NEW DELHI, September 2024 – Aflatoon, from the House of SOCIAL, is here to redefine indulgence with a playful and delicious twist on North Indian cuisine, delivered straight to your door. Perfect for those who believe that every meal should be a treat, Aflatoon offers a menu bursting with rich flavors and unique combinations that make every bite a delight.

At Aflatoon, every dish is a celebration of flavor, crafted to satisfy your cravings. For those who enjoy a hearty spread, the Non-Veg Dawat is a perfect choice: a combination of tender Umami Chicken Malai Tikka, rich Truffled Butter Chicken, flaky Laccha Parathas, aromatic Jeera Rice, and the sweet finish of Gulab Jamun. It’s a complete feast that brings the best of North Indian flavors together for a true indulgence.

Vegetarians will love the Veg Dawat, which features the mouthwatering Churan Dusted Kale Hara Bhara Kebab, the decadent Truffled Paneer Makhanwala, accompanied by Laccha Parathas, Jeera Rice, and Gulab Jamun. It’s a combination that transforms traditional vegetarian dishes into a sumptuous treat.

For a lighter, yet flavorful bite, try the Kale and Palak Patta Chaat. This vibrant dish combines crispy kale and spinach fritters, quinoa, and fresh fruits like orange segments and pomegranate, all drizzled with mint chutney, yogurt, and saunth for a refreshing, tangy kick. Or go for the Crispy Quinoa and Bhalla Chaat—a delightful mix of crunchy quinoa and fluffy bhallas served with an array of tangy chutneys that create an explosion of flavor in every bite.

Seafood lovers can dive into the Lemongrass Pesto Prawns, tender prawns tossed in a zesty lemongrass pesto with hints of coconut and coriander, or enjoy the smoky richness of the Ras El Hanout Cobbler, fish marinated in fragrant spices and baked to perfection.

Meat enthusiasts will appreciate the bold flavors of the Butter Garlic Mutton Seekh, silky mutton seekh kebabs glazed in buttery garlic, and the comforting Mutton Haleem with Quinoa Kachumber, a slow-cooked mutton and lentil stew that’s perfect for a cozy night in. For those who love a good biryani, the Smoked Chicken Biryani Bianco offers melt-in-the-mouth chicken layered with long-grain basmati rice, while the Bhoona Gosht Biryani serves up juicy mutton in a richly spiced gravy.

Even the classics get a twist at Aflatoon—like the Truffle Paneer Makhanwala, with succulent paneer in a rich, truffle-infused gravy, or the 6-Chilli Kadai Paneer, featuring crispy paneer cubes tossed with six types of chilies for a smoky, spicy treat.

Sweet cravings are satisfied with our luscious desserts like Golden Gulab Jamun, soaked in sweet syrup, or the unique Betel Leaf Rasmalai, a silky smooth treat infused with the aromatic flavor of betel leaf.

Aflatoon’s dishes are served in vibrant packaging that’s as exciting as the food itself, featuring reusable tins and jars that make every order feel special from the moment it arrives. Available exclusively on Zomato from 11 AM to 11:30 PM, Aflatoon is ready to bring a feast of flavors straight to your home.

So go ahead, treat yourself to the ultimate indulgence with Aflatoon’s unique and delicious menu. Each dish promises to surprise, delight, and make every meal feel like a special occasion.

Strengthening the Country’s Role in Shaping the Global AI Landscape through Open, Safe, and Responsible AI Practices

INDIA, Bengaluru, September 18, 2024 –The AI Alliance, a global community dedicated to advancing safe and responsible AI through open innovation, has expanded its membership to include seven leading Indian organizations: AI4Bharat (IIT Madras), IIT Jodhpur, Infosys, KissanAI, People+AI, Sarvam AI, and Wadhwani AI. This move reinforces India’s growing contribution to the global AI landscape and marks a significant expansion of the Alliance. These companies are joined by IIT Bombay as one of the founding members of the Alliance.

India’s AI landscape is rapidly evolving, with the Government’s IndiaAI mission aiming to catalyze and nurture the ecosystem by democratizing access to technology and resources. With a large and vibrant developer community and start-up ecosystem, India has made tremendous strides in leading the AI adoption and innovation and is on the path to become a global hub for AI talent, skill, and innovation. Open-source approach to AI innovation aligns with the vision of the Indian government, which supports the adoption and use of open-source technology to achieve India’s digital transformation goals.

Open and transparent innovation is essential to empower a broad spectrum of AI researchers, builders, and adopters with the information and tools needed to harness these advancements in ways that prioritize safety, diversity, economic opportunity, and benefits to all.

AI Alliance, which is dedicated to the mission of promoting open, safe, and responsible artificial intelligence is proud to add a diverse mix of academia, startups, enterprises from India who are committed to open science and open technologies and want to participate in the new wave of AI innovation. By joining the Alliance, Indian organizations can contribute and collaborate to shape the evolution of the global AI landscape that reflects the needs and the complexity of India.

“India’s growing AI landscape presents unique opportunities and challenges. By joining the AI Alliance, these organizations will be able to tap into global expertise and a collaborative network that will enable them to tackle the ethical and technical challenges of AI for India head-on, and in an open manner.”, said Dr. Amith Singhee, Director, IBM Research India and CTO IBM India and South Asia “Together, we can promote the development and deployment of AI in a manner that is safe, transparent, and beneficial to all.”

“The inclusion of Indian organizations in the AI Alliance underscores India’s growing influence in the global AI landscape. As we continue to push the boundaries for what is possible with AI collaboration across borders and industries is crucial.” said Shivnath Thukral, Vice President and Head of Public Policy, Meta India. “At Meta, we are committed to advancing AI in a way that benefits everyone, and we believe that the contributions of these new members will significantly strengthen our collective efforts.”

The Indian organizations joining the AI Alliance represent a cross-section of industries and academic institutions, including technology, agriculture, and AI research. Their participation in the Alliance underscores the importance of a collaborative approach to AI development in India, where the need for responsible AI practices is paramount.

Mitesh M Khapra, Head, AI4Bharat, Associate Professor at CSE Department, IIT Madras: “AI4Bharat is excited to join the AI Alliance, reinforcing our commitment to advancing AI technology for Indian languages. Through this collaboration, we aim to push the boundaries of innovation in language technology for Indian languages, ensuring equitable access to AI for all. Together, we look forward to creating open-source solutions that empower communities, enhance digital inclusivity, and drive meaningful impact across academia, industry, and government sectors.”

Professor Mayank Vatsa, Computer Science Department, Indian Institute of Technology (IIT) Jodhpur: “Open AI research is crucial for the advancement of AI, as it fosters collaboration and the free exchange of ideas, accelerating breakthroughs that benefit society at large. Several initiatives at IIT Jodhpur aim to drive inclusive and ethical AI development, with a strong emphasis on responsible AI practices and the creation of robust foundation models focusing on the local context. Additionally, the institute is committed to advancing AI education, equipping the next generation of researchers and practitioners with the knowledge and skills needed to shape a better future”.

Balakrishna D. R. (Bali), Executive Vice President, Global Services Head, AI and Industry Verticals, Infosys: “At Infosys, we believe that ensuring AI’s safety and fostering responsible adoption of AI is an industry-wide endeavor that requires collaboration among technology providers, policymakers, academia, and government bodies. AI alliance’s objectives and approach align closely with Infosys Topaz. As we join the alliance, we look forward to collaborating and building a robust ecosystem for AI’s open, inclusive, and responsible adoption and growth.”

Pratik Desai Founder, KissanAI: “At KissanAI, we believe that open innovation is not just a technological approach, it’s a commitment to building a more inclusive and sustainable future for agriculture. The AI Alliance embodies this vision, uniting diverse voices to unlock the transformative power of AI for the benefit of the planet. As a member of this alliance, we are dedicated to fostering collaboration and knowledge sharing, ensuring that AI advancements in agriculture are accessible, ethical, and empower farmers to embrace sustainable practices for generations to come.”

Tanuj Bhojwani, Head, People+ai: “We’re excited to announce that People+ai has joined the AI Alliance. This group brings together a diverse mix of companies, researchers, and innovators who all share a common goal: making AI technology that’s open, safe, and beneficial for everyone. By working together, we hope to tackle the big challenges in AI development and ensure that the powerful tools we’re creating are used responsibly. We believe that collaboration and sharing knowledge are key to building AI systems that people can trust and use with confidence. As part of this alliance, we’re looking forward to contributing our expertise and learning from others to help shape an AI future that works for all of us.”

Pratyush Kumar, Co-Founder, Sarvam AI: “At Sarvam AI we believe in the value of open innovation in catalysing broad-based availability and adoption of AI technologies. We are excited to be part of the AI Alliance and look forward to working with various members to further the cause of open innovation.”-

Shekar Sivasubramanian, CEO, Wadhwani Institute for Artificial Intelligence: “If AI is to impact lives and livelihoods, it is imperative that it be open in many ways. Open data, open code, and open models are just the beginning in terms of creating an ecosystem that brings the benefits of AI to those who need them most. This openness must be present in the creative minds of the AI scientists, in the data collection and refinement strategies used by AI to learn, and in the discipline in rolling out AI at scale in the human ecosystem. Inclusivity, humility, an unbiased approach and willingness to unlearn are all tenets of such an approach. Through the AI alliance, we hope to meaningfully expand the scope of our work as well as contribute to open AI initiatives worldwide.”

Mumbai, 18th September 2024: Motorola, a global leader in mobile technology and innovation announced massive discounts and introduced new color variants for their most popular smartphones across price segments, ahead of the Flipkart The Big Billion Days Sale. As a part of its Hello Colour, Hello AI campaign, Motorola is bringing new colour variants in the motorola edge 50 Pro, motorola edge50 Fusion, motorola edge50 Neo, moto g85 5G, and moto g64 5G specifically for the festive sale period, giving consumers the perfect mix of colours, AI features and disruptive prices this festive season. The products will go on sale starting 26th September, 00 Hrs for early access customers and for all customers starting 27th September during the Big Billion Days sale exclusively on Flipkart. Some devices are already available for consumers to buy at the Big Billion Day prices starting 16th September, while others such as the edge 50 pro and fusion can be pre-booked at the sale price and then redeemed during the Big Billion Day sales starting 26th September.

Starting with the biggest Big Billion Days sale deal offered for a premium smartphone, the motorola edge 50 Pro (12+256GB variant with 125W charger) which retails at 35,999 can be purchased at a net effective price of just Rs. 27,999 (including bank offers), making it the most incredible deal on a premium smartphone this Big Billion Days.

The motorola edge 50 Pro is the world’s 1st AI powered Pro-Grade Camera with color output validated by Pantone™ and will now be available in Caneel Bay colour as well. It features a moto AI powered camera which is also the world’s first true colour camera. Along with the camera, the display is validated by Pantone™ for true to life color output and comes with segment’s widest aperture f/1.4 to allow more light to pass through for better photos in all lights. It flaunts the world’s 1st 1.5K 144Hz true colour display which allows the users to confidently view color and skin tone in the way the content creator intended. The motorola edge 50 Pro comes with segment’s best charging owed to its 125W Turbo power charging, 50W wireless charging and 10W reverse power sharing. On the front, the smartphone boasts the segment’s only 50MP selfie camera with Auto Focus. Additionally, the motorola edge 50 Pro introduced Style Sync, which uses AI to generate wallpapers based on the user’s outfit. Further, the 12GB RAM on the edge 50 pro is ideal for AI features making it future ready for more moto AI features that are planned to come on the device through OTA updates in the near future.

Further strengthening Motorola’s edge portfolio, the motorola edge50 Fusion, will be available at never-before seen effective starting effective price of just Rs. 19,999. The motorola edge50 Fusion is equipped with segment’s best Sony LYTIA LYT-700C camera, a 50 MP camera with all pixel instant focus technology, Optical Image Stabilization (OIS), and 4K video recording. Other disruptive and segment first features are its display and design, as the motorola edge 50 Fusion flaunts the segment’s best 144Hz 10-bit pOLED curved display with 1600 nits of peak brightness and Corning® Gorilla® Glass 5 Protection. With regards to design, the smartphone is the segment’s only IP68 rated device and also features Smart Water Touch for seamless running display. All this makes the edge50 Fusion the best smartphone under INR 20K featuring several segment-best and exclusive features, now made available in Forest Green colour along with the existing colour options.

The most durable all-rounder smartphone under INR 25K, the motorola edge50 Neo will be available in 4 Pantone™ trending colours for an effective festive price of just Rs. 22,999 after bank discounts or exchange offers. The motorola edge50 Neo is India’s lightest IP68 MIL-810H Military Grade Certified smartphone while being the segment’s lightest at 171g and just 8.1mm thin. The device is also IP68 rated and has passed through 16 rigid MIL-STD 810H Military Grade tests, allowing this most durable all-rounder phone to withstand the toughest conditions. The design is minimalistic with segment’s best PPI (460ppi) LTPO flat screen display with minimum bezels and 3000 nits of peak brightness. Moreover, the motorola edge50 Neo captures breathtaking photos with the segment’s most advanced Sony sensor LYTIA 700C camera with segment’s best AI features powered by moto ai and google Photos AI features. It also features segment’s only 10MP telephoto camera with 30X AI super zoom and 3X optical zoom.

Moving to the g series devices, Motorola is offering a new Viva Magenta colour variant on its most popular 5g smartphone under 20k- the moto g85 5G. It is the first moto g series device with a 3D curved endless edge display and has segment’s best Corning Gorilla Glass 5 protection. It also offers segment’s leading, shake free 50MP OIS – Sony LYTIA ™ 600 Camera for incredible pictures and videos in any light and captures sharper more vibrant photos owed to Quad Pixel technology for 4x better low-light sensitivity. Inter device connectivity has also been made easy and seamless with the inclusion of Smart Connect which comes out of the box and ensures effortless sharing of files, streaming phone apps and more across phone, PC, and tablet with just a swipe. The moto g85 5G will be available in two variants 8+128 GB and 12+256 GB at net effective prices of just Rs. 15,999 and Rs. 17,999.

The moto g64 5G will be available in a new Berry Red colour at a disruptive price of just Rs. 13,999 becoming most powerful 5G smartphone under 15K. The moto g64 5G offers best in the segment battery life with a 6000mAh battery which allows heavy usage for hours on end. It also charges up fast with TurboPower™ 33W charger which allows for extended hours of video chatting, gaming, and binge-watching. Another segment best feature is its 12GB + 256GB RAM ROM setup, which can offers additional RAM boost of up to 24GB which is again the highest in the segment. Performance is also not an issue owed to the moto g64 5G carrying the world’s 1st MediaTek Dimensity 7025 Processor, a powerful octa-core processor offering frequencies up to 2.5GHz.

In addition to the above, the affordable moto g45 5G – with Snapdragon 6s Gen 3- the segment’s fastest 5G processor, a 120Hz display, Pantone curated colours and a premium vegan leather design will be available in 4+128GB and 8+128GB variants at an effective price of just Rs. 9,999* 10,999 and 10,999* respectively.

Further, the motorola edge 50 which comes with MIL-810H Military grade protection, Curved 144Hz pOLED display, IP68 Underwater protection and a host of moto AI features will be available at a disruptive starting price of just 24,999*.

Details of all the offers and discounts offered by Motorola on their complete smartphone range during the Big Billion Days sale are mentioned in the attached word document.

Mumbai, 18 September 2024: Jindal India Renewable Energy, a part of the BC Jindal Group, announced its foray into the Battery Energy Storage Systems (BESS). The company plans to build 1 GWh battery pack assembly line with LFP chemistry by 2025 and will foray into battery cell manufacturing with 5 GWh capacity by 2027.

To achieve this, the company will be entering into a Technology Collaboration with a world-class technology provider to achieve highest quality standards. This move aligns with India’s efforts to strengthen its position as one of the top renewable energy players in the world.

Currently, the sector is witnessing rapid growth due to policy emphasis on renewables to enable the Government’s push towards a greener future BESS as a technology enables grid stability, efficient storage and most importantly, addresses the issue of power supply during peak periods and to fulfil the FDRE / RTC demand, and is expected to power India’s renewable energy aspirations. The Indian BESS market is expected to grow at an impressive CAGR of 11.41 pct till 2032, underscoring the significant opportunities that this sector presents.

Speaking on the development, Mr. Punit Gupta, Director, Jindal India Renewable Energy said, “Jindal India Renewable Energy is proud to step in and meet the growing demand for India’s energy storage solutions. By investing in battery energy storage systems, we are expanding our portfolio as well as contributing to grid stability and deeper integration of renewable sources.”

This announcement comes in the backdrop of Jindal India Renewable Energy (JIRE) aiming to generate 5 GW of power from solar, wind, hybrid and FDRE modes. Along with this, going forward JIRE will also manufacture PV Cells and Modules to tap into the solar demand.

Jindal India Renewable Energy operates under the BC Jindal Group, founded in 1952 by Shri B.C. Jindal. Originally a steel pipe and fittings manufacturer, the group has grown into one of India’s leading conglomerates with a significant presence in the power sector. JIRE’s initiative represents a forward-thinking approach to energy diversification. With a focus on environmental well-being at the core of its inception, BC Jindal Group’s commitment extends beyond compliance to a genuine dedication to preserving the environment for future generations.

In the same month, Anju Bhavnani, mother-in-law of Deepika Padukone and mother of Ranveer Singh, acquired the adjacent apartment for Rs. 19.13 crores.

KA Enterprises LLP, a firm owned by Bollywood actress Deepika Padukone and her father Prakash Padukone, has recently made a significant real estate investment, purchasing a luxury apartment in Mumbai’s Bandra West locality. The property, located in the Sagar Resham Co-operative Housing Society near the iconic Bandstand, was acquired for Rs. 17.78 crore, according to registration documents reviewed by Square Yards. Sagar Resham Co-operative Housing Society, developed by Enorm Nagpal Realty, offers premium 4 BHK and 5 BHK apartments.

As per Square Yards, the newly purchased apartment spans 171.47 square metres (~1,846 square feet) and comes with a designated car parking space. The deal incurred a stamp duty of nearly Rs. 1.07 crore and registration charges of Rs. 30,000. The transaction, completed in September 2024, was registered under KA Enterprises LLP, a global venture investment firm focusing on high-growth consumer and consumer-tech companies.

In a related transaction, Deepika’s mother-in-law, Anju Bhavnani, acquired an adjacent apartment in the same month for Rs. 19.13 crore. This property, spanning 1,822.45 square feet (~169 square metres) in carpet area, also includes one car parking space. The stamp duty for the deal amounted to Rs. 95.68 lakh, with a registration fee of Rs. 30,000.

Interestingly, on the day of the acquisition, Anju Bhavnani’s apartment was leased to her daughter Ritika Bhavnani and husband Jugjeet Singh Bhavnani. The lease, registered under R.S. Filmcraft (OPC) Pvt. Ltd. and Oh Five Oh Talent LLP, has a tenure of 55 months. The monthly rent has been set at Rs. 8.20 lakh for the first 33 months, rising by 15% to Rs. 9.43 lakh for the remaining 22 months. A security deposit of Rs. 73.80 lakh and a stamp duty of Rs. 1.29 lakh were also part of the agreement. Padukone’s husband Ranveer Singh already owns multiple floors in the same building purchased for a staggering Rs. 119 crores in 2022.

Deepika Padukone and Anju Bhavnani’s property transactions are the latest in a series of high-profile celebrity real estate deals in Bandra West. Square Yards noted that Bollywood stars and notable figures including Aamir Khan, Tripti Dimri, and K.L. Rahul along with Athiya Shetty have recently purchased properties in the area, with transaction values of Rs. 9.76 crore, Rs. 14 crore and Rs. 20 crore, respectively.

Whether you’re vlogging, live streaming, podcasting, or recording music, high-quality audio is essential to engage your audience. A reliable wireless microphone ensures crystal-clear sound without the hassle of tangled cords or static interruptions. To help you find the perfect wireless mic, here’s a roundup of the top options available on Amazon India:

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IZI X Dual Channel Wireless Microphone

For the Ultimate Vlogging Experience
The IZI X Wireless Microphone is an incredible choice for content creators seeking top-tier audio quality without the hefty price tag. Priced at just Rs 3948/-, this mic offers tremendous value for money, loaded with premium features typically found in much pricier models. With a 360° omnidirectional microphone, 120 meters wireless transmission range, and 16 hours of battery life, it’s ideal for vlogging, interviews, or live streaming. Its active noise cancellation ensures crystal-clear sound in noisy environments, while the plug-and-play setup makes it compatible with Android, iOS, and DSLR cameras.

Why It Stands Out: At this price point, the IZI X is unbeatable. It delivers exceptional audio quality with minimal setup, extended battery life, and maximum portability—an excellent choice for vloggers and creators on a budget.

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Boya BY-WM4 Pro Wireless Lavalier Microphone

For Beginners and Budget Creators
Boya, a trusted name in affordable audio equipment, offers the Boya BY-WM4 Pro as a compact and lightweight solution priced at Rs 6995/-. With a 50 meters wireless range and up to 4 hours of battery life, it’s designed for smartphones, DSLRs, and camcorders. Ideal for vloggers on a budget, this mic delivers clear audio transmission, making it a great entry-level option for new creators.

Why It Stands Out: Affordable, lightweight, and easy to use—perfect for budding YouTubers or podcasters seeking clear audio without spending too much.

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Rode Wireless GO II

For Creators Who Demand Top-Notch Sound
Priced at Rs 28,900/-, the Rode Wireless GO II is one of the most popular wireless microphones among professionals. It features a dual-channel system with a 200 meters range and 7 hours of battery life, perfect for flawless recordings. With internal storage for direct audio recording, it provides backup even when out of range, offering exceptional sound quality and reliability for demanding creators.

Why It Stands Out: Rode’s impeccable sound quality and built-in audio backup make it the top choice for professionals who won’t compromise on performance.

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DJI Mic Wireless Lavalier Microphone

For the High-Tech Savvy Creators
Known for their cutting-edge technology, DJI enters the audio world with their wireless microphone priced at Rs 22,990/-. Offering a 250 meters range and up to 15 hours of battery life, this dual-channel system ensures flexibility and top-tier performance. It also comes with a magnetic clip for easy attachment during filming, providing a seamless experience for high-tech-savvy creators.

Why It Stands Out: Perfect for long-range recording with minimal interference, the DJI Mic ensures professional-quality audio with unmatched convenience.

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Saramonic Blink 500 B2

For Quick and Easy Audio Capture
The Saramonic Blink 500 B2, priced at Rs 21,413/-, is designed for DSLR cameras, smartphones, and computers. With a 100 meters range, dual-channel transmission, and 5 hours of battery life, this mic system is perfect for recording interviews, vlogs, or live streams. Its compact and lightweight design makes it easy to carry anywhere, fitting easily in your pocket.

Why It Stands Out: Ideal for creators who need portable yet high-quality audio, the Saramonic Blink 500 B2 delivers excellent sound without sacrificing convenience.

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Movo WMX-2 Wireless Lavalier Microphone

For Mobile Content Creators on the Move
The Movo WMX-2 is priced at Rs 15,344/- and is designed for mobile content creators. With a 60 meters wireless range, 8 hours of battery life, and USB Type-C connectivity, it works seamlessly with smartphones and DSLR cameras. Its noise-reducing technology ensures crisp, clear audio, even in noisy environments.

Why It Stands Out: An affordable solution for mobile content creators who need professional-quality sound without breaking the bank.

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Maono WM820-A2 Dual Wireless Microphone

For Podcasters and Interviewers
Priced at Rs 7,999/-, the Maono WM820-A2 is a great choice for podcasters and interviewers. With a 50 meters range and 6 hours of battery life, this dual wireless system includes real-time monitoring, which allows you to adjust audio levels on the go. Compatible with DSLR cameras and smartphones, it’s a fantastic tool for live recordings.

Why It Stands Out: Real-time monitoring and ease of use make this microphone an ideal option for podcasters who want to fine-tune their audio on the fly.

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Conclusion: Elevate Your Sound Game

In 2024, content creators need audio quality that matches their video. These wireless microphones not only deliver crisp, clear sound but also offer the convenience of mobility and versatility across devices. Whether you’re a vlogger, podcaster, or live streamer, these options provide something for every creator. With all of these mics available on Amazon India, you’re just a click away from capturing flawless audio on your next project!

CHENNAI_16th September, 2024:Vivanta Chennai, IT Expressway launched the much-awaited Muse Pad, an exciting platform for up-and-coming artists to showcase their creative best. This open mic event at Wink, the stylish lounge at the hotel, is set to become a new cultural hotspot for the city’s musicians, poets, storytellers, and stand-up comedians.

The event saw several brilliant performances from Joshua setting the tone with his soulful melodies at Tune Tavern, while Anu captivated the audience at Melody Lounge with her smooth western notes. Pauline’s powerful music at Vocal Vault covered some of the greatest hits, leaving the crowd enthralled and Lathesh’s beatboxing at Groove Den had the audience on their feet.

Sharing his thoughts on the launch of Muse Pad, Sourav Ghosal, General Manager of Vivanta Chennai, IT Expressway, said, “We are truly excited with the launch of Muse Pad. The response from the creative community and guests has been overwhelming and we are proud to provide a platform where up-and-coming artists can shine. At Wink, the energy was palpable and we are confident that Muse Pad will carve a niche for itself in the city.”

The launch of Muse Pad at Wink has created a space where #TomorrowsLegendscan take the stage and express themselves. The event will be held twice a month, offering an opportunity for artists to showcase their talents.
The lively ambiance at Wink, combined with delicious food and signature spirits, made for an unforgettable experience for both artists and guests alike.

HOLA! Aspect Hospitality is thrilled to announce the highly anticipated arrival of Brunch & Cake to the bustling city of Mumbai, set in Raheja Altimus, Lower Parel. This unveiling marks a significant stride as the renowned all-day dining concept sets its roots in this vibrant metropolis, promising an experience reminiscent of ‘Grandma’s Goodness’. The first store in Mumbai is now open to the public from 11th September 2024 onwards.

Originating from the heart of Spain in Barcelona, Brunch & Cake has evolved into a globally beloved brand, renowned for hosting in iconic locations with beautiful interiors, wholesome dishes, and generous portions & a place that provides one-of-a-kind experiences that embody the essence of ‘Grandma’s Goodness.’ Founded in 2010 as Cup & Cake, the brand underwent a transformative journey, culminating in its rebranding to Brunch & Cake in 2012. It made it’s next move into the UAE in 2019, followed by a wave of global expansion which was initiated by Amjad Barakat and Jamal Wick in a reverse acquisition, establishing Brunch & Cake as a leading culinary force with now 19 restaurants worldwide, spanning from Spain to Dubai, Kingdom of Saudi Arabia, Bahrain, and Egypt. Global Restaurants is dedicated to the worldwide expansion of Brunch & Cake, with 19 stores currently open and 34 more signed and in development. Madrid is set to welcome Brunch & Cake in September 2024, while six new regions are expected to experience the brand’s unique dining in 2025.

Hitesh Keswani, managing director at Aspect Hospitality says “At Aspect Hospitality, we are dedicated to redefining dining experiences, where every dish and sip is a masterpiece of flavour and artistry,”. “We are excited to partner with UAE based Global Restaurants and work closely with Amjad Barakat and Jamal Wick, two visionaries who have played instrumental roles in Brunch & Cake’s journey, to bring their culinary magic to Mumbai.”

Stepping into Brunch & Cake in Mumbai, guests will be captivated by interiors that blend iconic design elements with a warm, inviting ambiance. Known for its beautifully curated spaces in landmark locations worldwide, Brunch & Cake’s Mumbai outpost is no exception. The foundation of the design begins with soft, pastel hues—summer pastel yellow, seafoam greens, sandy beiges, and gentle peaches—creating a calming atmosphere that flows throughout the space. These pastel tones are complemented by warm wooden accents that add rustic charm, while textures like woven wicker, soft linen fabrics, and rough stone contribute to the inviting warmth. Signature features such as surfboards, white shells, and the beloved “Grandma” branding adorn the space, while brass finishes, a stone pizza oven, and terrazzo tables add a touch of elegance. The combination of rattan panelling, fresh banana plants, and statement lighting sourced from Valencia’s Peralta Vidavi Illuminacion family imbue the space with both a homely charm and a photo-worthy aesthetic. Each Brunch & Cake location is tailored to its surroundings, ensuring that while no two are alike, the essence of the brand shines through. The result is a harmonious, nature-inspired retreat that invites relaxation, content creation, and delightful experiences—a true second home in the heart of Mumbai.

With a legacy of culinary craftsmanship and exceptional service, Brunch & Cake promises to become a cornerstone of Mumbai’s dining scene, embodying values of comfort, unconditional love, and generosity. Guests can anticipate a hearty food journey with Brunch & Cake signature dishes, including Next Level Avo Toast, Eggs Carbonara, B&C Scramble, Super Sandwich, Neapolitan Pizza, Cheesecake, Honey Cake, and Carrot Cake, crafted with care and passion using natural ingredients and high-quality flavours. Brunch & Cake Mumbai will also introduce a variety of vegetarian dishes specifically for the region as well as a cocktail menu to compliment the dinner experience.

Aspect Hospitality, a subsidiary of the esteemed Aspect Group, boasts successful restaurants across the city of Mumbai, including Akina, Estella, Coconut Boy, and Tuya’s. With a strategic focus on quality, service, and innovation, the group is poised to grow Brunch & Cake across major destinations in India, including Goa, Bangalore, Hyderabad, Delhi, and more. With over 12 years of industry presence, it stands as a beacon of hospitality excellence.

Brunch & Cake welcomes you to experience the warmth and authenticity of Grandma’s kitchen right here in the heart of Mumbai.

Authored by LC Mittal, Director, Motia Group

Consumer expectations are evolving at an unimaginable pace. For a sizable percentage of modern-day consumers, authentic experiences matter more than a materialistic procession.

What may seem like a hyperbolic statement to many is the unavoidable truth. There is a growing appetite for building unique, memorable, and shareable experiences.

The demand for tailor-made experiences is growing at a staggering speed. From customized travel itineraries to fitness programs to entertainment, the market for tailor-made products and services are increasing throughout the length and breadth of the economy.

The pandemic has also played an instrumental role in driving the new trend. The lockdown period demonstrated the power of the digital world as exemplified by the relevance of virtual meetings, classes, gyms, etc. It demonstrated how well the world can function even in a purely virtual setup. Through increased thrust on digitization, it made superlative experiences accessible to the wider masses via social media, augmented reality, virtual reality, etc.

Marketers and enterprises now understand the growing significance of the experiential economy and embrace it as a part of their overall business strategy. It is estimated that the current size of the experiential economy is around USD 5.2 trillion and is set to reach USD 12 trillion by 2028, as per the World Experience Organization.

The Era of Experiential Real Estate

As the contours of the experiential economy are expanding, real estate can’t also remain largely insulated. People now believe that real estate is not just about a place to live or work but a curation of lifestyle choices. From design to construction to brokerage, experiential technologies are growing everywhere. From static digital assets, real estate is now aggressively embracing enriched technologies such as AR, VR, IOT, AI, etc.

There is an increased emphasize on the sense of community alongside security & long-term sustainability. Projects are built that bolster meaningful social interaction within the community. It encourages residents to not live in shells but to meet and interact with each other and develop healthy bonds without compromising on their personal spaces.
Likewise, sustainability and security are key themes now. Through remote access security systems, a sense of safety is enforced in communities.

Many homeowners are now willing to pay a premium for green buildings. Real estate contributes 30-32% of the global greenhouse emissions. People are realizing the danger and hence both buyers and developers are working proactively towards sustainable real estate. Realty projects incorporate a host of profound practices such as water recycling, renewable energy, improved ventilation& sunlight, etc. to contain carbon footprint. Also thanks to newer technologies such as IOT, it is very convenient to reduce wastage with the use of smart meters and switches.

Brick & Mortar Stores Pivoting to Retailainment

There is also a visible change in the retail segment. When the pandemic blew, many believed that brick-and-mortar stores were dead. However, despite being eclipsed for some time, the physical stores are back, albeit in a new avatar. The role of retail stores is no longer just limited to places for transactions. Rather malls, shopping arcades, and high streets are transforming to become facilitators of entertainment, meaningful social interaction, and shareable memories. This is giving rise to a new term called Retailainment a word made by combining retail and entertainment.

As digital natives Gen Z and millennials form a large portion of retail clients, shopping places are repackaging to support the active social media lives of their customer base. From interior decors and trial rooms, everything is designed to be more Instagramable. Likewise, retailers are investing more in play zones, food courts, and open spaces to give a more fun-filled and comfortable experience.

September 11, 2024 || Bric-X Infra, a leading name in the real estate industry celebrates its 5th anniversary. It is a milestone that reflects its remarkable growth and commitment to excellence. Over the past half-decade, the company has established itself as a trusted player in both the residential and commercial real estate markets. As the company celebrates this success, it is gearing up for an exciting new phase of expansion and diversification.

Building on its momentum, the company is all set to expand its footprint by opening new branches in the highly competitive Delhi NCR region in the coming years. As part of its growth strategy, the company also plans to extend its team, to support the increasing demand for its services. Additionally, to address market challenges, the company is set to launch new verticals in the commercial real estate segment, focusing on resale, leasing, and also in the luxury residential segment.

Commenting on this significant milestone and the future roadmap, Mr. Sher Singh Rathore, Vijay Kamboj, and Amit Rangi, Founders of Bric-X Infra says, “The completion of five years is a proud moment for us at Bric-X Infra This milestone not only highlights our achievements but also sets the stage for the next chapter of our journey. With our planned expansion into Delhi NCR, we aim to further establish Bric-X Infra as a leader in the real estate market. As we expand, we are also focusing on tackling an important issue within the commercial real estate sector, vacant commercial spaces. Our goal is to provide comprehensive solutions for resale and leasing, helping landlords and developers maximize their investments by ensuring spaces don’t remain idle.”

In recent years, Bric-X Infra has successfully captured the interest of Non-Resident Indians (NRIs) looking for both residential and commercial real estate investments in India. To cater to this growing demand, the company plans to launch a specialized venture dedicated to providing a one-stop solution for NRI clients, particularly targeting those in Australia, Singapore, the US, Canada, and South Africa. This new offering will simplify the process for NRIs seeking to invest in India, whether for personal or commercial purposes.

As the company moves into its next phase of growth, it aims to remain committed to its vision of providing innovative, client-centric real estate solutions across India and beyond.