestigious honor.
Nikitas J. Kalantjakos is an enterprise agile coach at Kanto. With over two decades of business consulting expertise, he is an expert in guiding staff at small to midsize businesses to improve their work environments and interpersonal relationships through targeted training and workshops.
Kalantjakos’ philosophy focuses on the importance of genuine human connection. This guiding principle is the cornerstone of his coaching style and drives meaningful results for the organizations he partners with. “All else aside, when you are engaging with a human being, be human,” says Kalantjakos.
With a strong background in project management, leadership, team coaching, information systems, and product development, Kalantjakos has a proven track record of transforming teams across Europe and the USA for enhanced performance. His approach leverages real-world Agile and Lean methodologies.
Born in December 1960 in New York, Nikitas graduated from the University of La Verne with a B.B.A. in 1992. He holds active memberships with P.M.I. and ICAgile, and maintains current certifications including ICAgile Team Coach.
In his spare time, Nikitas likes sailing and spending time with his wife, Lisa, and their three adult sons, Jonathan, Timothy, and Zachary.
New Alliance Between Physicians Research Group and bioaccess® Boosts Clinical Trial Access in South America
Chandler, AZ, 8th January 2025- This partnership combines PRG’s expertise in managing a vast network of research-ready physicians with bioaccess®’s deep understanding of the Latin American clinical trial landscape. Together, the organizations aim to bridge the gap between groundbreaking medical research and patients in underserved regions, creating a seamless process for conducting high-quality, cost-effective clinical trials in Latin America.
The collaboration addresses a critical need for greater diversity in clinical trials by leveraging Latin America’s diverse population. By conducting studies in this region, PRG and bioaccess® will help generate data that better represents global patient populations, enhancing the relevance and impact of medical research worldwide.
Latin America offers a unique opportunity for sponsors to reduce the costs of clinical trials without compromising quality. With bioaccess®’s robust infrastructure and local expertise, combined with PRG’s operational excellence, the partnership will streamline trial timelines, reduce expenses, and accelerate the delivery of new therapies to patients.
Both PRG and bioaccess® share a commitment to maintaining the highest standards of regulatory compliance and ethical integrity. This collaboration ensures that every trial meets stringent international guidelines, safeguarding participant safety and delivering reliable, actionable results.
BCHMiner Enables Crypto Investors to Earn Passive Income Easily
Newport, CA, 8th January 2025- BCH Miner cloud mining platform company with clean energy was founded in August 2016 and is headquartered in Newport, UK. It has advanced cryptocurrency mining equipment, sites, maintenance facilities and cheap clean electricity. If you want to mine, BCH Miner is very suitable for cryptocurrency enthusiasts. You don’t need any equipment to participate in mining and easily earn passive income.
How to mine in the cloud:
1: Register now to get a $10 bonus (can be used to earn $0.5 for daily check-ins).
2: Choose a contract: After successfully registering, the next step is to choose a mining contract that suits your goals and budget. BCHMiner offers a variety of contracts to meet different needs, whether you are a beginner or an experienced miner. Take a close look at the available options and consider factors such as contract duration, potential returns and related costs.
Choose a contract that suits your investment strategy:
⦁ Experience contract: investment amount: $100, total net profit: $100 + $6.
⦁ Basic contract: investment amount: $500, total net profit: $500 + $32.
⦁ Smart Contract: Investment amount: $2,800, Total net profit: $2,800 + $812.
⦁ Classic Contract: Investment amount: $8,000, Total net profit: $8,000 + $5,016.
⦁ Premium Contract: Investment amount: $11,000, Total net profit: $11,000 + $9,099.
⦁ Super Contract: Investment amount: $40,000, Total net profit: $40,000 + $47,120.
For more information about the new contracts, visit the official website of the BCH Miner platform: bchminer.com
3: Start making profits: Once you have selected and activated your mining contract, you can sit back, relax, and let the system do the work for you. BCH Miner’s advanced technology ensures that your mining operation runs efficiently, maximizing your potential earnings.
As your mining activities progress, you will begin to see profits accumulating in your account. Track your performance through the platform’s dashboard and withdraw your earnings when you are ready. BCHMiner Platform Advantages:
1: Cutting-edge equipment: Using mining equipment provided by top mining machine manufacturers such as Bitmain, Shenma Miner, Canaan Creative, etc., ensures the stable operation and efficient production capacity of Bitcoin miners.
2: Legitimacy and global audience: The platform was legally established in the UK in 2016, protected and issued by the British government, and has attracted more than 5 million real users around the world with cutting-edge technology.
3: Intuitive interface: The platform’s user-friendly interface ensures that even cryptocurrency novices can easily navigate.
4: Support for a variety of popular cryptocurrencies: such as DOGE, BTC, ETH, USDC, USDT, BCH, LTC, etc. for settlement
5: Stable income: The contracts launched by the platform have income every 24 hours, and the principal is automatically returned after the contract expires.
6: Professional team: The platform has an experienced IT team and 24/7 real-time customer service team support to ensure that users can solve problems in a timely manner.
7: Affiliate program: allows you to recommend friends and get up to $20,000 in referral bonuses.
In summary:
BCH Miner is a legally registered company in the UK, engaged in network encryption technology services, authorized and regulated by the UK Financial Services Authority, and abides by local laws and regulations. Since its establishment in 2016, it has gained the trust of more than 5,000,000 users. The company’s mission is to make cloud mining accessible to everyone, providing state-of-the-art technology and large industrial data centers that can be accessed from anywhere and any device.