ASICS India Unveils Limited Edition Gear for 2025 New Delhi Marathon
Mumbai, India (January 30, 2025): ASICS, the global Japanese sportswear brand, today launched the limited-edition rerchandise as the official sports goods partner for the upcoming Apollo Tyres New Delhi Marathon 2025, celebrating the 10th Edition of this marathon. The merchandise was launched digitally, unveiling the official race day look of Apollo Tyres New Delhi Marathon scheduled on February 23rd, 2025. This exclusive collection is now available on ASICS website and across stores.
The limited-edition merchandise for the 10th edition of Apollo Tyres New Delhi Marathon draws inspiration from New Delhi’s distinctive archaeological style. The race day t-shirt is inspired from the C-hexagonal layout of the India Gate Complex, and the repeating pattern and typography reflects the geometric style of Mughal architecture in the capital city. This pattern is often visible in the intricate architectural designs across historic landmarks such as Humayun’s Tomb, Qutub Minar, Red Fort, amongst others. A classic fit, this t-shirt is designed with lightweight, breathable fabric that wicks away sweat, ensuring runners stay comfortable throughout the course of the run. Available in two variants – soft berry for women and blue coast for men, the t-shirt reflects the true spirit of the city in every aspect.
The official race day footwear ASICS GEL-NIMBUS 27, offers superior FF BLAST™ PLUS ECO cushioning to deliver landing on the cloud experience and comfort, making it the ideal choice for the marathon. The HYBRID ASICSGRIP™ outsole, combining ASICSGRIP™ rubber and AHARPLUS™ materials, provides superior grip and durability, making it perfect for various terrains and ensuring excellent traction and soft landings throughout your run. The women’s shoe comes in white colour with ASICS logo in white/light ube, while men’s shoe is available in wave teal/saxon green. These shoes are engineered for performance, ensuring runners experience maximum comfort throughout the race.
The collection is designed to unite marathon participants in a spirit of harmony and shared purpose. The merchandise encapsulates the historic essence of Delhi, fostering a deep connection with the runners of the Apollo Tyre New Delhi Marathon 2025.
Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA said, “ASICS being the official sports goods partner for Apollo Tyres New Delhi Marathon 2025, we are delighted to launch our exclusive race day merchandise. This collection marks special as it draws inspiration from the city’s dynamic architecture, rich history and culture. This is our second year as the official sports goods partner for the marathon, and we stay committed in our mission to providing high-performance gear to the runners that not only empowers them to accomplish their best on race day, but also inspires them to achieve their individual goals and celebrate their journey.”
Speaking on the occasion Mr. Nagraj Adiga, Chairman and Managing Director of NEB Sports, stated, “We are thrilled to continue our association with ASICS for the Apollo Tyres New Delhi Marathon 2025 as the official sports goods partner. Their innovative designs, backed with unmatched technology to enhancing the runner’s experience and performance, makes them an ideal partner for the marathon. We look forward to seeing participants across the city, race in the limited-edition ASICS merchandise that embodies the spirit of New Delhi.”
India Sweet House Launches Its 38th Store at Vishweshwariah Layout
Bangalore, January 29, 2025: India Sweet House, one of India’s fastest-growing and most beloved mithai and snack brands, has achieved another milestone by inaugurating its 38th outlet at Deepa Complex Main Road, Muddinapalya Circle, Vishweshwariah Layout 7th Block. This latest addition underscores the brand’s unwavering commitment to expanding its presence across key neighborhoods, providing customers with premium-quality, freshly prepared sweets and snacks.
The Vishweshwariah Layout outlet offers the perfect blend of tradition and modernity, showcasing India Sweet House’s signature mithai, savory treats, and street food-inspired favorites. Located in one of Bangalore’s newer extension areas, where reliable options for indulgent and fresh treats are often limited, the store aims to fill this gap by offering an unparalleled range of premium-quality products. Designed with a warm and inviting ambiance, it is the perfect destination for families and food lovers to enjoy their favorite delicacies.
Commenting on the new launch, Shwetha Rajashekar and Vishwanath Murthy, Co-Founders of India Sweet House, shared, “The opening of our 38th store is a proud moment for us as it symbolizes the trust and love our customers have shown us since we began this journey. Vishweshwariah Layout is a growing hub, and we are excited to bring our carefully crafted sweets and snacks to this vibrant community. With every store we open, our goal remains the same – to deliver freshness, quality, and a memorable experience to our patrons.”
India Sweet House, established in 2020, has rapidly expanded its footprint, offering an unbeatable combination of high-quality products and customer-first service. With a growing network of stores across Bangalore and beyond, the brand continues to uphold its mission of celebrating India’s rich culinary heritage. As it looks ahead, India Sweet House plans to further strengthen its presence across the country, catering to the ever-evolving tastes of its loyal customers while staying true to its roots.
Madame Expands Fashion Presence with New Store in Dimapur, Nagaland
Dimapur, Nagaland – January 29th, 2025 – Madame, India’s leading women’s fashion brand, proudly announces the launch of its sixth outlet in Northeast India, marking its debut in Nagaland. Located in the vibrant city of Dimapur, the store offers a curated collection of the latest trends in women’s apparel and accessories, reinforcing Madame’s commitment to delivering contemporary fashion to its growing customer base.
Adding a touch of glamour to the launch, the event was graced by the presence of Ruopfuzhano Whiso, Miss Universe Fourth Runner-Up 2024 and a celebrated figure in the region.The new store, located on Nyamo Lotha Road, Dimapur, strengthens Madame’s presence in Northeast India, complementing its existing stores in Gangtok, Guwahati, Imphal, Itanagar, and Siliguri. This expansion underscores the brand’s commitment to bringing contemporary western fashion across the region.
Speaking about the expansion, Akhil Jain, Executive Director, Madame, said, “Northeast India has always been a significant market for us, given its vibrant fashion culture and discerning customer base. The fashion-forward women of Nagaland have always impressed us with their unique sense of style. The opening of our first store in Nagaland is a step towards bringing our unique fashion collections closer to the people of the region and we are excited to become a part of their fashion journey. We look forward to fostering a strong connection with our customers in Dimapur and beyond.”
From its humble beginnings Madame has evolved into a powerhouse of fashion with over 900 points of sale nationwide. The brand’s journey to becoming a retail giant reflects its deep understanding of changing consumer preferences and its ability to adapt to evolving fashion trends.
The Dimapur store features Madame’s complete range of western wear, including casual wear, workwear, and party wear, catering to various lifestyle needs of contemporary women. With the launch of its Dimapur outlet, Madame continues its mission to inspire fashion-forward choices and strengthen its foothold in the Northeast. The brand’s philosophy of Be Everyone U R encourages women to embrace their multifaceted lives. Offering looks for every season and styles for every reason, Madame aims to empower women through fashion.
Zouk expands offline presence with its sixth exclusive store in India
29th January 2025 – Proudly Indian bags and luggage brand Zouk has recently opened its first store at Phoenix Market City, Viman Nagar, Pune, the cultural heart of Maharashtra. This new location marks an exciting chapter in Zouk’s journey as the brand continues to bring its high-quality, ethically made products to more customers across India.
Zouk had recently raised $10 million in Series B to scale up the brand and expand its offline store network. It had also collaborated with Arjun Kapoor and Parineeti Chopra for its festive campaign.
With a focus on blending traditional Indian craftsmanship with contemporary designs, Zouk’s collection includes a variety of bags, from everyday handbags to versatile luggage bags, each crafted to be 100% vegan and cruelty-free. The brand’s commitment to ethical fashion has garnered a strong following, particularly among eco-conscious consumers looking for stylish alternatives.
“We are thrilled to launch our first store in Pune, a city that resonates with our values of innovation and a cruelty-free lifestyle.” said Pradeep Krishnakumar, Co-founder of Zouk, “This new opening is a testament to our growing community of customers who believe in supporting local, ethical brands. We are on track to reach double-digit store locations soon, bringing us closer to our goal of making Zouk a top choice for consumers across India.”
The store at Phoenix Market City, Viman Nagar, Pune, is designed to offer a personalized shopping experience, allowing customers to explore Zouk’s complete range up close and discover products that blend style with ethics. As the brand looks forward to continued expansion, shoppers can expect to see more Zouk stores across major cities in the coming months.
Ambuja Cements Hosts Khel Utsav for 400+ Students in Darlaghat
Shimla/Solan, 29 January 2025: Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, is committed to facilitating equal access for all young athletes and sportspersons. Ambuja Cements, through CSR efforts, recently organised ‘Khel Utsav’ – a sports event aimed at fostering sportsmanship and promoting physical well-being among young students – near its Rauri plant in Darlaghat.
This community-focused event saw enthusiastic participation from over 400 students across 24 primary and upper primary schools, bringing the total attendance, including teachers, local dignitaries, and volunteers.
The ‘Khel Utsav’ featured a range of sports, tailored for different age groups and skill levels. Students from the upper primary section competed in volleyball, while primary students took part in dodgeball and relay races. Additionally, the event included a series of athletic races — 50m, 100m, and 200m — where students displayed their skills, teamwork, and resilience on the field.
Ambuja Cements’ CSR team under its Quality Education program not only offers a platform for students to showcase their talents but also encourages them to develop valuable life skills, including discipline and teamwork. Initiatives such as ‘Khel Utsav’ positively impact the local communities by promoting holistic growth and nurturing future athletes.
This event underscores Ambuja Cements’ commitment to empowering young individuals, fostering a spirit of unity, and supporting the aspirations of the region’s youth in sports and beyond.
Lifesigns & AIIMS Revolutionize Healthcare at Maha Kumbh Mela 2025
Prayagraj, Uttar Pradesh: The Maha Kumbh Mela 2025, one of the world’s largest gatherings, is witnessing a transformation in healthcare delivery through a partnership between Lifesigns, a pioneer in intelligent patient monitoring platforms, and AIIMS Raebareli and Delhi. This collaboration leverages cutting-edge technology to ensure real-time health monitoring, early warning alerts, and seamless care coordination for millions of devotees.
At the heart of this initiative is Lifesigns’ advanced monitoring platform, designed to aggregate and analyze patient health data, including ECG, heart rate, respiration, SpO2, blood pressure, and posture, in real-time. Integrated with AIIMS’ emergency response systems, the platform leverages the deployment of 200 wireless wearable devices to continuously transmit key health parameters to a centralized, intelligent dashboard. This dashboard enables healthcare professionals to monitor multiple patients simultaneously, providing critical alerts and actionable insights from a single, secure interface. The system’s lightweight network and mobility support ensure that patients are proactively monitored at all times, enhancing response times and optimizing resource allocation in high-density environments like the Maha Kumbh Mela.
Hari Subramaniam, Founder and CEO of Lifesigns, said, “The Maha Kumbh Mela is a testament to the power of blending tradition with innovation. Our intelligent monitoring platform empowers healthcare professionals with real-time insights and early warning alerts, ensuring that care is delivered precisely when and where it’s needed most. This collaboration showcases how technology can address the unique challenges of large-scale healthcare delivery.”
Dr. Suyash Singh, HOD Neuro Surgery, AIIMS, added, “Managing healthcare during the Maha Kumbh Mela requires innovative solutions that can handle the scale and complexity of such an event. Lifesigns’ platform has proven to be an invaluable tool, enabling real-time monitoring and prompt medical interventions, ensuring the safety and well-being of millions of pilgrims.”
Healthcare professionals at the event are utilizing Lifesigns’ secure, web-based dashboard to monitor patients remotely, providing 24/7 care. This scalable solution highlights the potential of technology to redefine mass healthcare management, with applications extending to disaster relief, global events, and public health initiatives.
The ongoing deployment showcases the power of innovation in addressing critical healthcare needs, paving the way for a safer, more efficient future in mass healthcare management.
Godawari Electric Launches EbluCare App for EV Management
Raipur, 29th January 2025: Godawari Electric Motors, a prominent name in the electric vehicle industry, is proud to announce the launch of its innovative mobile application, EbluCare. Designed and developed entirely in-house, this cutting-edge app aims to simplify and enhance the electric vehicle ownership experience. The official launch took place on January 26, 2025, coinciding with India’s 76th Republic Day, and was unveiled by the company’s Managing Director, Mr. Siddharth Agrawal, Chairman, Mr. Bajranglal Agrawal and the I.T team of the company.
EbluCare is a zero-cost application that caters to the entire range of Godawari Electric Motors’ Eblu products, including two-wheelers, three-wheelers, and electric cycles. The app offers a seamless and intuitive interface, enabling users to log in effortlessly using their registered mobile number or chassis number. It provides comprehensive access to vehicle details and introduces a host of features designed to manage customer vehicles conveniently. With real-time ride tracking and turn-by-turn navigation, users can enjoy an enhanced driving experience. The app also includes real-time battery monitoring, ensuring users are always informed about their battery status and prepared for their journeys.
Another key feature of EbluCare is service management, which allows users to book service appointments, review service history, and stay up-to-date with maintenance schedules. The app also delivers timely notifications for important alerts and exclusive offers, keeping users engaged and informed. Furthermore, it provides detailed product information and warranty coverage at users’ fingertips. To further improve customer experience, EbluCare includes a feedback section where users can share their suggestions and experiences directly with the company.
Commenting on the launch, Mr. Hyder Khan, Director and CEO, Godawari Electric Motors, said, “The launch of EbluCare marks a pivotal moment in our journey towards creating a more connected and user-friendly EV ecosystem. This in-house developed application is a testament to our commitment to innovation and unwavering dedication to enhancing the EV ownership experience for all our customers. We believe EbluCare will set new standards for EV owners’ interaction with their vehicles.”
EbluCare is now available for download on major mobile platforms. Godawari Electric Motors invites all Eblu product owners to explore this groundbreaking application and experience the future of electric vehicle management firsthand. With this launch, the EV maker continues to cement its leadership in the EV sector, combining technological innovation with a deep understanding of customer needs.
Augmont Expands SPOT Gold Platform with Lab-Grown Diamond Integration
January 29, 2025, India: Augmont, India’s largest gold trading platform announced that it has added Lab Grown Diamonds (LGD) to its existing online SPOT trading platform for precious metals catering to more than 5,000 jewellers across the country.
The enhanced SPOT 2.0 platform brings Augmont’s 17 years of precious metals trading expertise to the growing LGD sector. This addition represents an evolution of diamond trading infrastructure, particularly as India maintains its position as the world’s largest diamond cutting and polishing destination.
The platform enhancement introduces transparent pricing mechanisms and streamlined procurement processes for the LGD market inspiring confidence among key stakeholders. This strategic move is set to streamline the procurement for jewellers while establishing a transparent and efficient pricing mechanism for the rapidly growing LGD market in India.
Mr. Ketan Kothari, Director of Augmont Group, said, “Augmont has firmly established itself as India’s go-to destination for buying and selling gold. Building on this strong foundation, we are proud to have our own lab-grown diamond (LGD) platform on Augmont SPOT, addressing the surging demand in this rapidly growing industry. The platform will enable market pricing and delivery of these diamonds globally including USA, Europe, Gulf and East Asia’’
Mr. Aarav Bafna, Product Head (LGD), Augmont, said, “With the extended version of SPOT, we plan to set a benchmark for LGD pricing. The current LGD pricing model, based solely on discounts relative to mined diamonds, is fundamentally flawed and irrational. Augmont is here to transform that narrative. Just as we revolutionized gold trading and price discovery in India, we are now ready to redefine and reimagine the LGD market.”
SPOT offers a comprehensive and unified trading experience, enabling jewellers to source all their manufacturing requirements—including gold, silver, platinum, lab-grown diamonds, precious metal alloys, precious stones, and other essential materials—through a single integrated online platform. It also features real-time price discovery powered by advanced algorithms and market mechanisms, ensuring transparent and fair pricing. Quality assurance is a priority, with certification and verification processes for all listed diamonds. Built upon Augmont’s proven 17-year-old trading infrastructure, SPOT ensures seamless integration for a reliable and efficient trading experience.
The platform addresses the growing demand for lab-grown diamonds, which have gained significant market share due to their sustainable nature and competitive pricing. SPOT is expected to handle substantial trading volumes, reflecting India’s dominant position in the global LGD polishing industry.
As per the Commerce Ministry’s data, India polishes almost 98% of all lab-grown diamonds in the world in 2022.
As per the EY report, the demand for Lab-Grown Diamonds is rising across the world, and its global market size is growing at 8.64% CAGR to touch $39.3 billion by 2028. And the Indian lab-grown diamond jewellery market, which was valued at around $300 million in 2023, is set to increase to $1.2 billion by 2033.
Fateh Education Announces India-wide Fairs for Study Abroad Aspirants
New Delhi; 29 January 2025: Fateh Education, a leading study abroad consultancy specializing in the UK and Ireland has announced the dates of its highly anticipated ‘Fateh Education Fair 2025.’ Starting on late January, the fair will continue till 15th Feb, covering multiple cities nationwide. The objective is to help students and parents get unparalleled opportunities and a chance to meet representatives of different universities and explore the prospect of studying abroad.
The fair will enable counsellors and university representatives to guide students with a personalised approach to ensure that they have the right tools to conquer their dreams. Fateh Education fairs are tailored events which allow students and universities to interact with each other in a highly organised process. There is also a keen focus on crowd management and communication which ensures that quality counselling takes place.
Education Fair Schedule:
- Chennai: February 1, Hyatt Regency
- Bangalore: February 2, Taj MG Road
- Pune: February 8, Hyatt Regency, Viman Nagar
- Mumbai: February 9, ITC Maratha
- Delhi: February 15, Le Meridien, New Delhi
Students are welcome to have one-on-one conversations with university delegates, get insights into diverse courses, seek guidance on the eligibility and application processes, and get any assistance that they might need to start their study-abroad journey.
Speaking about the Education Fairs, Mr. Suneet Singh Kochar, CEO, Fateh Education said, “We are very excited to meet students across the country. Our fairs are designed very carefully by Fateh Education’s team to bridge the gap between students and universities, ensuring students are well-equipped to make informed decisions about their future. These education fairs embody our mission and commitment towards providing students with the right resources to make informed decisions on the career path, destination, course and university.”