Vandana’s Friend Rocky Sparks Insecurity in Rajesh on Sony SAB’s ‘Wagle Ki Duniya’
Mumbai, April 04, 2025: Sony SAB’s ‘Wagle Ki Duniya – Nayi Peedi Naye Kissey’ continues to capture the heart of its viewers with stories of daily life struggles relatable to middle-class families. Recently, Sakhi (Chinmayee Salvi) and Atharva (Sheehan Kapahi) are disappointed after missing out on a big concert. However, things take a surprising turn when Vandana (Pariva Pranati) reveals that the performing artist Rocky (Sudhanshu Pandey) was her close college friend. She even shares that Rocky once proposed to her with a song during their college days, making Rajesh (Sumeet Raghvan) visibly jealous.
In the upcoming episodes, Rocky steps into the Wagle house flaunting his long hair, larger-than-life personality and youthful charm, leaving Rajesh feeling increasingly insecure. Trying to keep up with Rocky’s energy, Rajesh embarks on a comic journey to restore his reclining hairline, trying everything from expensive hair transplants to unusual home remedies and wigs. The quirky yet relatable moments show how many of us struggle with self-doubt. As Vandana reassures Rajesh that she loves him for who he is, not for his hair, the show delivers a heartfelt and empowering message about embracing one’s true self.
Sumeet Raghvan, who essays the role of Rajesh Wagle, said, “Rajesh is a man who takes pride in his family and his values, but he also deals with insecurities just like any common man. This storyline is both humorous and relatable as most of us have had moments where we felt insecure about our appearance. But at the end, it’s the message of self-acceptance and embracing who you are that makes this story so special. Rajesh’s short “Living mid-life crisis brings a lot of fun, but it also showcases the importance of confidence and self-love.”
Sara Tendulkar Joins Jetsynthesys’ E-Cricket League as Mumbai Franchise Owner
National, 4 April 2025: JetSynthesys, a global leader in digital entertainment and technology, is thrilled to announce that Sara Tendulkar has joined the Global e-Cricket Premier League (GEPL) as Mumbai franchise owner for its highly anticipated Season 2.
GEPL, the world’s largest e-cricket and entertainment league, is played on Real Cricket, a game that has amassed over 300 million lifetime downloads. Since its inaugural season, the league has witnessed exponential growth, with a fivefold increase in player interest, reaching 910,000 registrations compared to 200,000 in Season 1. With a staggering multiplatform reach of over 70 million and 2.4 million+ minutes of streamed content on JioCinema and Sports18, GEPL has cemented itself as a trailblazer in cricket esports.
Sara’s ownership of the Mumbai franchise reflects her strong affiliation with the region and aligns with the league’s commitment to regionalization, innovation, leadership, and passion for esports. Her inclusion in the GEPL ecosystem, alongside a diverse line-up of entrepreneurs from new India, further strengthens the league’s mission to redefine competitive gaming and elevate cricket fandom in the digital era.
Miss Sara Tendulkar, expressing her excitement, said: “Cricket has been an integral part of our family. Exploring its potential in e-sports is thrilling. Owning the Mumbai franchise in GEPL is a dream come true, merging my passion for the game with my love for the city. I’m eager to collaborate with our talented team to build a beloved e-sports franchise that inspires and entertains.”
Mr. Rajan Navani, CEO & Founder, JetSynthesys, said: “We are thrilled to welcome Sara Tendulkar as the franchise owner of Mumbai team. Sara is a true representation of the new gen Z creator and influencer ecosystem in India, a critical driver of the future of this country. Her deep-rooted interest in sports and esports, coupled with her immense popularity, makes her an ideal partner in our mission to take esports to the masses. This collaboration will help us expand GEPL’s reach, connect with fans from all walks of life, and create new grassroots opportunities for aspiring players.”
Mr. Rohit Potphode, CEO & League Commissioner, GEPL, added: “Having Sara Tendulkar join as the franchise owner of Mumbai is a watershed moment for GEPL. Her vibrant presence and strong connect with fans will undoubtedly elevate the league’s stature. With Season 2 set to be bigger and more competitive, her involvement will help drive even greater engagement in ecricket sports.”
Building on its successful debut, GEPL Season 2 will introduce: expanded team formats and advanced league dynamics, enhanced competitive intensity with elite players together with cutting-edge gameplay powered by Real Cricket 24, known for its strategic depth and realism. The season will culminate in a high-stakes grand finale in May 2025, where the top teams will battle for the coveted title of ‘e-Cricket Icon’ on the global stage.
With Sara Tendulkar’s entry, GEPL is poised to break new ground, bridging sports, entertainment, and technology to shape the future of cricket esports.
HMD Launches Music-Focused Feature Phones, Partners with Rajasthan Royals
New Delhi, 4th April 2025: Human Mobile Devices today announced the launch of its latest feature phones the HMD 130 Music and HMD 150 Music, with dedicated music controls, especially designed for the Music lovers. The mobile brand is providing 1-year’s replacement guarantee on both the phones. This development marks a significant milestone in the company’s commitment to providing innovative mobile solutions for the Indian market at an unparalleled price point. The event saw the presence of Kumar Sangakkara, Director of Cricket, Rajasthan Royals, who joined HMD’s VP and CEO – India and APAC, Ravi Kunwar, to unveil the new products and discuss how HMD’s innovation-driven ethos aligns with the Royals’ tech-forward and sustainability-led approach both on and off the field.
Being the loudest feature phones HMD 130 Music and HMD 150 Music deliver superior audio, long-lasting battery life, and a stylish design and are available in trendy colours such as Blue, Dark Grey & Red for HMD 130 and Light Blue, Purple & Grey for HMD 150 Music
Key Features:
- Enhanced & Loud Audio Experience: A large rear speaker ensures clear and immersive sound quality for music and hands-free calls, complemented by dedicated music buttons for effortless control and inbox earphones.
- Long-Lasting Battery: A powerful 2500mAh removable battery supporting Type C Fast Charging with an inbox charger and providing -up to 50 hours of music playback and an impressive 36 days of standby time
- Durable & Stylish Design: Reinforced corners and a scratch-resistant screen make these devices sturdy for everyday use, with a dual flashlight on HMD 130 Music for added convenience
- Multiple Entertainment Options: Wireless & Wired FM radio, FM Recording, Bluetooth 5.0, and SD card expansion up to 32GB for personalized music storage
- UPI Payment: HMD 130 Music is supported with built-in UPI payment capabilities and HMD 150 Music comes with scan and pay feature allowing users to make and receive payments using a simplified interface
- Phone Talker: a Text to speech solution in Hindi & English language making it easier to use the device
Renewing the Winning Partnership with Rajasthan Royals
Strengthening its commitment to cricket, HMD also has extended its partnership with the Rajasthan Royals as their official smartphone partner for IPL, 2025. This collaboration underscores HMD’s dedication to engaging with Indian consumers through their passion for cricket while continuing to offer digital solutions to their consumers
Commenting on the launch, Ravi Kunwar, VP and CEO, HMD India and APAC said, “At HMD, we understand the diverse needs of Indian consumers, from those seeking reliable feature phones to those embracing the latest in smartphone technology. With the launch of the HMD 130 and HMD 150 Music, we continue our commitment to offering durable, long-lasting devices that provide an exceptional mobile experience, particularly for first-time users. Additionally, we are excited to announce that we will soon be coming out with our entry-level 5G smartphone, bringing high-speed connectivity to a wider audience.
We are also proud to renew our partnership with the Rajasthan Royals, reinforcing our engagement with Indian consumers through their passion for cricket. We look forward to our second innings of a fruitful association.”
Commenting on the partnership renewal, Alok Chitre, Chief Business Officer, Rajasthan Royals commented, we understand the diverse needs of Indian consumers, from those seeking reliable feature phones to those embracing the latest in smartphone technology. With the launch of the HMD 130 and HMD 150 Music, we continue our commitment to offering durable, long-lasting devices that provide an exceptional mobile experience, particularly for first-time users. Additionally, we are excited to announce our first entry-level 5G smartphone, bringing high-speed connectivity to a wider audience. Additionally, we are also proud to renew our partnership with the Rajasthan Royals, reinforcing our engagement with Indian consumers through their passion for cricket. We look forward to our second innings of a fruitful association.
The HMD 130 and HMD 150 Music phones will be available at an affordable price, across leading retail stores in India, on HMD.com and through various e-commerce platforms
Stay tuned for more details on the smartphone’s pricing, availability, and the exciting milestones HMD has planned for 2025.
upGrad Enterprise Appoints Sunita Mohanty as Revenue Head for Growth & Expansion
Mumbai, 04 April 2025: upGrad Enterprise – the corporate skilling division of upGrad announces the appointment of Sunita Mohanty as the Revenue Head, effective March 2025, to drive the next phase of market strategy & growth globally.
Mohanty, with over 25 years of experience in the IT industry, brings extensive expertise in sales, business development, delivery, and customer management across leading global technology and consulting firms. In her previous role at SAP as Head of Cloud Success Services for the Indian Subcontinent, Mohanty led a transformational journey, turning the services business into a high-performing, customer-centric, and profitable unit.
Her proven track record in managing P&L, driving cloud adoption, and fostering customer success highlights her ability to deliver sustained growth whilst aligning business objectives with client needs. Throughout her career, Mohanty has held key leadership positions at top organisations such as Wipro, Oracle, Capgemini, and Sodexo, where she has played a pivotal role in driving market strategies, scaling sales and services, and strengthening customer relationships.
In her current role, Mohanty will drive upGrad Enterprise’s expansion by strengthening partnerships with India HQ organisations, GCCs, and global enterprises. With a strong focus on GenAI and emerging technologies, she will lead revenue strategies and develop innovative, impact-driven skilling solutions, further cementing upGrad Enterprise’s leadership in corporate learning across India, the US, Europe, and the Middle East.
“It’s an exciting growth phase for us – we are doubling down on our business and leadership, to ensure continued growth. Sunita brings core capabilities in building and scaling high-impact enterprise solutions while also driving stronger customer engagement. Her strategic acumen will help us unlock new market opportunities and scale into newer regions to support global organisations build a future-ready talent pipeline for effective business ROI”, said Srikanth Iyengar, CEO – upGrad Enterprise.
“The rapid shifts in macroeconomic conditions and disruptive technological advancements are compelling businesses to rethink their workforce strategies. Organisations are no longer just adapting but actively future-proofing their talent to stay ahead in an ever-evolving landscape. For upGrad Enterprise, this is an exciting opportunity to be a strategic partner in shaping the workforce of tomorrow. By bridging critical skill gaps and equipping employees with future-ready capabilities, we are driving not just learning, but transformation. I’m thrilled to be part of this next phase of growth and impact at upGrad.”, said Sunita.
A Xavier Institute of Management, Bhubaneswar alumni, Sunita will be based in Bengaluru.
YES SECURITIES & Gozoop Launch DVCs with ‘Invest Karo Apne Style Se’ Campaign
Mumbai, April 4, 2025: YES SECURITIES, a subsidiary of YES BANK, has unveiled its latest innovative campaign ‘Invest Karo Apne Style Se’, conceptualized by Gozoop Creative, this bold new campaign that reimagines the investment experience through the lens of personal style. Taking note of how each investor approaches personal finance differently, YES SECURITIES emphasises the importance of aligning investment strategies with individual financial goals, preferences, and risk appetites, through their trading application, OMNI. This app was launched on 18th March, 2025.
With Invest Karo Apne Style Se campaign, YES SECURITIES is positioning investing not as a one-size-fits-all product, but as a means of self-expression, much like the way people choose their hairstyles or fashion. The campaign communicates a simple but powerful truth: your money should work for you, your way.
The campaign is brought to life through two stylized films
- The Barber (Hairstyle Persona) draws a parallel between grooming choices and investment styles showing how something as simple as curls, dyed hair or a dramatic haircut can reflect one’s personality and, by extension, their investing approach.
- The Designer (Dressing Style Persona) dives into fashion as a form of self-expression underscoring that just as every outfit makes a statement about you, so should your investment portfolio.
Commenting on the campaign, Amit Bhandare, Head of Marketing and Corporate Communications, YES SECURITIES, stated, “In today’s world, personalization isn’t a luxury, it’s an expectation. At YES SECURITIES, personalization is deeply ingrained in our DNA. Every investor is unique, just like a fingerprint. No two journeys are alike, and no two aspirations are identical. So, why should investing be any different?
With our new investing app, OMNI, we are empowering customers to ‘Invest Karo Apne Style Se.’ This philosophy is at the heart of two new DVCs that showcase our commitment to giving investors the freedom, control, and flexibility to shape their financial journeys on their own terms. We’re excited to redefine investing, making it as unique and personal as you are.”Prardhana Chillarige, Creative Director at Gozoop Creative, adds, “With Invest Karo Apne Style Se, we saw an opportunity to reframe investing not as a cold, transactional activity, but as an extension of self-expression. The insight was simple yet powerful: our audience personalizes everything from hairstyles to playlists to skincare routines, so why not their investments? Instead of leaning into traditional finance tropes, we built a creative world that feels familiar, stylish, and deeply human. The metaphor of personal style, be it hair or fashion, gave us the freedom to inject emotion, identity, and relatability into a space that’s often seen as intimidating. This isn’t just a campaign, it’s a shift in perspective. And that’s the kind of creative #BreakTheBox work we strive to do at Gozoop.”
This campaign reflects a wider cultural shift in how younger investors engage with finance seeking platforms that offer autonomy, simplicity, and personalization. By creatively advocating for investment choices tailored to individual styles and preferences, the campaign encourages investors to confidently take charge of their wealth creation, aligning their portfolios closely with their personal aspirations and distinct financial goals. With OMNI, YES SECURITIES is responding to that shift, offering a product that adapts to people, not the other way around.
Masoom Minawala Exits Schbang MMaximise, Shifts Focus to New Ventures
Masoom Minawala announces her exit from Schbang MMaximise, plans to focus on her new upcoming ventures. Starting off in 2023, Masoom successfully completed a two year-long role with MMaximise. As the Co-Founder, Masoom has played a crucial role in shaping the company, building it to profitability, and establishing it as a thriving platform for talent. With this accomplishment, she has decided to move on from Schbang MMaximise and focus on her show and other entrepreneurial ventures. Schbang will be buying out Masoom’s share in Schbang MMaximise.
Speaking about the transition, Masoom shared, “Building Schbang MMaximise has been an incredibly fulfilling journey. I am proud of the impact we’ve created together and confident that Schbang will continue to take it to greater heights. As I take this next step in my entrepreneurial journey, I am entrusting the company to the capable leadership of Schbang.”
Schbang extended its deepest gratitude to Masoom for her leadership, vision, and contributions, which have been instrumental in the success of Schbang MMaximise.
Masoom has sold her stake in Schbang MMaximise to Schbang, which will consolidate the talent management subsidiary, continue to serve talents and build on the foundation that Masoom has built.
Schbang MMaximise will now be merged into Schbang Fluence – Schbang’s Influencer Management arm and the talent representation business will be called Represent by Schbang Fluence. Schbang Fluence is helmed by Divisha Iyer. With 12 years of industry experience, including 7 years at Schbang, Divisha Iyer has played a pivotal role in leading and transforming multiple departments at Schbang and setting up the influencer management practice at Schbang. Her leadership, alongside her core team that includes Sneh Chheda and Vaishnavi Thirumalai, is set to propel Schbang Fluence to new heights, driving impactful brand collaborations with strategic expertise and industry foresight.
Harshil Karia, Founder and CEO of Schbang expressed, “Masoom has been instrumental in shaping MMaximise into a thriving and profitable platform, and we deeply appreciate her contributions. I learnt a lot from Masoom during this partnership and I feel so grateful to have worked with her. As we turn this new chapter, we are confident that Fluence, under the leadership of Divisha, Sneh, and Vaishnavi, will continue to set new benchmarks in the industry. To every talent out there—we are committed to building your brand with strategic expertise and meaningful opportunities that drive real, measurable impact.”
Introducing Schbang Fluence: Invest in Influencers for Impact
Schbang Fluence connects brands with the right influencers and celebrities, crafting compelling narratives that enhance credibility, visibility, and business growth. With a precision-driven approach, it seamlessly integrates storytelling with data-backed strategies to ensure high-impact, ROI-driven partnerships. Beyond influencer marketing, it extends its expertise across meme marketing, PR & thought leadership, LinkedIn marketing, Youth & Campus Marketing and IPs & podcasts.
Additionally, Represent by Schbang Fluence, will now be its dedicated talent management division with the merger of Schbang MMaximise after the purchase of Masoom Minawala’s shares. Represent by Schbang Fluence will focus on shaping the next generation of content creators. By leveraging Schbang’s brand ecosystem, it will focus on transforming influencers, celebrities, and thought leaders into powerful personal brands, equipping them with strategic insights, business expertise, and scalable growth models.
With a focus on holistic brand-building, industry intelligence, and strategic positioning, Schbang Fluence is redefining influence in India, empowering brands and talent to lead the future.
With Schbang Fluence at the helm of influencer marketing solutions, Schbang continues to strengthen its position as a top 5 player in the influencer marketing space, delivering impactful brand collaborations and driving influence with measurable results.
Lakmē Academy Partners with L’Amour Institute for International Training Program
INDIA, April 4, 2025: Lakmē Academy Powered by Aptech, India’s leading beauty training institute, today announces its collaboration with L’Amour Institute of Beauty, Dubai with an exclusive International Pathway Program for its students and future beauty and wellness aspirants. The International Pathway Program offers immersive training in Dubai’s beauty hub, covering modules on Special Effects makeup (SFX), face and body painting, and international bridal techniques.
In addition to exposure to Dubai’s dynamic beauty landscape, this exclusively curated program provides hands-on training from leading industry experts of L’Amour Institute of Beauty, Dubai and Lakmē Academy Powered by Aptech professionals for portfolio development, and equipping students for high demand, high-profile career roles such as global bridal artists, SFX specialists, or beauty entrepreneurs.
Eligibility
For eligibility, this program is open to Advanced Makeup, Cosmetology, and Global trends students of Lakmē Academy Powered by Aptech, certified beauty professionals from other institutes, as well as the beauty & wellness community at large* who are well-versed with advanced knowledge and the technical know-how of beauty, hair, makeup, and cosmetology.
Unparalleled Career Benefits
Students of this program are designed to be industry-ready professionals, equipped with advanced skills, global exposure, and hands-on experience to excel in various high-demand beauty, fashion, and entertainment sectors. Students gain expertise in high-end editorial looks, runway trends, and celebrity styling. Those specialising in international bridal makeup can master diverse cultural techniques and premium artistry for destination weddings and high-profile clientele. The program also provides in-depth training in creative and SFX makeup, preparing aspirants for a career in film, television, theatre, and special effects.
Additionally, aspiring entrepreneurs develop the knowledge and confidence to launch their own beauty ventures, from independent studios to global brands, ensuring they are prepared to succeed in the competitive beauty industry.
Mr. Sandip Weling, Chief Business Officer, Global Retail Business, Aptech Limited & Brand Custodian Lakmē Academy Powered by Aptech, said, “Our new International Pathway Program is more than just a course, it is designed to be a launchpad for our students aspiring to have global careers in beauty & SFX. By introducing this transformative and immersive learning program, we aim to create new opportunities for Indian beauty professionals to shine on the global level; training them with the necessary skills, expertise, and credentials needed to excel in today’s dynamic luxury beauty, entertainment and fashion industries.”
Mr. Suresh Madhavan, Managing Director, L’Amour Institute of Beauty, said, “The UAE, particularly Dubai, offers unparalleled career opportunities for beauty professionals. With its ultra-high-net-worth clientele, thriving luxury market, and world-class beauty infrastructure, Dubai is the perfect destination for students to refine their craft, expand their network, and step into the global beauty industry. The international pathway program is a stepping stone for beauty professionals looking to establish international careers allowing aspirants to refine their skills at Dubai’s premier beauty hub, learning from renowned industry experts.”
A first-of-its-kind program that goes beyond traditional beauty courses, the International Pathway Program directly connects ambitious students to international markets and unlock global career opportunities. With India’s beauty industry set to grow from $8.1 billion in 2023 to $18.4 billion by 2032, this initiative ensures beauty professionals are job-ready for high-growth careers.
Lakmē Academy powered by Aptech has won: Best Professional Beauty Training institute of the Year’ at ASSOCHAM’s 3rd Beauty, Wellness and Personal care Awards, 2020. It also won the Global Education Awards 2019 for ‘The Best Beauty & Wellness Training Institute of the Year’. Aptech Ltd was also awarded the “Skill Learning Award – Beauty Training” by Franchise India in 2018.
Successful Surgical Removal of Lodged Denture at Wockhardt Hospitals, Mira Road
Mumbai: – In a remarkable surgical procedure, Dr. Chandra Veer Singh and his skilled medical team at Wockhardt Hospitals, Mira Road, successfully removed a lodged denture from the esophagus of a 74-year-old patient, Mrs. Sandhya Thakur (name changed). The complex surgery became necessary after an initial endoscopic removal attempt was unsuccessful due to deep embedding in the esophageal mucosa. Mrs. Sandhya Thakur arrived at the hospital experiencing severe difficulty in swallowing and discomfort for six days. A Gastrointestinal (GI) endoscopy confirmed that a denture was lodged just below the upper esophageal sphincter (UES). Attempts to extract it using endoscopic instruments such as rat-tooth forceps failed due to deep embedding, making surgical intervention essential.
A multidisciplinary surgical team from Wockhardt Hospitals, Mira Road, led by Dr. Chandraveer Singh Consultant Otorhinolaryngologist, Head & Neck Oncosurgeon, Dr. Tirathram Kaushik Consultant Oncosurgeon & Minimal Access Surgeon and Dr. Sheetal Radia Consultant Otorhinolaryngologist, Head & Neck Oncosurgeon performed an esophagostomy through a neck incision under general anesthesia. The foreign body was carefully removed en bloc, and the esophagus was repaired using 3-0 PDS sutures to ensure proper healing. Hemostasis was confirmed, and a surgical drain was placed before closing the incision in layers. Following the procedure, Mrs. Sandhya Thakur is in stable condition and under close monitoring for any post-operative complications, such as infection or swallowing difficulties.
Foreign body ingestion, particularly lodged dentures, is a significant medical concern among the elderly. If left untreated, it can result in perforation, infection, and life-threatening complications. This case underscores the expertise and precision of the surgical team at Wockhardt Hospitals, Mira Road who successfully managed this high-risk case with advanced surgical techniques. Wockhardt Hospitals, Mira Road, continues to uphold its commitment to advanced medical interventions and patient-centered care. The successful removal of the lodged denture reinforces the hospital’s reputation for handling complex cases with cutting-edge expertise and multidisciplinary collaboration.
Mrs Sandhya Thakur is expected to make a full recovery under the continued supervision of the medical team. This case highlights the importance of early diagnosis, timely intervention, and advanced medical facilities in ensuring successful patient outcomes.
Samsung Unveils First AI-Powered Load Washers for Enhanced Efficiency
India, GURUGRAM – April 3, 2025: Samsung Electronics today announced the launch of the Bespoke AI Top Load Washer, its new 25-inch, 24-inch and 21-inch capacity top load washers that will be available in global markets. These new models mark the first time Samsung is introducing AI technology to its top load washer category. With the three AI functions — AI Wash, AI Energy Mode, and AI Vibration Reduction Technology Plus (VRT+™) —, the new washing machines offer an intelligent, efficient and quiet washing experiences.
“We’re excited to expand our wide array of AI-driven washing technologies to the top-loading category, allowing a wider audience of various needs to benefit from a convenient washing experience,” said Jeong Seung Moon, EVP and Head of the R&D Team at Digital Appliances Business at Samsung Electronics. “With features like AI Wash, AI Energy Mode and AI VRT+™, we’re delivering products that enhance the washing experience by improving fabric care, enhancing energy efficiency and making quieter operation more accessible for consumers.
AI Technology Delivers the Ultimate Washing Experience
The new washing machines are equipped with Samsung’s AI Wash, which intelligently senses the fabric type and weight to conveniently recommend the optimal settings for each load. Based on the detected laundry conditions, the cycle uses an AI algorithm to recommend suitable settings like the water level, agitation intensity, and washing and rinsing times. For delicate items, AI Wash will gently wash to reduce wear and tear, enabling up to 25% more fabric protection. For heavy duty fabrics, it will ensure an even, thorough wash without residue. Additionally, users can take advantage of AI Energy Mode through SmartThings Energy, which will allow them to reduce energy use by up to 20%.
AI VRT+™ technology ensures quieter operation while adjusting to various floor conditions. This advanced version of the VRT+™ system gathers a variety of signals sensed from the washer and sends it to an AI server, which analyzes the type of floor the washer is placed on.8 Using an AI algorithm, the server calculates the ideal settings and ensures the washer runs with less noise and vibration during the cycle, allowing users to have a more peaceful washing experience.
Efficient Performance with Ecobubble™
The new top loaders also feature Ecobubble™ technology, which provides more effective cleaning performance while reducing fabric damage. This technology incorporates two key components: BubbleStorm™, a fan-like device which effectively dissolves detergent into a foam for quicker penetration into fabrics, and Dual Storm™, a pulsator that thoroughly mixes the bubbles and clothes together. By combining these components, Ecobubble™ allows users to achieve a thorough wash using up to 25% less energy and 14% less water. It allows the detergent to blend into the fabric 2.5 times faster, and also delivers up to 20% better fabric care,12 reducing wear on clothes.
And for those who need to get their laundry done quickly, the Super Speed option can wash a load in just 31 minutes, delivering 40% faster washing while still maintaining effective cleaning performance.
Additional Features for Enhanced Performance
The new washers also come equipped with SmartThings connectivity, enabling easy management of the washing machine remotely for more convenience. To ensure long-lasting durability and reliable performance, the Digital Inverter Motor is backed by a 20-year warranty.
Hygiene Steam and Stain Wash provide specialized cleaning solutions for exceptionally clean washing. Hygiene Steam uses hot water and steam to eliminate up to 99.9% of certain types of bacteria and stubborn stains without the need for pre-treatment. Stain Wash, on the other hand, gives the option to use either warm or hot water to remove dirt and stains effectively, and it can clean everyday marks like sweat, at 40°C.
The new top load washers will roll out across various regions over the coming months. Available in five stylish colors — Black Caviar, Deep Charcoal, Lavender Gray, White and Brushed Navy — these models are designed to meet the diverse needs of consumers around the globe and offer powerful performance and enhanced efficiency as part of a convenient, reliable washing experience.
Organic Tattva Champions Mindful Choices for a Healthier, Sustainable Future
Kriti Mehrotra, Co-Founder, Organic Tattva:
At Organic Tattva ,we believe that the choices we make today defines our tomorrow, thus it becomes all the more imperative to make them right .By embracing chemical -free, nutritious food we are not just giving our body the food they deserve but also protecting the environment for future generations. It’s about starting small and switching to mindful decisions from an early age. Efforts like these help us pave the way for a healthier and more sustainable world tomorrow .