Holi Haze Delhi’s Exclusive Holi Celebration Returns for 3rd Edition
3rd March 2025: The city’s most sought-after Holi festival experience, Holi Haze, is back for its highly anticipated 3rd edition on March 14th, 2025, at Backyard Sports Club, Gurgaon. This isn’t just a party—it’s an exclusive, high-energy extravaganza blending organic colours, world-class music, gourmet experiences, and unparalleled entertainment.
A Celebration of Colours & Soundscapes
Holi Haze prides itself on ensuring premium, organic & skin-friendly colours are used, ensuring a vibrant yet safe experience. The atmosphere will be electrified by live performances from top artists & DJs, spinning everything from Bollywood chartbusters to cutting-edge EDM, keeping the energy soaring all day long.
Gastronomic Delights & Curated Cocktails
This isn’t your typical Holi feast. Indulge in a curated selection of gourmet bites, from traditional festive delicacies to global flavors. Artisanal cocktails, premium spirits and beers will keep the festive spirit flowing!
A Bespoke Holi Experience
For those seeking an elevated experience, VIP tables and exclusive lounge areas are available for booking, offering premium service, a private space, and the best views of the action. Whether you’re here to dance to the hottest tracks, revel in the vibrant decor, or simply soak in the festive fun with your family & friends, this is where Holi truly comes to life.
Vanvaas TV Premiere on Zee Cinema 8th March
3rd March 2025: Imagine a father battling dementia, abandoned by his family on a pilgrimage. It’s not just abandonment but a harsh reflection of forgotten responsibilities by some. From Anil Sharma, the director of Gadar 2 and Apne, comes another heartfelt family drama, Vanvaas. A rare Bollywood gem that resonates across generations. In a strategic move that defies current norm, Zee Cinema brings the World TV premiere of Vanvaas even before it comes on OTT. With its deep emotional core and storyline, every viewer will find a part of themselves in this story, making it an ideal watch for families. So, get ready to catch the World Television premiere along with your family on 8th March at 8 PM, only on Zee Cinema.
Vanvaas is an emotional journey that celebrates the beauty of relationships. At the heart of the film is Nana Patekar, whose powerful performance reminds us why he remains one of the finest actors of our time. His intensity and authenticity breathe life into every scene. After Gadar 2, the hit jodi of Utkarsh and Simrat reunite in Vanvaas, bringing a breeze of freshness to their characters. Utkarsh Sharma adds sincerity and charm, while Simrat Kaur delivers a graceful, heartfelt performance. The film beautifully captures the essence of family bonds, love, and sacrifice, making it deeply relatable and emotionally stirring.
Director Anil Sharma expressed, “I wanted to make a film that resonates with all age groups, speaks to all generations and brings families together. Vanvaas is about love, values and the emotional bonds that define us. In today’s world, a 70/80 year old man is feeling like vanvaasi at his home, has nobody to talk to, the situation of society has become like this. Many elders feel like outsiders in their own homes, this is the There is a saying, Pita ka karma hai maa pita ko samhalna and I completely agree with it, With Mithoon’s soulful music brings the story to life. Vanvaas, I knew I would only do it with Nana Sir, his presence gives it a depth no one else could. This film is an extension of my dream to create family-centric films and I can’t wait for audiences to watch Vanvaas at the comfort of their home on Saturday, 8th March at 8pm”.
Talking about the World Television Premiere, Nana Patekar said, “Vanvaas is a reflection of our times. Families today face so many unspoken struggles like distance, misunderstandings, and a lack of time for each other. At its heart, the film is about parents and how they keep doing things for us selflessly expecting nothing in return. It captures the deep emotion of love and sacrifice. As we grow older, we tend to forget many things, it’s a natural part of life. But what we should never forget is the importance of family. No matter what happens, family remains our strongest support system. I believe audiences will see themselves in this story and leave with a renewed appreciation for the bonds they share with their family and loved ones.”
Speaking about the film, Utkarsh Sharma shared, “Vanvaas is a film that will make you reflect on your relationships and the bonds that hold us together. It beautifully captures the essence of family love, sacrifice, and togetherness in a way that resonates with all generations. I was very excited to be part of this project because I have been a fan of Nana Patekar’s films for a long time whose dedication and depth brought so much emotion to the film. Sharing the screen with him was An incredible learning experience. In a time when action thrillers dominate, Vanvaas is a refreshing and heartfelt reminder of the power of family”.
Adding to the excitement, Simrat Kaur said, “What drew me to Vanvaas was its emotional depth and how beautifully it portrays the challenges and sacrifices that come with family bonds. It’s a film that will make you laugh, cry and most importantly, cherish the people around you. What I love is that it’s not just about elders – it also speaks to the youth, showing how every generation plays a role in keeping a family together. I am excited for families across India to watch it on Zee Cinema.”
Smt. Priyadarshini Gaddam joins NMDC Board as Director
Hyderabad, 3rd March 2025 : Smt. Priyadarshini Gaddam assumed office as Director (Personnel) at NMDC on Friday. She has been appointed as a Functional Director on the Board of the company by the Ministry of Steel.
Prior to this appointment, she held the post of Chief General Manager (Personnel & Administration) and the Head of Personnel for both the NMDC Corporate Office in Hyderabad and NMDC Steel Limited in Nagarnar. Joining NMDC as an Executive Trainee in 1992, she steadily rose through the company’s ranks and has emerged as a leader, paving the way for more women in leadership roles in the mining industry.
In her over three decade long service, Smt. Priyadarshini has played a defining role in shaping an ecosystem that ensures a safe workplace for women and provides equal opportunities for persons from marginalized sections of society while setting the highest standards of employee welfare at NMDC. She has streamlined processes and procedures in Industrial Relations, Recruitment, Medical Policies and Stakeholder Management within the company. She represented NMDC in the Second Pay Revision Commission with respect to the Pay Revision of CPSEs and has since achieved milestone outcomes in negotiating wage settlements.
Smt. Priyadarshini’s leadership came to the foreground at NMDC Steel Limited (NSL) where she steered the R&R Policy, advocated for skill development initiatives for the community and swiftly established the Fire Department, Occupational Health Centre, and Primary Health Center at NSL, all of which contributed to the overall well-being and safety of the workforce.
An alumna of Osmania University, Hyderabad, she holds a postgraduate degree in Social Work (Personnel Management and Industrial Relations) along with an LLB. With Smt. Priyadarshini as the Director (Personnel), NMDC is gearing up to set higher sights of productivity and collective growth for the industry.
Gen Z Prefers UST Projectors for Superior Visuals Sound, and Affordability
3rd March 2025: Gen Z has a distinct taste in home entertainment gadgets because they crave immersive visual experiences. According to the study ‘Preferred Streaming Platforms Among Gen Z India 2023’ by Statista, more than half of the respondents preferred YouTube, followed by Netflix. To enjoy content on these platforms, Gen Z favours large screens for a richer experience. This inclination toward technical upgrades and big-screen entertainment at home makes a cutting-edge UST projector a perfect fit for them.
“The Gen Z audience also prefers minimalism. They seek high-quality home cinema experiences and favour integrated devices that eliminate the need for multiple setups. This makes UST projectors particularly appealing, as they offer instant entertainment with superior features and sound quality, while being easy to use in any setting,” says Sushil Motwani, Founder of Aytexcel Pvt. Ltd. and the Official India Representative of Formovie.
He says UST projectors featuring Advanced Laser Phosphor Display (ALPD®) technology and 4K resolution for vibrant, lifelike colours are gaining more popularity among young users, “The new generation won’t compromise on visual quality. Speed is another key factor, making technologies like MEMC more relevant. It enhances action movies, sports, and gaming by delivering fast-moving images with exceptional sharpness and zero lag,” adds Mr Motwani.
Recently, Formovie launched its XMING Episode One in India, quickly becoming one of its fastest-selling models, especially among young users. “It is one of the most cost-effective devices, offering world-class features at an unbelievable price, which appeals to the youth. The projector delivers a 1080p native resolution, a cinematic 120-inch display, and 2x3W speakers with Dolby Audio for clear sound and deep bass, just like in theatres,” says Mr Motwani.
He highlights the integration of Google, multiple connectivity options like USB, HDMI 2, and WiFi 5 dual-band, along with Google TV, as key factors attracting young buyers to devices like Episode One. “The integration of apps like Netflix and other technical advancements that enhance convenience are top priorities for Gen Z. We can expect more advanced gadgets designed specifically for them, especially in India, which has one of the largest young populations in the world,” he concludes.
Toyota Kirloskar Motor Drives 13% Growth in February 2025
Bangalore, 03 March 2025: Toyota Kirloskar Motor (TKM) has announced sales of 28,414 units in the month of February 2025 signifying an increase of 13% as compared to the same period last year thus reinforcing a strong market acceptance and customer trust. Building on its momentum, the growth in sales represents a significant increase compared to the 25,220 units sold in February 2024, further solidifying Toyota’s growing commitment to delivering unparalleled quality and a superior ownership experience across all touchpoints.
In the domestic market, TKM sold 26,414 units, while exports stood at 2000 units.
Furthermore, during the first 11 months of FY 2024-25, TKM has achieved total sales of 3,06,105 units, reflecting an 30% growth over the same period last year when 236,332 units were sold in FY 2023-24.
Commenting on the strong performance, Varinder Wadhwa, Vice President, Sales-Service-Used Car Business said, “We thank our customers for their unwavering confidence in the Toyota brand. MPVs and SUVs continue to be the primary growth drivers, contributing 68% to overall sales. The strong demand for models such as the Innova Crysta, Innova Hycross, Urban Cruiser Hyryder, Hilux, Fortuner, Legender, and Rumion reflects the growing preference for reliable and quality products.
In response to the market needs, we have recently reopened bookings for the Land Cruiser 300. Additionally, we introduced the new GR-S grade under the GR Sport branding, featuring an off-road-tuned suspension, differential locks, and enhanced shock absorbers to ensure superior performance in extreme conditions. The market response has been positive, and we are humbled by the enthusiasm.
The recently launched All-New Camry continues to gain momentum reflecting customer’s preference for green mobility solutions. Meanwhile, models from the small car segment like Taisor and Glanza are playing a significantly role by contributing to 28% of the month’s sales. This success is further augmented by the brand’s exceptional after-sales services and customer centric-approach, strengthening customer confidence and loyalty.
Dupahiya Characters Meet OG Roadies Judges in Epic Crossover
3rd March 2025: What happens when three desperate small-town misfits crash a reality show audition, convinced it’s their only shot at winning back a stolen motorbike? Absolute mayhem! In a never-before-seen crossover, Prime Video’s upcoming dramedy Dupahiya unleashes a promo like no other—Kaun Le Jayega Dupahiya—featuring Banwari Jha (Gajraj Rao), Amavas (Bhuvan Arora), and Bhugol (Sparsh Srivastava) as they hilariously attempt to impress the formidable trio in reality TV—Raghu, Rajiv, and Rannvijay.
Dressed in their most “audition-worthy” outfits, Banwari, Amavas, and Bhugol walk into the audition room, armed with misplaced confidence and zero clue about what’s coming. The result? One of the riotous yet funniest auditions in reality show history! Banwari, lost in translation, accidentally lists “Looking for Dupahiya” as his occupation, dramatically justifying it with, “I thought this was an aim, so I wrote – TO FIND DUPAHIYA,” leaving Raghu and Rajiv completely stunned. Meanwhile, Bhugol, under the hilarious delusion that it’s a dance competition, breaks into an over-the-top performance, while Amavas battling with hiccups slyly steals Rannvijay’s watch mid-audition! The chaos skyrockets as Rannvijay chases Amavas across the set, while Banwari and Bhugol watch the madness unfold. If you thought Roadies auditions were intense, Dupahiya takes it to a whole new level of insanity!
With this outrageous audition and mind-blip crossover, Dupahiya promises a high-energy, laugh-out-loud adventure packed with quirky characters, razor-sharp humor, and a delightful dose of small-town charm.!
Created and Executive Produced by Salona Bains Joshi and Shubh Shivdasani under their banner, Bombay Film Cartel, Dupahiya is directed by Sonam Nair and created and written by Avinash Dwivedi and Chirag Garg. The nine-episode rollercoaster boasts a superbly talented cast, featuring Gajraj Rao, Renuka Shahane, Bhuvan Arora, Sparsh Shrivastava, Shivani Raghuvanshi, and Yashpal Sharma in key roles. Dupahiya will premiere exclusively on Prime Video in India and over 240 countries and territories worldwide on March 7.
Rescript Boosts Brand Awareness with Upload Digital Campaign
3rd March 2025: Upload Digital, a leading digital transformation and growth studio in India and the UAE, has been working with Rescript Stationery for the past four years, helping to shape Rescript’s journey from an emerging startup to a recognized pioneer in sustainable stationery. From designing its logo to executing a strategic marketing approach, Upload Digital has played a crucial role in establishing Rescript as a pioneer in sustainable stationery.
The stationery industry has traditionally prioritized conventional materials, making it difficult for sustainable alternatives to gain mainstream acceptance—rescript aimed to change this by introducing eco-friendly paper. However, a major challenge was consumer skepticism—many believed sustainable paper lacked the quality of traditional white-bleached options. Upload Digital needed to shift this perception and prove that sustainability and quality could coexist.
To address this, Upload Digital launched a campaign featuring direct product comparisons, lots of educational content, and experiential marketing. One of the most impactful initiatives involved sending personalized letters printed on Rescript paper to over 100 businesses, allowing them to experience its quality firsthand.
Additionally, the team used data-driven strategies and SaaS tools to identify and engage corporate clients seeking sustainable alternatives. This approach helped Rescript expand its reach in both the B2B and D2C markets.
Rescript’s branding and marketing efforts led to significant business growth. The company recorded 400K+ yearly website visitors since launch (until 2024), built an organic social media community of over 12K followers, and generated 2,000 wholesale inquiries in a year. Following Upload Digital’s on-ground activation, Rescript saw a 30% increase in website traffic and a 50% rise in sales inquiries.
With Upload Digital’s expertise, Rescript has not only carved a niche in the sustainable stationery market but has also proven that eco-friendly products can match industry standards in both quality and appeal.
Radhika Gupta, Founder of Upload Digital, said, “Rescript’s commitment to sustainability aligns seamlessly with our mission to drive purpose-led brand growth. Over the past four years, we have not just built their brand identity but crafted a strategy that fosters engagement, trust, and business impact. Over the past four years, we have worked closely to not only build their brand identity but also drive meaningful engagement and business growth. It’s been incredibly rewarding to see Rescript become a pioneer in eco-friendly stationery.”
Naren Raj, CEO of Rescript Stationery, added, “Working with Upload Digital has been a game-changer for us. Their expertise in branding, marketing, and digital strategy has helped us establish Rescript as a leader in the sustainable stationery market. From logo design to targeted campaigns, they have been instrumental in our journey of growth and innovation.”
TFI Delegates Visit TSCS Hyderabad
Hyderabad, 3rd March 2025: A special delegation from Thalassemia International Federation (TIF) visited Kamala Hospital and Research Centre for Thalassemia and Sickle Cell Patients (KHRCTSCS) – a dedicated unit of the Thalassaemia and Sickle Cell Society (TSCS) in Shivrampally, Hyderabad. This marks a historic achievement, as TSCS has been recognized as the largest and best hospital globally for its unwavering dedication to the care of Thalassemia patients, offering 100% free services to those in need.
This recognition follows a thorough inspection by leading figures from the “THALASSEMIA INTERNATIONAL FEDERATION “, based in Italy and Greece. The esteemed delegation, led by Professors Antonio Piga & Dr. Dimitrios Farmakis, Associate Professor at the University of Cyprus Medical School, Greece, expressed their full satisfaction after an entire day of assessment. Kamala Hospital & Research Centre’s remarkable services to the Thalassemia community stood out, cementing its reputation in India to enter into such an exclusive collaboration with TIF.
Dr. Farmakis, alongside Dr. Chandrakant Agarwal, President of the Thalassemia and Sickle Cell Society, and Dr. Suman Jain, CEO & Secretary, recognized Kamala Hospital’s unmatched role in providing comprehensive, high-quality care to Thalassemia patients. They also commended the hospital’s commitment to delivering these services free of cost to thousands of patients across India.
Dr. Farmakis further stated, “I am incredibly impressed by the work done at TSCS. It is, without a doubt, the biggest and most significant Thalassemia Centre I have ever visited. This collaboration with the Thalassemia International Federation will set a new benchmark in the global fight against Thalassemia, enabling us to work together to achieve miracles in thalassemia prevention and care.”
The collaboration was celebrated in the presence of TSCS leadership and community members, including Mrs. Ratnavali, Vice President, and the Board Members, key doctors, senior staff, and patients. The visit also included a tour of the Thalassemia and Sickle Cell Society (TSCS), which was also lauded for its pioneering role in serving Thalassemia patients.
“We are honored to be recognized by the Thalassemia International Federation and feel grateful to have an opportunity to collaborate with such a prestigious global organization. This partnership will help us expand our reach and impact, offering life-saving treatments to even more Thalassemia patients in India and beyond,” said Dr. Chandrakant Agarwal, President, TSCS.
Ryan International Kanakapura Celebrates Annual Day & Graduation
Bengaluru,3rd March, 2025 – Ryan International Academy, Kanakapura hosted a spectacular Annual Day and Graduation Day celebration with the inspiring theme “Roots to Grow, Wings to Fly.” The event held recently was a grand showcase of talent, achievement, and resilience, bringing together students, parents, and distinguished guests.
The celebration was graced by Chief Guest Mrs. Chaitanya Subrahmanya, a passionate environmentalist and social worker, who presided over the Mont 3 Graduation Ceremony, marking an important milestone for young graduates stepping into their primary school journey. The esteemed Guests of Honor, Kannada film actor Praveen Tej, Priya Prashanth (Mrs. India Galaxy Runner-up 2017), and Dr. Jhanvi Rayala (Actor, Dancer, and Producer) joined in celebrating the success and aspirations of Ryanites.
The event had commenced with a series of spectacular performances that had beautifully brought the theme to life. An instrumental symphony by Grade 5-6 students had mesmerized the audience, while The Dreamers Boys had delivered a power-packed dance performance that had left the crowd enthralled. A captivating musical skit by Mont, Grade 1, and Grade 2 students had spellbound the audience, encapsulating the essence of the theme. A grand musical orchestra had showcased the artistic excellence of Ryanites, and the choir group’s soulful performance had resonated with the audience, adding a touch of harmony to the evening.
One of the key highlights was the Ryan Prince & Princess Awards, alongside the Student of the Year and Rising Star Awards, recognizing exceptional talent and dedication among students. Parents expressed immense pride in their children’s achievements, appreciating the hard work and dedication showcased on stage.
“The vision and leadership of Chairman Dr. A.F. Pinto, Managing Director Madam Grace Pinto, and CEO Ryan Pinto continue to shape and inspire young minds, empowering them with strong values and confidence to achieve greatness. We aim to nurture well-rounded individuals who are rooted in values while being prepared to embrace the future with strength, determination, and confidence,” said Ms. Laxmi Kedareshwaran, Principal at Ryan International Academy, Kanakapura.
The Annual Day and Graduation ceremony at Ryan International Academy, Kanakapura, showcases the institution’s dedication to promoting both academic excellence and creative expression. With over 90 students participating in various performances, the event not only celebrated individual achievements but also reinforced the school’s vision of creating confident, culturally aware young leaders. As the school continues to build on its foundation of holistic education, this year’s theme “Roots to Grow, Wings to Fly” stands as a testament to Ryan International’s commitment to nurturing students who are firmly grounded in values while being empowered to reach for their highest aspirations.
India TV Speed News Hosts Education Conclave Key Highlights
New Delhi, March 3rd, 2025: A premier news and broadcasting channel, India TV Speed News recently held the much-anticipated Education Conclave 2025 in New Delhi. The event brought forth key stakeholders from the education sector to nurture discussions on equipping Indian students with future-forward skills.
The Chief Guest of the day, Shri Dharmendra Pradhan, Union Education Minister of India, discussed strategic initiatives to enhance the nation’s educational output. In the same spirit, he underlined the role of NEP 2020 in influencing the future of students, thereby ensuring quality education and overall skill development. He further reiterated that the policy prioritises education in mother tongues to enhance comprehension and cognitive development. Addressing a question about the progress in the Indian education system, he expressed optimism in its ability to provide holistic development to an enormous 26 crore student population. In addition, he discussed the role of emerging technologies in education which are bound to equip students with the necessary skills to compete globally.
The first session of the day, ‘Dakhile ki Daudh, Dakhile ki Hoadh’ kicked off discussions on the growing pressure of nursery admissions, where parents compete for top schools. The panellists opined that while securing quality education is important, instilling good values in students is equally crucial. The next session was titled, ‘How are Indian Educational Institutions Enhancing Infrastructure and Curriculum to Meet International Standards?’ As part of it, eminent educationists discussed the need for government initiatives to fall in tandem with quality education and training to meet the needs of a global workforce. Then, ‘Berozgaari ko karo Kill, Badhao Yuvaaon ka Skill’, emphasised the need for skills in education. The keynote speaker, Dr. Anil Sahasrabudhe, Chairman of NET shared his views on the relevance of fields like ML, Data Science, Data Security, Cybersecurity and AI, which will create new jobs and raise employability. He also stressed upon the need for acquiring skills through digital platforms to stay abreast.
Furthermore, Ms. Ritu Dhawan, Managing Director, India TV shared her thoughts on the conclave, “India TV Speed News Education Conclave 2025 sparked important conversations about the future of education. By bringing together eminent educationists, policymakers and officials, we hoped to shed light on the improvements in the quality of education in the country. In this context, we aim to empower students with the pertinent skills and knowledge to succeed in an evolving world. This conclave is a step forward in ensuring that education remains relevant to the needs of tomorrow’s workforce.”
Following this, the panel, ‘Why do Engineering and Medical Graduates Opt for Civil Services, Banking, or Startups?’ had insights from Rajesh Kumar Pathak, Secretary, Technology Development Board, Ministry of Science and Technology. He debated the shift of graduates from core fields, underlining the importance of understanding one’s interests early in their education. He advised parents against pushing children into conventional careers and hoped that NEP 2020 would help bridge this gap. The session on ‘The Role of Social Media in Education – Opportunities & Threat’ then discoursed the rising number of smartphones, social media platforms which have emerged as powerful tools of attaining education. Weighing its pros and cons, the panel converged on the need for regularisation to ensure that the right knowledge reaches students.
During the conclave, a special session was devoted to ‘National Education Policy’. It comprised prominent speakers, JS Rajput, Former Director, NCERT and Professor Poonam Verma, Principal, Shaheed Sukhdev College of Business Studies. They discussed the relevance of new-age skills and the need for modern learners to adapt to them. In the next panel, ‘Abroad Education Craze’, Professor H.P Gupta, Chairman, IME Group of Colleges and Er. Onkar Bagaria, CEO & Trustee, VGU, Jaipur examined the reasons behind the pursuit of an education abroad. They delved whether foreign degrees truly guarantee better job placements.
In ‘Admission is not Guaranteed’, eminent professors from the University of Delhi discussed the struggle of high cut-offs and the CUET entrance examination system, which has rendered board percentiles irrelevant. They focused on skilling, upskilling and re-skilling to stay relevant in today’s job market scenario. Additionally, the session ‘Indian Education System & the Coaching Industry: Necessity, Business, or Burden?’ underlined on the role of coaching institutes in competitive exams, the challenges faced, and the growing need for regulation. It also included debates on the financial, emotional, and social burdens that coaching institutes place on students and their families. In line with this, ‘Paper Leak: System Kaise Thik?’, addressed the critical challenges of building a robust examination system to cater to a vast student population at both national and state levels. Dr. Sanyam Bhardwaj, Controller of Examinations, CBSE and Prof RK Singh, Dean Student Welfare, Indira Gandhi Delhi Technical University emphasised the need for corrective measures to be implemented in response to paper leak incidents.
Towards the end, ‘Is Our Education System Becoming Excessively Competitive and Stressful for Children and Youth?’, underscored the mental pressure students experience, debating instances of student suicide in coaching hubs like Kota. Dr. Sameer Malhotra, Director and Head, Department of Mental Health and Behavioral Sciences, Max Healthcare, Dr. Surabhika Maheshwari, Associate Professor, Psychologist and Pooja Chadda, Senior Councellor, Amity International School expressed their views on the subject. They concluded that striking a balance between academic pressure and mental well-being is the need of the hour.
As a prominent media organisation, India TV is creating awareness and empowering today’s youth by exploring innovative educational solutions. It remains committed to ensuring that education is relevant, accessible, and futuristic for the upcoming generation of learners.
India TV Speed News:
Driven by the core values of Continuity, Composition, and Credibility, India TV Speed News is India’s first 24X7 fast news channel, brought to you by the India TV Group. Offering a comprehensive range of updates in Hindi, it covers everything from political developments and general news to sports, entertainment, business, and global events. Starting on connected TV, it has broken new ground as the first linear channel to adopt a digital-first strategy.